市场调查报告书
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1261159
全球行为分析市场规模、份额、行业趋势分析报告:按组件(解决方案、服务)、按部署类型(本地、云)、按行业、区域展望、预测,2022-2028 年Global Behavior Analytics Market Size, Share & Industry Trends Analysis Report By Component (Solution and Services), By Deployment Type (On-premise and Cloud), By Vertical, By Regional Outlook and Forecast, 2022 - 2028 |
在预测期内,行为分析市场规模预计将以 30.5% 的复合年增长率增长,到 2028 年达到 71 亿美元。
将使用机器学习算法的高级分析集成到行为分析中,以及对安全解决方案的不断增加的投资正在促进行为分析市场的扩展。 公司内部人员犯罪带来的安全威胁的增加也有助于市场的扩大。
行为分析的主要好处包括更好地了解客户偏好、确定改善客户互动的方法、提高客户保留率、减少客户流失和提高客户满意度。例如增加 行为分析还可以帮助企业了解消费者行为趋势、深入了解客户偏好并优化业务运营。 此外,行为分析可以帮助公司提高生产力、降低成本并增强客户服务。
COVID-19 影响分析
COVID-19 大流行对行为分析业务产生了重大影响。 大流行减少了对行为分析解决方案和服务的需求。 企业专注于减轻大流行的影响。 大流行还减少了公司承担的 IT 项目的数量。 这是因为组织专注于减轻大流行对其运营的影响。 因此,行为分析市场预计将在 2020 年举步维艰。
市场增长因素
增加对安全解决方案的投资
许多投资者将房地产等另类投资视为避风港。 这种资产类别提供了许多传统上与避风港投资相关的优势。 例如,它具有与股票相关性低、波动性小、市场週期表现强劲等优势。 此外,这一资产类别有可能产生比更高等级的主权债券更好的回报。 因此,投资者能够无风险地投资于安全解决方案,这正在推动市场扩张。
行为分析有助于降低风险
通过分析行为,可以发现、标记各种异常行为,并且企业可以采取行动。 工作人员、用户或第三方实体有意、无意或以妥协方式进行的任何活动都是潜在危险的一个例子。 它还被跨行业用于检测和预防内部威胁,以及研究和了解用户习惯以遵守和实现监管要求。 由于行为分析的这种减少错误的能力,这些解决方案已在各个行业广泛采用,支持市场的增长。
市场约束
对安全性的关注日益增加,尤其是对于基于云的解决方案
基于云的环境极易受到网络攻击。 例如,如果消费者转向竞争对手,网络攻击可能会成为市场动盪事件,预示着一个主要品牌的衰落和最终消亡。 同样,经过分析,数据的匿名性可能会受到损害,并对企业构成安全风险。 因此,隐私和安全问题是广泛采用分析解决方案的主要障碍。 预计这将阻碍预测期内行为分析市场的增长。
组件视角
基于组件,行为分析市场细分为解决方案和服务。 到 2021 年,行为分析市场将在解决方案领域占据最高的收入份额。 由于全球内部攻击的增加,内部威胁检测系统市场预计将显着增长。 十多年来,组织一直受到内部攻击的威胁。 内部威胁检测软件使用高级分析技术来有效地识别和减轻内部攻击的影响。
部署模式展望
按部署类型,行为分析市场分为本地和云端。 2021 年,云业务在行为分析市场中占据了相当大的收入份额。 由于云平台的成本效益和安全性不断提高,预计未来对基于云的产品的需求将会增加。
行业展望
按行业划分,行为分析市场分为零售和电子商务、BFSI、医疗保健、IT 和电信、能源和公用事业、政府和国防等。 分析可以通过更好地了解您的客户来优化营销支出并降低客户获取成本。 使用行为分析,营销团队可以瞄准并获得与最佳客户具有相似特征的客户。 这些潜在客户更有可能对您的信息和激励做出积极回应,并且可能具有很高的客户忠诚度。
区域展望
按地区划分,对北美、欧洲、亚太地区和拉美地区的行为分析市场进行了分析。 2021 年,北美地区将以最大的收入份额引领行为分析市场。 该地区的网络安全市场预计将受到该地区强大的云平台基础和相关的网络威胁缓解要求的推动。 一些小型企业正专注于云计算的潜力及其优势,如成本效益、可扩展性和灵活性。
The Global Behavior Analytics Market size is expected to reach $7.1 billion by 2028, rising at a market growth of 30.5% CAGR during the forecast period.
Behavior analytics is the application of modern technologies, including artificial intelligence, machine learning, and big data, to analyze and comprehend human behavior. These technologies uncover patterns, trends, and aberrations in human behavior to enhance decision-making, optimize operations, and strengthen security. In addition, the market of behavior analytics facilitates the collection, analysis, and efficient utilization of customer data.
Knowing what drives and motivates customers is a crucial component of this process. Consumers of digital products, such as applications and websites, whose behavior is collected and analyzed through data collection and analysis. With this information, businesses may assess the future advancement of their digital services based on the level of customer involvement with the virtual experience.
Integration of sophisticated analytics with machine learning algorithms into behavior analytics and an increase in investments in security solutions contribute to the expansion of the market for behavior analytics. In addition, the rise in insider security threats within businesses benefits the market's expansion.
The significant benefits of behavior analytics include acquiring a better understanding of client preferences, identifying ways to improve client interaction, enhancing customer retention, decreasing customer churn, and boosting customer happiness. Behavior analytics can also assist firms in identifying consumer behavior trends, gaining customer preference insights, and optimizing business operations. Moreover, behavior analytics can help firms increase productivity, save expenses, and enhance customer service.
COVID-19 Impact Analysis
The COVID-19 pandemic outbreak has had a substantial effect on the behavior analytics business. Demand for behavior analytics solutions and services has decreased due to the pandemic. Companies are concentrating on mitigating the pandemic's impact on their operations. Also, the pandemic has decreased the number of IT projects performed by enterprises. This is because organizations are focused on mitigating the pandemic's impact on their business operations. As a result, the market for behavior analytics is anticipated to suffer in 2020.
Market Growth Factors
Grown investment in security solutions
Many investors are turning to alternative investments, such as real estate, to create a haven for their money. This asset class provides many of the benefits that are traditionally associated with haven investments. These benefits include a lack of correlation to equities, lower volatility, and strong performance throughout market cycles. Additionally, this asset class provides the potential for much better returns than highly rated sovereign bonds. As a result, investors are making it possible for security solutions to have a risk-free investment, which in turn is boosting the expansion of the market.
Behavior analytics helps in mitigating risks
Analytics of behavior can uncover and flag various unusual behaviors for the business to take action on. Activities carried out intentionally, accidentally, or in a compromised manner by a worker, user, or third-party entity are all examples of potential hazards. In addition, it is used in various industries to detect and prevent insider threats and investigate and understand user habits to comply with and fulfill regulatory requirements. Due to this ability of behavior analytics to mitigate errors, these solutions are widely being adopted by the various industry verticals, thereby supporting market growth.
Market Restraining Factors
Growing security concern especially for cloud-based solutions
Cloud-based environments are highly vulnerable to cyberattacks. For example, if consumers flee to competitors, cyber intrusions could become market-altering occurrences that signal major brand names' decline and eventual demise. Similarly, after analysis, the anonymity of the data may be compromised, posing a security risk to the company. Hence, privacy and security issues provide a significant barrier to the widespread adoption of analytics solutions. This is anticipated to hinder the growth of the behavior analytics market during the forecast period.
Component Outlook
Based on component, the behavior analytics market is segmented into solution and services. In 2021, the solution segment held the highest revenue share in the behavior analytics market. Due to the increasing number of insider attacks worldwide, the market for insider threat detection systems is predicted to increase significantly. Organizations have been under threat from insider attacks for more than a decade. Advanced analytics techniques are used by insider threat detection software to efficiently identify and mitigate the effects of insider attacks.
Deployment Mode Outlook
By deployment mode, the behavior analytics market is classified into on-premise, and cloud. The cloud segment garnered a substantial revenue share in the behavior analytics market in 2021. Due to cost-effectiveness and ongoing improvements to the security of cloud platforms, demand for cloud-based products is predicted to rise in the future.
Industry Vertical Outlook
By industry vertical, the behavior analytics market is bifurcated into retail & e-commerce, BFSI, healthcare, IT & telecom, energy & utilities, government & defense and others. Analytics can reduce the cost of client acquisition by optimizing marketing expenditures with a greater understanding of the customer. Using behavior analytics, marketing teams may target & acquire customers with similar profiles to the best customers. These prospects are more likely to respond positively to messaging and incentives and are likely to have high customer loyalty.
Regional Outlook
Region wise, the behavior analytics market is analyzed across North America, Europe, Asia Pacific and LAMEA. In 2021, the North America region led the behavior analytics market by generating the largest revenue share. The region's cyber security market is anticipated to be driven by the region's strong cloud platform basis and the resulting requirement to reduce cyber threats. Several small and medium-sized businesses are concentrating on the potential of cloud computing and its advantages, such as cost-effectiveness, scalability, and flexibility.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Splunk, Inc., IBM Corporation, Microsoft Corporation, NTT Data Corporation, Oracle Corporation, SAP SE, Tibco Software, Inc. (Vista Equity Partners), Varonis Systems, Inc., Cynet Security, and LogRhythm, Inc.
Recent Strategies Deployed in Behavior Analytics Market
Partnerships, Collaborations and Agreements:
Feb-2023: LogRhythm came into partnership with Trend Micro, a Japan-based company operating in the application software industry. The partnership includes supporting companies across the globe in automating threat detection and response. The integrated solution enables security teams to extract the data, correlate, and automate.
Dec-2022: LogRhythm teamed up with SentinelOne, a cloud-based cybersecurity company. The collaboration includes providing authority to security teams to recognize behavior anomalies. The integrated solutions allow security teams to deal with noise and gather insights into cybersecurity threats more effectively and rapidly.
May-2022: LogRhythm came into partnership with REAL security, a Slovenija-based IT company. The partnership includes providing businesses with security tools to develop a defense against increasing cyber threats. Together the companies aim to reinforce the cybersecurity of businesses in Croatia, Bosnia, Slovenia, Serbia, Kosovo, North Macedonia, and Albania.
Mergers and Acquisitions:
Nov-2022: NTT Data completed the acquisition of Aspirent, a US-based provider of management and technology consulting services. The addition of Aspirent reinforces and broadens NTT's advisory and analytics capabilities.
Jul-2022: IBM took over Databand.ai, an Israel-based developer of data observability platform. The addition of Databand.ai reinforces IBM's software portfolio and further enables IBM to provide a full-fledged set of observability capabilities intended for IT across multiple applications, data, and ML.
Jul-2022: SAP took over Askdata, a US-based search-driven analytics company. The addition of Askdata would benefit SAP's clients by allowing them to make better-informed decisions by cashing on AI-driven natural language searches.
Jan-2021: LogRhythm completed the acquisition of MistNet, a US-based developer of multi-entity threat detection and response platform. The acquisition would enable the acquirer to provide ML-based response and detection capabilities that would include user and entity behavior analytics (UEBA), network detection, endpoint detection, and response data (EDR). Further, the addition of MistNet advances the acquirer's market presence in the XDR market.
Product Launches and Expansions:
Nov-2022: IBM introduced Business Analytics Enterprise. Business Analytics Enterprise is a comprehensive suite including business intelligence planning, forecasting, and budgeting, and is equipped with dashboard capabilities that furnish the user with a wide view of data sources across their entire enterprise. The new software is developed to break down silos of data to make data-based decisions. Further, the launch of the software aligns with IBM's strategy to deliver tools that support data-driven decision-making to businesses.
Market Segments covered in the Report:
By Component
By Deployment Type
By Vertical
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures