元宇宙视频

本报告审视了全球虚拟实境视频市场并提出了以下内容：

这份报告的好处

• 研究下一代视频（实时流媒体和互动）将如何发展、与 Metaverse 保持一致和集成，因为它将对网络和支持技术带来更多需求和需要
• 评估不同地区对直播电子商务的不同市场状况和需求
• 确定直播和直播电子商务市场中的短期和长期元宇宙机会

本报告中回答的关键问题

• 直播和互动视频服务如何发展？ 支持这些变化的关键技术考虑因素是什么？
• 构建元宇宙与现有直播视频服务之间的交集是什么？ 机会是什么？
• 实时电子商务机会是否在增长，尤其是在亚洲和中国以外的地区？

调查亮点

• 2019-2030 年 6 个地区（北美、西欧、东欧、亚太地区、拉丁美洲、中东和非洲）的直播收入预测
• 区域差异和增长动力分析：确定主要公司的主要活动及其对未来趋势的贡献
• 评估沉浸式技术带来的新机遇和市场变化的时机

内容

第 1 章执行摘要

第 2 章视频交互：为增长做准备

• 技术考虑因素和元宇宙的影响

第三章直播与电商直播

• 直播电子商务机会：扩展到中国以外
• 直播市场的扩张

第四章互动视频

第 5 章关于 Metaverse 的思考

第六章市场潜力

第7章一般评论和建议

• 要有耐心，要有现实的看法
• 专注于 AR 和融合现实
• 关注最终用户：建立更牢固的关係

Actionable Benefits:

• Examine how next-generation video (livestreaming and interactive) will evolve to align with and integrate into the metaverse to bring additional demands and needs on networks and enabling technologies.
• Evaluate the differing market conditions and appetite for live e-commerce across regions.
• Identify near-term and longer-term metaverse opportunities within livestreaming and live e-commerce markets.

Critical Questions Answered:

• How are livestreaming and interactive video services evolving? What are key technical considerations to support these changes?
• What does the intersection between the buildup to the metaverse and pre-existing livestreaming video services look like? And what are the opportunities?
• Is there more opportunity for live e-commerce outside of Asia and China, in particular?

Research Highlights:

• Forecasts of livestreaming revenue from 2019 to 2030 for six regions (North America, Western Europe, Eastern Europe, Asia-Pacific, Latin America, and the Middle East & Africa).
• Analysis of regional differences and driving forces-identification of key activities by leading companies and their contributions to future trends.
• Evaluate new opportunities offered through immersive tech and the timing of these market transitions.

Who Should Read This?

• Innovation leaders who need to understand and evaluate opportunities created by the buildup to the metaverse. In particular, what is possible today and what is expected to be possible in the coming years (e.g., influence and impact of smart glasses).
• Planners who need to evaluate what demand future services and use cases will place on networks and connectivity.

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. INTERACTIVITY IN VIDEO?READY FOR GROWTH

• 2.1. TECHNICAL CONSIDERATIONS AND IMPACT OF THE METAVERSE

3. LIVESTREAMING AND LIVE E-COMMERCE

• 3.1. LIVE E-COMMERCE OPPORTUNITIES EXTEND BEYOND CHINA
• 3.2. BROADER LIVESTREAMING MARKET

4. INTERACTIVE VIDEO

5. METAVERSE CONSIDERATIONS

6. MARKET POTENTIAL

7. CONCLUSIONS AND RECOMMENDATIONS

• 7.1. EXERCISE PATIENCE AND HOLD REALISTIC EXPECTATIONS
• 7.2. KEEP AN EYE ON AR AND MERGED REALITY
• 7.3. FOCUS ON THE END USER?CREATE STRONGER RELATIONSHIPS