封面
市场调查报告书
商品编码
1738612

全球代餐产品市场规模(按产品、分销管道、区域覆盖和预测)

Global Meal Replacement Products Market Size By Product, By Distribution Channel, By Geographic Scope And Forecast

出版日期: | 出版商: Verified Market Research | 英文 202 Pages | 商品交期: 2-3个工作天内

价格
简介目录

代餐产品市场规模及预测

2024 年代餐产品市场规模价值 198.3 亿美元,预计到 2032 年将达到 309.2 亿美元,预测期内(2026-2032 年)的复合年增长率为 6.30%。

推动全球代餐产品市场的因素

代餐产品市场的驱动因素可能受到多种因素的影响。这些因素包括:

不断增强的健康意识:随着消费者对营养、健康和体重管理的了解越来越多,他们开始转向代餐解决方案,这些解决方案经常被宣传为营养替代品,提供关键营养素来支持均衡饮食和体重管理。

便捷与忙碌生活:随着职场专业的增多,加上现代快节奏的生活方式,人们对快捷方便的膳食选择的需求也随之增加。对于那些日程繁忙、无法准备传统餐点的人来说,代餐为他们提供了节省时间的选择。

体重管理和健身趋势:外用代餐局部的日益普及推动了其使用。这些产品提供均衡的营养和卡路里控制,是那些希望保持现有体形、增强肌肉或减肥的人的首选。

老年及医疗营养:代餐产品市场主要由老龄化人口和因医疗问题而需要特殊营养需求的人所驱动。这些产品为难以维持正常饮食的人提供了切实可行的营养保障。

产品配方创新:食品技术和营养研究的进步推动了口味、口感和营养成分更佳的代餐产品的开发。植物来源替代品、有机成分以及针对特定饮食需求和偏好定制的产品都是创新的例子。

线上零售和电子商务的成长:线上零售和电子商务平台的扩张使消费者更容易取得和购买代餐食品。线上查询、定向行销和订阅模式推动了该行业的发展。

可支配收入不断增长:尤其是在新兴国家,可支配收入的不断增长有可能鼓励更多消费者购买代餐产品。中等收入阶层正在崛起,随之而来的是,他们在代餐等健康保健产品上的支出也不断增加。

代餐产品市场受到都市化和饮食习惯变化的驱动,包括从常规膳食转向更便携、更便捷的饮食方案。人们,尤其是居住在都市区的人们,正在寻找方便健康的传统膳食替代品。

企业健康计划:越来越多的公司正在实施健康倡议,鼓励员工养成健康的饮食和生活习惯。这些计划通常包含替代食品,以促进更好的饮食习惯并支持员工健康宣传活动。

随着人们对永续性和道德消费主义的兴趣日益浓厚,人们对永续、符合道德采购且采用环保原料製成的食品替代品的需求也日益增长。消费者更青睐那些与他们共用健康和永续性理念的品牌。

限制全球代餐产品市场的因素

代餐产品市场面临许多製约与挑战,其中包括:

产品成本高昂:奶昔、能量棒和代餐粉等代餐产品与一般餐点相比价格略高。高昂的价格可能会吓跑预算有限的消费者,尤其是在价格敏感的市场和经济低迷时期。

口味和易用性问题:代餐产品的口味和口感可能会严重阻碍消费者接受。某种产品可能无法满足特定消费者群体的偏好,导致重复购买率低。

对人工成分的认知:代餐产品中经常使用防腐剂和添加剂来改善风味、口感和保存期限。注重健康的消费者更偏好天然食品而非人工成分,可能限制市场的成长。

营养充足性议题:代餐产品的营养适宜性一直是备受争议的议题。一些消费者和健康专家可能会质疑这些产品是否能够提供均衡饮食和长期健康所需的所有营养元素。

监管障碍:代餐市场充斥着有关食品安全、标籤和健康声明的规则和指南。对于生产商而言,满足这些监管要求可能既困难又昂贵,尤其是在涉及多个司法管辖区且法规各异的情况下。

激烈的竞争来自于完整而传统的膳食,这些膳食通常被认为更饱腹、更有营养,这可能会导致那些重视新鲜、未加工食品价值的消费者降低对代餐产品的接受度。

产业饱和与竞争:代餐产业竞争激烈,许多品牌与产品争相吸引消费者的注意。价格战、利润率缩水以及自有品牌差异化难度加大都是这种激烈竞争的后果。

消费者教育和认知度有限:大众对代餐产品的认知度正在不断提升,但仍需加强,让消费者了解其益处、正确使用方法以及如何将其融入均衡饮食中。错误讯息或资讯不完整可能会阻碍市场接受。

文化和生活方式因素:一个人的食物选择很大程度上受到其饮食习惯和文化偏好的影响。在某些文化中,传统饮食根深蒂固,替代食物可能不太容易被接受。

对长期使用的担忧:人们担心会对健康产生负面影响,例如依赖加工食品和不吃足够的新鲜蔬菜和水果。

目录

第一章 全球代餐产品市场简介

  • 市场概览
  • 研究范围
  • 先决条件

第二章执行摘要

第三章:已验证的市场研究调查方法

  • 资料探勘
  • 验证
  • 第一手资料
  • 资料来源列表

第四章 全球代餐产品市场展望

  • 概述
  • 市场动态
    • 驱动程式
    • 限制因素
    • 机会
  • 波特五力模型
  • 价值链分析

第五章 全球代餐产品市场(按产品)

  • 概述
  • 粉末产品
  • 即饮奶昔
  • 蛋白质棒

6. 全球代餐产品市场(依分销通路)

  • 概述
  • 在线的
  • 离线

7. 全球代餐产品市场(按地区)

  • 概述
  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 其他欧洲国家
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 其他亚太地区
  • 其他的
    • 拉丁美洲
    • 中东和非洲

第八章全球代餐产品市场的竞争格局

  • 概述
  • 各公司市场排名
  • 重点发展策略

第九章 公司简介

  • Glanbia PLC
  • General Mills, Inc.
  • Bob's Red Mill Natural Foods, Inc.
  • Unilever PLC
  • Nestle SA
  • Herbalife International Inc.
  • Kellogg Company
  • The Kraft Heinz Company
  • Blue Diamond Growers, Inc.
  • Abbott Laboratories
  • Amway
  • The Kellogg Company

第十章 附录

  • 相关调查
简介目录
Product Code: 62425

Meal Replacement Products Market Size And Forecast

Meal Replacement Products Market size was valued at USD 19.83 Billion in 2024 and is projected to reach USD 30.92 Billion by 2032, growing at a CAGR of 6.30% during the forecasted period 2026 to 2032.

Global Meal Replacement Products Market Drivers

The market drivers for the Meal Replacement Products Market can be influenced by various factors. These may include:

Growing Health Awareness: Consumers are turning to meal replacement solutions as their knowledge of nutrition, health, and weight control grows. These goods are frequently promoted as nutritious substitutes that support balanced diets and weight management by offering vital nutrients.

Convenience and Busy Lives: The growing number of working professionals combined with modern, fast-paced lifestyles generate demand for quick and easy meal options. For people whose hectic schedules prevent them from preparing traditional meals, meal replacement solutions provide a time-saving option.

Trends in Weight Management and Fitness: The use of meal replacement products is encouraged by the growing popularity of these topics. These products are well-liked by people who want to maintain their current body, gain muscle, or reduce weight since they offer balanced nutrition and calorie control.

Elderly Population and Medical Nutrition: The market for meal replacement products is driven by the ageing population as well as those with medical problems that necessitate special nutritional demands. These goods provide a practical means of guaranteeing sufficient nourishment for individuals who might find it challenging to consume regular meals.

Innovations in Product Formulations: The creation of better meal replacement products with better tastes, textures, and nutritional profiles has been facilitated by developments in food technology and nutrition research. Plant-based alternatives, organic components, and goods catered to certain dietary needs and tastes are examples of innovations.

Growth of Online Retail and E-Commerce: Customers may now more easily access and buy meal replacement goods thanks to the expansion of online retail and e-commerce platforms. The industry is growing because of online access, targeted marketing, and subscription arrangements.

Growing Disposable Income: More consumers may now purchase meal replacement products thanks to rising disposable incomes, especially in emerging nations. The middle class is growing, and with it, so does the amount of money they spend on wellness and health products, such meal replacements.

The market for meal replacement products is supported by urbanisation and shifting eating patterns, which include a move away from regular meals and towards more portable, on-the-go solutions. Particularly those who live in cities look for quick and wholesome substitutes for traditional meals.

Corporate Wellness Programmes: Businesses are progressively implementing wellness initiatives to encourage staff to adopt healthy diets and lifestyles. These programmes frequently include meal replacement items, which promote better eating practices and aid with employee wellness campaigns.

The need for meal replacement products derived from sustainable, ethically sourced, and ecologically friendly components is driven by growing concerns about sustainability and ethical consumerism. Customers favour brands that share their beliefs about health and sustainability.

Global Meal Replacement Products Market Restraints

Several factors can act as restraints or challenges for the Meal Replacement Products Market. These may include:

High Product Cost: When compared to typical meals, meal replacement goods like shakes, bars, and powders can be somewhat pricey. Exorbitant costs have the potential to turn off consumers on a tight budget, especially in marketplaces where prices are crucial or during recessions.

Problems with Taste and Palatability: Consumer adoption of meal replacement products may be seriously hampered by their flavour and texture. Low rates of repeat purchases might result from certain products not fitting the tastes of the consumer base.

Perception of Artificial Ingredients: To improve flavour, texture, and shelf life, preservatives, and additives are frequently used in meal replacement products. Growth in the market may be constrained by consumers who are health-conscious and prefer entire foods instead of these components.

Nutritional Adequacy Issues: The nutritional suitability of meal replacement products is a topic of continuous discussion. It's possible that some customers and medical professionals would wonder if these goods can offer a balanced diet and all the necessary elements needed for long-term health.

Regulatory Obstacles: There are a number of rules and guidelines pertaining to food safety, labelling, and health claims that apply to the market for meal replacement products. For producers, navigating these regulatory requirements can be difficult and expensive, particularly when there are several locations with different regulations.

Strong competition comes from complete foods and traditional meals, which are frequently thought to be more filling and nutrient-dense. It's possible that consumers who value fresh, unprocessed foods will use meal replacement items less frequently.

industry Saturation and Competition: There are many brands and products competing for consumers' attention in the fiercely competitive meal replacement product industry. Price wars, narrowed profit margins, and difficulties differentiating one's brand are all consequences of intense competition.

Limited Consumer Education and Awareness: Although the public's knowledge of meal replacement products is expanding, more has to be done to inform consumers about their advantages, how to use them correctly, and how they fit into a balanced diet. Market acceptance may be hampered by miscommunication or incomplete information.

Cultural and Lifestyle Factors: A person's eating choices are greatly influenced by their dietary practices and cultural preferences. Because traditional meals are so firmly engrained in some cultures, meal replacement items might not be well-received as alternatives.

Long-Term Use Concerns: Concerns regarding potential detrimental impacts on health, such as dependence on processed meals and insufficient consumption of fresh fruits and vegetables, are raised by certain consumers and healthcare professionals over the long-term use of meal replacement products.

Global Meal Replacement Products Market: Segmentation Analysis

The Global Meal Replacement Products Market is segmented on the basis of Product, Distribution Channel, And Geography.

Meal Replacement Products Market, By Product

  • Powdered Products
  • Ready to Drink Shakes
  • Protein Bar

Based on Product, The market is bifurcated into Powdered Products, Ready to Drink Shakes, and Protein Bar. The Powder Products segment holds the largest share among the product segments due to the increased use of meal replacement products in powder form across the globe by fitness enthusiasts.

Meal Replacement Products Market, By Distribution Channel

  • Online
  • Offline

Based on Distribution Channel, The market is bifurcated into Online and Offline. The Offline segment holds the major market in the Distribution Channel segment due to the huge offline network of manufacturers and the advantage to control the display of the products according to convenience.

Meal Replacement Products Market, By Geography

  • North America
  • Europe
  • Asia Pacific
  • Rest of the world
  • On the basis of Regional Analysis, The Global Meal Replacement Products Market is classified into North America, Europe, Asia Pacific, and the Rest of the world. North America is expected to hold the largest market share in the forecast period owing to an increase in the number of consumers who are health conscious and a rise in the incidences of obesity, cardiovascular diseases, diabetes, high cholesterol, etc in this region.

Key Players

The "Global Meal Replacement Products Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Glanbia PLC, General Mills Inc, Bob's Red Mill Natural Foods Inc, Unilever PLC, Nestle S.A, Herbalife International Inc, Kellogg Company, The Kraft Heinz Company, Blue Diamond Growers Inc, and Abbott Laboratories, Amway, The Kellogg Company. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL MEAL REPLACEMENT PRODUCTS MARKET

  • 1.1 Overview of the Market
  • 1.2 Scope of Report
  • 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

  • 3.1 Data Mining
  • 3.2 Validation
  • 3.3 Primary Interviews
  • 3.4 List of Data Sources

4 GLOBAL MEAL REPLACEMENT PRODUCTS MARKET OUTLOOK

  • 4.1 Overview
  • 4.2 Market Dynamics
    • 4.2.1 Drivers
    • 4.2.2 Restraints
    • 4.2.3 Opportunities
  • 4.3 Porters Five Force Model
  • 4.4 Value Chain Analysis

5 GLOBAL MEAL REPLACEMENT PRODUCTS MARKET, BY PRODUCT

  • 5.1 Overview
  • 5.2 Powdered Products
  • 5.3 Ready to Drink Shakes
  • 5.4 Protein Bar

6 GLOBAL MEAL REPLACEMENT PRODUCTS MARKET, BY DISTRIBUTION CHANNEL

  • 6.1 Overview
  • 6.2 Online
  • 6.3 Offline

7 GLOBAL MEAL REPLACEMENT PRODUCTS MARKET, BY GEOGRAPHY

  • 7.1 Overview
  • 7.2 North America
    • 7.2.1 U.S.
    • 7.2.2 Canada
    • 7.2.3 Mexico
  • 7.3 Europe
    • 7.3.1 Germany
    • 7.3.2 U.K.
    • 7.3.3 France
    • 7.3.4 Rest of Europe
  • 7.4 Asia Pacific
    • 7.4.1 China
    • 7.4.2 Japan
    • 7.4.3 India
    • 7.4.4 Rest of Asia Pacific
  • 7.5 Rest of the World
    • 7.5.1 Latin America
    • 7.5.2 Middle East & Africa

8 GLOBAL MEAL REPLACEMENT PRODUCTS MARKET COMPETITIVE LANDSCAPE

  • 8.1 Overview
  • 8.2 Company Market Ranking
  • 8.3 Key Development Strategies

9 COMPANY PROFILES

  • 9.1 Glanbia PLC
    • 9.1.1 Overview
    • 9.1.2 Financial Performance
    • 9.1.3 Product Outlook
    • 9.1.4 Key Developments
  • 9.2 General Mills, Inc.
    • 9.2.1 Overview
    • 9.2.2 Financial Performance
    • 9.2.3 Product Outlook
    • 9.2.4 Key Developments
  • 9.3 Bob's Red Mill Natural Foods, Inc.
    • 9.3.1 Overview
    • 9.3.2 Financial Performance
    • 9.3.3 Product Outlook
    • 9.3.4 Key Developments
  • 9.4 Unilever PLC
    • 9.4.1 Overview
    • 9.4.2 Financial Performance
    • 9.4.3 Product Outlook
    • 9.4.4 Key Developments
  • 9.5 Nestle S.A.
    • 9.5.1 Overview
    • 9.5.2 Financial Performance
    • 9.5.3 Product Outlook
    • 9.5.4 Key Developments
  • 9.6 Herbalife International Inc.
    • 9.6.1 Overview
    • 9.6.2 Financial Performance
    • 9.6.3 Product Outlook
    • 9.6.4 Key Developments
  • 9.7 Kellogg Company
    • 9.7.1 Overview
    • 9.7.2 Financial Performance
    • 9.7.3 Product Outlook
    • 9.7.4 Key Developments
  • 9.8 The Kraft Heinz Company
    • 9.8.1 Overview
    • 9.8.2 Financial Performance
    • 9.8.3 Product Outlook
    • 9.8.4 Key Developments
  • 9.9 Blue Diamond Growers, Inc.
    • 9.9.1 Overview
    • 9.9.2 Financial Performance
    • 9.9.3 Product Outlook
    • 9.9.4 Key Developments
  • 9.10 Abbott Laboratories
    • 9.10.1 Overview
    • 9.10.2 Financial Performance
    • 9.10.3 Product Outlook
    • 9.10.4 Key Developments
  • 9.11 Amway
    • 9.11.1 Overview
    • 9.11.2 Financial Performance
    • 9.11.3 Product Outlook
    • 9.11.4 Key Developments
  • 9.12 The Kellogg Company
    • 9.12.1 Overview
    • 9.12.2 Financial Performance
    • 9.12.3 Product Outlook
    • 9.12.4 Key Developments

10 Appendix

  • 10.1 Related Research