![]() |
市场调查报告书
商品编码
1320284
美甲沙龙市场 - 增长、未来前景、竞争分析,2023-2031Nail Salon Market - Growth, Future Prospects and Competitive Analysis, 2023 - 2031 |
在美甲护理需求不断增长和美甲艺术日益普及的推动下,美甲沙龙市场预计在 2023 年至 2031 年期间复合年增长率为 8.3%。 美甲沙龙面向女性和男性,提供广泛的服务,包括美甲、足疗、指甲延长和美甲设计。 美甲沙龙市场通过服务费、美甲护理产品零售以及按摩和打蜡等附加服务等多种渠道产生收入。 收入增长可能归因于多种因素,包括对美容和自我护理的日益重视、社交媒体推动美甲趋势的影响以及各种美甲护理产品的可用性。 促进市场增长的因素包括扩大客户群、增加消费者在美容和健康方面的支出以及在美甲服务方面引入创新产品和技术。 市场进入者不断努力通过将新趋势和技术融入其产品来改善整体客户体验。 此外,美甲沙龙市场竞争激烈,有大量沙龙在不同地区经营。 这种竞争格局催生了一些战略,例如提供独特的服务、提供专门的指甲护理护理以及利用社交媒体平台进行营销和品牌建设。 此外,与美容影响者和名人的合作已变得司空见惯,利用他们的影响力吸引更广泛的受众。 然而,美甲沙龙市场也面临着卫生监管要求不断提高等挑战。 遵守这些法规对于维护消费者信心和防止感染传播至关重要。 此外,由于经济不确定性和消费者偏好的变化,市场可能会出现波动。
美甲沙龙市场正受益于社会向美容和自我护理的转变。 近年来,人们对个人打扮和健康的意识不断增强。 因此,对美容和健康服务(包括指甲护理)的需求不断增加。 人们现在将去美甲沙龙视为日常自我护理的一个组成部分。 Instagram 和 Pinterest 等社交媒体的兴起促进了美甲艺术的流行,并增加了对美甲沙龙服务的需求。 用户经常分享自己的指甲油和美甲设计,以展示最新趋势并鼓励其他人效仿。 社交媒体的影响增加了人们对美甲护理和美甲艺术的兴趣,导緻美甲沙龙的访客数量增加。
社交媒体平台在塑造美甲沙龙市场的消费者偏好和趋势方面发挥着重要作用。 美容影响者和在网上拥有大量粉丝的名人已成为推广美甲护理产品和服务的强大影响者。 他们的代言和代言具有很大的分量,能够极大地影响消费者的行为。 美容影响者和名人定期分享他们的美甲护理程序,在他们的帖子和故事中介绍特定的品牌和沙龙。 这种曝光引起了追随者的好奇心和兴趣,从而导致更多的访问和预约美甲沙龙。 此类社交媒体平台上的参与和互动证明了它们在美甲沙龙市场的影响力。
各种美甲护理产品的使用促进了美甲沙龙市场的增长。 美甲沙龙提供传统的美甲和足疗服务以及各种美甲服务,例如凝胶指甲和丙烯酸指甲、指甲加长和復杂的美甲设计。 随着新产品、新技术的推出,顾客的选择范围扩大,美甲沙龙的吸引力也随之增强。 市场上(无论是网上还是实体店)的指甲护理产品品牌数量之多,表明了该细分市场的高需求和消费者兴趣。 此外,DIY指甲护理套件和家用美甲工具的流行表明,人们在指甲护理产品和技术上的投资越来越多。 此类产品和工具的可用性反映了市场的增长和潜力。
美甲沙龙市场面临的重要限制因素之一是不断增加的监管要求和遵守严格卫生标准的需要。 政府和卫生当局正在关注美甲沙龙的良好卫生习惯,以确保顾客安全并防止感染传播。 这些法规要求美甲沙龙投资适当的消毒设备、使用一次性工具并遵循严格的清洁规程。 美甲沙龙定期接受当地卫生部门和许可机构的检查,以确保其遵守卫生标准。 违反这些规定可能会导致罚款、处罚,甚至暂时关闭。 媒体报导与美甲沙龙不卫生行为相关的健康危害和感染进一步强调了保持高卫生标准的重要性。 消费者越来越意识到与不卫生的美甲沙龙相关的潜在风险,这促使他们寻求透明度并青睐优先考虑清洁的沙龙。 加强审查以及实施和维持良好卫生习惯的相关成本给美甲沙龙业主和经营者带来了挑战,并可能影响盈利能力和整体业务运营。
美甲沙龙市场的服务细分为美甲、足疗、玻璃纤维和丝绸包裹、UV 凝胶覆盖和延伸、以及丙烯酸覆盖和延伸。 在这些服务领域中,UV 凝胶覆盖和延伸预计在 2023 年至 2031 年预测期内復合年增长率最高,反映了对该服务不断增长的需求。 近年来,紫外线凝胶覆盖层和延伸件非常受欢迎。 该服务涉及将凝胶产品涂抹到天然指甲或延伸部分上,并在紫外线灯下固化。 由此产生的凝胶覆盖层具有光泽、持久的效果,是寻求耐用、防碎指甲加固的客户的首选。 由于广泛的客户群和定期维护需求,2022 年美甲和足疗服务的收入持续强劲。 美甲和足疗服务是美甲沙龙行业最受欢迎和广受欢迎的护理服务之一。 这些服务包括剪指甲、塑形、抛光、角质层护理以及手部或足部按摩。 由于对指甲护理和一般手足护理的渴望,对美甲和足疗的需求一直很高。
在美甲沙龙市场,销售类型分为批量销售和打包销售。 批量销售是指专业人士和沙龙老闆批量购买美甲产品供店内使用。 另一方面,包装销售涉及向个人消费者零售少量指甲护理产品供个人在家使用。 套餐销售在 2023-2031 年预测期内预计复合年增长率最高,2022 年收入最高。 包装销售迎合了更广泛的客户群,包括喜欢在家进行指甲护理的个人消费者。 该部门包括指甲油、指甲护理套件、美甲工具和其他相关产品的零售。 因此,在美甲沙龙市场运营的公司可以利用包装销售领域带来的机会,最大限度地提高收入和市场份额。
亚太地区预计将成为 2023-2031 年预测期内美甲沙龙市场复合年增长率最高的地区。 这背后有几个因素,包括可支配收入的增加、城市化以及对修饰和美容的强烈关注。 在中国和印度等国家,美甲沙龙行业正在经历显着增长。 这是多种因素造成的,包括社交媒体的影响、接受西方美容趋势的愿望以及寻求专业美甲护理服务的职业成年人的增加。 从销售比例来看,2022年北美将占据美甲沙龙市场最大份额。 该地区拥有成熟的美甲护理行业,有许多美甲沙龙迎合不同的客户群。 特别是在美国,由于强大的美容文化、高消费者可支配收入以及广泛的美甲护理服务和产品,美甲沙龙市场正在蓬勃发展。 北美对美甲艺术和创新指甲护理技术的需求一直很高,在市场上占有重要的销售份额。 欧洲和中东等其他地区也为整体美甲沙龙市场的增长和收入做出了贡献。 英国、法国、德国等欧洲国家拥有成熟的美甲行业,注重奢华和高品质的服务。 在中东,由于富人对美容和美容的兴趣日益浓厚,阿拉伯联合酋长国和沙特阿拉伯等国家的美甲沙龙领域正在经历显着增长。
美甲沙龙市场竞争非常激烈,众多参与者都在争夺市场份额和客户忠诚度。 一些主要参与者通过强大的品牌影响力、优质的服务和创新的产品确立了自己作为行业领导者的地位。 美甲沙龙市场的一些主要参与者包括 Nail Bar、The Nail Lounge、Bliss Nail Spa、Elegant Nails 和 The Nail Boutique。 这些公司采用各种策略来保持竞争力并吸引客户。 一种常见的策略是专注于提供广泛的美甲护理服务,以满足不同客户的喜好。 这些服务通常包括修甲、修脚、加长指甲、美甲设计等。 这些领先的公司通过提供全面的服务来确保满足客户的各种需求。 这些领先公司采取的另一个重要策略是及时了解最新的指甲护理趋势和技术。 我们投资于员工的持续培训和发展,以提供最具创新性和最新的服务。 此外,这些公司还密切关注美甲和设计的新兴趋势,以便为客户提供独特和时尚的选择。 数字营销和社交媒体已经成为这些公司竞争战略的组成部分。 我们利用社交媒体平台展示我们的美甲设计、分享客户评价并与目标受众互动。 通过建立强大的在线形象,这些公司可以提高知名度、吸引新客户并与现有客户保持联繫。
The nail salon market is expected to experience a CAGR of 8.3% during the forecast period of 2023 to 2031, driven by increasing demand for nail care and the rising popularity of nail art. Nail salons offer a range of services including manicures, pedicures, nail extensions, and nail art designs, catering to both women and men. In the nail salon market, revenue is generated through various channels, including service charges, retail sales of nail care products, and additional services such as massages or waxing. The revenue growth can be attributed to several factors, including the growing emphasis on personal grooming and self-care, the influence of social media in promoting nail art trends, and the availability of a wide range of nail care products. Factors contributing to the market growth include an expanding customer base, increased consumer spending on beauty and wellness, and the introduction of innovative products and techniques in nail care services. Market players are constantly striving to enhance the overall customer experience by incorporating new trends and technologies into their offerings. Moreover, the nail salon market is highly competitive, with a large number of salons operating in various regions. This competitive landscape has led to the implementation of strategies such as offering unique services, providing specialized nail care treatments, and utilizing social media platforms for marketing and brand building. Additionally, partnerships with beauty influencers and celebrities have also become common, leveraging their influence to attract a wider audience. However, the nail salon market also faces challenges, such as increasing regulatory requirements related to sanitation and hygiene practices. Compliance with these regulations is crucial for maintaining consumer trust and preventing the spread of infections. Additionally, the market may experience fluctuations due to economic uncertainties or shifts in consumer preferences.
The nail salon market is benefiting from a societal shift towards personal grooming and self-care. In recent years, individuals have become increasingly conscious of their appearance and overall well-being. This has led to a higher demand for beauty and wellness services, including nail care. People now view visiting nail salons as an essential part of their self-care routine. The rise of social media platforms such as Instagram and Pinterest has contributed to the popularity of nail art and increased the demand for nail salon services. Users often share their manicure and nail art designs, showcasing the latest trends and encouraging others to follow suit. This social media influence has resulted in a surge of interest in nail care and nail art, leading to increased footfall in nail salons.
Social media platforms play a significant role in shaping consumer preferences and trends in the nail salon market. Beauty influencers and celebrities with large online followings have become powerful influencers in promoting nail care products and services. Their endorsements and recommendations carry significant weight and can greatly impact consumer behavior. Beauty influencers and celebrities regularly share their nail care routines, featuring specific brands and salons in their posts and stories. This exposure generates curiosity and interest among their followers, leading to increased foot traffic and bookings at nail salons. The engagement and interaction on these social media platforms act as evidence of the influence they have on the nail salon market.
The availability of a diverse range of nail care products has contributed to the growth of the nail salon market. Nail salons offer not only traditional manicures and pedicures but also a variety of nail enhancements such as gel and acrylic nails, nail extensions, and intricate nail art designs. The introduction of new products and techniques has expanded the range of options available to customers, making nail salons more appealing. The sheer number of nail care product brands available in the market, both online and in physical stores, indicates the high demand and consumer interest in this segment. Additionally, the popularity of DIY nail care kits and at-home nail art tools suggests that individuals are increasingly investing in nail care products and techniques. This availability of products and tools reflects the market's growth and potential.
One significant restraint faced by the nail salon market is the rising regulatory requirements and the need to adhere to strict hygiene standards. Governments and health authorities are placing increased emphasis on maintaining proper sanitation and hygiene practices within nail salons to ensure customer safety and prevent the spread of infections. These regulations require nail salons to invest in proper sterilization equipment, use disposable tools, and follow stringent cleaning protocols. Local health departments and licensing agencies regularly conduct inspections of nail salons to assess their compliance with hygiene and sanitation standards. Violations of these regulations can result in fines, penalties, or even temporary closures. Instances of health risks or infections linked to unsanitary practices in nail salons have been reported in the media, further highlighting the importance of maintaining high hygiene standards. The growing awareness among consumers about the potential risks associated with unsanitary nail salons has led to a demand for transparency and a preference for salons that prioritize cleanliness. This increased scrutiny and the associated costs of implementing and maintaining proper hygiene practices can pose challenges for nail salon owners and operators, impacting their profitability and overall business operations.
The service segments of the nail salon market are segmented as Manicure, Pedicure, Fiberglass & Silk Wraps, UV Gel Overlays and Extensions, and Acrylic Overlays and Extensions. Among these service segments, UV gel overlays and extensions are expected to register the highest CAGR during the forecast period of 2023 to 2031, reflecting the increasing demand for this service. UV gel overlays and extensions have gained significant popularity in recent years. This service involves applying a gel-based product onto natural nails or extensions, which are then cured under a UV lamp. The resulting gel overlay provides a glossy and long-lasting finish, making it a preferred choice for customers looking for durable and chip-resistant nail enhancements. The revenue generated by manicure and pedicure services remained consistently high in 2022 due to their wide customer base and regular maintenance requirements. Manicure and pedicure services are the most popular and widely sought-after treatments in the nail salon industry. These services involve trimming, shaping, and polishing the nails, along with cuticle care and hand or foot massages. The demand for manicures and pedicures remains consistently high, driven by the desire for well-groomed nails and overall hand and foot care.
In the nail salon market, sales types can be categorized as bulk sales and packaged sales. Bulk sales refer to the purchase of nail care products in large quantities, typically by professionals or salon owners, for use within their establishments. Packaged sales, on the other hand, involve the retail sale of nail care products in smaller quantities to individual consumers for personal use at home. the highest expected CAGR during the forecast period of 2023 to 2031 and the highest revenue in 2022 can be attributed to packaged sales. Packaged sales cater to a broader customer base, including individual consumers who prefer to maintain their nail care routines at home. This segment encompasses retail sales of nail polishes, nail care kits, nail art tools, and other related products. As a result, businesses operating in the nail salon market can capitalize on the opportunities presented by the packaged sales segment to maximize their revenue and market share.
Asia-Pacific has emerged as a region with the highest expected CAGR in the nail salon market during the forecast period of 2023 to 2031. This can be attributed to several factors, such as growing disposable incomes, urbanization, and a strong emphasis on personal grooming and beauty. In countries like China and India, the nail salon industry has witnessed significant growth, driven by a combination of factors like the influence of social media, the desire to adopt Western beauty trends, and the increasing number of working individuals who seek professional nail care services. In terms of revenue percentage, North America held the largest share in the nail salon market in 2022. The region has a well-established nail care industry, with a large number of nail salons catering to a diverse customer base. The U.S., in particular, has a thriving nail salon market, driven by a strong beauty culture, a high disposable income among consumers, and a wide range of nail care services and products available. The demand for nail art and innovative nail care techniques remains consistently high in North America, contributing to its substantial revenue percentage in the market. Other regions, such as Europe and the Middle East, also contribute to the overall growth and revenue of the nail salon market. European countries like the United Kingdom, France, and Germany have a mature nail care industry, with a focus on luxury and high-quality services. In the Middle East, countries like the United Arab Emirates and Saudi Arabia have seen significant growth in the nail salon sector due to the increasing interest in beauty and grooming among their affluent populations.
The nail salon market is highly competitive, with numerous players vying for market share and customer loyalty. Several key players have established themselves as leaders in the industry through their strong brand presence, quality services, and innovative offerings. Some of the top players in the nail salon market include Nail Bar, The Nail Lounge, Bliss Nail Spa, Elegant Nails, and The Nail Boutique. These companies have adopted various strategies to maintain their competitive edge and attract customers. One common strategy is to focus on providing a wide range of nail care services to cater to diverse customer preferences. These services often include manicures, pedicures, nail extensions, and nail art designs. By offering a comprehensive menu of services, these top players ensure they can meet the varying needs and demands of their customers. Another key strategy employed by these leading players is to stay updated with the latest nail care trends and techniques. They invest in continuous training and development of their staff to ensure they can offer the most innovative and up-to-date services. Additionally, these companies keep a close eye on emerging trends in nail art and design, ensuring they can offer unique and trendy options to their customers. Digital marketing and social media presence have become integral aspects of the competitive strategies adopted by these players. They leverage social media platforms to showcase their nail art designs, share customer testimonials, and engage with their target audience. By building a strong online presence, these companies increase their visibility, attract new customers, and maintain a connection with their existing clientele.
This study report represents analysis of each segment from 2021 to 2031 considering 2022 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2023 to 2031.
The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.
The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation ofNail Salon market are as follows:
Micro and macro environment factors that are currently influencing the Nail Salon market and their expected impact during the forecast period.
Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.
FIG. 11Market Positioning of Key Nail Salon Market Players, 2022
FIG. 12Global Nail Salon Market - Tier Analysis - Percentage of Revenues by Tier Level, 2022 Versus 2031