中国的软体市场

本报告提供中国的软体市场的相关分析，市场现状和未来预测(过去5～10年的实际成果值及今后5～10年的预测值)，整体商务环境·产业结构，各领域·各最终消费者详细内容趋势，产品销售管道，以及彙整关係企业等资讯，为您概述为以下内容。

第1章 简介

• 分析范围·手法
• 执行摘要

第2章 商务环境

• 主要经济指标
• 工业生产
• 人口·人力资源
• 直接投资
• 对外贸易

第3章 软体产业评估

• 主要软体企业的位置·收益
• 主要软体企业的市场占有率
• 潜在的参与企业
• 主要的外资型企业
• 技术开发

第4章 软体产业的销售额与其预测

• 概要
• OS(作业系统)
  • OS的主要业者
  • Widows的销售量与其预测
  • Unix的销售量与其预测
  • Linux的销售量与其预测
  • 其他的OS销售量与其预测
• 桌上型电脑应用程式
  • 桌上型电脑的主要业者
  • 桌上型电脑·应用程式的销售量与其预测
• 商业应用
  • 商业应用的主要业者
  • 商业应用的销售量与其预测
• 娱乐·教育软体
  • 娱乐·教育软体的主要业者
  • 娱乐·教育软体的销售量与其预测
• 其他应用
  • 其他应用程式的主要业者
  • 其他应用程式的销售量与其预测
• 软体的出口量·进口量

第5章 软体需求:各市场

• 软体市场预测
• 政府·企业市场
  • 市场预测
  • 软体需求
• 消费者导向市场
  • 市场预测
  • 软体需求
• 不同地区需求

第5章 行销策略

• 中国的流通系统
  • 中国的流通系统
  • 软体的通路
  • 交通·货物运输基本设备
  • 通讯
• 市场进入途径
  • 对中出口
  • 技术许可证
  • 合资企业
  • 全部外资企业
  • 其他市场进入途径
• 打入市场策略
  • 了解市场之间的差异
  • 商业惯例差异
  • 法规·限制相关知识

第6章 软体製造厂商一览

• 软体製造商简介
• 流通企业·公司
• 研究机关·产业团体

图表一览

China's demand for Software has grown at a fast pace in the past decade. In the next decade, both production and demand will continue to grow. The Chinese economy maintains a high speed growth which has been stimulated by the consecutive increases of industrial output, imports & exports, consumer consumption and capital investment for over two decades. This new study examines China's economic trends, investment environment, industry development, supply and demand, industry capacity, industry structure, marketing channels and major industry participants. Historical data (2012, 2017 and 2022) and long-term forecasts through 2027 and 2032 are presented. Major producers in China are profiled.

The primary and secondary research is done in China in order to access up-to-date government regulations, market information and industry data. Data were collected from the Chinese government publications, Chinese language newspapers and magazines, industry associations, local governments' industry bureaus, industry publications, and our in-house databases. Interviews are conducted with Chinese industry experts, university professors, and producers in China. Economic models and quantitative methods are applied in this report to project market demand and industry trends. Metric system is used and values are presented in either Yuan (RMB, current price) and/or US dollars.

Our market research reports provide hard-to-find market data and analyses. Today, China has the largest market in the world. Tremendous fast-growing markets for imports and business opportunities for companies around the world. If you want to expand your business or sell your products in China, our research reports provide the insights and projections into Chinese markets necessary for you to do so.

TABLE OF CONTENTS

I. INTRODUCTION

• Report Scope and Methodology
• Executive Summary

II. BUSINESS ENVIRONMENT

• Key Economic Indicators
• Industrial Output
• Population and Labor
• Foreign Investment
• Foreign Trade

III. SOFTWARE INDUSTRY ASSESSMENTS

• Major Software Company Locations and Revenue
• Market Share of Key Software Companies
• Potential Entrants
• Major Foreign Investments
• Technology Development

IV. SOFTWARE INDUSTRY SALES AND FORECAST

• Overview
• Operating System (OS)
• Major OS Suppliers
• Widows Sales Volume and Forecast
• Unix Sales Volume and Forecasts
• Linux Sales Volume and Forecast
• Other OS Sales Volume and Forecast
• Desktop Applications
• Major Desktop Suppliers
• Desktop Application Sales Volume and Forecast
• Business Applications
• Major Business Application Suppliers
• Business Application Sales Volume and Forecast
• Entertainment and Educational Software
• Major Entertainment and Educational Software Suppliers
• Entertainment and Educational Software Sales Volume and Forecast
• Other Applications
• Major Other Application Suppliers
• Other Application Sales Volume and Forecast
• Software Imports and Exports Volumes

V. SOFTWARE DEMAND BY MARKET

• Software Markets Outlook
• Government and Business Market
• Government and Business Consumer Market Outlook
• Software Demand in Government and Business Market
• Individual Consumer Market
• Consumer Market Outlook
• Software Demand in Individual Consumer Market
• Software Demand by Region

VI. MARKETING STRATEGIES

• Distribution System in China
• China's Distribution System
• Software Distribution Channels
• Transportation and Freight Infrastructure
• Communications
• Market Entry Channels
• Exporting to China
• Export Market Overview
• Chinese Trading Practice
• Chemical Trade Companies
• Import Restrictions in China
• Technology Licensing
• Technology Licensing Overview
• Intellectual Property Protection
• Joint Venture
• Joint Venture Overview
• Advantages and Disadvantages
• Wholly-Owned Enterprises
• Foreign Wholly-Owned Enterprises Overview
• Advantages and Disadvantages
• Other Market Entry Channels
• Setting up Sales Offices
• Selling to China through Attending Trade Fairs
• Contacting Chinese Companies
• Advertising
• Market Entry Strategies
• Understanding Differences
• Business Practice Differences
• Knowledge of Regulations and Restrictions

VII. SOFTWARE PRODUCER DIRECTORY

• Software Producer Profiles
• Distributors and Trading Companies
• Research Institutions and Associations

LIST OF TABLES

I. INTRODUCTION

• Economic Outlook Summary
• Software Supply and Demand Summary

II. BUSINESS ENVIRONMENT

• Key Economic Indicators
• Industrial Output
• Population and Labor Force Trends
• Foreign Investment and Loans
• Foreign Trade

III. SOFTWARE INDUSTRY ASSESSMENTS

• Software Industry Outlook
• Major Producer Facility Locations
• Major Software Producers Revenue
• Market Share of Key Producers
• Major Foreign Investments

IV. SOFTWARE SALES AND DEMAND

• Total Software Sales Volume and Forecast
• Operating System (OS)
• Major OS Suppliers
• Widows Sales Volume and Forecast
• Unix Sales Volume and Forecasts
• Linux Sales Volume and Forecast
• Other OS Sales Volume and Forecast
• Desktop Applications
• Major Desktop Suppliers
• Desktop Application Sales Volume and Forecast
• Business Applications
• Major Business Application Suppliers
• Business Application Sales Volume and Forecast
• Entertainment and Educational Software
• Major Entertainment and Educational Software Suppliers
• Entertainment and Educational Software Sales Volume and Forecast
• Other Applications
• Major Other Application Suppliers
• Other Application Sales Volume and Forecast
• Software Imports and Exports Volumes

V. SOFTWARE DEMAND BY MARKET

• Total Software Demand by Market
• Government and Business Consumer Market Outlook
• Software Demand in Government and Business Market
• Software Demand in Government Market
• Software Demand in Business Market
• Consumer Market Outlook
• Software Demand in Individual Consumer Market
• Software Demand by Region

LIST OF CHARTS

I. INTRODUCTION

• Software Sales and Demand Summary

II. BUSINESS ENVIRONMENT

• China's GDP and Growth Rate
• Industrial Output by Ownership
• China's Imports and Exports

III. SOFTWARE INDUSTRY ASSESSMENTS

• Total Software Sales Volume

IV. SOFTWARE SALES AND DEMAND

• Software Exports and Imports Volume

V. SOFTWARE DEMAND BY MARKET

• Software Demand by Market
• Software Demand by Region

VI. MARKETING STRATEGIES

• Software Distribution Channels