市场调查报告书
商品编码
1421530
汽车AR HUD(扩增实境平视显示器)市场 - 全球展望与预测(2023-2028)Automotive AR HUD Market - Global Outlook & Forecast 2023-2028 |
预计 2022 年至 2028 年,全球汽车 AR HUD(扩增实境平视显示器)市场规模将以 17.26% 的复合年增长率成长。
对 ADAS(高级驾驶辅助系统)的需求不断增长是支持全球汽车 AR HUD 市场成长的关键驱动力。 ADAS 包含各种安全特性和功能,旨在提高车辆安全性并改善整体驾驶体验。 AR HUD 在此生态系统中发挥着重要作用,它将导航提示、碰撞警告和速度限制等重要资讯直接无缝整合到挡风玻璃上的驾驶员视线中。 随着 ADAS 在现代车辆中变得越来越普遍,人们对这些资讯的直觉、即时视觉化的需求不断增长。 AR HUD 提高安全性并提供更身临其境且便捷的驾驶体验。 随着消费者越来越重视安全功能,ADAS 和 AR HUD 之间的协同作用将推动汽车市场的持续成长,因为製造商努力将先进技术整合到车辆中。
电动车需求的快速成长是推动汽车AR HUD市场成长的关键因素。 随着汽车产业向永续和环保的行动解决方案转型,电动车正在获得消费者的广泛接受。 AR HUD 透过直接在挡风玻璃上显示有关电池状态、行驶里程、充电点和导航的即时讯息,在改善电动车车主的驾驶体验方面发挥关键作用。 AR HUD 技术的整合与电动车相关的未来感和科技感影像无缝匹配。 製造商逐渐认识到将尖端显示技术与电动车的兴起相结合以提供全面且引人入胜的驾驶体验的重要性。 随着电动车市场的扩大,在快速发展的电动车领域对直觉和资讯丰富的显示器的需求的推动下,对 AR HUD 的需求预计将同步成长。
汽车 AR HUD 技术的高成本阻碍了这项创新车辆功能的广泛采用和发展。 AR HUD系统的开发、整合和製造涉及先进技术、专业组件和复杂的工程流程,导致製造成本增加。 这些较高的成本将转嫁给消费者,使得配备 AR HUD 的汽车相对更昂贵。 汽车市场对价格特别敏感,虽然 AR HUD 提供了宝贵的安全性和便利性优势,但与该技术相关的溢价可能会限制其接触更广泛的消费者群。 挑战在于平衡增加 AR HUD 的功能与降低生产成本,使该技术在经济上可行,并在各个车辆领域中广泛采用。 努力解决成本障碍对于促进汽车 AR HUD 市场的成长并确保 AR HUD 成为各种价位车辆的标准配备至关重要。
本报告调查了全球汽车 AR HUD 市场,并提供了市场概述、预测趋势、车辆类型、销售管道、地区以及进入市场的公司概况。
The global automotive AR HUD market is expected to grow at a CAGR of 17.26% from 2022-2028.
MARKET TRENDS & OPPORTUNITIES
Increasing Demand for ADAS
The increasing demand for Advanced Driver Assistance Systems (ADAS) is a significant driver behind the growth of the global automotive AR HUD market. ADAS encompasses a range of safety features and functionalities designed to enhance vehicle safety and improve the overall driving experience. AR HUDs play a crucial role in this ecosystem by seamlessly integrating critical information, such as navigation prompts, collision warnings, and speed limits, directly into the driver's line of sight on the windshield. As ADAS becomes more prevalent in modern vehicles, the demand for intuitive and real-time visualizations of this information is rising. AR HUDs enhance safety and provide a more immersive and convenient driving experience. With consumers increasingly valuing safety features, the synergy between ADAS and AR HUDs is poised to drive sustained growth in the automotive market as manufacturers strive to integrate advanced technologies into their vehicles.
Growing Demand for EVs
The burgeoning demand for EVs is a pivotal factor propelling the growth of the automotive AR HUD market. EVs have gained substantial consumer traction as the automotive industry transforms toward sustainable, eco-friendly mobility solutions. AR HUDs play a crucial role in enhancing the driving experience for EV owners by providing real-time information about battery status, range, charging points, and navigation directly on the windshield. The integration of AR HUD technology aligns seamlessly with the futuristic and tech-savvy image associated with electric vehicles. Manufacturers recognize the importance of combining cutting-edge display technologies with the rise of EVs to offer a holistic and compelling driving experience. As the EV market expands, the demand for AR HUDs is expected to grow in tandem, driven by the need for intuitive and informative displays in the rapidly evolving electric mobility landscape.
INDUSTRY RESTRAINTS
High Cost
The high cost of automotive AR HUD technology impedes the broader adoption and growth of this innovative vehicle feature. The development, integration, and manufacturing of AR HUD systems involve advanced technologies, specialized components, and intricate engineering processes, contributing to elevated production costs. These higher costs are subsequently transferred to consumers, making vehicles with AR HUDs relatively expensive. The automotive market is particularly price-sensitive, and while AR HUDs offer valuable safety and convenience features, the premium associated with this technology can limit its accessibility to a broader consumer base. The challenge lies in balancing advancing AR HUD capabilities and driving down production costs to make this technology more economically viable for widespread adoption across different vehicle segments. Efforts to address the cost barrier are crucial for fostering automotive AR HUD market growth and ensuring that AR HUDs become a standard vehicle feature across various price points.
SEGMENTATION INSIGHTS
INSIGHTS BY PROJECTION
The global automotive AR HUD market by projection segments is closed projection and for projection. In this segmentation, the close projection AR HUD segment tends to be more prevalent and widely adopted in the market than far projection AR HUD. Close projection systems project information onto the windshield at a shorter distance, typically within the driver's immediate field of view, providing a seamless integration of information with the external environment. This makes close projection AR HUDs more user-friendly, enhancing driver engagement and safety.
Segmentation by Projection Type
INSIGHTS BY VEHICLE TYPE
The vehicle segmentation in the global automotive AR HUD market encompasses various categories, including passenger cars, light commercial vehicles (LCVs), heavy commercial vehicles (HCVs), and other vehicles. Passenger cars hold the largest automotive AR HUD market share among these segments. This dominance can be attributed to the higher adoption of advanced technologies and safety features in passenger cars, driven by consumer demand for enhanced driving experiences and the integration of cutting-edge technologies. Passenger cars are often equipped with more sophisticated infotainment and safety systems, making them a natural fit for AR HUD technologies. In contrast, the industry share of light commercial vehicles, heavy commercial vehicles, and other vehicles is relatively smaller, primarily due to the lower integration of advanced technologies in these segments, where the emphasis might be more on utility and cargo transportation rather than advanced driver assistance systems. However, the global automotive AR HUD market in these segments is expected to grow significantly during the forecast period.
Segmentation by Vehicle Type
INSIGHTS BY SALES CHANNEL
In the sales channel segmentation of the global automotive AR HUD market, the original equipment manufacturers (OEMs) segment holds a more significant share compared to the aftermarket segment. This is because OEMs are the primary suppliers of AR HUD systems integrated into new vehicles during manufacturing. As vehicle manufacturers increasingly incorporate advanced technologies into their models, the demand for AR HUD systems from OEMs has surged. Consumers often prefer to have these advanced features seamlessly integrated into their vehicles from the beginning. On the other hand, the aftermarket segment, while growing, is relatively smaller. This is because retrofitting AR HUD systems into existing vehicles involves additional installation complexities, and consumers may be less inclined to invest in aftermarket solutions compared to having the technology included as a built-in feature when purchasing a new vehicle.
Segmentation by Sales Channel
GEOGRAPHICAL ANALYSIS
The automotive AR HUD market's dynamic geographical landscape spans various regions, reflecting a global demand for advanced automotive technologies. With major automotive hubs in the U.S. and Canada, North America remains a key player, holding 37%-39% of market shares, driven by a tech-savvy consumer base. Technological innovation is another key factor propelling the North American AR HUD industry forward. The region has several leading automotive technology companies and research institutions at the forefront of AR HUD development. Companies like Visteon Corporation and Harman International are actively developing and promoting AR HUD technology in North America. Europe, led by automotive giants in Germany, the UK, and France, contributes significantly to the AR HUD market, emphasizing innovation and premium vehicle offerings.
Segmentation by Geography
COMPETITIVE LANDSCAPE
The competitive landscape of the global automotive AR HUD market is characterized by a diverse array of critical players striving for innovation and market dominance. Established automotive technology giants such as Continental, DENSO, and HARMAN International are at the forefront, leveraging their extensive expertise to develop cutting-edge AR HUD solutions. Meanwhile, tech-driven companies like WayRay and Envisics are making notable strides with innovative approaches to augmented reality. Collaboration and partnerships, such as those seen between automakers and technology firms, contribute to the dynamic nature of the automotive AR HUD market. The increasing demand for enhanced driving experiences and safety features fuels this competition, fostering a landscape marked by continuous technological advancements and strategic collaborations.
Key Company Profiles
Other Prominent Vendors
KEY QUESTIONS ANSWERED:
LIST OF TABLES