手袋市场规模、份额和成长分析（按产品类型、材料类型、分销管道、最终用户和地区）- 2025-2032 年行业预测

2023 年全球手袋市场规模价值 634 亿美元，预计将从 2024 年的 667.6 亿美元成长到 2032 年的 1,009.1 亿美元，预测期内（2025-2032 年）的复合年增长率为 5.3%。

全球手袋市场人气飙升，成为最受追捧的个人配件之一。推动这一趋势的是用于製作手袋的材料的多样性，包括皮革、帆布和纯素材料，以满足各种日常需求。例如，购物时首选帆布包，专业经常选择皮革款式，而晚间活动时则首选手拿包。新兴市场可支配收入的提高刺激了对高檔奢侈手袋的需求，越来越多的消费者转向高端品牌。一个值得注意的趋势是标誌设计的復兴，它提高了品牌知名度并推动了销售。预计这一增长将在美国、俄罗斯和亚太国家等主要市场体现出来，这些市场可望增加高品质皮革产品的供应。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管格局
• 案例研究
• 技术进步
• 贸易分析
• 客户和购买标准分析

手袋市场规模（按产品类型和复合年增长率） (2025-2032)

• 市场概况
• 托特包
• 手拿包和钱包
• 单肩包
• 包袋和马鞍

手袋市场规模（按材料类型和复合年增长率） (2025-2032)

• 市场概况
• 皮革
• 织物
• 橡皮
• 其他的

手提包市场规模（依分销管道和复合年增长率） (2025-2032)

• 市场概况
• 超级市场和大卖场
• 百货公司
• 专卖店
• 折扣店
• 网路商店
• 其他的

手提包市场规模（按最终用户和复合年增长率） (2025-2032)

• 市场概况
• 男性
• 女士

手袋市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Kate Spade（USA）
• Coach（USA）
• What Goes Around Comes Around（USA）
• Dagne Dover（USA）
• Tory Burch（USA）
• Marc Jacobs（USA）
• The Sak（USA）
• Betsy Johnson（USA）
• HOBO（USA）
• Longchamp（France）
• Lancel（France）
• Vera Bradley（USA）
• Hermes（France）
• Louis Vuitton（France）
• Gucci（Italy）
• Prada（Italy）
• Chanel（France）
• Fendi（Italy）
• Michael Kors（USA）
• Mulberry（UK）

结论和建议

Global Handbag Market size was valued at USD 63.4 billion in 2023 and is poised to grow from USD 66.76 billion in 2024 to USD 100.91 billion by 2032, growing at a CAGR of 5.3% during the forecast period (2025-2032).

The global handbag market is experiencing a surge in popularity, becoming one of the most sought-after personal accessories. This trend is fueled by the diverse materials used in handbags, including leather, canvas, and vegan options, catering to various daily needs. For example, canvas bags are favored for shopping, while professionals often opt for leather styles, and clutches are preferred for evening events. The rise in disposable income in emerging markets is spurring demand for premium and luxury handbags, with consumers increasingly gravitating towards high-end brands. A notable trend is the resurgence of logo designs, enhancing brand recognition and driving sales. This growth is evident in key markets such as the U.S., Russia, and several APAC countries, with an anticipated increase in the availability of quality leather products.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Handbag market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Handbag Market Segments Analysis

Global Handbag Market is segmented by Product Type, Material Type, Distribution Channel, End-User and region. Based on Product Type, the market is segmented into Totes, Clutches and wallets, Shoulder bags and Satchels and saddles. Based on Material Type, the market is segmented into Leather, Fabric, Rubber and Others. Based on Distribution Channel, the market is segmented into Supermarkets and Hypermarkets, Departmental Stores, Specialty Stores, Discount Stores, Online Stores and Others. Based on End-User, the market is segmented into Men and Women. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Handbag Market

The global handbag market is experiencing significant growth due to the expansion of both retail and online distribution channels. Shoppers are increasingly shifting their purchasing habits from conventional brick-and-mortar stores to digital platforms. In India, the growth of online handbag sales is particularly notable, fueled by improving Internet connectivity and a surge in smartphone usage. This transition not only reflects changing consumer preferences but also highlights the evolving landscape of retail, where convenience and accessibility drive demand for handbags through web-based shopping experiences. The robust growth of the online handbag marketplace is a key factor influencing the overall global market trajectory.

Restraints in the Global Handbag Market

The global handbag market is encountering challenges primarily due to the prevalence of counterfeit products. The rise of fake handbags, fueled by unethical practices among industry players, leads to an inequitable competitive landscape, resulting in loss of market share and disruption of price consistency. Additionally, the growth of e-commerce platforms has further facilitated the sales of counterfeit items, attracting consumers to these imitations. Consequently, these factors are expected to hinder the overall growth of the global handbag market, as brands struggle to maintain their integrity and profitability in the face of increasing competition from fraudulent merchandise.

Market Trends of the Global Handbag Market

The global handbag market is experiencing significant growth, primarily driven by the expanding fashion sector where handbags are increasingly considered essential fashion statements. The influence of social media platforms, particularly Instagram and Twitter, plays a crucial role in shaping consumer behavior and preferences, particularly among young adults who dominate these platforms. This demographic's inclination toward unique and trendy accessories prompts handbag manufacturers to tailor their product lines to meet their aesthetic desires and lifestyle needs. As sustainability and ethical production gain prominence, brands are also innovating to incorporate eco-friendly materials, further enhancing the market's appeal and driving its upward trajectory.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement
• Trade Analysis
• Customer & Buying Criteria Analysis

Global Handbag Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Totes
• Clutches and wallets
• Shoulder bags
• Satchels and saddles

Global Handbag Market Size by Material Type & CAGR (2025-2032)

• Market Overview
• Leather
• Fabric
• Rubber
• Others

Global Handbag Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets and Hypermarkets
• Departmental Stores
• Specialty Stores
• Discount Stores
• Online Stores
• Others

Global Handbag Market Size by End-User & CAGR (2025-2032)

• Market Overview
• Men
• Women

Global Handbag Market Size & CAGR (2025-2032)

• North America (Product Type, Material Type, Distribution Channel, End-User)
  • US
  • Canada
• Europe (Product Type, Material Type, Distribution Channel, End-User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Material Type, Distribution Channel, End-User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Material Type, Distribution Channel, End-User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Material Type, Distribution Channel, End-User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Kate Spade (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coach (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• What Goes Around Comes Around (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dagne Dover (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tory Burch (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marc Jacobs (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Sak (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Betsy Johnson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HOBO (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Longchamp (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lancel (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vera Bradley (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hermes (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Louis Vuitton (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gucci (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Prada (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chanel (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fendi (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Michael Kors (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mulberry (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations