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市场调查报告书
商品编码
1645221
全球手袋市场:成长、未来展望与竞争分析(2025-2033)Handbag Market - Growth, Future Prospects and Competitive Analysis, 2025 - 2033 |
手袋市场体现了时尚、功能和地位的本质。手提包被定义为一种便携的时尚包袋,主要供女性携带钱财、化妆品和日常用品等个人物品,现已从单纯的实用物品转变为风格和地位的象征。市面上有各种类型和款式,如手提包、手拿包、挎包和单肩包。预计 2025 年至 2033 年期间手袋市场的复合年增长率为 6.6%。
推动手袋市场成长的主要因素之一是可支配收入的增加和生活方式的改变,尤其是在新兴国家。随着都市化进程的推进,城市成为经济活动的中心,消费者行为也发生了明显的改变。随着人们,特别是女性,步入职场,他们的消费能力也飙升。随着人们经济越来越独立,对高品质、奢华名牌包的需求也随之飙涨。只要看看任何奢侈品牌的年度报告,就可以证实这项说法。例如,Louis Vuitton、Gucci等知名品牌的年度销售报告经常强调手袋销售的成长,尤其是在亚太地区,这些地区收入水准不断提高,中产阶级不断扩大。
机会:
在识别机会时,数位环境尤为突出。电子商务平台和数位支付解决方案的兴起彻底改变了消费者的购物方式。由于能够在购买之前浏览多种选择、比较价格和阅读用户评论,网上购物变得非常受欢迎。此外,社群媒体影响者和名人在 Instagram 和 Twitter 等平台上代言某些手袋品牌的影响力也提高了消费者的品牌知名度。快速浏览任何名人代言手袋贴文下面的评论部分,就会发现数百名潜在买家正在询问该产品,这反映了网路行销和销售的巨大影响力和机会。
限制:
但每个市场都存在着阻碍因素。在手袋市场,假货的盛行是一大课题。世界各地的市场充斥着模仿奢侈手袋品牌设计和标誌的假冒产品。这些仿冒品的价格仅为正品的一小部分,不仅降低了正品的销售量,也削弱了其品牌价值。这个问题已经变得如此普遍,以至于各大品牌都在设立专门团队来解决这个问题。当局在曼谷和伊斯坦堡等城市的市场进行多次突击检查,查获了数千个假手袋,这表明了问题的规模。
任务:
消费者偏好转向永续和环保产品,这一市场也面临重大课题。现今的消费者,尤其是年轻一代,具有强烈的环保意识,会仔细考虑所购买产品对环境的影响。因此,由于皮革产业对环境的影响,人们不再使用由皮革等材料製成的手提包。随着提供纯素和永续手袋的品牌的崛起,这项课题显而易见。标榜 "无残忍" 和 "环保" 的品牌越来越受到消费者的欢迎。
原料洞察
以原料分析 2024 年的手袋市场,皮革因其耐用性、奢华性和与真皮产品相关的优质感而创下了最高销量。普拉达 (Prada)、路易威登 (Louis Vuitton) 和古驰 (Gucci) 等品牌主要专注于皮革製品,占据了手袋市场的主导地位。然而,预计在 2025 年至 2033 年的预测期内,织物手袋的复合年增长率最高。这项预测源自于人们日益转向永续和环保的选择。此外,布艺手袋的多样设计和实惠的价格吸引了广泛的人群,尤其是年轻一代,他们总是在寻求时尚与功能性的结合。同时,包括合成皮革、黄麻和 PVC 等材料的 "其他" 类别正在稳步增长,尤其是在以素食主义和可持续性为消费者偏好核心的地区。
产品洞察
依产品划分,手提袋是 2024 年最畅销的商品。它们将功能性与时尚性融为一体,成为工作、购物和休閒外出的热门选择。Michael Kors、Coach等品牌都拥有大量手提包系列,展现了其销售潜力。然而,手拿包预计将在 2025 年至 2033 年期间实现最高的复合年增长率。晚会和正式活动的增加以及简约主义的流行趋势推动了对小巧而优雅的手袋的需求。挎包融合了传统与现代风格,预计将保持稳定成长,尤其是在復古风格经常捲土重来的欧洲市场。 "其他" 部分包括背包、斜背包等,面向小众但重要的细分市场,特别是更年轻、更具冒险精神的群体。
区域洞察
按地区划分,北美凭藉其较高的购买力和品牌知名度,在 2024 年引领了销售。纽约和洛杉矶等城市作为时尚之都,是这种主导地位的主要贡献者。然而,亚太地区预计在 2025 年至 2033 年期间的复合年增长率最高,主要受中国、印度和东南亚国家等新兴经济体的推动。不断壮大的中产阶级、不断提高的可支配收入以及西方时尚潮流的影响力日渐增强,使得该地区成为手袋品牌的商机温床。欧洲是巴黎、米兰和伦敦等奢侈时装公司的所在地,仍将是一个主要参与者,但与快速成长的亚洲市场相比,成长预计会较慢。
竞争趋势
从竞争趋势来看,到 2024 年,Louis Vuitton、Hermes International SA、Michael Kors、Fossil Group, Inc、Guccio Gucci SpA、Prada SpA、Burberry Group Plc、Tapestry, Inc、Chanel 和 Compagnie Financiere Richemont SA 等主要品牌将主导奢华手袋领域。他们的策略主要围绕着品牌独家性、限量版系列和影响力合作。Michael Kors 和 Kate Spade 等品牌专注于中端消费者,强调品质、实惠和广泛的可用性。在 2025-2033 年的预测期内,品牌预计将大力投资电子商务平台、扩增实境购物体验和消费者个人化选择。永续性是一项关键策略,我们将看到更多品牌推出环保系列并支持回收和升级再造措施。
The handbag market captures the essence of fashion, function, and status. Defined as portable, often fashionable bags used by individuals, primarily women, to carry personal items such as money, cosmetics, and daily essentials, handbags have transcended from being just utility items to symbols of style and status. The market encompasses various types and styles, from totes and clutches to satchels and shoulder bags. The handbag market is estimated to grow at a CAGR of 6.6% from 2025 to 2033.
One of the primary drivers propelling the growth of the handbag market is the rising disposable income and changing lifestyles, especially in emerging economies. As urbanization paces up and cities become hubs of economic activities, there's a discernible shift in consumer behavior. People, especially women, are increasingly participating in workforce activities, leading to a spike in their spending power. With increased financial independence, the demand for high-quality, branded, and luxury handbags has surged. This claim can be substantiated by observing the annual reports of luxury brands. For instance, the annual sales reports from renowned brands like Louis Vuitton or Gucci often highlight the growth in handbag sales, especially in regions like Asia-Pacific where there's an expanding middle-class population with rising income levels.
Opportunity:
Identifying the opportunities, the digital landscape stands out. The proliferation of e-commerce platforms and digital payment solutions has revolutionized the way consumers shop. The convenience of browsing a plethora of options, comparing prices, and reading user reviews before making a purchase has made online shopping immensely popular. Furthermore, the influence of social media influencers and celebrities endorsing specific handbag brands on platforms like Instagram or Twitter has made consumers more brand-conscious. A quick glance at the comments section under a celebrity's post endorsing a handbag will reveal hundreds of potential buyers inquiring about the product details, reflecting the immense influence and opportunity that lies in online marketing and sales.
Restraint:
However, every market has its restraints. In the case of the handbag market, the proliferation of counterfeit products poses a significant challenge. Markets in various parts of the world are flooded with imitation products that replicate the design and logo of luxury handbag brands. These counterfeit products, available at a fraction of the original's price, not only dent the sales of authentic brands but also dilute the brand value. The problem is so rampant that major brands have set up dedicated teams to combat this issue. An evidence of this challenge is seen in the numerous raids carried out in markets of cities like Bangkok or Istanbul, where authorities often seize thousands of fake handbags, indicating the scale of this problem.
Challenge:
The market also faces a significant challenge in the form of changing consumer preferences towards sustainable and eco-friendly products. The modern consumer, especially the younger generation, is environmentally conscious and often scrutinizes the environmental footprint of the products they purchase. This has made them wary of handbags made from materials like leather, given the environmental impact of the leather industry. An illustration of this challenge is evident in the rise of brands offering vegan or sustainable handbags. Brands advertising their products as "cruelty-free" or "eco-friendly" are increasingly finding favor with consumers.
Raw Material Insights
Analyzing the handbag market by Raw Material, in 2024, leather held the highest revenue due to its durability, premium feel, and the luxury status associated with genuine leather products. Brands like Prada, Louis Vuitton, and Gucci primarily focus on leather products, making it a dominating material in the handbag market. However, from the forecast period of 2025 to 2033, fabric-based handbags are expected to witness the highest CAGR. This projected rise can be attributed to an increasing shift towards sustainable and eco-friendly options. Moreover, fabric handbags, with their versatility in design and affordability, appeal to a broader audience, especially the younger generation that's constantly seeking a blend of fashion and functionality. On the other hand, the 'Others' category, encompassing materials like synthetic leather, jute, or PVC, has been seeing steady growth, particularly in regions where veganism and sustainability are core consumer preferences.
Product Insights
For product segmentation, tote bags reigned supreme in 2024 in terms of revenue. Their functionality, coupled with fashion, has made them a preferred choice for work, shopping, or casual outings. Brands like Michael Kors and Coach have a vast collection dedicated to tote bags, indicating their sales potential. However, from 2025 to 2033, clutches are expected to register the highest CAGR. The rise in evening parties, formal events, and the increasing trend of minimalism is pushing the demand for compact yet elegant handbags. Satchels, with their blend of tradition and modernity, are expected to maintain steady growth, especially in European markets where vintage styles are often revived. The 'Others' segment, comprising backpacks, sling bags, and more, caters to a niche yet significant market segment, particularly the younger and adventure-prone demographic.
Regional Insights
On the Geographic front, North America, with its high purchasing power and brand consciousness, led the revenue charts in 2024. Cities like New York and Los Angeles, being fashion capitals, contributed significantly to this dominance. However, Asia-Pacific is forecasted to showcase the highest CAGR from 2025 to 2033, driven primarily by emerging economies like China, India, and Southeast Asian countries. The expanding middle class, rising disposable incomes, and increasing influence of Western fashion trends make this region a goldmine of opportunities for handbag brands. Europe, with its luxury fashion houses in Paris, Milan, and London, remains a significant player, but growth is expected to be moderate compared to the booming Asian markets.
Competitive Trends
In terms of competitive trends, 2024 saw major brands like Louis Vuitton, Hermes International S.A., Michael Kors, Fossil Group, Inc., Guccio Gucci S.p.A., Prada S.p.A., Burberry Group Plc, Tapestry, Inc., Chanel, Compagnie Financiere Richemont SA dominate the luxury handbag space. Their strategies primarily revolved around brand exclusivity, limited edition collections, and influencer collaborations. Brands such as Michael Kors and Kate Spade focused on mid-range consumers, emphasizing quality, affordability, and widespread availability. In the forecasted period of 2025 to 2033, brands are expected to heavily invest in e-commerce platforms, augmented reality shopping experiences, and personalization options for consumers. Sustainability will be a significant strategy, with more brands likely to launch eco-friendly collections or champion recycling and upcycling initiatives.
Historical & Forecast Period
This study report represents an analysis of each segment from 2023 to 2033 considering 2024 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2025 to 2033.
The current report comprises quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends & technological analysis, case studies, strategic conclusions and recommendations and other key market insights.
Research Methodology
The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. The key data points that enable the estimation of Handbag market are as follows:
Research and development budgets of manufacturers and government spending
Revenues of key companies in the market segment
Number of end users & consumption volume, price, and value.
Geographical revenues generated by countries considered in the report
Micro and macro environment factors that are currently influencing the Handbag market and their expected impact during the forecast period.
Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top-down and bottom-up approach for validation of market estimation assures logical, methodical, and mathematical consistency of the quantitative data.