代餐饮料市场规模、份额及成长分析（依口味、产品、成分类型、包装类型、应用、销售管道及地区划分）－产业预测，2026-2033年

全球代餐饮料市场预计到 2024 年将达到 162.5 亿美元，到 2025 年将达到 173.7 亿美元，到 2033 年将达到 296.2 亿美元，预测期（2026-2033 年）的复合年增长率为 6.9%。

全球代餐饮料市场的扩张主要源自于消费者对便利性和健康性的追求。随着生活节奏的加快，人们越来越倾向于选择既快速又营养，且符合自身健康目标的食品。为了满足这项需求，各大品牌不断创新，改进配方，采用洁净标示成分，并推出方便携带的单份包装。关键趋势包括植物来源配方的普及（反映出人们日益增强的环保和健康意识）以及个人化营养的兴起。各大品牌致力于客製化宏量营养素，以满足能量、运动和特定饮食需求，同时开发符合自身生活风格品牌形象的视觉吸引力强的产品。这些代餐饮料既是营养补充剂，也是一种自我表达的方式，尤其受到注重健康和福祉的年轻消费者的青睐。

全球代餐饮料市场驱动因素

推动全球代餐饮料市场扩张的关键因素之一是人们对便利快速营养补充品日益增长的需求。现代工作方式和都会生活方式往往限制了人们待在厨房的时间，导致在家烹饪的次数减少，因此，兼具美味和营养均衡的即食产品需求不断增长。消费者越来越倾向于将这些饮料视为在繁忙日程中实现健康目标的实用解决方案。因此，该市场持续成长，满足了人们对既能保证口味又能提供营养的便捷代餐选择的需求。

限制全球代餐饮料市场发展的因素

全球代餐饮料市场面临的一大挑战是消费者对加工饮料的质疑，尤其是对人工添加物、添加糖和防腐剂的担忧。许多注重健康的消费者质疑这些饮料的营养价值，认为它们不如天然和加工较少的食品。这一日益增长的消费群体在饮食中优先选择有机和加工最少的食品，这可能会阻碍代餐饮料的普及和广泛应用。因此，生产商需要专注于消费者的这些偏好，并消除消费者对其产品健康声誉的疑虑，以有效吸引市场关注。

全球代餐饮料市场趋势

全球代餐饮料市场正呈现出一股显着的趋势，即朝着「洁净标示」和功能性成分的方向发展，这反映出消费者对食品饮料选择的透明度和信任度日益增长的需求。在对营养益处日益关注的推动下，各大品牌正透过添加植物蛋白、益生菌、超级食品、适应原等成分来优化产品配方。这项转变旨在不仅提供便利的代餐选择，更透过增强免疫力和消化功能来促进整体健康。随着注重健康的消费者寻求更先进的产品，市场也不断发展，以提供更符合其生活方式和营养需求的解决方案。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

全球代餐饮料市场规模（依口味及复合年增长率划分）（2026-2033 年）

• 香草
• 巧克力
• 草莓
• 香蕉
• 咖啡
• 莓果
• 热带坚果
• 其他的

全球代餐饮料市场规模（依产品及复合年增长率划分）（2026-2033 年）

• 粉末型
• 即饮型
• 蛋白质棒
• 其他的

全球代餐饮料市场规模（按成分类型和复合年增长率划分）（2026-2033 年）

• 蛋白质代餐饮料
• 碳水化合物代餐饮料
• 脂肪类代餐饮料
• 富含维生素和矿物质的代餐饮料
• 富含膳食纤维的代餐饮料
• 其他的

全球代餐饮料市场规模（按包装类型和复合年增长率划分）（2026-2033 年）

• 瓶子
• 利乐包装
• 小袋
• 免洗包装
• 其他的

全球代餐饮料市场规模（按应用和复合年增长率划分）（2026-2033 年）

• 一般健康状况
• 专业医疗护理

全球代餐饮料市场规模（依销售管道及复合年增长率划分）（2026-2033 年）

• 线上管道
• 便利商店
• 大卖场/超级市场
• 药局和药房
• 其他的

全球代餐饮料市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Huel（United Kingdom）
• Herbalife（United States）
• Abbott（United States）
• Nestle SA（Switzerland）
• Glanbia（Ireland）
• SlimFast（United States）
• Orgain（United States）
• Soylent（United States）
• Ka'Chava（United States）
• Premier Protein（United States）
• Garden of Life（United States）
• The Kraft Heinz Company（United States）
• 310 Nutrition（United States）
• Koia（United States）
• Owyn（Only What You Need）（United States）
• CTRL（United States）
• HLTH Code（United States）
• GNC（United States）
• Amway（United States）
• YFood（Germany）

结论与建议

Global Meal Replacement Drinks Market size was valued at USD 16.25 Billion in 2024 and is poised to grow from USD 17.37 Billion in 2025 to USD 29.62 Billion by 2033, growing at a CAGR of 6.9% during the forecast period (2026-2033).

The global meal replacement drinks market is expanding due to a consumer shift towards convenience and health-consciousness. As lifestyles become busier, individuals increasingly seek quick, nutritious options that align with their wellness goals. This demand has prompted brands to innovate by improving formulations, utilizing clean-label ingredients, and introducing single-serve formats for on-the-go consumption. Key trends include the rise of plant-based formulations and personalized nutrition, reflecting heightened environmental and health awareness. Brands are focusing on customization of macro blends tailored for energy, exercise, or specific dietary needs, while also crafting visually appealing products that resonate with lifestyle branding. These meal replacement drinks serve as both sustenance and a statement, particularly appealing to younger consumers dedicated to health and well-being.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Meal Replacement Drinks market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Meal Replacement Drinks Market Segments Analysis

Global Meal Replacement Drinks Market is segmented by Flavor, Product, Ingredient Type, Packaging Type, Application, Sales Channel and region. Based on Flavor, the market is segmented into Vanilla, Chocolate, Strawberry, Banana, Coffee, Berry, Tropical Nutty and Others. Based on Product, the market is segmented into Powder, Ready-to-Drink, Protein Bar and Others. Based on Ingredient Type, the market is segmented into Protein-based Meal Replacement Drinks, Carbohydrate-based Meal Replacement Drinks, Fat-based Meal Replacement Drinks, Vitamins and Minerals-based Meal Replacement Drinks, Fiber-based Meal Replacement Drinks and Others. Based on Packaging Type, the market is segmented into Bottles, Tetra Packs, Pouches, Single Serve Packets and Others. Based on Application, the market is segmented into General Health and Specialty Health. Based on Sales Channel, the market is segmented into Online Channels, Convenience Stores, Hypermarkets/Supermarkets, Drug Stores & Pharmacies and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Meal Replacement Drinks Market

One significant factor propelling the expansion of the global meal replacement drinks market is the rising demand for convenient and quick nutritional options. Modern work and urban lifestyles often limit time spent in the kitchen, resulting in a decline in home-cooked meals and a growing inclination towards ready-to-consume products that balance taste and nutritional quality. Consumers increasingly view these drinks as viable solutions to achieve their health objectives while accommodating their hectic schedules. As a result, the market continues to thrive, catering to the needs of individuals seeking practical alternatives to traditional meals without compromising on flavor or nourishment.

Restraints in the Global Meal Replacement Drinks Market

A significant challenge facing the global meal replacement drinks market is the skepticism surrounding processed beverages, particularly concerning their artificial ingredients, added sugars, and preservatives. Many health-conscious consumers tend to question the nutritional value of these drinks, perceiving them as inferior to whole, natural foods. This growing demographic prioritizes organic and minimally processed options in their diets, which may hinder the acceptance and widespread adoption of meal replacement drinks. As a result, manufacturers must navigate these consumer preferences and address concerns regarding the perceived healthfulness of their products to effectively capture market interest.

Market Trends of the Global Meal Replacement Drinks Market

The global meal replacement drinks market is witnessing a significant trend towards the integration of clean-label and functional ingredients, reflecting consumers' growing demand for transparency and authenticity in their food and beverage choices. With an increasing focus on nutritional benefits, brands are enhancing their formulations by incorporating plant proteins, probiotics, superfoods, and adaptogens. This shift aims not only to provide convenient meal alternatives but also to promote overall health and wellness by supporting immunity and digestion. As health-conscious consumers seek progressive options, the market is evolving to offer solutions that align with their lifestyle and nutritional needs.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Meal Replacement Drinks Market Size by Flavor & CAGR (2026-2033)

• Market Overview
• Vanilla
• Chocolate
• Strawberry
• Banana
• Coffee
• Berry
• Tropical Nutty
• Others

Global Meal Replacement Drinks Market Size by Product & CAGR (2026-2033)

• Market Overview
• Powder
• Ready-to-Drink
• Protein Bar
• Others

Global Meal Replacement Drinks Market Size by Ingredient Type & CAGR (2026-2033)

• Market Overview
• Protein-based Meal Replacement Drinks
• Carbohydrate-based Meal Replacement Drinks
• Fat-based Meal Replacement Drinks
• Vitamins and Minerals-based Meal Replacement Drinks
• Fiber-based Meal Replacement Drinks
• Others

Global Meal Replacement Drinks Market Size by Packaging Type & CAGR (2026-2033)

• Market Overview
• Bottles
• Tetra Packs
• Pouches
• Single Serve Packets
• Others

Global Meal Replacement Drinks Market Size by Application & CAGR (2026-2033)

• Market Overview
• General Health
• Specialty Health

Global Meal Replacement Drinks Market Size by Sales Channel & CAGR (2026-2033)

• Market Overview
• Online Channels
• Convenience Stores
• Hypermarkets/Supermarkets
• Drug Stores & Pharmacies
• Others

Global Meal Replacement Drinks Market Size & CAGR (2026-2033)

• North America (Flavor, Product, Ingredient Type, Packaging Type, Application, Sales Channel)
  • US
  • Canada
• Europe (Flavor, Product, Ingredient Type, Packaging Type, Application, Sales Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Flavor, Product, Ingredient Type, Packaging Type, Application, Sales Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Flavor, Product, Ingredient Type, Packaging Type, Application, Sales Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Flavor, Product, Ingredient Type, Packaging Type, Application, Sales Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Huel (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbalife (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Abbott (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Glanbia (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SlimFast (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Orgain (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Soylent (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ka'Chava (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Premier Protein (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Garden of Life (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Kraft Heinz Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 310 Nutrition (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Koia (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Owyn (Only What You Need) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CTRL (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HLTH Code (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GNC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• YFood (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations