市场调查报告书
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1422174
健身器材市场 - 成长、未来前景、竞争分析,2023-2031Fitness Equipment Market - Growth, Future Prospects and Competitive Analysis, 2023 - 2031 |
在健康意识、家庭健身热潮和技术创新的推动下,健身器材市场预计在 2024 年至 2032 年预测期内将以 5.5% 的复合年增长率成长。然而,对于某些细分市场来说,负担能力仍然是一个挑战。这一细分凸显了有氧运动器材的主导地位以及家庭消费者日益增长的影响力。按地区划分的趋势强调地区差异,而竞争格局审查则强调驾驭此动态格局的策略努力。随着产业的发展,解决负担能力问题和持续创新对于健身器材市场的持续成功至关重要。
健身器材市场的主要驱动因素是人们对健康和健身的兴趣日益浓厚。世界向更健康的生活方式转变,人们对定期运动的好处的认识不断提高,导致对健身器材的需求不断增长。这方面的证据包括与健身相关的社交媒体内容的激增、健身影响者的流行以及健身应用程式的激增,反映了优先考虑身体健康的文化转变。
COVID-19大流行大大加速了对居家健身器材的需求。随着健身房关闭或关闭,人们转向在家锻炼,有氧运动和肌力训练设备的销售量激增。疫情期间家庭健身器材销量的明显飙升和线上搜寻量的增加证明了这种影响力的动态。
技术进步在推动健身器材市场方面发挥着重要作用。触控萤幕、虚拟实境和健身追踪功能等智慧技术的整合改善了整体锻炼体验。这方面的证据包括具有互动功能的创新健身设备的推出、健身可穿戴设备的激增以及虚拟健身课程的广泛采用,表明了该行业对创新的承诺。
健身器材市场儘管有正面的驱动因素,但也面临一些明显的限制因素,例如某些类型的设备成本较高。高级健身器材,尤其是采用先进技术和功能的健身器材,对于很大一部分人来说可能成本过高。作为证据,消费者回馈显示了对负担能力的担忧,一些潜在买家选择了成本较低的替代健身解决方案或改变了他们的购买决定。
按类型细分市场,包括心血管训练设备、肌力训练设备等。2023年,心血管训练设备在收入和2024年至2032年预测期内的复合年增长率最高方面均占据主导地位。这显示有氧运动的持续流行以及市场对消费者偏好的反应。
按最终用户细分包括家庭消费者、健身中心/健身房和其他。到 2023 年,在上述家庭健身热潮的推动下,家庭消费者已成为最高的收入贡献者。家庭消费领域在预测期内的复合年增长率也最高,显示人们对家庭健身解决方案的持续兴趣。
健身器材市场呈现不同的区域趋势,收入贡献和复合年增长率因区域而异。在家庭健身趋势和既定的健身文化的推动下,北美地区 2023 年的销售额处于领先地位。然而,预计亚太地区在预测期内将呈现最高的复合年增长率,支持该地区日益增长的健身意识和经济发展。
健身器材市场的竞争动态包括Peloton Interactive, Inc.、Icon Health &Fitness, Inc.、Technogym S.p.A.、Precor Incorporated、Life Fitness(KPS Capital)、Shandong EM Health Industry Group Co., Ltd.、Johnson Health Tech、Nautilus, Inc.、True、Torque Fitness、Core Health &Fitness、Impulse Health Technology Co., Ltd.等。这些产业巨头部署产品多元化、合作伙伴关係和全球行销等策略来维持其市场地位。2023 年,这些参与者共同为市场收入做出了重大贡献,预计在 2024 年至 2032 年的预测期内将持续成长。
The fitness equipment market is expected to grow at a CAGR of 5.5% during the forecast period of 2024 to 2032, propelled by health consciousness, the home fitness boom, and technological innovations. However, affordability remains a challenge for certain segments. The segmentation highlights the dominance of cardio equipment and the growing influence of home consumers. Geographic trends underscore regional variations, while competitive insights emphasize strategic efforts to navigate this dynamic landscape. As the industry evolves, addressing affordability concerns and continuing to innovate will be critical for sustained success in the fitness equipment market.
The increasing emphasis on health and fitness acts as a primary driver for the fitness equipment market. A global shift towards a healthier lifestyle and rising awareness of the benefits of regular exercise contribute to the growing demand for fitness equipment. Evidence includes the surge in fitness-related social media content, the popularity of fitness influencers, and the widespread adoption of fitness apps, reflecting a broader cultural shift towards prioritizing physical well-being.
The COVID-19 pandemic significantly accelerated the demand for home fitness equipment. With lockdowns and gym closures, individuals turned to home workouts, driving a surge in sales of cardio and strength training equipment. The evident spike in sales and increased online searches for home fitness equipment during the pandemic serves as evidence of this impactful driver.
Technological advancements play a crucial role in driving the fitness equipment market. The integration of smart technologies, including touchscreens, virtual reality, and fitness tracking features, enhances the overall workout experience. Evidence includes the launch of innovative fitness equipment with interactive features, the proliferation of fitness wearables, and the increasing adoption of virtual fitness classes, showcasing the industry's commitment to technological innovation.
Despite the positive drivers, the fitness equipment market faces a notable restraint related to the high cost of certain types of equipment. Premium fitness equipment, especially those incorporating advanced technologies and features, may be cost-prohibitive for a significant portion of the population. Evidence includes consumer feedback highlighting affordability concerns, with some potential buyers opting for alternative, lower-cost fitness solutions or delaying their purchase decisions.
The market segmentation by type includes Cardiovascular Training Equipment, Strength Training Equipment, and Others. In 2023, Cardiovascular Training Equipment dominated both in terms of revenue and highest CAGR during the forecast period from 2024 to 2032. This indicates the sustained popularity of cardio-focused workouts and the market's responsiveness to consumer preferences.
The end-user segmentation comprises Home Consumers, Fitness Centers/Gyms, and Others. In 2023, Home Consumers emerged as the highest revenue contributor, driven by the aforementioned home fitness boom. The highest CAGR during the forecast period is also expected from the Home Consumers segment, showcasing a sustained interest in home-based fitness solutions.
The fitness equipment market exhibits diverse geographic trends, with varying revenue contributions and CAGR across regions. North America led in revenue in 2023, fueled by the home fitness trend and established fitness culture. However, the Asia-Pacific region is expected to have the highest CAGR during the forecast period, underscoring the region's growing fitness awareness and economic development.
Competitive dynamics in the fitness equipment market involve key players such as Peloton Interactive, Inc., Icon Health & Fitness, Inc., Technogym S.p.A., Precor Incorporated, Life Fitness (KPS Capital), Shandong EM Health Industry Group Co., Ltd., Johnson Health Tech, Nautilus, Inc., True, Torque Fitness, Core Health & Fitness, and Impulse Health Technology Co., Ltd. These industry leaders deploy strategies like product diversification, partnerships, and global marketing to maintain their market positions. In 2023, these players collectively contributed significantly to market revenues, with expectations of continued growth during the forecast period from 2024 to 2032.
This study report represents analysis of each segment from 2021 to 2031 considering 2022 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2023 to 2031.
The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.
The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation ofFitness Equipment market are as follows:
Micro and macro environment factors that are currently influencing the Fitness Equipment market and their expected impact during the forecast period.
Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.
TABLE 3 Global Fitness Equipment Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 7 North America Fitness Equipment Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 11 U.S. Fitness Equipment Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 15 Canada Fitness Equipment Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 19 Rest of North America Fitness Equipment Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 23 UK and European Union Fitness Equipment Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 27 UK Fitness Equipment Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 31 Germany Fitness Equipment Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 35 Spain Fitness Equipment Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 39 Italy Fitness Equipment Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 43 France Fitness Equipment Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 47 Rest of Europe Fitness Equipment Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 51 Asia Fitness Equipment Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 55 China Fitness Equipment Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 59 Japan Fitness Equipment Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 63 India Fitness Equipment Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 67 Australia Fitness Equipment Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 71 South Korea Fitness Equipment Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 75 Latin America Fitness Equipment Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 79 Brazil Fitness Equipment Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 83 Mexico Fitness Equipment Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 87 Rest of Latin America Fitness Equipment Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 91 Middle East and Africa Fitness Equipment Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 95 GCC Fitness Equipment Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 99 Africa Fitness Equipment Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 103 Rest of Middle East and Africa Fitness Equipment Market By Distribution Channel, 2022-2032, USD (Million)
FIG. 10Market Positioning of Key Fitness Equipment Market Players, 2023
FIG. 11Global Fitness Equipment Market - Tier Analysis - Percentage of Revenues by Tier Level, 2023 Versus 2032