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市场调查报告书
商品编码
1560994
维他命补充品市场:成长,未来展望,竞争分析,2024~2032年Vitamin Supplement Market - Growth, Future Prospects and Competitive Analysis, 2024 - 2032 |
维生素补充剂市场包括一系列含有浓缩维生素的产品,通常为片剂、片剂、胶囊、液体或粉末形式。这些产品旨在补充您的饮食并提供您可能无法摄取的营养素。预计 2024 年至 2032 年,维生素补充剂市场将以 8.6% 的复合年增长率成长。
推动因素:在全球健康危机中健康意识不断提高
全球健康危机,特别是COVID-19大流行,是维生素补充剂市场的重要催化剂。由于大量人口注重增强免疫力和确保最佳健康状态以对抗病毒,因此维生素补充剂,尤其是维生素 C、D 和锌,脱颖而出。尤其是维生素C、D、锌补充剂备受关注。例如,《柳叶刀》的一篇报告强调了维生素 D 调节先天性和适应性免疫反应的潜力。儘管有关于维生素摄取量与新冠肺炎抵抗力之间直接相关性的免责声明,但这篇文章和其他文章一起促使了维生素补充剂消费量的激增。
机会:个人化维生素补充剂
随着健康科技和诊断技术的进步,医疗保健领域的个人化趋势日益明显。新创公司和健康公司开始提供服务,允许个人接受测试以确定特定的维生素缺乏症。根据结果,将提供客製化的维生素补充包。一个例子是家庭血液检测的日益增长的趋势,这种检测可测量维生素 D 水平并根据结果提出建议。这种个人化使消费者能够准确地获得他们缺乏的营养,从而优化健康益处并最大限度地减少过量服用的潜在副作用。
限制:对服用过量的怀疑和担忧
另一方面,由于对维生素补充剂的实际效果持怀疑态度,市场也面临着限制。有一种越来越多的理论得到了多项研究的支持,即补充剂可能不会为不缺乏维生素的人提供显着的好处。 《美国心臟病学会杂誌》发表的一篇评论显示,大多数矿物质和维生素补充剂不能预防没有已知营养缺乏的中度风险个体的慢性疾病。再加上对过量服用副作用的担忧,一些潜在市场犹豫不决。
挑战:监管障碍和虚假声明
维生素补充剂市场正在蓬勃发展,但也并非没有挑战。最重要的事情之一是应对复杂且苛刻的监管环境。不同国家对补充剂配方、健康声明和行销有不同的规定。此外,还有一些公司对补充剂的健康益处提出未经证实的说法。在美国,FDA 已对几家对维生素产品做出误导性声明的公司发出警告,特别是暗示它们可以治疗或预防 COVID-19 的声明。此类事件不仅为相关公司带来挑战,还会损害整个市场的声誉。
按类型细分市场
按类型分析市场,2023 年,维生素 D 细分市场收入最高。人们越来越认识到维生素 D 的益处,特别是对于骨骼健康和增强免疫系统的益处,这刺激了其需求。此外,大量报告强调维生素 D 在减轻呼吸道疾病严重程度方面的潜在作用,进一步增加了其存在。另一方面,多种维生素的复合年增长率(CAGR)最高。多种维生素的吸引力在于它们为消费者提供了全面的解决方案,无需购买多种单一营养补充剂。由于注重健康的消费者寻求整体选择,预计该细分市场的成长从 2024 年到 2032 年将保持强劲。
按形式细分市场
从市场区隔来看,2023年平板电脑将在销售上占据主导地位。它保质期长、易于储存、价格实惠,成为许多消费者的首选。然而,预计 2024 年至 2032 年软糖的复合年增长率最高。这是由于软糖的适口性使其成为不喜欢传统片剂和胶囊的儿童和成人的理想选择。此外,每个品牌都采用创新行销来强调其软糖的味道和便利性。
按地区细分市场
按地区划分,北美占据主导地位,2023 年销量占比最高。该地区拥有完善的医疗基础设施和高水准的健康意识。然而,预计 2024 年至 2032 年亚太地区的复合年增长率最高。印度和中国等国家可支配收入的增加和健康意识的增强可能会推动这一增长。此外,本土公司进入维生素补充剂市场以及国际品牌扩大在该地区的足迹可能会进一步推动这一趋势。
竞争趋势
竞争趋势分析显示,2023年,安丽公司、American Health Formulations (AHF)、FullWell、Garden of Life LLC、Good Health New Zealand、Healthy Life Pharma (P) Limited、Klean Athlete、Llama Naturals 、NOW食品、 Nordic Naturals、Olly PBC、Pharmavite、RBK Nutraceuticals、The Nature's Bounty Co.,Vital Proteins LLC 等市场领导者继续巩固其地位。这些公司的成功归功于强大的研发投资、庞大的分销网络和高效的营销策略。然而,竞争格局预计将在 2024 年至 2032 年期间发生演变。我们看到了向天然成分和有机维生素补充剂的转变。能够拥抱这些趋势、提供量身定制的解决方案并在新兴市场扩张的公司可能会获得竞争优势。
本报告回答的关键问题
影响维生素补充剂市场成长的关键微观和宏观环境因素有哪些?
现在和预测期内产品细分和地区的主要投资领域是什么?
到 2032 年的估计和市场预测
预测期间哪个细分市场的复合年增长率最快?
哪个细分市场拥有较大的市场占有率,为什么?
低收入和中等收入国家是否正在投资维生素补充剂市场?
维生素补充剂最大的区域市场是哪一个?
亚太、拉丁美洲、中东/非洲等新兴市场的市场趋势与动态如何? 推动维生素补充剂市场成长的主要趋势是什么?
主要竞争对手是什么以及他们提高在全球维生素补充剂市场占有率的关键策略是什么?
The vitamin supplement market encompasses the range of products containing concentrated sources of vitamins, usually in the form of pills, tablets, capsules, liquids, or powders. These products aim to supplement the diet and provide nutrients that might not be consumed in sufficient quantities. The vitamin supplement market is estimated to grow at a CAGR of 8.6% from 2024 to 2032.
Driver: Heightened Health Awareness Amidst Global Health Crisis
The global health crisis, particularly the COVID-19 pandemic, acted as a significant catalyst for the vitamin supplement market. A vast population turned their focus on building immunity and ensuring optimal health to combat the virus, and vitamin supplements, especially Vitamin C, D, and Zinc, came to the forefront. Many health practitioners and articles advocated for their benefits. For instance, a report in The Lancet journal underscored the potential of Vitamin D in modulating innate and adaptive immune responses. While there was a disclaimer regarding the direct correlation between vitamin intake and COVID resistance, this piece, along with others, propelled a surge in vitamin supplement consumption.
Opportunity: Personalized and Tailored vitamin supplements
With advancements in health tech and diagnostics, there's a growing trend towards personalization in the healthcare sector. Start-ups and health companies have begun offering services where individuals can undergo tests to identify specific vitamin deficiencies. Based on these results, they receive tailored vitamin supplement packages. One such example is the rising trend of at-home blood tests that gauge Vitamin D levels, with recommendations given based on the findings. This personalization ensures consumers receive the exact nutrients they lack, optimizing health benefits and minimizing potential side effects from overconsumption.
Restraint: Scepticism and Concerns About Overconsumption
On the flip side, the market faces restraint due to skepticism surrounding the actual benefits of vitamin supplements. There's a growing narrative, backed by some studies, suggesting that for individuals without deficiencies, these supplements might not offer notable benefits. The Journal of the American College of Cardiology published a review indicating that most mineral and vitamin supplements don't prevent chronic diseases in average risk individuals without known nutrient deficiencies. This sentiment, combined with concerns about potential side effects from overconsumption, has made a section of the potential market hesitant.
Challenge: Regulatory Hurdles and False Claims
The vitamin supplement market, while burgeoning, is not without challenges. One of the most significant is navigating the complex and often stringent regulatory landscape. Different countries have varying regulations regarding supplement formulations, health claims, and marketing. Moreover, there have been instances of companies making unfounded claims about the health benefits of their supplements. In the US, the FDA has issued warnings to several companies making misleading claims about their vitamin products, especially those suggesting they can treat or prevent COVID-19. Such instances not only pose challenges for the concerned companies but also can dent the overall market reputation.
Market Segmentation by Type
In 2023, when dissecting the market based on Type, the Vitamin D segment emerged with the highest revenue. The heightened awareness about its benefits, especially in bone health and immune system bolstering, spurred its demand. Numerous reports highlighting Vitamin D's potential role in mitigating the severity of respiratory illnesses further fueled its prominence. On the other hand, Multivitamin supplements are charting the highest Compound Annual Growth Rate (CAGR). Their appeal lies in offering a comprehensive solution to consumers, negating the need to purchase multiple single-nutrient supplements. As health-conscious consumers seek holistic options, this segment's growth is expected to remain robust from 2024 to 2032.
Market Segmentation by Form
Regarding the market segmentation by Form, in 2023, Tablets dominated in terms of revenue. Their long shelf life, ease of storage, and affordability made them a preferred choice for many consumers. However, the form expected to exhibit the highest CAGR from 2024 to 2032 is Gummies. This can be attributed to their palatability, making them an ideal choice for both children and adults averse to traditional pills or capsules. Furthermore, brands have been marketing gummies innovatively, emphasizing their taste and convenience.
Market Segmentation by Region
From a Geographic perspective, North America dominated the market in 2023 with the highest revenue percentage. The region's well-established healthcare infrastructure, combined with high health awareness levels, has been instrumental. However, the Asia-Pacific region is anticipated to register the highest CAGR from 2024 to 2032. Rising disposable incomes, coupled with increasing health consciousness in countries like India and China, will likely drive this growth. Additionally, local players entering the vitamin supplement market and international brands expanding their footprint in this region will further fuel this trend.
Competitive Trends
Analyzing Competitive Trends, 2023 saw market leaders like Amway Corp., American Health Formulations (AHF), FullWell, Garden of Life LLC, Good Health New Zealand, Healthy Life Pharma (P) Limited, Klean Athlete, Llama Naturals, NOW Foods, Nordic Naturals, Olly PBC, Pharmavite, RBK Nutraceuticals, The Nature's Bounty Co., and Vital Proteins LLC continuing to solidify their positions. Their success can be ascribed to robust R&D investments, vast distribution networks, and efficient marketing strategies. However, the competitive landscape is expected to evolve from 2024 to 2032. There's a visible shift towards natural and organic vitamin supplements. Players that can incorporate such trends, offer personalized solutions, and expand in emerging markets will likely gain a competitive edge.
Historical & Forecast Period
This study report represents an analysis of each segment from 2022 to 2032 considering 2023 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2024 to 2032.
The current report comprises quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends & technological analysis, case studies, strategic conclusions and recommendations and other key market insights.
Research Methodology
The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. The key data points that enable the estimation of Vitamin Supplement market are as follows:
Research and development budgets of manufacturers and government spending
Revenues of key companies in the market segment
Number of end users & consumption volume, price, and value.
Geographical revenues generated by countries considered in the report
Micro and macro environment factors that are currently influencing the Vitamin Supplement market and their expected impact during the forecast period.
Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top-down and bottom-up approach for validation of market estimation assures logical, methodical, and mathematical consistency of the quantitative data.
Market Segmentation
Type
Form
Distribution Channel
End User
Region Segment (2022-2032; US$ Million)
North America
U.S.
Canada
Rest of North America
UK and European Union
UK
Germany
Spain
Italy
France
Rest of Europe
Asia Pacific
China
Japan
India
Australia
South Korea
Rest of Asia Pacific
Latin America
Brazil
Mexico
Rest of Latin America
Middle East and Africa
GCC
Africa
Rest of Middle East and Africa
Key questions answered in this report
What are the key micro and macro environmental factors that are impacting the growth of Vitamin Supplement market?
What are the key investment pockets concerning product segments and geographies currently and during the forecast period?
Estimated forecast and market projections up to 2032.
Which segment accounts for the fastest CAGR during the forecast period?
Which market segment holds a larger market share and why?
Are low and middle-income economies investing in the Vitamin Supplement market?
Which is the largest regional market for Vitamin Supplement market?
What are the market trends and dynamics in emerging markets such as Asia Pacific, Latin America, and Middle East & Africa?
Which are the key trends driving Vitamin Supplement market growth?
Who are the key competitors and what are their key strategies to enhance their market presence in the Vitamin Supplement market worldwide?
FIG. 11Market Positioning of Key Vitamin Supplement Market Players, 2023
FIG. 12Global Vitamin Supplement Market - Tier Analysis - Percentage of Revenues by Tier Level, 2023 Versus 2032