Product Code: A04952
According to a new report published by Allied Market Research, titled, "Energy Drinks Market," The energy drinks market was valued at $45.8 billion in 2020, and is estimated to reach $115.6 billion by 2032, growing at a CAGR of 7.2% from 2023 to 2032.
Over the past 20 years, use of energy drinks has drastically increased, especially among adolescents and young people. Energy drinks are aggressively advertised with the promise that they would offer you more energy and raise your mental and physical performance. There aren't many research, though, that back up these assertions. In reality, there have been a number of negative health impacts linked to energy drinks, raising concerns about their safety.
Manufacturers have turned their attention away from athletes and onto young people as consumers. Advertising for energy drinks is strong in locations where teens and young adults congregate. Between the ages of 13 and 35, boys make up around two thirds of the market for energy drinks. Energy drinks are the second most popular dietary supplement taken by young people in the U.S.; roughly 30% of them regularly use them. Energy drinks appear to be equally popular over the world, including in the Kingdom of Saudi Arabia. The majority of Saudi University students who took part in the study acknowledged that they regularly consume energy.
The safety of these items has recently been the subject of serious questions. Numerous studies have revealed harmful health impacts linked to energy drinks. Despite this, producers of energy drinks assert that their drinks are suitable for customers and secure. In reality, scientists continue to debate the negative health impacts of energy drinks. There are few thorough literature evaluations that explain in full the suitability and safety connected to the usage of energy drinks, especially among young individuals.
Numerous studies have demonstrated an increase in heart rate and arterial blood pressure following the ingestion of energy drinks. These results were linked to the ergogenic properties of the energy drink's caffeine concentration. In addition, excessive energy drink use has been linked to serious cardiac symptoms like ventricular arrhythmias, ST segment elevation, and QT prolongation. Atrial fibrillation has also been linked to the consumption of high-energy beverages in two young, healthy boys (ages 14 and 16). In healthy 17- and 19-year-old boys, energy drink intake has been linked to myocardial infarction. Hence, such factors likely to restraint the market across the globe.
On the other hand, the high caffeine content in energy drinks gives users the desired effects of better memory, enhanced alertness, and improved mood. On bike ergometers, energy drinks considerably improved aerobic endurance (maintaining a maximum heart rate of 65-75%) and aerobic performance (maintaining a maximum speed). Significant improvements in memory, choice reaction, focus, and other mental skills suggested elevated subjective alertness. Another study found that when young, physically active volunteers do the "Wingate cycle" repeatedly, the same energy drink dramatically boosts their upper body muscle endurance.
Energy drinks may have good effects on how well athletes perform during physical activity. While energy drinks may improve performance, there have been reports of potential negative health effects, especially in children and adolescents. Energy drink use has a harmful impact on several bodily parts. It is advised to use caution when using energy drinks in light of this fact and their rising popularity. Governments should impose restrictions on too optimistic marketing and unfounded claims until impartial research deem these items safe.
The energy drinks market is segmented on the basis of type, end user, distribution channel and region. By type, the energy drinks market is classified into alcoholic and non-alcoholic. Depending on end user, the market is categorized into kids, teenagers, and adults. By distribution channel, it is categorized into online retail stores and offline channel. By region, the market is analyzed across North America, Europe, Asia-Pacific and LAMEA.
Some of the Major players analyzed in this report are: Rockstar, Inc., National Beverage Corp., Suntory Holdings Limited, Living Essentials, LLC., PepsiCo, Inc., Red Bull GmbH, The Coca-Cola Company, AriZona Beverages USA, LLC, Monster Beverage Corporation and Keurig Dr Pepper Inc.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the energy drinks market analysis from 2020 to 2032 to identify the prevailing energy drinks market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the energy drinks market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global energy drinks market trends, key players, market segments, application areas, and market growth strategies.
Additional benefits you will get with this purchase are:
- Quarterly Update and* (only available with a corporate license, on listed price)
- 5 additional Company Profile of client Choice pre- or Post-purchase, as a free update.
- Free Upcoming Version on the Purchase of Five and Enterprise User License.
- 16 analyst hours of support* (post-purchase, if you find additional data requirements upon review of the report, you may receive support amounting to 16 analyst hours to solve questions, and post-sale queries)
- 15% Free Customization* (in case the scope or segment of the report does not match your requirements, 20% is equivalent to 3 working days of free work, applicable once)
- Free data Pack on the Five and Enterprise User License. (Excel version of the report)
- Free Updated report if the report is 6-12 months old or older.
- 24-hour priority response*
- Free Industry updates and white papers.
Possible Customization with this report (with additional cost and timeline talk to the sales executive to know more)
- Additional company profiles with specific to client's interest
- Additional country or region analysis- market size and forecast
- Market share analysis of players at global/region/country level
- SWOT Analysis
Key Market Segments
By Type
By End User
By Region
- North America
- Europe
- Germany
- France
- U.K.
- Italy
- Rest of Europe
- Asia-Pacific
- China
- Japan
- Australia
- India
- South Korea
- Rest of Asia-Pacific
- LAMEA
- Brazil
- Argentina
- Saudi Arabia
- Rest of LAMEA
Key Market Players:
- Arizona Beverage Company
- Keurig Dr Pepper Inc.
- Living Essentials
- Monster Beverage Corporation
- National Beverage Corp
- PepsiCo
- red bull
- Rockstar Inc
- SUNTORY HOLDINGS LIMITED
- The Coca-Cola Company.
TABLE OF CONTENTS
CHAPTER 1: INTRODUCTION
- 1.1. Report description
- 1.2. Key market segments
- 1.3. Key benefits to the stakeholders
- 1.4. Research Methodology
- 1.4.1. Primary research
- 1.4.2. Secondary research
- 1.4.3. Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
- 3.1. Market definition and scope
- 3.2. Key findings
- 3.2.1. Top impacting factors
- 3.2.2. Top investment pockets
- 3.3. Porter's five forces analysis
- 3.3.1. High bargaining power of suppliers
- 3.3.2. High threat of new entrants
- 3.3.3. High threat of substitutes
- 3.3.4. Moderate intensity of rivalry
- 3.3.5. Moderate bargaining power of buyers
- 3.4. Market dynamics
- 3.4.1. Drivers
- 3.4.1.1. Increase in demand for products that provide instant energy
- 3.4.1.2. Rise in athletes and sports persons
- 3.4.1.3. Increase in disposable income and changing consumer preferences
- 3.4.2. Restraints
- 3.4.2.1. Risks associated with energy drink consumption
- 3.4.2.2. Availability of substitutes
- 3.4.3. Opportunities
- 3.4.3.1. Rise in social media marketing
- 3.4.3.2. Increase in penetration of the industry
- 3.5. COVID-19 Impact Analysis on the market
CHAPTER 4: ENERGY DRINKS MARKET, BY TYPE
- 4.1. Overview
- 4.1.1. Market size and forecast
- 4.2. Alcoholic
- 4.2.1. Key market trends, growth factors and opportunities
- 4.2.2. Market size and forecast, by region
- 4.2.3. Market share analysis by country
- 4.3. Non-alcoholic
- 4.3.1. Key market trends, growth factors and opportunities
- 4.3.2. Market size and forecast, by region
- 4.3.3. Market share analysis by country
CHAPTER 5: ENERGY DRINKS MARKET, BY END-USER
- 5.1. Overview
- 5.1.1. Market size and forecast
- 5.2. Kids
- 5.2.1. Key market trends, growth factors and opportunities
- 5.2.2. Market size and forecast, by region
- 5.2.3. Market share analysis by country
- 5.3. Adults
- 5.3.1. Key market trends, growth factors and opportunities
- 5.3.2. Market size and forecast, by region
- 5.3.3. Market share analysis by country
- 5.4. Teenagers
- 5.4.1. Key market trends, growth factors and opportunities
- 5.4.2. Market size and forecast, by region
- 5.4.3. Market share analysis by country
CHAPTER 6: ENERGY DRINKS MARKET, BY DISTRIBUTION CHANNEL
- 6.1. Overview
- 6.1.1. Market size and forecast
- 6.2. Online Channel
- 6.2.1. Key market trends, growth factors and opportunities
- 6.2.2. Market size and forecast, by region
- 6.2.3. Market share analysis by country
- 6.3. Offline Channel
- 6.3.1. Key market trends, growth factors and opportunities
- 6.3.2. Market size and forecast, by region
- 6.3.3. Market share analysis by country
CHAPTER 7: ENERGY DRINKS MARKET, BY REGION
- 7.1. Overview
- 7.1.1. Market size and forecast By Region
- 7.2. North America
- 7.2.1. Key trends and opportunities
- 7.2.2. Market size and forecast, by Type
- 7.2.3. Market size and forecast, by End-User
- 7.2.4. Market size and forecast, by Distribution Channel
- 7.2.5. Market size and forecast, by country
- 7.2.5.1. U.S.
- 7.2.5.1.1. Key market trends, growth factors and opportunities
- 7.2.5.1.2. Market size and forecast, by Type
- 7.2.5.1.3. Market size and forecast, by End-User
- 7.2.5.1.4. Market size and forecast, by Distribution Channel
- 7.2.5.2. Canada
- 7.2.5.2.1. Key market trends, growth factors and opportunities
- 7.2.5.2.2. Market size and forecast, by Type
- 7.2.5.2.3. Market size and forecast, by End-User
- 7.2.5.2.4. Market size and forecast, by Distribution Channel
- 7.2.5.3. Mexico
- 7.2.5.3.1. Key market trends, growth factors and opportunities
- 7.2.5.3.2. Market size and forecast, by Type
- 7.2.5.3.3. Market size and forecast, by End-User
- 7.2.5.3.4. Market size and forecast, by Distribution Channel
- 7.3. Europe
- 7.3.1. Key trends and opportunities
- 7.3.2. Market size and forecast, by Type
- 7.3.3. Market size and forecast, by End-User
- 7.3.4. Market size and forecast, by Distribution Channel
- 7.3.5. Market size and forecast, by country
- 7.3.5.1. Germany
- 7.3.5.1.1. Key market trends, growth factors and opportunities
- 7.3.5.1.2. Market size and forecast, by Type
- 7.3.5.1.3. Market size and forecast, by End-User
- 7.3.5.1.4. Market size and forecast, by Distribution Channel
- 7.3.5.2. UK
- 7.3.5.2.1. Key market trends, growth factors and opportunities
- 7.3.5.2.2. Market size and forecast, by Type
- 7.3.5.2.3. Market size and forecast, by End-User
- 7.3.5.2.4. Market size and forecast, by Distribution Channel
- 7.3.5.3. France
- 7.3.5.3.1. Key market trends, growth factors and opportunities
- 7.3.5.3.2. Market size and forecast, by Type
- 7.3.5.3.3. Market size and forecast, by End-User
- 7.3.5.3.4. Market size and forecast, by Distribution Channel
- 7.3.5.4. Italy
- 7.3.5.4.1. Key market trends, growth factors and opportunities
- 7.3.5.4.2. Market size and forecast, by Type
- 7.3.5.4.3. Market size and forecast, by End-User
- 7.3.5.4.4. Market size and forecast, by Distribution Channel
- 7.3.5.5. Spain
- 7.3.5.5.1. Key market trends, growth factors and opportunities
- 7.3.5.5.2. Market size and forecast, by Type
- 7.3.5.5.3. Market size and forecast, by End-User
- 7.3.5.5.4. Market size and forecast, by Distribution Channel
- 7.3.5.6. Rest of Europe
- 7.3.5.6.1. Key market trends, growth factors and opportunities
- 7.3.5.6.2. Market size and forecast, by Type
- 7.3.5.6.3. Market size and forecast, by End-User
- 7.3.5.6.4. Market size and forecast, by Distribution Channel
- 7.4. Asia-Pacific
- 7.4.1. Key trends and opportunities
- 7.4.2. Market size and forecast, by Type
- 7.4.3. Market size and forecast, by End-User
- 7.4.4. Market size and forecast, by Distribution Channel
- 7.4.5. Market size and forecast, by country
- 7.4.5.1. China
- 7.4.5.1.1. Key market trends, growth factors and opportunities
- 7.4.5.1.2. Market size and forecast, by Type
- 7.4.5.1.3. Market size and forecast, by End-User
- 7.4.5.1.4. Market size and forecast, by Distribution Channel
- 7.4.5.2. India
- 7.4.5.2.1. Key market trends, growth factors and opportunities
- 7.4.5.2.2. Market size and forecast, by Type
- 7.4.5.2.3. Market size and forecast, by End-User
- 7.4.5.2.4. Market size and forecast, by Distribution Channel
- 7.4.5.3. Japan
- 7.4.5.3.1. Key market trends, growth factors and opportunities
- 7.4.5.3.2. Market size and forecast, by Type
- 7.4.5.3.3. Market size and forecast, by End-User
- 7.4.5.3.4. Market size and forecast, by Distribution Channel
- 7.4.5.4. South Korea
- 7.4.5.4.1. Key market trends, growth factors and opportunities
- 7.4.5.4.2. Market size and forecast, by Type
- 7.4.5.4.3. Market size and forecast, by End-User
- 7.4.5.4.4. Market size and forecast, by Distribution Channel
- 7.4.5.5. Australia
- 7.4.5.5.1. Key market trends, growth factors and opportunities
- 7.4.5.5.2. Market size and forecast, by Type
- 7.4.5.5.3. Market size and forecast, by End-User
- 7.4.5.5.4. Market size and forecast, by Distribution Channel
- 7.4.5.6. Rest of Asia-Pacific
- 7.4.5.6.1. Key market trends, growth factors and opportunities
- 7.4.5.6.2. Market size and forecast, by Type
- 7.4.5.6.3. Market size and forecast, by End-User
- 7.4.5.6.4. Market size and forecast, by Distribution Channel
- 7.5. LAMEA
- 7.5.1. Key trends and opportunities
- 7.5.2. Market size and forecast, by Type
- 7.5.3. Market size and forecast, by End-User
- 7.5.4. Market size and forecast, by Distribution Channel
- 7.5.5. Market size and forecast, by country
- 7.5.5.1. Brazil
- 7.5.5.1.1. Key market trends, growth factors and opportunities
- 7.5.5.1.2. Market size and forecast, by Type
- 7.5.5.1.3. Market size and forecast, by End-User
- 7.5.5.1.4. Market size and forecast, by Distribution Channel
- 7.5.5.2. Argentina
- 7.5.5.2.1. Key market trends, growth factors and opportunities
- 7.5.5.2.2. Market size and forecast, by Type
- 7.5.5.2.3. Market size and forecast, by End-User
- 7.5.5.2.4. Market size and forecast, by Distribution Channel
- 7.5.5.3. Saudi Arabia
- 7.5.5.3.1. Key market trends, growth factors and opportunities
- 7.5.5.3.2. Market size and forecast, by Type
- 7.5.5.3.3. Market size and forecast, by End-User
- 7.5.5.3.4. Market size and forecast, by Distribution Channel
- 7.5.5.4. Rest of LAMEA
- 7.5.5.4.1. Key market trends, growth factors and opportunities
- 7.5.5.4.2. Market size and forecast, by Type
- 7.5.5.4.3. Market size and forecast, by End-User
- 7.5.5.4.4. Market size and forecast, by Distribution Channel
CHAPTER 8: COMPETITIVE LANDSCAPE
- 8.1. Introduction
- 8.2. Top winning strategies
- 8.3. Product Mapping of Top 10 Player
- 8.4. Competitive Dashboard
- 8.5. Competitive Heatmap
- 8.6. Top player positioning, 2020
CHAPTER 9: COMPANY PROFILES
- 9.1. Rockstar, Inc.
- 9.1.1. Company overview
- 9.1.2. Key Executives
- 9.1.3. Company snapshot
- 9.1.4. Operating business segments
- 9.1.5. Product portfolio
- 9.2. National Beverage Corp.,
- 9.2.1. Company overview
- 9.2.2. Key Executives
- 9.2.3. Company snapshot
- 9.2.4. Operating business segments
- 9.2.5. Product portfolio
- 9.2.6. Business performance
- 9.3. Living Essentials, LLC.
- 9.3.1. Company overview
- 9.3.2. Key Executives
- 9.3.3. Company snapshot
- 9.3.4. Operating business segments
- 9.3.5. Product portfolio
- 9.4. SUNTORY HOLDINGS LIMITED
- 9.4.1. Company overview
- 9.4.2. Key Executives
- 9.4.3. Company snapshot
- 9.4.4. Operating business segments
- 9.4.5. Product portfolio
- 9.4.6. Business performance
- 9.5. PepsiCo, Inc.
- 9.5.1. Company overview
- 9.5.2. Key Executives
- 9.5.3. Company snapshot
- 9.5.4. Operating business segments
- 9.5.5. Product portfolio
- 9.5.6. Business performance
- 9.5.7. Key strategic moves and developments
- 9.6. Red Bull GmbH
- 9.6.1. Company overview
- 9.6.2. Key Executives
- 9.6.3. Company snapshot
- 9.6.4. Operating business segments
- 9.6.5. Product portfolio
- 9.7. The Coca-Cola Company.
- 9.7.1. Company overview
- 9.7.2. Key Executives
- 9.7.3. Company snapshot
- 9.7.4. Operating business segments
- 9.7.5. Product portfolio
- 9.7.6. Business performance
- 9.7.7. Key strategic moves and developments
- 9.8. AriZona Beverages USA, LLC
- 9.8.1. Company overview
- 9.8.2. Key Executives
- 9.8.3. Company snapshot
- 9.8.4. Operating business segments
- 9.8.5. Product portfolio
- 9.9. Monster Beverage Corporation
- 9.9.1. Company overview
- 9.9.2. Key Executives
- 9.9.3. Company snapshot
- 9.9.4. Operating business segments
- 9.9.5. Product portfolio
- 9.9.6. Business performance
- 9.10. Keurig Dr Pepper Inc.
- 9.10.1. Company overview
- 9.10.2. Key Executives
- 9.10.3. Company snapshot
- 9.10.4. Operating business segments
- 9.10.5. Product portfolio
- 9.10.6. Business performance
- 9.10.7. Key strategic moves and developments