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市场调查报告书
商品编码
1797907
2032 年代餐饮料市场预测:按产品、口味、成分类型、销售管道、应用、最终用户和地区进行的全球分析Meal Replacement Drinks Market Forecasts to 2032 - Global Analysis By Product, Flavor, Ingredient Type, Sales Channel, Application, End User and By Geography |
根据 Stratistics MRC 的数据,全球代餐饮料市场规模预计在 2025 年达到 264.1 亿美元,到 2032 年将达到 521.3 亿美元,预测期内的复合年增长率为 10.2%。
便利能量饮料,又称代餐饮料,旨在透过单份饮料提供均衡的重要营养成分,例如蛋白质、碳水化合物、脂肪、维生素和矿物质。它们常被用作传统膳食的便捷替代品,尤其受到日程繁忙、希望减重或需要限制卡路里摄入的人的青睐。这些饮料拥有多种口味和配方,可满足各种饮食需求,例如植物性、低碳水化合物或高蛋白。此外,代餐饮料在健身、健康和医学营养领域广受欢迎,因为除了方便饮用外,它们还能提升能量水平、维持肌肉质量并促进整体健康。
根据国际食品资讯委员会(IFIC)基金会2023年食品与健康调查,39%的美国消费者表示他们使用能量饮料或代餐饮料来补充膳食,这反映了人们越来越倾向于选择方便、注重健康的食品。
提高健康和福祉意识
随着全球对健康和营养问题的认识不断提高,消费者正在积极寻求能够促进均衡饮食和整体健康的产品。营养代餐饮料契合了现代生活方式,人们希望在不花时间准备的情况下保持能量和营养摄取。此外,对肥胖、糖尿病和生活方式相关健康问题的日益担忧,促使消费者选择分量控制、营养丰富的代餐来控制体重并改善健康。健美健身的日益普及也推动了富含蛋白质的代餐消费。
产品成本高
由于配方复杂、使用特殊原料并遵循品质保证标准,代餐饮料通常比传统食品价格更高。这种高昂的价格可能会让对价格敏感的消费者望而却步,尤其是在开发中国家,负担能力在消费者的购买决策中扮演关键角色。低收入群体不太可能接受更高的价格,从而限制了整体市场渗透率。此外,频繁食用最终可能会增加成本,导致一些消费者更倾向于选择天然食品。
人们对客製化饮食计划的兴趣日益浓厚
营养科学和技术的进步,使得根据生活方式、基因和个人健康目标客製化饮食的趋势日益增长。代餐饮料提供了巨大的客製化机会,其配方可根据蛋白质类型、卡路里含量、纯素和矿物质成分以及纯素、生酮和无过敏等饮食偏好进行调整。此外,企业可以利用数据分析和消费者洞察来制定客製化的代餐计划,从而进入日益增长的个人化营养市场,并提升客户忠诚度。
市场竞争激烈
代餐饮料产业竞争激烈,许多知名国际品牌和规模较小的利基市场公司争相争取市场占有率。价格战、高昂的行销成本以及持续的产品创新压力往往是这种激烈竞争的结果。现有企业必须持续投资研发,才能跟上不断变化的消费者偏好和技术进步。市场饱和可能会限制盈利,并增加市场整合的可能性。
新冠疫情对代餐饮料市场造成了重大衝击,在社交距离和封锁期间,人们寻求更便利、更健康、更能增强免疫力的食品选择,从而推动了代餐饮料的需求。随着外出用餐和去超市购物的减少,许多人选择代餐饮料,在家中快速获得可靠的营养补充,这促进了线上销售管道的扩张。此外,疫情也提高了人们的健康意识,促使人们对健康和体重管理产品的兴趣日益浓厚。然而,由于物流挑战和供应链中断,产品的供应暂时受到影响。整体而言,疫情起到了催化剂的作用,扩大了市场的基本客群,并刺激了产品创新。
即饮奶昔预计将在预测期内占据主导地位
预计在预测期内,即饮奶昔 (RTD) 市场将占据最大市场占有率。由于其无与伦比的便利性和易用性,即饮奶昔 (RTD) 市场占据主导地位。由于这些预混合料饮料无需烹调,它们对那些总是忙碌且寻求快速健康膳食选择的消费者极具吸引力。其丰富的口味和配方,包括低卡路里、高蛋白和生酮友善选择,可满足各种饮食需求,进一步提升了 RTD 奶昔的受欢迎程度。此外,改进的包装技术延长了保质期并提高了便携性,吸引了许多专业人士、健身爱好者和注重健康的人士。
预计巧克力市场在预测期内的复合年增长率最高
预计巧克力市场将在预测期内实现最高成长率。消费者对浓郁诱人口味的强烈偏好,以及人们日益接受巧克力作为一种健康而又令人愉悦的食品,是这一增长的主要驱动力。製造商创新的高端巧克力品种也推动了该市场的需求,这些品种融合了蛋白质强化和抗氧化剂等健康益处。此外,推动巧克力口味代餐快速扩张的关键因素是其对广泛消费者的吸引力,包括忙碌的专业人士和健身爱好者。
预计北美地区将在预测期内占据最大的市场占有率。这种主导地位可以归因于不断增长的消费者群体对便捷营养解决方案的追求、日益增强的健身和健康意识,以及文明病的患病率不断上升。知名竞争对手的存在、先进的分销系统以及在产品开发上的大量投入,进一步支撑了该领域的市场。此外,北美在全球市场的主导地位还可以归因于繁忙的都市区日益增长的需求,以及代餐在健康和体重管理方面的应用日益增多。
预计亚太地区将在预测期内实现最高的复合年增长率。推动这一成长的关键因素包括消费者健康意识的增强、可支配收入的增加以及快速的都市化。人口结构的年轻化、健身文化的兴起以及人们对简便食品和营养知识的不断增长也推动了需求的成长。此外,中国、印度和东南亚等新兴市场正经历着迎合当地偏好和偏好的产品发布和创新的蓬勃发展,从而推动了市场更快的扩张。
According to Stratistics MRC, the Global Meal Replacement Drinks Market is accounted for $26.41 billion in 2025 and is expected to reach $52.13 billion by 2032 growing at a CAGR of 10.2% during the forecast period. Convenient nutritional drinks known as meal replacement drinks are made to offer a balanced combination of vital nutrients, such as proteins, carbs, fats, vitamins, and minerals, in a single serving. They are frequently used as quick alternatives to traditional meals, particularly by people who have hectic schedules, are looking for ways to lose weight, or require calorie restriction. These beverages are available in a variety of flavors and formulations to accommodate a range of dietary requirements, including plant-based, low-carb, and high-protein options. Moreover, meal replacement drinks are popular in fitness, wellness, and medical nutrition contexts because they promote energy levels, muscle maintenance, and general health in addition to convenience.
According to the International Food Information Council (IFIC) Foundation's 2023 Food & Health Survey, 39% of U.S. consumers reported using nutrition or meal replacement drinks to supplement their diet, reflecting a mainstream trend towards convenient, health-focused food options.
Raising awareness of health and wellbeing
Customers are actively looking for goods that promote a balanced diet and general well-being as a result of increased global awareness of health and nutrition issues. Since they are full of nutrients, meal replacement drinks are a good fit for the modern lifestyle, where people want to maintain their energy and nutritional intake without having to spend a lot of time cooking. Additionally, consumers are choosing portion-controlled, nutrient-rich meal alternatives to help them manage their weight and improve their health because of growing concerns about obesity, diabetes, and lifestyle-related health issues. Consuming protein-rich meal replacements is also encouraged by the growing popularity of bodybuilding and fitness.
High product costs
Due to their advanced formulations, use of specialized ingredients, and quality assurance standards, meal replacement drinks are frequently more expensive than traditional food items. This increased price may put off price-conscious buyers, particularly in developing nations where affordability plays a significant role in decisions about what to buy. Lower-income groups are less likely to adopt the premium pricing, which limits market penetration overall. Furthermore, whole foods are preferred by some consumers because frequent consumption can eventually become costly.
Growing interest in customized dietary plans
There is a growing trend toward customized dietary solutions based on lifestyle, genetics, and personal health goals as a result of advances in nutrition science and technology. With formulations based on protein type, calorie content, vitamin/mineral profiles, and dietary preferences like vegan, keto, or allergy-free options, meal replacement drinks offer a substantial opportunity for customization. Moreover, businesses can tap into the growing personalized nutrition market and increase customer loyalty by using data analytics and consumer insights to develop customized meal replacement plans.
Vigorous competition in the market
There are many well-known international brands and smaller niche companies fighting for market share in the fiercely competitive meal replacement drink industry. Price wars, significant marketing costs, and ongoing pressures for product innovation are frequently the results of this fierce competition. Existing businesses must continuously invest in R&D to keep up with changing consumer preferences and technological advancements, while new entrants may find it difficult to set themselves apart. A market that is so saturated may restrict profitability and raise the possibility of market consolidation.
The COVID-19 pandemic had a major effect on the market for meal replacement drinks by driving up demand as people looked for more easily accessible, wholesome, and immune-boosting food options during social distancing and lockdowns. Many resorted to meal replacement drinks for quick and dependable nutrition at home as eating out and grocery shopping became less common, which fueled the expansion of online sales channels. Additionally, interest in wellness and weight-management products increased as a result of the pandemic's increased health consciousness. However, product availability was momentarily impacted by logistical difficulties and supply chain disruptions. The pandemic served as a catalyst overall, increasing the market's customer base and spurring product innovation.
The ready-to-drink shakes segment is expected to be the largest during the forecast period
The ready-to-drink shakes segment is expected to account for the largest market share during the forecast period. The market is dominated by ready-to-drink (RTD) shakes because of their unparalleled convenience and simplicity of use. Because these premixed drinks don't need to be prepared, they are very appealing to consumers who are always on the go and looking for quick, wholesome meal options. Their popularity is further fueled by their expanding range of flavors and formulations that are suited to different dietary requirements, such as low-calorie, high-protein, and keto-friendly options. Furthermore, improvements in packaging technology have extended their shelf life and portability, appealing to working professionals, fitness enthusiasts, and health-conscious people.
The chocolate segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the chocolate segment is predicted to witness the highest growth rate. Strong consumer preferences for rich, decadent flavors and the growing acceptance of chocolate as a wholesome yet cozy food choice are the main drivers of this growth. Demand in this market is also being increased by manufacturers' innovative premium chocolate varieties that incorporate extra health benefits like protein enrichment and antioxidants. Moreover, a major factor in the quick market expansion of chocolate-flavored meal replacements is their appeal to a broad range of consumers, including busy professionals and fitness enthusiasts.
During the forecast period, the North America region is expected to hold the largest market share. This dominance is ascribed to a growing consumer base looking for convenient nutritional solutions, a high level of fitness and health awareness, and the rising incidence of lifestyle diseases. The market in this area is further supported by the existence of well-known competitors, sophisticated distribution systems, and sizeable expenditures in product development. Additionally, North America's dominant position in the global market is also a result of growing demand from busy urban populations and growing use of meal replacements for wellness and weight management.
Over the forecast period, the Asia-Pacific region is anticipated to exhibit the highest CAGR. The main drivers of this growth are growing consumer health consciousness, rising disposable incomes, and rapid urbanization. Demand is also being driven by an increasing number of young people, a growing fitness culture, and increased knowledge of convenience foods and nutrition. Furthermore, the market is expanding more quickly in emerging markets like China, India, and Southeast Asia as a result of a boom in product launches and innovations catered to local tastes and preferences.
Key players in the market
Some of the key players in Meal Replacement Drinks Market include Nestle S/A, General Mills, Herbalife Nutrition, Abbott Laboratories, Huel Inc, Glanbia, Atkins, Kellogg Company, Soylent, Unilever, Amway International, Inc, SlimFast Inc, Orgain Inc, Trinkkost GmbH and Usana Health Sciences Inc.
In June 2025, Unilever has announced the acquisition of Dr. Squatch, a viral men's personal care brand known for its natural grooming products and bold, social media-led marketing. The brand was previously backed by growth equity firm Summit Partners. Dr. Squatch offers a range of personal care items including soaps, shampoos, deodorants, and skincare products-many made with natural ingredients and marketed with a direct, humorous tone that has resonated with male consumers.
In December 2024, Abbott Laboratories and DexCom said that they have reached an agreement to settle all patent disputes between them related to continuous glucose monitoring devices. The agreement will dismiss all pending cases in courts and patent offices worldwide, along with a provision preventing legal action between the companies for patent and appearance disputes for the next 10 years.
In September 2024, General Mills, Inc. entered into a definitive agreement to sell its North American yogurt business in cash transactions valued at an aggregate US$2.1 billion. Following the completion of the transactions, the U.S. and Canadian businesses will operate independently, with Lactalis acquiring the U.S. business and Sodiaal acquiring the Canadian business. McCarthy Tetrault acted as Canadian counsel for the sale of the businesses.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.