代餐产品的全球市场:关注的洞察(2025年～2030年)

预计 2024 年至 2030 年期间，全球代餐产品市场规模的复合年增长率将达到 7.51%。

2024 年，雅培开发了一个名为 PROTALITY 的新品牌。它是为那些想要减肥的人製作的。它是一种高蛋白营养奶昔，含有慢消化和快消化蛋白质的混合物，有助于在您减肥期间保持肌肉健康。

2024 年，领先的健康保健公司美国康宝莱国际公司 (Herbalife International of America, Inc.) 推出了康宝莱 GLP-1 营养伴侣。这是一个新的产品类别：补充剂和食品的组合。支持个人减肥药物和营养需求。

随着消费者不断关注健康和保健，他们正在寻求以植物为基础的选择来支持他们的饮食。众所周知，植物性替代品具有更健康的益处，例如富含纤维、含有必需营养素且饱和脂肪含量低。与传统饮食相比，植物性替代品还含有较少的卡路里和饱和脂肪。许多消费者出于健康、道德或环境的考虑，选择纯素、素食或弹性素食。对此类代餐产品的偏好推动了对植物性代餐选择的需求。食品科技的进步使得植物性饮食的口味和质地得到改善。这使得它对更广泛的消费者更具吸引力。

个人化营养需求的不断增长是全球代餐产品市场的一个主要趋势，其推动因素包括多种，例如对预防性医疗保健的关注、技术进步、对个人营养需求的认识不断提高、消费者对透明度的需求不断增加以及食物不耐受和过敏的增加。营养根据性别、年龄、饮食限制、活动量、过敏等进行个人化。随着消费者对健康和营养食品的偏好日益增加，消费者正在寻求以营养为基础的代餐产品。消费者正在寻求个人化的解决方案来优化他们的幸福感和健康，并且正在摆脱一刀切的做法。

漫长的通勤时间、繁忙的工作日程以及各种家庭和社会责任使得全世界的人们变得更加忙碌。这意味着准备餐点、正常进食甚至购买食品杂货的时间会减少。代餐产品为忙碌生活的人们提供了一个简单快速的解决方案。可以在工作时间或旅行时在几分钟内轻鬆完成。它也减少了准备一顿正餐所需的时间。製造商不断努力透过创造新的口味和质地来改进他们的产品。

增强健康意识是代餐产品市场的主要驱动力。这背后有许多因素，包括严格饮食的日益普及、人们对植物性饮食的兴趣日益浓厚、向更健康的生活方式转变、用于维持健康和保健的支出增加以及对消化健康的关注。消费者越来越注重健康，寻求更有营养的食品。代餐产品提供均衡的营养，包括矿物质、维生素和蛋白质。这使得该产品对注重健康的消费者更具吸引力。消费者正在远离加工食品和传统食品，寻找更健康的替代品。注重健康的一代人，包括 Z 世代和千禧世代，开始采用代餐产品。

本报告提供全球代餐产品市场相关调查，提供市场概要，以及各产品，各用途，各年龄层、性别，各流通管道，各地区的趋势，及加入此市场的主要企业的简介等资讯。

目录

第1章 范围和目标范围

第2章 重要考察

第3章 市场动态

第4章 市场区隔

• 产品
• 用途
• 年龄层
• 性别
• 流通管道

第5章 地理位置区分

• 北美
• 亚太地区
• 欧洲
• 中东·非洲
• 南美

第6章 竞争情形

• 竞争模式
• 市场占有率分析
• 主要企业简介
• 其他的着名的企业简介

The global meal replacement products market is expected to grow at a CAGR of 7.51% from 2024 to 2030.

RECENT VENDOR ACTIVITIES

• In 2024, Abbott developed a new brand called PROTALITY. It is made for people pursuing weight loss. It is available in the form of a high-protein nutrition shake which is a blend of slow- and fast-digesting protein that helps to maintain muscle health during weight loss activities.
• In 2024, Herbalife International of America, Inc., a premier health and wellness company and community, launched the Herbalife GLP-1 Nutrition Companion. It is a new product category supplement and food product combos. Support the individuals' weight-loss medications and nutritional needs.

KEY TAKEAWAYS

• By Product: The powder segment dominates and holds the largest market share. The segment is growing due to its cost-effectiveness and versatility.
• By Application: The specialty health segment shows the highest growth of 7.71% during the forecast period. The rising prevalence of chronic diseases like obesity and diabetes is driving the demand.
• By Age Group: The 35 to 64 segment accounts for the largest global meal replacement products market share. This age group includes most of the busy individuals who are getting less time for preparing meals. Thus, they are seeking meal replacement products.
• By Gender: The male segment holds the largest market share, as they are seeking meal replacement products due to time constraints due to hectic schedules and busy lifestyles.
• By Distribution Channel: The online segment shows the highest growth, driven by convenience, competitive pricing, detailed information, and wider selection.
• By Geography: North America dominates the global meal replacement products market. Consumers in North America are seeking ready-to-consume and convenient meal replacement solutions, such as ready-to-drink shakes and bars.
• Growth Factor: The global meal replacement products market is set to grow due to rising health consciousness and the growing popularity of plant-based & vegan meal replacement options.

SEGMENTATION & FORECASTS

• By Product
  • Powder
  • Ready-to-Drink
  • Protein Bar
  • Others
• By Application
  • General Health
  • Specialty Health
• By Age Group
  • 35 to 64
  • Below 34
  • 65 & Above
• By Gender Segmentation
  • Male
  • Female
• By Distribution Channel
  • Offline
  • Online

MARKET TRENDS

Growing Popularity of Plant-based & Vegan Meal Replacement Options

Consumers are continuously focusing on maintaining their health and seeking plant-based food options for maintaining their diets. The plant-based meal replacements are known for their healthier advantages such as high fiber, essential nutrients, and lower saturated fat. Plant-based meal replacement products also have fewer calories and saturated fat than traditional meals. Many consumers opt for vegan, vegetarian, or flexitarian diets due to health, ethical, or environmental concerns. Such dietary meal replacement products' preferences drive the demand for plant-based meal replacement options. The advancement in food technology gives privilege to the improvement of the plant-based meal taste and texture. It makes them more appealing to a wide variety of consumers.

Increased Demand for Personalized Nutrition

The increased demand for personalized nutrition is a significant trend in the global meal replacement products market driven by several factors including focus on preventive healthcare, advancement in technology, increased awareness of individual nutritional needs, increased consumer demand for transparency, and rise of food intolerance & allergies. Personalized nutrition is offered according to gender, age, dietary restrictions, activity level, allergies, etc. The rising consumer preference for healthy and nutritious food options, in which consumers are looking for nutrition-based meal replacement products. Consumers are seeking personalized solutions to optimize their well-being and health, moving away from the approach of one-size-fits-all.

MARKET DRIVERS

Busy Lifestyle

People across the world are becoming busier due to long commutes, hectic work schedules, and various familial & social commitments. Due to this, they are getting less time for meal preparation, eating proper meals, and even grocery shopping. Meal replacement products offer easy and quick solutions for people who have busy lifestyles. They can easily consume it within a few minutes, during work hours or travel. It reduces the time required for proper meal preparation. The manufacturers are constantly focusing on innovating new and improved tastes and textures in meal replacement products, which makes them more attractive to busy individuals.

Rising Health Consciousness

The rising health consciousness is a significant driver for the meal replacement products market. This is driven by various factors, including the growing popularity of specific diets, rising interest in plant-based diets, shift towards healthier lifestyles, increasing spending on maintaining health & wellness, and focus on digestive health. Consumers are becoming health-conscious and looking for nutritious meals. Meal replacement products give balanced nutrition, such as minerals, vitamins, and proteins. It makes it more appealing to health-conscious consumers. Consumers are moving away from processed and traditional foods and seeking healthier alternatives. The adoption of meal replacement products has been seen among Gen Z and millennials who are more health-conscious.

INDUSTRY RESTRAINT

Competition from Fresh Food Alternatives

The competition from fresh food alternatives is a major challenge for the global meal replacement market. Consumers have a set perception about fresh food, that it offers higher nutritional value and better taste. Fresh food offers more healthier and natural benefits compared to processed meal replacements. Fresh food offers a variety of culinary experiences, textures, and flavors, which can be difficult for meal replacement products. With an increase in consumer preference for home cooking and clean eating, consumers may prefer fresh food. It may hinder the growth of the global meal replacement products market during the forecast period.

SEGMENTATION INSIGHTS

INSIGHTS BY PRODUCT

The global meal replacement products market by product is segmented into powder, ready-to-drink, protein bar, and others. In 2024, the powder segment dominates and holds the largest market share. Powder-based products are dominating the market due to their cost-effectiveness and versatility. The demand for powder-based meal replacement products is rising due to several factors, including longer shelf life, health and wellness concerns, nutritional benefits, and increasing demand from young adults and sports enthusiasts. Powder-based meal replacement products have a much longer shelf life than liquid alternatives. They offer a variety of flavors and provide flexibility in portion control. The popularity of meal replacement products is increasing as they are rich in proteins, minerals, and vitamins. The segment allows consumers to customize their meals by mixing the powder with various liquids based on personal preference. This makes them a popular choice among consumers who prioritize personalization and flexibility in their nutrition options, thus driving segmental growth.

INSIGHTS BY APPLICATION

The global meal replacement products market by application, is categorized into general health and specialty health. The specialty health segment shows significant growth, with the fastest-growing CAGR of 7.71% during the forecast period. The segment includes meal replacement products designed to cater to specific health conditions or dietary restrictions, such as gluten intolerance, allergies, or diabetes. Some specialty health products are used under medical supervision for various health conditions, including post-surgery recovery. The specialty health segment encompasses applications such as medical conditions, targeted nutrition, diabetes management, sports nutrition, clinical nutrition, and weight loss. The rising prevalence of chronic diseases like obesity and diabetes is driving the demand for meal replacement products tailored for specialty health needs. Weight management is a major factor that will drive this segment in the coming years.

INSIGHT BY AGE GROUP

Based on the age group, the 35 to 64 segment accounted for the largest share of the global meal replacement products market. This segment is driven by several factors, including specific dietary needs, busy schedules, and an increased focus on maintaining health and wellness. Due to hectic schedules and demanding work lives, individuals and parents rely on meal replacement products for convenience. These products offer a variety of options that cater to different family preferences. Some individuals in this age group may have dietary restrictions or specific needs, such as diabetic or gluten-free requirements, which can be met with specialty meal replacement products. Additionally, the high disposable income of this demographic drives the demand for premiumization in meal replacement products. As they are more health-conscious and actively engaged in physical fitness, they seek healthier options in meal replacement products.

INSIGHT BY GENDER

Based on gender, the male segment dominated the global meal replacement products market share. Meal replacement products are specifically designed for the male segment, particularly those interested in weightlifting, fitness, and bodybuilding. Companies are targeting men by offering various nutrition-based products that help maintain overall health. Men tend to consume fewer daily meals compared to women, increasing the demand for convenient and ready-to-eat food options. This demand is primarily driven by busy lifestyles, further fueling the need for meal replacement products. Busy individuals seek meal replacement products due to time constraints and hectic schedules. They prefer to maintain balanced nutrition in their daily routines, which is expected to drive the global market demand for meal replacement products during the forecast period.

INSIGHT BY DISTRIBUTION CHANNEL

The global meal replacement products market by distribution channel is segmented into offline and online. The online segment shows prominent growth, with the highest CAGR during the forecast period. Online platforms offer convenient shopping with a wider selection of meal replacement products, allowing consumers to easily access the products they need. As a result, online shopping is gaining popularity in the global market. The demand for meal replacement products through online platforms is driven by the presence of various channels, such as e-commerce platforms, brand websites, and online subscription services. On brand websites, consumers can easily purchase products with subscription options and exclusive deals. Many meal replacement brands offer innovative and unique products that are not readily available in traditional stores, making their own websites and e-commerce platforms key distribution channels. Additionally, online platforms provide opportunities for smaller meal replacement brands to enter the market. Online stores cater to specific dietary needs and niche markets, offering a wider variety of products compared to traditional retail stores. This helps brands reach a broader audience and compete with established players, driving the demand for meal replacement products in the global market during the forecast period.

GEOGRAPHICAL ANALYSIS

North America dominates and holds the largest share of the global meal replacement products market. The region's market growth is driven by strong health and wellness awareness, consumer preference for convenience, and high disposable income. Key emerging trends in this market include busy lifestyles, an increased focus on health and wellness, advancements in technology, a rise in chronic diseases, a growing demand for specific dietary needs, and the personalization of nutrition. In 2024, the U.S. and Canada are the major markets for meal replacement products in North America. The U.S. dominates the region due to the presence of a large number of manufacturing companies. Additionally, the highest obesity rates for both men and women are still found in the WHO Americas region. Consumers in North America are highly focused on health and wellness, with over 65 million U.S. citizens being members of health and wellness clubs. Key trends in the U.S. and Canadian meal replacement market include the demand for organic and natural products, plant-based and vegan options, and functional ingredients.

• North America
• APAC
• Europe
• Middle East & Africa
• Latin America

COMPETITIVE LANDSCAPE

The global meal replacement products market report consists of exclusive data on 28 vendors. The market is highly competitive with a few large and several mid-sized and small companies. Large companies dominate the market by offering a variety of meal replacement products. Large companies focus on acquiring small players, such as producers and sellers, for premiumization. They also expand their product portfolio and focus on increasing their market share. Local brands in the global meal replacement products market are constantly introducing new and innovative flavors, formats, and healthier options to cater to consumers' needs and preferences. They focus on nutritional profile-based products to stay ahead in the market. Companies are continuously seeking high-quality ingredients to offer highly nutritious and healthy meal replacement products. Companies are competing by offering promotional deals and pricing to attract budget-conscious consumers.

Key Vendors

• Abbott
• Glanbia PLC
• Herbalife International of America, Inc.
• Nestle S.A.
• Kellanova

Other Prominent Vendors

• Alticor
• Ample Foods
• Amy's Kitchen
• Arla Foods
• Blue Diamond Growers
• Bob's Red Mill Natural Foods
• CTRL
• General Mills, Inc.
• Healthy 'N Fit
• HLTH Code
• Huel Limited
• Ka'Chava
• Kisan Products
• Levana Nourishments
• Nu Skin Enterprises, Inc.
• Nutrisystem Inc
• Ripple foods
• Soylent
• The Kraft Heinz Company
• The Simply Good Foods Company
• THG PLC
• Unilever
• USANA Health Sciences, Inc.
• Wild Oats Markets
• Zoic Pharmaceuticals

KEY QUESTIONS ANSWERED:

1. How big is the global meal replacement products market?

2. Which product segment has the largest share in the global meal replacement products market?

3. Which application segment provides more business opportunities in the global meal replacement products market?

4. Which region holds the largest share in the global meal replacement products market?

5. Who are the major players in the global meal replacement products market?

TABLE OF CONTENTS

1. SCOPE & COVERAGE

• 1.1. MARKET DERIVATION
• 1.2. MARKET DEFINITION
• 1.3. SEGMENT COVERAGE & DEFINITION

2. PREMIUM INSIGHTS

• 2.1. OPPORTUNITY POCKET
• 2.2. KEY MARKET HIGHLIGHTS
• 2.3. REGIONAL INSIGHTS

3. MARKET DYNAMICS

• 3.1. OPPORTUNITY & TRENDS
• 3.2. MARKET ENABLERS
• 3.3. MARKET RESTRAINTS
• 3.4. INTRODUCTION
• 3.5. MARKET LANDSCAPE

4. MARKET SEGMENTATION

• 4.1. Product
• 4.2. Application
• 4.3. Age Group
• 4.4. Gender
• 4.5. Distribution Channel

5. GEOGRAPHICAL SEGMENTATION

• 5.1. NORTH AMERICA
• 5.2. ASIA-PACIFIC (APAC)
• 5.3. EUROPE
• 5.4. MIDDLE EAST & AFRICA (MEA)
• 5.5. LATIN AMERICA

6. COMPETITIVE LANDSCAPE

• 6.1. COMPETITIVE SCENARIO
• 6.2. MARKET SHARE ANALYSIS
• 6.3. KEY COMPANY PROFILES
• 6.4. OTHER PROMINENT COMPANY PROFILE

LIST OF EXHIBITS

• EXHIBIT 1 GLOBAL MEAL REPLACEMENT PRODUCTS MARKET 2021-2030 ($ BN)
• EXHIBIT 2 GLOBAL MEAL REPLACEMENT PRODUCTS MARKET BY POWDER 2021-2030 ($ BN)
• EXHIBIT 3 GLOBAL MEAL REPLACEMENT PRODUCTS MARKET BY READY-TO-DRINK 2021-2030 ($ BN)
• EXHIBIT 4 GLOBAL MEAL REPLACEMENT PRODUCTS MARKET BY PROTEIN BAR 2021-2030 ($ BN)
• EXHIBIT 5 GLOBAL MEAL REPLACEMENT PRODUCTS MARKET BY OTHERS 2021-2030 ($ BN)
• EXHIBIT 6 GLOBAL MEAL REPLACEMENT PRODUCTS MARKET BY GENERAL HEALTH 2021-2030 ($ BN)
• EXHIBIT 7 GLOBAL MEAL REPLACEMENT PRODUCTS MARKET BY SPECIALTY HEALTH 2021-2030 ($ BN)
• EXHIBIT 8 GLOBAL MEAL REPLACEMENT PRODUCTS MARKET BY 35 TO 64, 2021-2030 ($ BN)
• EXHIBIT 9 GLOBAL MEAL REPLACEMENT PRODUCTS MARKET BY BELOW 34, 2021-2030 ($ BN)
• EXHIBIT 10 GLOBAL MEAL REPLACEMENT PRODUCTS MARKET BY 65 & ABOVE, 2021-2030 ($ BN)
• EXHIBIT 11 GLOBAL MEAL REPLACEMENT PRODUCTS MARKET BY MALES 2021-2030 ($ BN)
• EXHIBIT 12 GLOBAL MEAL REPLACEMENT PRODUCTS MARKET BY FEMALES 2021-2030 ($ BN)
• EXHIBIT 13 GLOBAL MEAL REPLACEMENT PRODUCTS MARKET BY OFFLINE 2021-2030 ($ BN)
• EXHIBIT 14 GLOBAL MEAL REPLACEMENT PRODUCTS MARKET BY ONLINE 2021-2030 ($ BN)
• EXHIBIT 15 MEAL REPLACEMENT PRODUCTS MARKET IN NORTH AMERICA 2021-2030 ($ BN)
• EXHIBIT 16 MEAL REPLACEMENT PRODUCTS IN US 2021-2030 ($ BN)
• EXHIBIT 17 MEAL REPLACEMENT PRODUCTS MARKET IN CANADA 2021-2030 ($ BN)
• EXHIBIT 18 MEAL REPLACEMENT PRODUCTS MARKET IN EUROPE 2021-2030 ($ BN)
• EXHIBIT 19 MEAL REPLACEMENT PRODUCTS MARKET IN GERMANY 2021-2030 ($ BN)
• EXHIBIT 20 MEAL REPLACEMENT PRODUCTS MARKET IN UK 2021-2030 ($ BN)
• EXHIBIT 21 MEAL REPLACEMENT PRODUCTS MARKET IN FRANCE 2021-2030 ($ BN)
• EXHIBIT 22 MEAL REPLACEMENT PRODUCTS MARKET IN SPAIN 2021-2030 ($ BN)
• EXHIBIT 23 MEAL REPLACEMENT PRODUCTS MARKET IN ITALY 2021-2030 ($ BN)
• EXHIBIT 24 MEAL REPLACEMENT PRODUCTS MARKET IN APAC 2021-2030 ($ BN)
• EXHIBIT 25 MEAL REPLACEMENT PRODUCTS MARKET IN CHINA 2021-2030 ($ BN)
• EXHIBIT 26 MEAL REPLACEMENT PRODUCTS MARKET IN JAPAN 2021-2030 ($ BN)
• EXHIBIT 27 MEAL REPLACEMENT PRODUCTS MARKET IN INDIA 2021-2030 ($ BN)
• EXHIBIT 28 MEAL REPLACEMENT PRODUCTS MARKET IN SOUTH KOREA 2021-2030 ($ BN)
• EXHIBIT 29 MEAL REPLACEMENT PRODUCTS MARKET IN AUSTRALIA 2021-2030 ($ BN)
• EXHIBIT 30 MEAL REPLACEMENT PRODUCTS MARKET IN LATIN AMERICA 2021-2030 ($ BN)
• EXHIBIT 31 MEAL REPLACEMENT PRODUCTS MARKET IN BRAZIL 2021-2030 ($ BN)
• EXHIBIT 32 MEAL REPLACEMENT PRODUCTS MARKET IN MEXICO 2021-2030 ($ BN)
• EXHIBIT 33 MEAL REPLACEMENT PRODUCTS MARKET IN MEA 2021-2030 ($ BN)
• EXHIBIT 34 MEAL REPLACEMENT PRODUCTS MARKET IN TURKEY 2021-2030 ($ BN)
• EXHIBIT 35 MEAL REPLACEMENT PRODUCTS MARKET IN SOUTH AFRICA 2021-2030 ($ BN)
• EXHIBIT 36 MEAL REPLACEMENT PRODUCTS MARKET IN SAUDI ARABIA 2021-2030 ($ BN)

LIST OF TABLES

• TABLE 1 GLOBAL MEAL REPLACEMENT PRODUCTS MARKET BY GEOGRAPHY 2021-2023 ($ BN)
• TABLE 2 GLOBAL MEAL REPLACEMENT PRODUCTS MARKET BY GEOGRAPHY 2024-2030 ($ BN)
• TABLE 3 GLOBAL MEAL REPLACEMENT PRODUCTS MARKET BY PRODUCT 2021-2023 ($ BN)
• TABLE 4 GLOBAL MEAL REPLACEMENT PRODUCTS MARKET BY PRODUCT 2024-2030 ($ BN)
• TABLE 5 GLOBAL MEAL REPLACEMENT PRODUCTS MARKET BY APPLICATION 2021-2023 ($ BN)
• TABLE 6 GLOBAL MEAL REPLACEMENT PRODUCTS MARKET BY APPLICATION 2024-2030 ($ BN)
• TABLE 7 GLOBAL MEAL REPLACEMENT PRODUCTS MARKET BY AGE GROUP 2021-2023 ($ BN)
• TABLE 8 GLOBAL MEAL REPLACEMENT PRODUCTS MARKET BY AGE GROUP 2024-2030 ($ BN)
• TABLE 9 GLOBAL MEAL REPLACEMENT PRODUCTS MARKET BY GENDER 2021-2023 ($ BN)
• TABLE 10 GLOBAL MEAL REPLACEMENT PRODUCTS MARKET BY GENDER 2024-2030 ($ BN)
• TABLE 11 GLOBAL MEAL REPLACEMENT PRODUCTS MARKET BY DISTRIBUTION CHANNEL 2021-2023 ($ BN)
• TABLE 12 GLOBAL MEAL REPLACEMENT PRODUCTS MARKET BY DISTRIBUTION CHANNEL 2024-2030 ($ BN)