代餐饮料市场规模、份额及成长分析（依口味、产品、成分类型、包装类型、应用、销售管道及地区）－产业预测，2025-2032

预计2023年全球代餐饮料市场价值将达到152亿美元，从2024年的162.5亿美元成长到2032年的277.1亿美元，预测期间（2025-2032年）的复合年增长率为6.9%。

全球代餐饮料市场正经历强劲成长，这得益于消费者对便利和健康的追求。忙碌的生活方式推动了人们对营养丰富、易于饮用的即饮饮料的需求。为了应对这项挑战，各大品牌正在改进其单份包装，使用洁净标示成分，以适应人们的日常活动。植物来源基配方的兴起是一个重要趋势，这反映了消费者对健康和环境影响的认识。各大品牌也开始关注营养，并根据特定的生活方式目标客製独特的宏量配方。此外，不断演变的产品形象，以Instagram上值得分享的优质产品为特色，将这些饮料定位为不仅仅是营养来源，更是面向注重健康的人群，尤其是年轻人的一种生活方式信号。

全球代餐饮料市场驱动因素

推动全球代餐饮料市场成长的关键因素是人们对便利高效的营养选择日益增长的需求。现代工作和都市区方式往往限制了人们的烹饪时间，导致人们对兼具美味和营养价值的即食产品的需求日益增长。这些代餐饮料为忙碌的消费者提供了一种实用的解决方案，他们希望在不牺牲口味和便利性的情况下保持健康和保健目标。消费者需求与产品供应之间的这种契合，使得代餐饮料成为日程繁忙人士的理想选择。

限制全球代餐饮料市场发展的因素

全球代餐饮料市场面临的一大挑战源自于消费者对加工饮料的质疑，这主要源自于他们对人工成分、添加糖和防腐剂的担忧。许多注重健康的消费者往往忽略这些产品相关的营养成分，认为它们不如天然食品。这种态度在那些将有机和低加工饮食作为健康饮食基准的人中尤其明显。因此，这种态度可能会阻碍某些人群对代餐饮料的接受度和采用，进而影响市场的成长潜力。

全球代餐饮料市场趋势

全球代餐饮料市场正经历洁净标示和功能性成分整合的重大趋势，这反映出消费者在食品和饮料选择上越来越重视透明度和信任度。这种需求正推动品牌不断创新，加入植物性蛋白质、益生菌、超级食品食物和适应原等成分，这些成分不仅能提供营养价值，还能增强免疫力、帮助消化并促进整体健康。随着注重健康的消费者越来越多地寻求符合其生活方式和健康目标的产品，市场上越来越多兼具便利性和高品质营养的产品，为代餐饮料解决方案塑造了一幅不断发展的格局。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与约束

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析

代餐饮料市场规模（依口味划分）及复合年增长率（2025-2032）

• 市场概况
• 香草
• 巧克力
• 草莓
• 香蕉
• 咖啡
• 莓果
• 热带坚果
• 其他的

代餐饮料市场规模（依产品划分）及复合年增长率（2025-2032）

• 市场概况
• 粉末
• 可以直接饮用
• 蛋白质棒
• 其他的

代餐饮料市场规模（依成分类型划分）及复合年增长率（2025-2032）

• 市场概况
• 蛋白质代餐饮料
• 碳水化合物代餐饮料
• 脂肪基代餐饮料
• 维生素和矿物质代餐饮料
• 纤维代餐饮料
• 其他的

代餐饮料市场规模（依包装类型划分）及复合年增长率（2025-2032）

• 市场概况
• 瓶子
• 利乐
• 小袋
• 单份包装
• 其他的

代餐饮料市场规模（依应用划分）及复合年增长率（2025-2032）

• 市场概况
• 整体健康状况
• 职业健康

代餐饮料市场规模（依销售管道划分）及复合年增长率（2025-2032）

• 市场概况
• 线上管道
• 便利商店
• 大卖场/超级市场
• 药局和药房
• 其他的

代餐饮料市场规模（依地区划分）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 按部门分類的公司份额分析
  • 收益同比比较（2022-2024 年）

主要企业简介

• Huel（United Kingdom）
• Herbalife（United States）
• Abbott（United States）
• Nestle SA（Switzerland）
• Glanbia（Ireland）
• SlimFast（United States）
• Orgain（United States）
• Soylent（United States）
• Ka'Chava（United States）
• Premier Protein（United States）
• Garden of Life（United States）
• The Kraft Heinz Company（United States）
• 310 Nutrition（United States）
• Koia（United States）
• Owyn（Only What You Need）（United States）
• CTRL（United States）
• HLTH Code（United States）
• GNC（United States）
• Amway（United States）
• YFood（Germany）

结论和建议

Global Meal Replacement Drinks Market size was valued at USD 15.2 billion in 2023 and is poised to grow from USD 16.25 billion in 2024 to USD 27.71 billion by 2032, growing at a CAGR of 6.9% during the forecast period (2025-2032).

The global meal replacement drinks market is experiencing robust growth driven by a shift towards convenience and wellness among consumers. Increasingly busy lifestyles have heightened demand for ready-to-drink options that are both nutritious and easy to consume. In response, brands are reformulating products with clean-label ingredients and individual serving sizes that cater to active routines. A significant trend is the rise of plant-based formulations, reflecting consumer awareness of health and environmental impacts. Brands are also focusing on personalized nutrition and unique macro blends tailored to specific lifestyle goals. Additionally, the evolving product image, characterized by premium Instagram-worthy offerings, positions these drinks as not just sustenance, but also lifestyle signals for health-conscious individuals, particularly the younger demographic.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Meal Replacement Drinks market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Meal Replacement Drinks Market Segments Analysis

Global Meal Replacement Drinks Market is segmented by Flavor, Product, Ingredient Type, Packaging Type, Application, Sales Channel and region. Based on Flavor, the market is segmented into Vanilla, Chocolate, Strawberry, Banana, Coffee, Berry, Tropical Nutty and Others. Based on Product, the market is segmented into Powder, Ready-to-Drink, Protein Bar and Others. Based on Ingredient Type, the market is segmented into Protein-based Meal Replacement Drinks, Carbohydrate-based Meal Replacement Drinks, Fat-based Meal Replacement Drinks, Vitamins and Minerals-based Meal Replacement Drinks, Fiber-based Meal Replacement Drinks and Others. Based on Packaging Type, the market is segmented into Bottles, Tetra Packs, Pouches, Single Serve Packets and Others. Based on Application, the market is segmented into General Health and Specialty Health. Based on Sales Channel, the market is segmented into Online Channels, Convenience Stores, Hypermarkets/Supermarkets, Drug Stores & Pharmacies and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Meal Replacement Drinks Market

A key factor propelling the growth of the global meal replacement drinks market is the rising demand for convenient and efficient nutritional options. As modern work and urban lifestyles often limit time for cooking, individuals are increasingly seeking ready-to-consume products that offer both great taste and nutritional benefits. These meal replacement drinks provide a practical solution for busy consumers who wish to maintain their health and wellness goals without sacrificing flavor or convenience. This alignment between consumer needs and product offerings has made meal replacement drinks an appealing choice for those navigating their hectic daily schedules.

Restraints in the Global Meal Replacement Drinks Market

A significant challenge facing the global meal replacement drinks market stems from consumer skepticism regarding processed beverages, primarily due to concerns over artificial ingredients, added sugars, and preservatives. Many health-conscious individuals are inclined to disregard nutritional claims associated with these products, perceiving them as inferior to whole, natural foods. This attitude is particularly strong among a growing demographic that prioritizes organic and minimally processed diets as their benchmarks for healthy eating. As a result, this mindset may hinder the acceptance and adoption of meal replacement drinks among certain segments of the population, impacting market growth potential.

Market Trends of the Global Meal Replacement Drinks Market

The global meal replacement drinks market is experiencing a significant trend towards the integration of clean-label and functional ingredients, reflecting a consumer shift towards transparency and authenticity in their food and beverage choices. This demand is driving brands to innovate by incorporating ingredients such as plant proteins, probiotics, superfoods, and adaptogens, aimed not only at providing nutritional value but also promoting enhanced immunity, digestion, and overall wellness. As health-conscious consumers increasingly seek products that align with their lifestyle and wellness goals, the market is witnessing a rise in offerings that combine convenience with high-quality nutrition, shaping a progressive landscape in meal replacement solutions.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Meal Replacement Drinks Market Size by Flavor & CAGR (2025-2032)

• Market Overview
• Vanilla
• Chocolate
• Strawberry
• Banana
• Coffee
• Berry
• Tropical Nutty
• Others

Global Meal Replacement Drinks Market Size by Product & CAGR (2025-2032)

• Market Overview
• Powder
• Ready-to-Drink
• Protein Bar
• Others

Global Meal Replacement Drinks Market Size by Ingredient Type & CAGR (2025-2032)

• Market Overview
• Protein-based Meal Replacement Drinks
• Carbohydrate-based Meal Replacement Drinks
• Fat-based Meal Replacement Drinks
• Vitamins and Minerals-based Meal Replacement Drinks
• Fiber-based Meal Replacement Drinks
• Others

Global Meal Replacement Drinks Market Size by Packaging Type & CAGR (2025-2032)

• Market Overview
• Bottles
• Tetra Packs
• Pouches
• Single Serve Packets
• Others

Global Meal Replacement Drinks Market Size by Application & CAGR (2025-2032)

• Market Overview
• General Health
• Specialty Health

Global Meal Replacement Drinks Market Size by Sales Channel & CAGR (2025-2032)

• Market Overview
• Online Channels
• Convenience Stores
• Hypermarkets/Supermarkets
• Drug Stores & Pharmacies
• Others

Global Meal Replacement Drinks Market Size & CAGR (2025-2032)

• North America (Flavor, Product, Ingredient Type, Packaging Type, Application, Sales Channel)
  • US
  • Canada
• Europe (Flavor, Product, Ingredient Type, Packaging Type, Application, Sales Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Flavor, Product, Ingredient Type, Packaging Type, Application, Sales Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Flavor, Product, Ingredient Type, Packaging Type, Application, Sales Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Flavor, Product, Ingredient Type, Packaging Type, Application, Sales Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Huel (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbalife (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Abbott (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Glanbia (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SlimFast (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Orgain (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Soylent (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ka'Chava (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Premier Protein (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Garden of Life (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Kraft Heinz Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 310 Nutrition (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Koia (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Owyn (Only What You Need) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CTRL (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HLTH Code (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GNC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• YFood (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations