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市场调查报告书
商品编码
1631587

企业 AR 软体 -市场占有率分析、产业趋势与统计、成长预测（2025-2030 年）

Enterprise AR Software - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 110 Pages | 商品交期: 2-3个工作天内

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简介目录

企业 AR 软体市场预计在预测期内复合年增长率为 28.12%

企业AR软体-市场-IMG1

主要亮点

  • AR已成为各种以员工为中心的企业场景的有力工具，企业AR的应用范围不断扩大，几乎所有行业，如製造、教育、娱乐、医疗、现场服务、行销等，都在寻找应用方法AR 技术可改善流程和生产力。
  • 扩增实境(AR) 将电脑生成的数位内容迭加到现实生活环境中，已成为当今最大的科技趋势之一，并将成为我日常生活的一部分。企业正在利用扩增实境来简化工作流程、降低物流和营运成本并提高效率。
  • 此外，当前的市场场景已将注意力集中在创建与智慧型手机更亲和性的内容和工具上。预计这将由逼真的 AR 驱动，透过软体和硬体进步的结合而成为可能，这是智慧型手机作业系统中 AR 特定框架最重要的推出之一。
  • COVID-19 大流行对全球商业格局产生了前所未有的影响，包括大规模关闭、实体店关闭、基本电子商务交付有限以及供应链中断。然而，积极的一面是，疫情导致远端工作加速、云端基础设施服务的采用增加以及专业软体的支出增加。企业扩增实境软体市场预计将获得牵引力，因为混合工作模式即使在疫情后时代也将持续下去。
  • AR 软体适用于平板电脑、手机和耳机等设备，并支援分析、远端援助和内容管理等功能。预计这将推动在不同地理位置拥有设施的公司转向 AR 软体，因为它有助于管理少量人员的大型设置。

企业 AR 软体市场趋势

零售业成长步伐加快

  • AR 可以添加到现有的应用程式和平台中，例如用于客户参与的游戏化、AR 应用程式、基于社交媒体的营销以及用于统一工作场所通信的企业协作（例如用于保险风险评估的Microsoft HoloLens ）。此外，游戏开发商预计将使用 AR 作为差异化因素来推动新的下载。
  • 儘管AR距离充分发挥其市场潜力还有十多年的时间，太空产业的技术进步在过去两年加速了市场研究。内容的增加和 ARKit 等开发工具的出现正在推动这一领域的成长。不断上升的云端渗透率和可用性是 AR 市场的关键驱动力。云端描述了一个平台和基础设施，用于解决本地 AR 体验的可扩展性限制。
  • 例如，ScopeAR 提供 WorkLink 平台，这是一套支援智慧型手机、平板电脑和穿戴式装置的扩增实境应用程式。旨在捕获任何 CAD 模型格式，领先的公司可以轻鬆地将策划的说明扩展到现实世界的物件上以指导使用者。如果使用者偏离规定程序，它还可以发出警报，以避免违规和安全事故。
  • 此外，室内定位服务的准确性也显着提高，从而实现了 AR 定位功能，可在车辆、校园和建筑物内进行导航和感知。借助影像识别功能，企业现在可以使用 AR 来识别和显示对象，并提供即时决策支援。
  • AR 市场的未来预计将透过虚拟世界和实体世界的整合而扩大，创造新的、引人入胜的、互动的和个人化的体验，这将使客户和企业受益。

亚太地区主导企业 AR 市场

  • 亚太地区是企业 AR 技术最重要的市场之一，预计在预测期内将实现最高成长。该地区是 AR 软体最大的企业应用市场之一。此外，越来越多的政府计画支持AR技术的发展也刺激了当地供应商投资研究市场。
  • 韩国也已成为企业 AR 技术的主要市场之一。这是由于政府对所研究市场的投资增加以及该国最终用户应用程式越来越多地采用 AR 技术。例如，韩国领先的电信业者LG Uplus Corp. 宣布推出全球首款基于 5G 的扩增实境(AR) 眼镜。该产品是与中国混合实境产品开发商Nreal和晶片製造商高通合作开发的。
  • 此外，由于 COVID-19 大流行，该地区大幅推动了企业 AR 技术的采用。对虚拟会议、远端协作、更有效率的工作流程和更低的 IT 成本的快速增长的需求正在推动企业采用 AR 技术。例如，总部位于印度的 VeativeLabs 为电力、石油和天然气行业的员工提供安全的培训环境，让他们可以在模拟世界中学习，而不会将自己置于危险之中。
  • 虽然中国已成为游戏领域的主要企业，但日本是第三大市场。该国的游戏公司是全球采用先进 AR 技术的主要企业之一。根据电脑娱乐协会预测，到 2025 年，日本游戏市场规模预计将达到约 1.59 兆日圆。 AR 软体领域着名的日本参与企业包括 GrapeCity、Cluster 和 HADO (Meleap Inc.)。
  • 此外，亚太地区的医疗领域正在崛起，并已成为 AR 技术的主要市场之一。 AR正在彻底改变远端医疗，预计AR技术也将被纳入復健、治疗方法和慢性病护理常规中。

企业AR软体产业概况

企业AR软体市场竞争适中，由多个参与企业组成。由于各行业的使用案例数量不断增加，预计新参与企业将进入，并且在预测期内，市场企业发展参与企业之间的竞争预计将加剧。许多公司透过推出新产品、扩展业务以及进行策略併购来扩大市场占有率。市场上运营的一些主要企业包括 Seiko Epson Corporation、Librestream、Scope AR 和 PTC。

2023 年 9 月，服务于教育和商业界的扩增实境(AR) 科技公司 Supernova Academy Inc. 宣布与教育科技平台 Domain-U 建立新的策略合作伙伴关係。透过两家公司的合作，超新星学院将透过Domain-U的线上培训电子平台提供全套医学教育课程。

其他好处

  • Excel 格式的市场预测 (ME) 表
  • 3 个月分析师支持

目录

第一章简介

  • 研究假设和市场定义
  • 调查范围

第二章调查方法

第三章执行摘要

第四章市场动态

  • 市场概况
  • 产业价值链分析
  • 产业吸引力－波特五力分析
    • 供应商的议价能力
    • 消费者议价能力
    • 新进入者的威胁
    • 竞争公司之间的敌对关係
    • 替代品的威胁
  • COVID-19 对市场的影响
  • 市场驱动因素
    • 各行业对 3D 视觉化软体的需求不断增加
    • AR在业界的接受度更高
  • 市场问题
    • 技术和监管问题

第五章市场区隔

  • 类别
    • 教育
    • 医疗保健
    • 零售
    • 製造业
    • 其他最终用户产业
  • 地区
    • 北美洲
    • 欧洲
    • 亚太地区
    • 其他的

第六章 竞争状况

  • 公司简介
    • Ubimax GmbH
    • Atheer, Inc
    • Scope AR
    • RE'FLEKT GmbH
    • Vuforia（PTC Inc.）
    • Blippar Ltd
    • Upskill
    • Librestream
    • Fieldbit
    • XMReality
    • Third Eye Gen Inc
    • Seiko Epson Corporation

第七章 投资分析

第八章市场的未来

简介目录
Product Code: 71746

The Enterprise AR Software Market is expected to register a CAGR of 28.12% during the forecast period.

Enterprise AR Software - Market - IMG1

Key Highlights

  • AR has become a powerful tool for a variety of employee-oriented enterprise scenarios as the application of Enterprise AR is expanding, and almost every industry, including manufacturing, education, entertainment, healthcare, field service, and marketing, has found ways to apply AR technology to improve the process and productivity.
  • Augmented Reality (AR) is an overlay of computer-generated digital content over the real-world environment and has emerged as one of the biggest technology trends currently and is on the verge of becoming a part of everyday life. Companies are leveraging augmented reality to streamline their workflow, cut down on logistics and operational costs, and improve efficiency.
  • Furthermore, the current market scenario has observed a greater focus on creating content and tools with more smartphone compatibility. This is expected to be driven by photorealistic AR, enabled by the combination of software and hardware advances, one of the most significant launches of dedicated AR frameworks in the smartphone operating systems.
  • The COVID-19 pandemic has created an unprecedented impact across the global business landscape with widespread lockdowns, brick-and-mortar retail closures, essential ecommerce delivery limitations, and supply chain disruption. However, from a positive perspective, the pandemic has caused an acceleration of remote working and has increased the adoption of cloud infrastructure services and spending on specialized software. As the hybrid working model is expected to stay even in the post-pandemic age, the enterprise AR software market is expected to gain traction.
  • AR software works with devices such as tablets, phones, headsets, and more and supports features such as analytics, remote assistance, content management, etc. This is expected to encourage companies to have their facilities located at different geographical locations towards AR software as this can help them manage a large setup using a small group of people.

Enterprise AR Software Market Trends

Retail Segment would grow at a higher pace

  • AR has witnessed an increasing implementation in existing applications and platforms, including gamification for customer engagement, AR applications, social media-based marketing, and enterprise collaboration for unified workplace communications (such as Microsoft HoloLens, for assessing insurance risks). In addition, game developers are anticipated to use AR as a differentiator that could encourage new downloads.
  • While AR is still over a decade away from achieving its full market potential, technological advancements in the space industry have accelerated the market studied over the past two years. The increasing availability of content and the launch of developer tools, such as ARKit, are driving the growth of this segment. The rising adoption and availability of the cloud have been major drivers for the AR market. It provides the platform and infrastructure to address the scalability limitation of on-premise AR experiences.
  • For example, the WorkLink platform offered by ScopeAR is an augmented reality application suite that supports smartphones, tablets, and wearables. It is designed to ingest any CAD model format, making it easy for leading organizations to augment curated procedures over real-world objects to guide users. It also enables them to alert the user to avoid non-compliance or a safety incident if they deviate from the prescribed procedure.
  • Furthermore, the precision of indoor location services has grown significantly, enabling AR location features for vehicles, campus, and in-building navigation and identification. Image recognition capabilities have allowed enterprises to use AR for object identification and display by assisting real-time decision-making.
  • The future of the AR market is expected to be augmented by the amalgamation of the virtual and physical worlds to generate new, engaging, interactive, and personalized experiences that benefit both customers and the business.

Asia Pacific to Dominate Enterprise AR Market

  • Asia-Pacific is one of the most important markets for Enterprise AR technology and is supposed to record the largest growth over the forecast period. The region offers one of the largest enterprise applications markets for AR software. Moreover, the increasing government programs favoring the development of AR technologies are also motivating local vendors to invest in the studied market.
  • South Korea is also emerging as one of the significant markets for enterprise AR technologies, owing to the increasing government investments in the market studied and the rising adoption of AR technologies amongst the country's end-user applications. For instance, LG Uplus Corp., a major South Korean telecom firm, unveiled the world's first 5G-based augmented reality (AR) glass. The product was developed in partnership with Chinese mixed-reality product developer Nreal and chipmaker Qualcomm.
  • Furthermore, as a result of the COVID-19 pandemic, there has been a big push for more adoption of enterprise AR technology in the region. The sudden need for virtual meetings, remote collaboration, more efficient workflows, and reduced IT costs favors AR technology in the enterprise. For instance, VeativeLabs, headquartered in India, offers employees in the power, oil, and gas industry a safe training atmosphere wherein they can learn in a simulated world without being exposed to hazards.
  • Although China has emerged as a major player in the gaming sector, Japan is the third-largest market. The country's gaming companies are some of the major adopters of advanced AR technologies at a global level. According to the Computer Entertainment Supplier's Association, the Japanese gaming market is expected to reach approximately JPY 1.59 trillion by 2025. Some notable Japanese players in the AR software space include names such as GrapeCity, Cluster, and HADO (Meleap Inc.).
  • Furthermore, the healthcare sector in the Asia-Pacific region is on the rise and has emerged as one of the key markets for AR technology. AR is revolutionizing telehealth, and AR tech is also expected to be incorporated into rehabilitation, treatment methods, and chronic care routines.

Enterprise AR Software Industry Overview

The Enterprise AR software market is moderately competitive and consists of several players. The increasing use cases across various industries are expected to attract new players, resulting in increased competition among the players operating in the market during the forecast period. Many companies are increasing their market presence by introducing new products, expanding their operations, or entering into strategic mergers and acquisitions. Some key players operating in the market include Seiko Epson Corporation, Librestream, Scope AR, and PTC, among others.

In September 2023, Supernova Academy Inc., an augmented reality (AR) technology company serving the educational and business community, announced a new strategic partnership with Domain-U, an education technology platform. As a result of the collaboration between the two organizations, Supernova Academy will be offering its suite of medical educational courses through Domain-U's leading online training e-platform.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Industry Value Chain Analysis
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Consumers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Intensity of Competitive Rivalry
    • 4.3.5 Threat of Substitutes
  • 4.4 Impact of COVID-19 on the market
  • 4.5 Market Drivers
    • 4.5.1 Increased demand for 3D visualization software across various industries.
    • 4.5.2 Increasing acceptance of AR across industry verticals
  • 4.6 Market Challenges
    • 4.6.1 Technical and Regulatory Issues

5 MARKET SEGMENTATION

  • 5.1 Category
    • 5.1.1 Education
    • 5.1.2 Healthcare
    • 5.1.3 Retail
    • 5.1.4 Manufacturing
    • 5.1.5 Other End-user Verticals
  • 5.2 Geography
    • 5.2.1 North America
    • 5.2.2 Europe
    • 5.2.3 Asia-Pacific
    • 5.2.4 Rest of the World

6 COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 Ubimax GmbH
    • 6.1.2 Atheer, Inc
    • 6.1.3 Scope AR
    • 6.1.4 RE'FLEKT GmbH
    • 6.1.5 Vuforia (PTC Inc.)
    • 6.1.6 Blippar Ltd
    • 6.1.7 Upskill
    • 6.1.8 Librestream
    • 6.1.9 Fieldbit
    • 6.1.10 XMReality
    • 6.1.11 Third Eye Gen Inc
    • 6.1.12 Seiko Epson Corporation

7 INVESTMENT ANALYSIS

8 FUTURE OF THE MARKET