通讯业者的B2B成长策略:案例研究与分析

本报告探讨了营运商的 B2B 成长策略，并分析了 10 家活跃于至少两个欧洲国家的公司的 B2B 活动。我们提供有关 B2B 成长策略的信息，包括产品组合、绩效、产品开发方法、收购、合作伙伴关係和组织结构。

目录

主要的问题

• 营运商在 B2B 市场的哪些领域（细分市场和服务）寻求成长？
• 收购活动与 B2B 营收成长之间是否有明显的相关性？
• 营运商在 B2B 组织结构方面采取了哪些方法（例如 IT 部门的分离）？
• 企业 B2B 产品开发的各种方法

本报告中包含的案例研究

"No single B2B growth strategy has emerged as being more successful than others, but many lessons can be drawn from the experiences of other operators."

This report analyses the B2B activities of ten operators, each active in at least two European countries. It provides information about their B2B growth strategies including portfolio, performance, approach to product development, acquisitions, partnerships and organisational structure.

Key questions answered in this report:

• In which areas of the B2B market are telecoms operators looking for growth (segments and services)?
• Is there a clear correlation between acquisition activity and B2B revenue growth?
• What are the different approaches operators are taking to B2B organisational structure (e.g. creation of separate IT units)?
• What are the different approaches operators are taking to B2B product development?

Case studies included in this report: