维生素补充剂市场规模、份额和成长分析（按类型、形式、分销管道、最终用户和地区）- 2025-2032 年行业预测

2023 年全球维生素补充剂市场规模价值为 603 亿美元，预计将从 2024 年的 649.4 亿美元增长到 2032 年的 1175.6 亿美元，预测期内（2025-2032 年）的复合年增长率为 7.7%。

由于越来越多的消费者註重健康，并在饮食中优先考虑维生素，全球膳食补充剂市场预计将经历强劲增长。受英国国家健康与临床优化研究所的建议的影响，尤其是维生素 D 对骨骼、肌肉和免疫健康的重要性，人们越来越意识到因营养不良和久坐的生活方式而导致的维生素缺乏症。人口老化和对预防性医疗保健的日益重视进一步推动了这一趋势。市场由多种相关人员组成，从跨国公司到小众製造商，他们都在投资研发，以开发创新且生物利用度高的产品。综合维他命在追求最佳健康的专业人士和运动员中越来越受欢迎，而随着公司寻求增强其产品供应，包括合作和收购在内的附加策略也变得很常见。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

维生素补充剂市场规模（按类型和复合年增长率）（2025-2032）

• 市场概况
• 维生素A
• 维生素B
  • 维生素B1
  • 维生素B2
  • 维生素B3
  • 泛酸
  • 维生素B12
  • 其他的
• 维生素C
• 维生素 D
• 维生素E
• 维生素K
• 综合维他命

维生素补充剂市场规模（按形式和复合年增长率） (2025-2032)

• 市场概况
• 锭剂
• 粉末
• 胶囊
• 软糖
• 其他的

维生素补充剂市场规模（按分销管道和复合年增长率） (2025-2032)

• 市场概况
• 超级市场和大卖场
• 零售药局
• 网上销售
• 其他的

维生素补充剂市场规模（按最终用户和复合年增长率） (2025-2032)

• 市场概况
• 成人
• 老年人
• 其他的

维生素补充剂市场规模（按地区划分）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Nestle（Switzerland）
• Danone（France）
• BASF（Germany）
• Herbalife Nutrition（United States）
• Ingredion（United States）
• Archer Daniels Midland（United States）
• Yakult Honsha（Japan）
• Otsuka（Japan）
• Royal DSM（Netherlands）
• International Flavors & Fragrances（United States）
• Tate & Lyle（United Kingdom）
• Medifast（United States）
• Bellring Brands（United States）
• Glanbia（Ireland）
• Meiji Holdings（Japan）
• USANA Health Sciences（United States）
• Jamieson Wellness（Canada）
• Nature's Sunshine（United States）
• Aker BioMarine（Norway）

结论和建议

Global Vitamin Supplements Market size was valued at USD 60.3 billion in 2023 and is poised to grow from USD 64.94 billion in 2024 to USD 117.56 billion by 2032, growing at a CAGR of 7.7% during the forecast period (2025-2032).

The global dietary supplement market is poised for robust growth, spurred by an increasing population of health-conscious consumers prioritizing vitamins in their diets. Influenced by recommendations from the National Institute for Health and Care Excellence, particularly the importance of vitamin D for bone, muscle, and immune health, awareness of vitamin deficiencies has heightened due to inadequate nutrition and sedentary lifestyles. This trend is further supported by an aging demographic and a rising emphasis on preventive healthcare. The market comprises a diverse array of stakeholders, from multinational corporations to niche manufacturers, all investing in R&D to develop innovative, bioavailable products. Additional strategies, including partnerships and acquisitions, are common as companies aim to enhance their offerings, with multivitamins gaining popularity among professionals and athletes seeking optimal health.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Vitamin Supplements market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Vitamin Supplements Market Segments Analysis

Global Vitamin Supplements Market is segmented by Type, Form, Distribution Channel, End User and region. Based on Type, the market is segmented into Vitamin A, Vitamin B, Vitamin C, Vitamin D, Vitamin E, Vitamin K and Multivitamin. Based on Form, the market is segmented into Tablet, Powder, Capsule, Gummies and Others. Based on Distribution Channel, the market is segmented into Supermarkets and hypermarkets, Retail Pharmacy, Online Sales and Others. Based on End User, the market is segmented into Adult, Geriatric and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Vitamin Supplements Market

A significant factor propelling the global vitamin supplements market is the surge in health-conscious consumers committed to integrating vitamins into their daily nutrition. This shift is largely influenced by a heightened understanding of the link between dietary choices and overall well-being. As more individuals prioritize their health and strive for optimal wellness, the demand for vitamin supplements continues to escalate. Consequently, this growing consumer interest is fostering notable expansion within the vitamin supplements industry on a global scale, indicating a robust market trajectory fueled by the desire for improved health and nutritional support.

Restraints in the Global Vitamin Supplements Market

One of the key challenges facing the global vitamin supplements market is the complex regulatory environment, which includes stringent guidelines that govern the sale and distribution of dietary supplements. These regulations differ significantly from country to country, covering aspects such as product safety, labeling, and health claims. For manufacturers and distributors, navigating these compliance requirements can be cumbersome, often leading to increased costs and lengthy processes. Additionally, the ever-changing nature of regulations across various regions may discourage new entrants from entering the market. Consequently, these regulatory hurdles can stifle market growth and restrict consumer access to certain vitamin supplements.

Market Trends of the Global Vitamin Supplements Market

A prominent market trend in the global vitamin supplements industry is the rising consumer preference for personalized and targeted nutritional solutions. As health consciousness grows, individuals are increasingly inclined to seek supplements tailored to their specific needs, driven by advancements in technology and the proliferation of personal health data. This shift is prompting companies to innovate and develop customized vitamin formulations that align with consumers' unique health goals, such as enhancing immunity or improving mental clarity. This trend towards personalized nutrition not only fosters innovation but is also anticipated to enhance market growth, as consumers demand more individualized and effective health solutions.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Vitamin Supplements Market Size by Type & CAGR (2025-2032)

• Market Overview
• Vitamin A
• Vitamin B
  • Vitamin B1
  • Vitamin B2
  • Vitamin B3
  • Pantothenic Acid
  • Vitamin B12
  • Others
• Vitamin C
• Vitamin D
• Vitamin E
• Vitamin K
• Multivitamin

Global Vitamin Supplements Market Size by Form & CAGR (2025-2032)

• Market Overview
• Tablet
• Powder
• Capsule
• Gummies
• Others

Global Vitamin Supplements Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets and hypermarkets
• Retail Pharmacy
• Online Sales
• Others

Global Vitamin Supplements Market Size by End User & CAGR (2025-2032)

• Market Overview
• Adult
• Geriatric
• Others

Global Vitamin Supplements Market Size & CAGR (2025-2032)

• North America (Type, Form, Distribution Channel, End User)
  • US
  • Canada
• Europe (Type, Form, Distribution Channel, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Form, Distribution Channel, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Form, Distribution Channel, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Form, Distribution Channel, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Nestle (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Danone (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BASF (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbalife Nutrition (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ingredion (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Archer Daniels Midland (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yakult Honsha (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Otsuka (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Royal DSM (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• International Flavors & Fragrances (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tate & Lyle (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Medifast (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bellring Brands (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Glanbia (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Meiji Holdings (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• USANA Health Sciences (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jamieson Wellness (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's Sunshine (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aker BioMarine (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations