Product Code: A05541
Behaviour analytics is a subset of business intelligence that focuses on analyzing customer interactions with digital platforms. It involves collecting data from multiple sources - such as website visits, search engine queries, social media posts - and using it to provide insights into customer behavior and preferences. The resulting actionable insights can be used by companies to improve their marketing strategies and better understand their target audiences.
Integration of advanced analytics and machine learning algorithms into behaviour analytics and rising investments in security solutions is boosting the growth of the global behaviour analytics market. In addition, increase in insider security threats in organizations is positively impacts growth of the behaviour analytics market. However, lack of awareness about advanced cyber-attacks and increasing security concerns is hampering the behaviour analytics market growth. On the contrary, increase in demand for driver safety measures is expected to offer remunerative opportunities for expansion of the behaviour analytics market during the forecast period.
The behaviour analytics market is segmented on the basis of by component, deployment model, industry vertical, and region. On the basis of component, the market is categorized into solution and service. On the basis of deployment model, the market is fragmented into on-premise, and cloud. By industry vertical, it is classified into BFSI, retail and E-commerce, healthcare, IT and telecom, energy and utilities, government & defense, and others. By region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The key players that operate in the behaviour analytics market are: Exabeam ,Splunk Inc., IBM Corporation, Microsoft Corporation, Niara Inc., NTT Data Corporation, Oracle Corporation, SAP SE, TIBCO Software Inc., and Varonis Systems Inc. These players have adopted various strategies to increase their market penetration and strengthen their position in the industry.
KEY BENEFITS FOR STAKEHOLDERS
- The study provides an in-depth analysis of the global behaviour analytics market forecast along with the current and future trends to explain the imminent investment pockets.
- Information about key drivers, restraints, and opportunities and their impact analysis on global behaviour analytics market trend is provided in the report.
- The Porter's five forces analysis illustrates the potency of the buyers and suppliers operating in the industry.
- The quantitative analysis of the market from 2022 to 2031 is provided to determine the market potential.
Key Market Segments
By Component
By Deployment Mode
By Industry Vertical
- Retail and E-commerce
- BFSI
- Healthcare
- IT and Telecom
- Energy and Utilities
- Government and Defense
- Others
By Region
- North America
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- Japan
- South Korea
- India
- Australia
- Rest of Asia-Pacific
- LAMEA
- Latin America
- Middle East
- Africa
Key Market Players:
- Microsoft Corporation
- Exabeam
- SAP SE
- TIBCO Software Inc.
- Oracle Corporation
- Varonis Systems Inc.
- Splunk Inc.
- IBM Corporation
- NTT Data Corporation
- Niara Inc.
TABLE OF CONTENTS
CHAPTER 1: INTRODUCTION
- 1.1. Report description
- 1.2. Key market segments
- 1.3. Key benefits to the stakeholders
- 1.4. Research Methodology
- 1.4.1. Primary research
- 1.4.2. Secondary research
- 1.4.3. Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
- 3.1. Market definition and scope
- 3.2. Key findings
- 3.2.1. Top impacting factors
- 3.2.2. Top investment pockets
- 3.3. Porter's five forces analysis
- 3.3.1. Bargaining power of suppliers
- 3.3.2. Bargaining power of buyers
- 3.3.3. Threat of substitutes
- 3.3.4. Threat of new entrants
- 3.3.5. Intensity of rivalry
- 3.4. Market dynamics
- 3.4.1. Drivers
- 3.4.1.1. Integration of advanced analytics and machine learning algorithms into behaviour analytics
- 3.4.1.2. Rise in investments in security solutions
- 3.4.1.3. Increase in insider security threats in organizations
- 3.4.2. Restraints
- 3.4.2.1. Lack of awareness about advanced cyber attacks
- 3.4.2.2. Increase in security concerns
- 3.4.3. Opportunities
- 3.4.3.1. Increase in demand for driver safety measures
- 3.5. COVID-19 Impact Analysis on the market
CHAPTER 4: BEHAVIOR ANALYTICS MARKET, BY COMPONENT
- 4.1. Overview
- 4.1.1. Market size and forecast
- 4.2. Solution
- 4.2.1. Key market trends, growth factors and opportunities
- 4.2.2. Market size and forecast, by region
- 4.2.3. Market share analysis by country
- 4.3. Services
- 4.3.1. Key market trends, growth factors and opportunities
- 4.3.2. Market size and forecast, by region
- 4.3.3. Market share analysis by country
CHAPTER 5: BEHAVIOR ANALYTICS MARKET, BY DEPLOYMENT MODE
- 5.1. Overview
- 5.1.1. Market size and forecast
- 5.2. On-premise
- 5.2.1. Key market trends, growth factors and opportunities
- 5.2.2. Market size and forecast, by region
- 5.2.3. Market share analysis by country
- 5.3. Cloud
- 5.3.1. Key market trends, growth factors and opportunities
- 5.3.2. Market size and forecast, by region
- 5.3.3. Market share analysis by country
CHAPTER 6: BEHAVIOR ANALYTICS MARKET, BY INDUSTRY VERTICAL
- 6.1. Overview
- 6.1.1. Market size and forecast
- 6.2. Retail and E-commerce
- 6.2.1. Key market trends, growth factors and opportunities
- 6.2.2. Market size and forecast, by region
- 6.2.3. Market share analysis by country
- 6.3. BFSI
- 6.3.1. Key market trends, growth factors and opportunities
- 6.3.2. Market size and forecast, by region
- 6.3.3. Market share analysis by country
- 6.4. Healthcare
- 6.4.1. Key market trends, growth factors and opportunities
- 6.4.2. Market size and forecast, by region
- 6.4.3. Market share analysis by country
- 6.5. IT and Telecom
- 6.5.1. Key market trends, growth factors and opportunities
- 6.5.2. Market size and forecast, by region
- 6.5.3. Market share analysis by country
- 6.6. Energy and Utilities
- 6.6.1. Key market trends, growth factors and opportunities
- 6.6.2. Market size and forecast, by region
- 6.6.3. Market share analysis by country
- 6.7. Government and Defense
- 6.7.1. Key market trends, growth factors and opportunities
- 6.7.2. Market size and forecast, by region
- 6.7.3. Market share analysis by country
- 6.8. Others
- 6.8.1. Key market trends, growth factors and opportunities
- 6.8.2. Market size and forecast, by region
- 6.8.3. Market share analysis by country
CHAPTER 7: BEHAVIOR ANALYTICS MARKET, BY REGION
- 7.1. Overview
- 7.1.1. Market size and forecast By Region
- 7.2. North America
- 7.2.1. Key trends and opportunities
- 7.2.2. Market size and forecast, by Component
- 7.2.3. Market size and forecast, by Deployment Mode
- 7.2.4. Market size and forecast, by Industry Vertical
- 7.2.5. Market size and forecast, by country
- 7.2.5.1. U.S.
- 7.2.5.1.1. Key market trends, growth factors and opportunities
- 7.2.5.1.2. Market size and forecast, by Component
- 7.2.5.1.3. Market size and forecast, by Deployment Mode
- 7.2.5.1.4. Market size and forecast, by Industry Vertical
- 7.2.5.2. Canada
- 7.2.5.2.1. Key market trends, growth factors and opportunities
- 7.2.5.2.2. Market size and forecast, by Component
- 7.2.5.2.3. Market size and forecast, by Deployment Mode
- 7.2.5.2.4. Market size and forecast, by Industry Vertical
- 7.3. Europe
- 7.3.1. Key trends and opportunities
- 7.3.2. Market size and forecast, by Component
- 7.3.3. Market size and forecast, by Deployment Mode
- 7.3.4. Market size and forecast, by Industry Vertical
- 7.3.5. Market size and forecast, by country
- 7.3.5.1. UK
- 7.3.5.1.1. Key market trends, growth factors and opportunities
- 7.3.5.1.2. Market size and forecast, by Component
- 7.3.5.1.3. Market size and forecast, by Deployment Mode
- 7.3.5.1.4. Market size and forecast, by Industry Vertical
- 7.3.5.2. Germany
- 7.3.5.2.1. Key market trends, growth factors and opportunities
- 7.3.5.2.2. Market size and forecast, by Component
- 7.3.5.2.3. Market size and forecast, by Deployment Mode
- 7.3.5.2.4. Market size and forecast, by Industry Vertical
- 7.3.5.3. France
- 7.3.5.3.1. Key market trends, growth factors and opportunities
- 7.3.5.3.2. Market size and forecast, by Component
- 7.3.5.3.3. Market size and forecast, by Deployment Mode
- 7.3.5.3.4. Market size and forecast, by Industry Vertical
- 7.3.5.4. Italy
- 7.3.5.4.1. Key market trends, growth factors and opportunities
- 7.3.5.4.2. Market size and forecast, by Component
- 7.3.5.4.3. Market size and forecast, by Deployment Mode
- 7.3.5.4.4. Market size and forecast, by Industry Vertical
- 7.3.5.5. Spain
- 7.3.5.5.1. Key market trends, growth factors and opportunities
- 7.3.5.5.2. Market size and forecast, by Component
- 7.3.5.5.3. Market size and forecast, by Deployment Mode
- 7.3.5.5.4. Market size and forecast, by Industry Vertical
- 7.3.5.6. Rest of Europe
- 7.3.5.6.1. Key market trends, growth factors and opportunities
- 7.3.5.6.2. Market size and forecast, by Component
- 7.3.5.6.3. Market size and forecast, by Deployment Mode
- 7.3.5.6.4. Market size and forecast, by Industry Vertical
- 7.4. Asia-Pacific
- 7.4.1. Key trends and opportunities
- 7.4.2. Market size and forecast, by Component
- 7.4.3. Market size and forecast, by Deployment Mode
- 7.4.4. Market size and forecast, by Industry Vertical
- 7.4.5. Market size and forecast, by country
- 7.4.5.1. China
- 7.4.5.1.1. Key market trends, growth factors and opportunities
- 7.4.5.1.2. Market size and forecast, by Component
- 7.4.5.1.3. Market size and forecast, by Deployment Mode
- 7.4.5.1.4. Market size and forecast, by Industry Vertical
- 7.4.5.2. Japan
- 7.4.5.2.1. Key market trends, growth factors and opportunities
- 7.4.5.2.2. Market size and forecast, by Component
- 7.4.5.2.3. Market size and forecast, by Deployment Mode
- 7.4.5.2.4. Market size and forecast, by Industry Vertical
- 7.4.5.3. South Korea
- 7.4.5.3.1. Key market trends, growth factors and opportunities
- 7.4.5.3.2. Market size and forecast, by Component
- 7.4.5.3.3. Market size and forecast, by Deployment Mode
- 7.4.5.3.4. Market size and forecast, by Industry Vertical
- 7.4.5.4. India
- 7.4.5.4.1. Key market trends, growth factors and opportunities
- 7.4.5.4.2. Market size and forecast, by Component
- 7.4.5.4.3. Market size and forecast, by Deployment Mode
- 7.4.5.4.4. Market size and forecast, by Industry Vertical
- 7.4.5.5. Australia
- 7.4.5.5.1. Key market trends, growth factors and opportunities
- 7.4.5.5.2. Market size and forecast, by Component
- 7.4.5.5.3. Market size and forecast, by Deployment Mode
- 7.4.5.5.4. Market size and forecast, by Industry Vertical
- 7.4.5.6. Rest of Asia-Pacific
- 7.4.5.6.1. Key market trends, growth factors and opportunities
- 7.4.5.6.2. Market size and forecast, by Component
- 7.4.5.6.3. Market size and forecast, by Deployment Mode
- 7.4.5.6.4. Market size and forecast, by Industry Vertical
- 7.5. LAMEA
- 7.5.1. Key trends and opportunities
- 7.5.2. Market size and forecast, by Component
- 7.5.3. Market size and forecast, by Deployment Mode
- 7.5.4. Market size and forecast, by Industry Vertical
- 7.5.5. Market size and forecast, by country
- 7.5.5.1. Latin America
- 7.5.5.1.1. Key market trends, growth factors and opportunities
- 7.5.5.1.2. Market size and forecast, by Component
- 7.5.5.1.3. Market size and forecast, by Deployment Mode
- 7.5.5.1.4. Market size and forecast, by Industry Vertical
- 7.5.5.2. Middle East
- 7.5.5.2.1. Key market trends, growth factors and opportunities
- 7.5.5.2.2. Market size and forecast, by Component
- 7.5.5.2.3. Market size and forecast, by Deployment Mode
- 7.5.5.2.4. Market size and forecast, by Industry Vertical
- 7.5.5.3. Africa
- 7.5.5.3.1. Key market trends, growth factors and opportunities
- 7.5.5.3.2. Market size and forecast, by Component
- 7.5.5.3.3. Market size and forecast, by Deployment Mode
- 7.5.5.3.4. Market size and forecast, by Industry Vertical
CHAPTER 8: COMPETITIVE LANDSCAPE
- 8.1. Introduction
- 8.2. Top winning strategies
- 8.3. Product Mapping of Top 10 Player
- 8.4. Competitive Dashboard
- 8.5. Competitive Heatmap
- 8.6. Top player positioning, 2021
CHAPTER 9: COMPANY PROFILES
- 9.1. Varonis Systems Inc.
- 9.1.1. Company overview
- 9.1.2. Key Executives
- 9.1.3. Company snapshot
- 9.1.4. Operating business segments
- 9.1.5. Product portfolio
- 9.1.6. Business performance
- 9.1.7. Key strategic moves and developments
- 9.2. Niara Inc.
- 9.2.1. Company overview
- 9.2.2. Key Executives
- 9.2.3. Company snapshot
- 9.2.4. Operating business segments
- 9.2.5. Product portfolio
- 9.3. Splunk Inc.
- 9.3.1. Company overview
- 9.3.2. Key Executives
- 9.3.3. Company snapshot
- 9.3.4. Operating business segments
- 9.3.5. Product portfolio
- 9.3.6. Business performance
- 9.3.7. Key strategic moves and developments
- 9.4. Microsoft Corporation
- 9.4.1. Company overview
- 9.4.2. Key Executives
- 9.4.3. Company snapshot
- 9.4.4. Operating business segments
- 9.4.5. Product portfolio
- 9.4.6. Business performance
- 9.4.7. Key strategic moves and developments
- 9.5. Exabeam
- 9.5.1. Company overview
- 9.5.2. Key Executives
- 9.5.3. Company snapshot
- 9.5.4. Operating business segments
- 9.5.5. Product portfolio
- 9.5.6. Key strategic moves and developments
- 9.6. Oracle Corporation
- 9.6.1. Company overview
- 9.6.2. Key Executives
- 9.6.3. Company snapshot
- 9.6.4. Operating business segments
- 9.6.5. Product portfolio
- 9.6.6. Business performance
- 9.6.7. Key strategic moves and developments
- 9.7. SAP SE
- 9.7.1. Company overview
- 9.7.2. Key Executives
- 9.7.3. Company snapshot
- 9.7.4. Operating business segments
- 9.7.5. Product portfolio
- 9.7.6. Business performance
- 9.7.7. Key strategic moves and developments
- 9.8. IBM Corporation
- 9.8.1. Company overview
- 9.8.2. Key Executives
- 9.8.3. Company snapshot
- 9.8.4. Operating business segments
- 9.8.5. Product portfolio
- 9.8.6. Business performance
- 9.8.7. Key strategic moves and developments
- 9.9. TIBCO Software Inc.
- 9.9.1. Company overview
- 9.9.2. Key Executives
- 9.9.3. Company snapshot
- 9.9.4. Operating business segments
- 9.9.5. Product portfolio
- 9.9.6. Key strategic moves and developments
- 9.10. NTT Data Corporation
- 9.10.1. Company overview
- 9.10.2. Key Executives
- 9.10.3. Company snapshot
- 9.10.4. Operating business segments
- 9.10.5. Product portfolio
- 9.10.6. Business performance
- 9.10.7. Key strategic moves and developments