市场调查报告书
商品编码
1587744
到 2030 年代餐产品市场预测:按产品类型、分销管道、目标群体、最终用户和地区分類的全球分析Meal Replacement Products Market Forecasts to 2030 - Global Analysis By Product Type, Distribution Channel, Target Audience, End User and By Geography |
根据 Stratistics MRC 的数据,2024 年全球代餐产品市场规模为 239.6 亿美元,预计到 2030 年将达到 429.2 亿美元,预测期内复合年增长率为 10.2%。
代餐产品市场包括各种旨在取代一两餐传统餐点的食品和饮料。这些产品方便且易于食用,包括奶昔、营养棒和粉末,旨在提供均衡的营养。我们的主要客户是注重健康、想要控制体重或改善整体健康的人。忙碌的生活方式、对方便和健康食品选择的需求以及对与生活方式相关的健康问题的认识不断提高,都促进了市场的成长。代餐产品经常被宣传为控制饮食和卡路里摄取的有效手段。
根据疾病管制与预防中心的数据,18 岁美国的美国患有糖尿病前期。因此,全国对健康检查和营养测试的需求很高。
健康意识不断增强
消费者健康意识的增强正在推动代餐食品市场发生重大变化。随着人们意识到营养和整体健康的重要性,越来越多的人正在寻找满足其健康目标的代餐解决方案。此外,满足特定饮食要求的代餐产品,例如纯素、素食和无麸质选择,也越来越受到消费者的欢迎。随着製造商努力提供更健康、更有吸引力的解决方案来满足不断变化的消费者需求,这种日益增长的健康意识正在刺激代餐领域的创新和产品开发。
部分地区认知度较低
代餐市场成长的一个主要障碍是一些地区缺乏认识,特别是在传统饮食习惯根深蒂固的农村地区和新兴国家。代餐的想法对许多消费者来说是新的,可能被视为传统膳食的不充分或人工替代品。这种知识的缺乏阻碍了这些产品的使用,因为潜在的消费者可能不知道它们的便利性或营养价值。此外,对天然食品和家常饭菜的文化偏好使得代餐产品很难在这些地区获得关注,从而减缓了市场渗透率。
饮食趋势全球化
饮食趋势的全球化正在对代餐产品市场产生重大影响,因为世界各地註重健康的消费者接受酮类、纯素和高蛋白饮食等营养趋势。随着人们透过社群媒体、媒体和国际旅行接触到更广泛的营养选择,符合这些趋势的代餐产品越来越受欢迎。随着企业创新提供满足全球饮食选择范围的产品,代餐变得越来越受欢迎。这些跨境影响正在推动对代餐的需求,尤其是健身爱好者和寻求方便、健康的饮食解决方案的人。
对营养价值的担忧
对代餐产品营养价值的担忧对市场构成了重大挑战。许多消费者怀疑这些产品是否能提供与整体均衡饮食相同的健康益处。有些人担心代餐缺乏必需的营养素、维生素和纤维,可能导致长期缺乏。此外,某些产品含有人工成分和防腐剂,或含糖量较高,进一步引发了人们对长期健康影响的怀疑,并引发了注重健康的人们的担忧。
COVID-19 的影响
COVID-19 大流行对代餐产品市场产生了正面影响。锁门和外出用餐的限制导致消费者寻求方便且营养的家庭用餐选择。日益增长的健康问题和健康趋势也推动了对替代饮食的需求,人们寻求免疫支持和体重管理解决方案。此外,疫情期间电商的兴起,使得消费者更容易在网路上购买代餐食品,进一步加速了这段时期的市场成长。
预计线上零售领域将在预测期内成为最大的领域
由于消费者对便利性和可访问性的偏好不断增加,线上零售领域预计将成为最大的领域。电子商务平台提供多种代餐选择,让顾客可以比较产品、阅读评论并做出明智的选择。舒适地家用中购物的能力,加上快速的运送选择,正在提高消费者的满意度。此外,有针对性的数位行销和定期配送的订阅模式有助于增加线上销售,使食品餐产品更容易被更广泛的受众所接受。
寻求体重管理的消费者群体预计在预测期内将经历最高的复合年增长率。
体重管理寻求者细分市场预计将在预测期内实现最高的复合年增长率,因为这些产品为旨在减重或保持体重的人提供了方便且控制份量的解决方案。随着肥胖率的上升和健康意识的增强,消费者正在积极寻求有效的方法来控制卡路里摄取量而不牺牲营养。低热量但富含必需营养素的代餐对这些消费者很有吸引力。此外,这些产品含有蛋白质和纤维,可以帮助您产生饱足感,对于重视健康饮食习惯和体重管理的人来说,它们是一个有吸引力的选择。
由于快速增长的城市人口和不断增加的可支配收入正在推动对方便简便料理餐的需求,预计亚太地区在预测期内将占据最大的市场占有率。忙碌的生活方式和饮食模式的变化,尤其是千禧世代和注重健康的消费者,正在推动人们对即饮、随身代食品的兴趣。此外,健身文化的兴起以及对健康和保健的重视正在推动市场发展,消费者寻求适合他们积极生活方式和饮食偏好的营养选择。
由于寻求方便和营养膳食的健康意识不断增强,预计北美在预测期内的复合年增长率最高。忙碌的生活方式和越来越多地参与健身活动导致消费者更喜欢支持体重管理和积极生活的即食食品。电子商务的兴起使得人们可以轻鬆获得各种代餐产品,这些产品具有创新的配方和口味,可以满足多样化的饮食需求。此外,健康专家的建议进一步鼓励消费者采用代餐食品作为日常营养方案的一部分。
According to Stratistics MRC, the Global Meal Replacement Products Market is accounted for $23.96 billion in 2024 and is expected to reach $42.92 billion by 2030 growing at a CAGR of 10.2% during the forecast period. The meal replacement products market encompasses a variety of food and beverage items designed to substitute one or two traditional meals. Convenient and simple to take, these products-which include shakes, bars, and powders-are designed to offer balanced nutrition. Their main clientele consists of health-conscious individuals who want to control their weight or enhance their general well-being. Busy lives, the need for quick, wholesome food options, and growing awareness of lifestyle-related health issues have all contributed to the market's growth. Meal replacement products are frequently promoted as useful instruments for managing diet and calorie intake.
According to the Centers for Disease Control and Prevention, 88 million Americans aged 18 or older have prediabetes. Thus, there is a high demand for health and nutrition screenings across the country.
Increasing health consciousness
Customers' increased health concern is causing a major shift in the market for meal replacement goods. More people are looking for meal replacement solutions that fit their health objectives as they realize how important nutrition and general well-being are. Furthermore, meal replacement products that satisfy particular dietary requirements-such as vegan, vegetarian, or gluten-free options-are gaining popularity among customers. Manufacturers are working to provide healthier and more enticing solutions to satisfy consumers' changing needs, and this increased health consciousness is fueling innovation and product development in the meal replacement sector.
Limited awareness in certain regions
A major barrier to the growth of the meal replacement products market is a lack of awareness in some locations, especially in rural and developing nations where conventional eating habits are more ingrained. The idea of meal replacements is new to many consumers, who may view them as inadequate or artificial alternatives to traditional meals. This lack of knowledge hinders the uptake of these goods since prospective consumers might not be aware of their convenience or nutritional advantages. Additionally, meal replacement products find it difficult to acquire popularity in these areas due to cultural preferences for whole foods and home-cooked meals, which slows market penetration.
Globalization of diet trends
As health-conscious customers around the world embrace trendy nutritional practices like keto, veganism, and high-protein diets, the globalization of food trends is having a big impact on the market for meal replacement products. Meal replacement items that fit these tendencies are becoming more popular as people are exposed to a wider range of nutritional choices through social media, media, and international travel. Meal replacements are becoming increasingly acceptable to a larger audience as businesses innovate to offer goods that accommodate a range of global diet choices. The demand for meal replacements has increased as a result of this cross-border effect, particularly among fitness enthusiasts and those looking for quick, healthful solutions that fit into their diets.
Concerns over nutritional value
Concerns over the nutritional value of meal replacement products pose a significant challenge in the market. Many consumers are skeptical about whether these products provide the same health benefits as whole, balanced meals. Some fear that meal replacements may lack essential nutrients, vitamins, and fiber, leading to potential deficiencies over time. Additionally, the presence of artificial ingredients, preservatives, or high sugar content in certain products further raises doubts about their long-term health impacts, limiting their adoption among health-conscious individuals.
Covid-19 Impact
The COVID-19 pandemic had a positive impact on the Meal Replacement Products Market, as lockdowns and restrictions on dining out led consumers to seek convenient and nutritious at-home meal options. Health concerns and a growing focus on wellness also boosted demand for meal replacements, as people looked for immune-supporting and weight management solutions. Additionally, the rise of e-commerce during the pandemic made it easier for consumers to purchase meal replacement products online, further accelerating market growth during the period.
The online retail segment is expected to be the largest during the forecast period
The online retail segment is estimated to be the largest, due to increasing consumer preference for convenience and ease of access. E-commerce platforms offer a wide variety of meal replacement options, allowing customers to compare products, read reviews, and make informed choices. The ability to shop from home, coupled with fast delivery options, enhances consumer satisfaction. Additionally, targeted digital marketing and subscription models for regular deliveries contribute to the rise of online sales, making meal replacements more accessible to a broader audience.
The weight management seekers segment is expected to have the highest CAGR during the forecast period
The weight management seekers segment is anticipated to witness the highest CAGR during the forecast period, as these products offer convenient, portion-controlled solutions for those aiming to lose or maintain weight. With rising obesity rates and increased health awareness, consumers are actively seeking effective ways to manage their calorie intake without sacrificing nutrition. Meal replacements, often low in calories but high in essential nutrients, appeal to this demographic. Additionally, the incorporation of protein and fiber in these products helps promote satiety, making them attractive choices for individuals focused on healthy eating habits and weight management.
Asia Pacific is expected to have the largest market share during the forecast period due to rapidly growing urban population and increasing disposable incomes, leading to higher demand for convenient meal solutions. Busy lifestyles and changing dietary patterns, particularly among millennials and health-conscious consumers; have heightened interest in ready-to-drink and on-the-go meal replacements. Furthermore, the rise of fitness culture and an emphasis on health and wellness fuel the market, with consumers seeking nutritious options that align with their active lifestyles and dietary preferences.
North America is projected to witness the highest CAGR over the forecast period, owing to growing health-conscious population seeking convenient and nutritious meal solutions. Busy lifestyles and increased participation in fitness activities have led consumers to prefer ready-to-eat options that support weight management and active living. The rise of e-commerce facilitates easy access to various meal replacement products, while innovative formulations and flavours cater to diverse dietary needs. Additionally, endorsements from health professionals further encourage consumers to adopt meal replacements as part of their daily nutrition.
Key players in the market
Some of the key players profiled in the Meal Replacement Products Market include Abbott Laboratories, Amway, Kellogg Co., Nestle S.A., Atkins, Glanbia plc, Herbalife Nutrition, Usana Health Sciences Inc., Huel, NU Skin Enterprises, Inc., Blue Diamond Global Ingredients Division, Bob's Red Mill Natural Foods, General Mills, Healthy 'N Fit International Inc., Nutrisystem Inc., Unilever Plc, and Ksf Acquisition Corporation, etc.
In October 2023, Kellogg Co. expanded the Kashi brand with new organic meal replacement bars made with whole grains and plant-based ingredients, catering to health-focused consumers.
In July 2023, Abbott Laboratories launched Pedialyte Hydration Drink a new flavors of Pedialyte designed for adults, focusing on hydration and electrolyte replenishment with appealing taste options.
In March 2023, Amway introduced new flavors of its Nutrilite Meal Replacement Shake, formulated with plant-based proteins and a blend of vitamins and minerals for balanced nutrition.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.