面向消费者的元界数位内容、服务与广告：最新市场资讯 (2023)

本报告调查了消费者元界数位内容/服务/广告市场，包括元界的发展前景、整体线上影片、云端内容和服务、云端游戏及其他服务的收入规模和预测等，以及主要公司。它总结了所提供的服务。

实际好处

• 评估市场向云端的迁移及其对硬体和服务的影响
• 了解主要媒体和娱乐市场、元宇宙（消费者）的演变以及数位广告的市场机会
• 确定捆绑和增值包装以及数位服务类型的主要参与者
• 您可以检查业务模式（SVOD、TVOD、AVOD）和分销管道的变化，包括与元宇宙（虚拟空间）相关的新市场元素和收入

关键问题的答案：

• 现在和到 2030 年线上影片市场的整体规模是多少？
• 虚拟宇宙的创建将如何影响消费者数位内容与服务市场？ 虚拟空间有哪些获利机会？
• 这些市场中的主要公司和服务有哪些？
• 您有几个串流影片 SVOD 订阅？

研究亮点：

• 这项研究为最新报告 "下一代内容和服务" (MD-NGCS-103) 新增了定性分析
• 云端内容与服务收入以及虚拟空间市场规模
• 线上影片和游戏软体/服务的市场份额
• 云端游戏市场规模（营收）与预测

目录

• 整体市场（疫情后成长曲线重置）
• 聚焦元宇宙
• 元界时间轴
• 元宇宙建设进展
• 转型中的社群网路市场
• 数位广告：虚拟宇宙尚未出现
• 视讯饱和且市场成熟，但成长仍在继续
• 游戏将在 2022 年衰退，元宇宙的影响可能最大
• M&E 与虚拟宇宙景观（未来 24 个月）
• 人工智慧的影响
• M&E 与元宇宙状况（市场压力）
• M&E 和 Metaverse 情况（建议）

Actionable Benefits:

• Evaluate the market transition to the cloud and its impact on hardware and services.
• Size the market opportunity for key media and entertainment markets, the buildup to the metaverse (consumer), and digital advertising.
• Identify key players and types of digital services for bundling or value-added packaging.
• Examine shifts in business models (Subscription Video on Demand (SVOD), Transactional Video on Demand (TVOD), Advertising Video on Demand (AVOD)) and distribution channels, including new market elements and revenue tied to the metaverse (virtual spaces).

Critical Questions Answered:

• What is the overall size of the online video market today and through 2030?
• How does the buildup to the metaverse impact the consumer marketplace for digital content and services? What is the revenue opportunity in virtual spaces?
• Who are the key players and services in these markets?
• How many streaming video SVOD subscriptions are there?

Research Highlights:

• This research provides additional qualitative analysis to the most recent Next Generation Content and Services report (MD-NGCS-103).
• Market sizing for cloud content and services revenue and virtual spaces.
• Market shares for online video and gaming software/services.
• Market sizing (revenue) and forecast for cloud gaming.

Who Should Read This?

• Mobile network and pay TV operators looking to bundle services to reduce churn, differentiate services, add additional value, and reinforce new technologies or premium tiers of service.
• Companies supporting cloud infrastructure, video workflows, and hardware manufacturers/suppliers in the media & entertainment market.
• Companies evaluating the impact and market potential of the metaverse in the consumer content and services markets.
• Cloud and fixed/mobile/edge network companies evaluating the evolving digital content and services landscape to assess market needs and demands.

Table of Contents

• Overall Market (Resetting the Growth Curve after the Pandemic)

• Focus on the Metaverse

• Metaverse Timeline

• Progress within the Buildup to the Metaverse

• Social Networking Market in Transition

• Digital Advertising, Metaverse Still Out on the Horizon

• Saturation and Market Maturity for Video, but Growth Still on the Table

• Gaming Down in 2022, Could See Strongest Impact from Metaverse

• M&E and Metaverse Landscape (Next 24 Months)

• Impact of AI

• M&E and Metaverse Landscape (Market Pressures)

• M&E and Metaverse Landscape (Recommendations)