扩增实境软体和服务

本报告研究了 AR（扩增实境）软体和服务市场，并总结了 AR 软体和服务收入的趋势和预测，并按地区、细分市场和行业等各个细分市场提供了详细信息，并对主要影响因素进行了分析。

实际好处：

• 获得扩增实境 (AR) 和混合实境 (MR) 软体和服务价值链的定量知识
• 确定推动收入成长和机会的关键细分市场，包括软体和内容、专业服务和许可
• 了解当前和未来的市场规模和影响趋势，以及它们如何影响市场的量化成分
• 直观地了解硬体采用向无显示器眼镜的重大转变将如何影响各行业的消费者收入和整体业务收入

重要问题的答案：

• 整个 AR 和 MR 软体和服务市场的当前和未来规模是多少？
• 不同地区与价值链之间的市场规模有何变化？
• 哪些趋势促使了这些差异以及它们如何渗透到整个市场？

研究亮点：

• 按地区、部门、行业和年份显示软体和服务收入的互动式仪表板
• 包含每个资料点的资料透视表和原始数据，方便使用者操作和分析
• 详细的方法和定义使人们能够清晰地了解资料库和整个市场的分类和细分

目录

表格

图表

• 各部门 AR 软体与服务总收入 各地区 AR 软体和服务总收入：

Actionable Benefits:

• Acquire quantitative knowledge of the Augmented Reality (AR) and Mixed Reality (MR) software and services value chain.
• Identify key market segments for revenue growth and opportunity, including software and content, professional services, licensing, and more.
• Understand present day and forward-looking market size and impactful trends, and how that shapes quantitative elements of the market.
• Visualize how a major shift in hardware adoption to "no display" glasses affects consumer revenue, and revenue of enterprise verticals overall.

Critical Questions Answered:

• What is the overall size of the AR and MR software and services market today and in the future?
• How does this size differ by region and value chain segment?
• What are the driving trends of these differences and how do they permeate throughout the market?

Research Highlights:

• Interactive dashboard for software and service revenue segments by region, segment, vertical, and year.
• Pivot tables and raw data included for all data points to allow for user manipulation and analysis.
• Granular methodology and definitions to clearly understand segmentation and differentiation used within the database, as well as the wider market.

Who Should Read This?

• Decision makers for those actively implementing AR or looking to in the future, especially for content and network enablers, tech suppliers, and potential AR customers.
• Product managers wanting quantitative backup for AR/MR devices, partnerships, or implementation roadmaps.
• Innovation leaders invested in the overall digitization space wanting to understand intra-market AR/MR software and service dynamics.

TABLE OF CONTENTS

Tables

• Table 1 Total Augmented Reality Software and Service Revenue by Segment
• Table 2 Total Augmented Reality Software and Service Revenue by Region
• Table 3 AR Advertising Revenue by Region
• Table 4 Connectivity Revenue by Region
• Table 5 Consumer Software and Content Revenue by Region
• Table 6 Enterprise Software and Content Revenue by Region
• Table 7 Internal IT Spending Revenue by Region
• Table 8 Platform and Licensing Revenue by Region
• Table 9 Systems Integration Revenue by Region
• Table 10 Other Software and Services Revenue by Region

Charts

• Chart 1 Total Augmented Reality Software and Service Revenue by Segment
• Chart 2 Total Augmented Reality Software and Service Revenue by Region