查看购物车
  • Traditional Chinese
  • English
  • Japanese
  • Korean
封面
市场调查报告书
商品编码
1887786

全球位置服务市场：按组件、位置类型、技术、应用、最终用户和地区划分 - 市场规模、行业趋势、机会分析和预测（2025-2033 年）

Global Location Based Services Market: By Components, Location Type, Technology, Application, End User, Region - Market Size, Industry Dynamics, Opportunity Analysis and Forecast for 2025-2033
出版日期: | 出版商: Astute Analytica | 英文 227 Pages | 商品交期: 最快1-2个工作天内

价格
简介目录

目前，位置服务市场正处于显着成长阶段，预计 2024 年的营收将达到约 776.9 亿美元。这一数字证实了位置技术在各行各业和日常生活中日益重要的角色。展望未来，预计到 2033 年，该市场规模将达到惊人的约 5,479.2 亿美元。这项预测成长率反映了 2025 年至 2033 年预测期内 24.24% 的复合年增长率 (CAGR)，凸显了位置服务在全球快速普及。

推动这一强劲市场扩张的关键因素有很多。其中一个关键驱动因素是智慧型手机的广泛普及。智慧型手机已成为数百万用户每天存取位置服务的主要平台。行动装置的普及使得位置资料更容易获取，并可在从导航和社交网路到个人化行销和即时追踪等各种应用中使用。此外，电子商务的快速成长也大大促进了市场成长。企业正在利用基于位置的行销策略，向客户提供个人化的优惠和广告，从而提高客户参与度并促进销售。

市场趋势

Google、苹果、微软、IBM 和甲骨文等领先公司合计占了位置服务市场约 39% 的总收入，其中谷歌以超过 15% 的市场占有率遥遥领先。谷歌的统治地位源于其在地图技术和基于位置的搜寻能力方面的雄厚实力。其庞大的数位生态系统，包括谷歌地图和谷歌搜索，为其巩固在该领域的领导地位奠定了坚实的基础。

除了这些全球性公司之外，本地层面也正在发生一些重大发展，这些发展将塑造基于位置服务的未来。例如，2025年10月，Airtel Business宣布与旧金山一家专注于高精准度GPS技术的公司Swift Navigation建立策略伙伴关係。此次合作推出了 "Airtel-Skylark" 服务，这是印度首家提供公分级GPS定位服务的电信业者所迈出的突破性一步。

同时，在日本，2025年10月，Sheeva.AI与策略伙伴萩原电子株式会社和停车服务公司Nokisaki株式会社合作，成功推出了日本首个基于位置的停车管理系统。该系统已安装在JR九州区域设计株式会社营运的福冈雪峰阿布山滑雪场。此次部署标誌着利用精准位置资讯优化停车管理、提升用户便利性，朝着建构更智慧的城市基础设施迈出了重要一步。

主要成长驱动因素

智慧型手机在全球技术普及方面发挥了关键作用，显着扩大了基于位置的服务（LBS）的覆盖范围。作为一个普及且易于使用的平台，智慧型手机使全球大部分人口能够在日常生活中使用基于位置的服务。这种广泛的普及性是推动基于位置服务整体市场扩张的主要动力，使其成为从导航到个人化行销等日常活动中不可或缺的一部分。

新兴机会

即时位置资料和分析已成为零售、物流和医疗保健等多个行业提升决策能力的重要工具。企业越来越意识到，准确且最新的位置资讯对营运效率和策略规划具有显着价值。利用即时位置数据，企业能够做出明智的决策，从而优化工作流程、降低成本并提升整体绩效，这催生了对基于位置的服务 (LBS) 解决方案的强劲需求。

优化障碍

竞争和市场饱和是阻碍基于位置的服务 (LBS) 市场成长的重大挑战。市场中充斥着众多已站稳脚跟并占显着市场占有率的成熟企业。这些经验丰富的企业集中于此，加剧了竞争压力，并为希望进入市场的新企业创造了极其艰难的环境。这些成熟企业的主导地位意味着新进业者在差异化和客户获取方面面临巨大的障碍，包括需要在技术、行销和合作伙伴关係方面进行大量投资。

目录

第一章：研究架构

  • 研究目标
  • 产品概述
  • 市场区隔

第二章：研究方法

  • 质性研究
    • 一手和二手资料来源
  • 量化研究
    • 一手和二手资料来源
  • 按地区划分的一手调查受访者组成
  • 研究假设
  • 市场规模估算
  • 资料三角验证

第三章：摘要整理：全球基于位置的服务市场

第四章：全球基于位置的服务市场概述

  • 产业价值链分析
    • 技术开发商
    • 整合商
    • 服务提供者
    • 最终用户
  • 行业展望
    • 2020-2033年全球导航卫星系统 (GNSS) 市场（按地区划分，单位：百万美元）
    • 各产业位置智慧应用案例
  • 波特五力分析
    • 供应商议价能力
    • 买方议价能力
    • 替代品威胁
    • 新进入者威胁
    • 竞争强度
  • 市场动态与趋势
    • 成长驱动因素
    • 限制因素
    • 挑战
    • 主要趋势
  • 新冠疫情对市场成长趋势的影响评估
  • 市场成长与展望
    • 市场收入估计与预测（2020-2033）
    • 价格分析
  • 竞争格局概览
    • 市场集中度
    • 公司市占率分析（价值，2024）
    • 竞争格局图

第五章：全球基于位置的服务市场（按组件划分）

  • 主要见解
  • 市场规模与预测（2020-2033）
    • 解决方案
    • 服务

第六章：全球基于位置的服务市场（按位置划分）类型

  • 关键洞察
  • 市场规模及预测，2020-2033 年
    • 室内
    • 室外

第七章：全球基于位置的服务市场（按技术划分）

  • 关键洞察
  • 市场规模及预测，2020-2033 年
    • 全球定位系统 (GPS)
    • 全球导航卫星系统 (GNSS)
    • Wi-Fi
    • 蜂窝网路 ID
    • 蓝牙信标
    • 其他

第八章：全球基于位置的服务市场（按应用划分）

  • 关键洞察
  • 市场规模及预测，2020-2033 年
    • 库存管理
    • 地图与地理资讯系统 (GIS)
    • 资产追踪
    • 近场行销
    • 社群网络
    • 车队管理
    • 导航
    • 商业智慧与分析

第九章：全球基于位置的服务市场（按最终用户划分）

  • 主要见解
  • 市场规模与预测（2020-2033）
  • 银行、金融服务和保险 (BFSI)
  • 製造业
  • 零售业
  • 医疗保健与生命科学
  • 资讯科技与电信
  • 饭店业
  • 交通运输与物流
  • 政府
  • 媒体与娱乐
  • 航空航太与国防
  • 其他

第十章：全球基于位置的服务市场（按最终用户划分）区域

  • 主要洞察
  • 市场规模及预测（2020-2033）
    • 北美
    • 欧洲
    • 亚太地区
    • 中东和非洲
    • 南美

第11章：北美位置服务市场分析

第12章：欧洲位置服务市场分析

第13章：亚太地区位置服务市场分析

第14章：中东与非洲位置服务市场分析

第15章：南美位置服务市场分析

第16章：公司简介

  • 苹果公司公司
  • AT&T 公司
  • 巴帝电信有限公司
  • 思科系统公司
  • ESRI
  • Google有限责任公司
  • HERE
  • IBM 公司
  • 微软公司
  • 甲骨文公司
  • 高通科技公司
  • TomTom 公司
  • 斑马技术公司
  • 其他主要参与者
简介目录
Product Code: AA0223364

The location-based services market is currently on an impressive growth trajectory, having generated revenue of approximately US$ 77.69 billion in 2024. This figure underscores the rapidly expanding role that location-based technologies play in various industries and everyday life. Looking ahead, the market is projected to reach a remarkable valuation of around US$ 547.92 billion by 2033. This anticipated growth reflects a compound annual growth rate (CAGR) of 24.24% over the forecast period from 2025 to 2033, highlighting the accelerating pace at which location-based services are being adopted worldwide.

Several key factors are driving this robust market expansion. One of the primary catalysts is the widespread adoption of smartphones, which serve as the main platform through which millions of users access location-based services daily. The ubiquity of mobile devices has made location data more accessible and usable across a wide range of applications, from navigation and social networking to personalized marketing and real-time tracking. Additionally, the surge in e-commerce has significantly contributed to the market's growth. Businesses are increasingly leveraging location-based marketing strategies to target customers with personalized offers and advertisements, enhancing engagement and driving sales.

Noteworthy Market Developments

Major industry players such as Google, Apple, Microsoft, IBM, and Oracle collectively control nearly 39% of the total revenue within the location-based services market, with Google leading the pack by capturing over 15% of the market share. Google's dominant position can be attributed to its well-established expertise in mapping technologies and location-based search capabilities. Its extensive digital ecosystem, including Google Maps and Google Search, provides a robust foundation that reinforces its leadership in this space.

In addition to these global giants, significant developments are occurring at the regional level that are shaping the future of location-based services. For example, in October 2025, Airtel Business announced a strategic partnership with Swift Navigation, a San Francisco-based company specializing in high-precision GPS technology. This collaboration led to the launch of Airtel-Skylark, marking a milestone as the first telecom operator in India to offer centimetre-level GPS accuracy as a service.

Meanwhile, in Japan, another notable innovation unfolded in October 2025 when Sheeva.AI, together with its strategic partner Hagiwara Electronics Co., Ltd., and parking services company Nokisaki Co., Ltd., successfully deployed the country's first location-based parking control system. This system was implemented at Snow Peak ABURAYAMA FUKUOKA, a facility managed by JR Kyushu Regional Design Co., Ltd. The deployment signifies a significant step toward smarter urban infrastructure, leveraging precise location data to optimize parking management and enhance user convenience.

Core Growth Drivers

Smartphones have played a pivotal role in expanding access to technology on a global scale, significantly broadening the reach of location-based services (LBS). By serving as a widely available and user-friendly platform, smartphones enable a large portion of the global population to utilize LBS in their daily lives. This widespread accessibility has been a key driver in expanding the overall market for location-based services, making them more integral to everyday activities ranging from navigation to personalized marketing.

Emerging Opportunity Trends

Real-time location data and analysis have become crucial tools for enhancing decision-making across a variety of sectors, including retail, logistics, healthcare, and many others. Businesses are increasingly recognizing the tremendous value that accurate, up-to-the-minute location information brings to operational efficiency and strategic planning. By leveraging real-time location data, companies can make informed decisions that optimize workflows, reduce costs, and improve overall performance, driving strong demand for location-based services (LBS) solutions.

Barriers to Optimization

Competition and market saturation present significant challenges that restrain the growth of the location-based services (LBS) market. The landscape is crowded with numerous well-established players who have already secured strong footholds and substantial market shares. This dense concentration of experienced companies intensifies competitive pressures, creating a highly challenging environment for new entrants looking to break into the market. The dominance of these established firms means that newcomers face significant barriers, including the need to invest heavily in technology, marketing, and partnerships to differentiate themselves and attract customers.

Detailed Market Segmentation

By Location Type, in 2025, the Outdoor Location Services segment continues to dominate the global location-based services market, commanding a substantial 63.1% share. This leadership is driven by more than just people seeking directions or basic navigation outdoors. The key factor underpinning this dominance is a fundamental shift in the accuracy and reliability of outdoor location data. Advances in satellite navigation systems, cellular networks, and complementary technologies have dramatically improved the precision of outdoor positioning, enabling a wide range of applications that demand high levels of spatial accuracy.

By Technology, the American GPS segment continues to maintain a commanding presence in the location-based services market, holding a dominant 34.72% share. This sustained leadership might seem surprising given the growing capabilities of competing systems, but the key to GPS's enduring strength lies in the advanced hardware and signal technology introduced in recent years. Central to this is the use of the L5 frequency band, which has become a defining feature of satellite navigation technology in 2025.

By End User, the Transportation and Logistics segment holds a substantial 17.6% share of the location-based services market, reflecting its critical role in transforming how goods and services are moved across regions. This segment has thrived by effectively eliminating uncertainty in supply chain operations, offering businesses enhanced visibility and control. The demand for real-time, accurate information has reshaped industry expectations, pushing companies to adopt advanced technologies that provide precise tracking and forecasting capabilities.

By Application, the Mapping and Geographic Information Systems (GIS) segment commands a significant 21.5% share. However, the nature of the products within this segment has evolved dramatically over time. Traditional digital street directories, which primarily served human navigation, have been largely supplanted by sophisticated High-Definition (HD) Live Maps. These maps are engineered specifically for machine vision applications, reflecting the changing demands of industries that rely on highly detailed and precise spatial data.

Segment Breakdown

By Components

  • Solutions
  • Location Intelligence Solutions
  • Location-Powered Mobile Applications
  • Location-based Messaging
  • Services
  • Professional
  • Managed

By Location Type

  • Indoor
  • Outdoor

By Technology

  • Global Positioning System (GPS)
  • Global Navigation Satellite System (GNSS)
  • Wi-Fi
  • Cellular ID
  • Bluetooth beacons
  • Others

By Application

  • Inventory Monitoring
  • Mapping & GIS
  • Asset Tracking
  • Proximity Marketing
  • Social Networking
  • Fleet Management
  • Navigation
  • Smart Parking
  • Route Planning
  • Business Intelligence & Analytics

By End User

  • BFSI
  • Manufacturing
  • Retail
  • Healthcare & Life Science
  • IT & Telecom
  • Hospitality
  • Transportation & Logistics
  • Government
  • Media & Entertainment
  • Aerospace & Defense
  • Others

By Region

  • North America
  • The U.S.
  • Canada
  • Mexico
  • Europe
  • The U.K.
  • Germany
  • France
  • Italy
  • Spain
  • Poland
  • Russia
  • Rest of Europe
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia & New Zealand
  • ASEAN
  • Rest of Asia Pacific
  • South America
  • Brazil
  • Argentina
  • Rest of South America
  • Middle East & Africa
  • UAE
  • Saudi Arabia
  • South Africa
  • Rest of Middle East & Africa

Geography Breakdown

  • Asia-Pacific commands a commanding 50% share of the global location-based services (LBS) market, establishing itself as the undisputed volume engine in this industry. This dominance is rooted not just in the region's large population but also in deeper structural factors that drive widespread LBS adoption. Central to this is the region's vibrant "Super App" economy, led by companies such as WeChat, Grab, and Gojek. These platforms have seamlessly embedded location services into virtually every aspect of their digital ecosystems, ranging from ride-hailing and food delivery to micro-financing and social interactions.
  • China plays a particularly pivotal role within the region, accounting for over 60% of the Asia-Pacific's LBS market share. A key technological advancement contributing to this dominance is the full integration of the BeiDou Navigation Satellite System (BDS-3) into consumer electronics. This integration allows smartphones to achieve decimeter-level accuracy in positioning, surpassing the capabilities of traditional GPS and offering a more precise and reliable location experience for mass-market users. Beyond China, the rapid deployment of 5G Standalone (SA) networks across ASEAN countries has further accelerated the adoption of location-based technologies.

Leading Market Participants

  • Apple Inc.
  • AT&T Inc.
  • Bharti Airtel Limited
  • Cisco Systems, Inc.
  • ESRI
  • Google LLC
  • HERE Technologies
  • IBM Cooperation
  • Microsoft Cooperation
  • Oracle Cooperation
  • Qualcomm Technologies, Inc.
  • TomTom N.V.
  • Zebra Technologies
  • Other Prominent Players

Table of Content

Chapter 1. Research Framework

  • 1.1. Research Objective
  • 1.2. Product Overview
  • 1.3. Market Segmentation

Chapter 2. Research Methodology

  • 2.1. Qualitative Research
    • 2.1.1. Primary & Secondary Sources
  • 2.2. Quantitative Research
    • 2.2.1. Primary & Secondary Sources
  • 2.3. Breakdown of Primary Research Respondents, By Region
  • 2.4. Assumption for the Study
  • 2.5. Market Size Estimation
  • 2.6. Data Triangulation

Chapter 3. Executive Summary: Global Location-Based Services Market

Chapter 4. Global Location-Based Services Market Overview

  • 4.1. Industry Value Chain Analysis
    • 4.1.1. Technology Developer
    • 4.1.2. Integrator
    • 4.1.3. Service Provider
    • 4.1.4. End User
  • 4.2. Industry Outlook
    • 4.2.1. Global Navigation Satellite System (GNSS) Market, by Region, 2020-2033, in US$ Mn
    • 4.2.2. Use cases of Location-Based Intelligence in different sectors
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. Threat of Substitutes
    • 4.3.4. Threat of New Entrants
    • 4.3.5. Degree of Competition
  • 4.4. Market Dynamics and Trends
    • 4.4.1. Growth Drivers
    • 4.4.2. Restraints
    • 4.4.3. Challenges
    • 4.4.4. Key Trends
  • 4.5. Covid-19 Impact Assessment on Market Growth Trend
  • 4.6. Market Growth and Outlook
    • 4.6.1. Market Revenue Estimates and Forecast (US$ Bn), 2020 - 2033
    • 4.6.2. Pricing Analysis
  • 4.7. Competition Dashboard
    • 4.7.1. Market Concentration Rate
    • 4.7.2. Company Market Share Analysis (Value %), 2024
    • 4.7.3. Competitor Mapping

Chapter 5. Global Location-Based Services Market, By Components

  • 5.1. Key Insights
  • 5.2. Market Size and Forecast, 2020 - 2033 (US$ Bn)
    • 5.2.1. Solutions
      • 5.2.1.1. Location Intelligence Solutions
      • 5.2.1.2. Location-powered Mobile Applications
      • 5.2.1.3. Location-based Messaging
    • 5.2.2. Services
      • 5.2.2.1. Professional
      • 5.2.2.2. Managed

Chapter 6. Global Location-Based Services Market, By Location Type

  • 6.1. Key Insights
  • 6.2. Market Size and Forecast, 2020 - 2033 (US$ Bn)
    • 6.2.1. Indoor
    • 6.2.2. Outdoor

Chapter 7. Global Location-Based Services Market, By Technology

  • 7.1. Key Insights
  • 7.2. Market Size and Forecast, 2020 - 2033 (US$ Bn)
    • 7.2.1. Global Positioning System (GPS)
    • 7.2.2. Global Navigation Satellite System (GNSS)
    • 7.2.3. Wi-Fi
    • 7.2.4. Cellular ID
    • 7.2.5. Bluetooth beacons
    • 7.2.6. Others

Chapter 8. Global Location-Based Services Market , By Application

  • 8.1. Key Insights
  • 8.2. Market Size and Forecast, 2020 - 2033 (US$ Bn)
    • 8.2.1. Inventory monitoring
    • 8.2.2. Mapping & GIS
    • 8.2.3. Asset Tracking
    • 8.2.4. Proximity Marketing
    • 8.2.5. Social Networking
    • 8.2.6. Fleet Management
    • 8.2.7. Navigation
      • 8.2.7.1. Smart Parking
      • 8.2.7.2. Route Planning
    • 8.2.8. Business Intelligence & Analytics

Chapter 9. Global Location-Based Services Market, By End User

  • 9.1. Key Insights
  • 9.2. Market Size and Forecast, 2020 - 2033 (US$ Bn)
    • 9.2.1. BFSI
    • 9.2.2. Manufacturing
    • 9.2.3. Retail
    • 9.2.4. Healthcare & Life Science
    • 9.2.5. IT & Telecom
    • 9.2.6. Hospitality
    • 9.2.7. Transportation & Logistics
    • 9.2.8. Government
    • 9.2.9. Media & Entertainment
    • 9.2.10. Aerospace & Defense
    • 9.2.11. Others

Chapter 10. Global Location-Based Services Market, By Region

  • 10.1. Key Insights
  • 10.2. Market Size and Forecast, 2020 - 2033 (US$ Bn)
    • 10.2.1. North America
      • 10.2.1.1. The U.S.
      • 10.2.1.2. Canada
      • 10.2.1.3. Mexico
    • 10.2.2. Europe
      • 10.2.2.1. Western Europe
        • 10.2.2.1.1. The UK
        • 10.2.2.1.2. Germany
        • 10.2.2.1.3. France
        • 10.2.2.1.4. Italy
        • 10.2.2.1.5. Spain
        • 10.2.2.1.6. Rest of Western Europe
      • 10.2.2.2. Eastern Europe
        • 10.2.2.2.1. Poland
        • 10.2.2.2.2. Russia
        • 10.2.2.2.3. Rest of Eastern Europe
    • 10.2.3. Asia Pacific
      • 10.2.3.1. China
      • 10.2.3.2. India
      • 10.2.3.3. Japan
      • 10.2.3.4. Australia & New Zealand
      • 10.2.3.5. ASEAN
      • 10.2.3.6. Rest of Asia Pacific
    • 10.2.4. Middle East & Africa
      • 10.2.4.1. UAE
      • 10.2.4.2. Saudi Arabia
      • 10.2.4.3. South Africa
      • 10.2.4.4. Rest of MEA
    • 10.2.5. South America
      • 10.2.5.1. Argentina
      • 10.2.5.2. Brazil
      • 10.2.5.3. Rest of South America

Chapter 11. North America Location-Based Services Market Analysis

  • 11.1. Key Insights
  • 11.2. Market Size and Forecast, 2020 - 2033 (US$ Bn)
    • 11.2.1. By Components
    • 11.2.2. By Location Type
    • 11.2.3. By Technology
    • 11.2.4. By Application
    • 11.2.5. By End User
    • 11.2.6. By Country

Chapter 12. Europe Location-Based Services Market Analysis

  • 12.1. Key Insights
  • 12.2. Market Size and Forecast, 2020 - 2033 (US$ Bn)
    • 12.2.1. By Components
    • 12.2.2. By Location Type
    • 12.2.3. By Technology
    • 12.2.4. By Application
    • 12.2.5. By End User
    • 12.2.6. By Country

Chapter 13. Asia Pacific Location-Based Services Market Analysis

  • 13.1. Key Insights
  • 13.2. Market Size and Forecast, 2020 - 2033 (US$ Bn)
    • 13.2.1. By Components
    • 13.2.2. By Location Type
    • 13.2.3. By Technology
    • 13.2.4. By Application
    • 13.2.5. By End User
    • 13.2.6. By Country

Chapter 14. Middle East & Africa Location-Based Services Market Analysis

  • 14.1. Key Insights
  • 14.2. Market Size and Forecast, 2020 - 2033 (US$ Bn)
    • 14.2.1. By Components
    • 14.2.2. By Location Type
    • 14.2.3. By Technology
    • 14.2.4. By Application
    • 14.2.5. By End User
    • 14.2.6. By Country

Chapter 15. South America Location-Based Services Market Analysis

  • 15.1. Key Insights
  • 15.2. Market Size and Forecast, 2020 - 2033 (US$ Bn)
    • 15.2.1. By Components
    • 15.2.2. By Location Type
    • 15.2.3. By Technology
    • 15.2.4. By Application
    • 15.2.5. By End User
    • 15.2.6. By Country

Chapter 16. Company Profile (Company Overview, Sales Composition Ratio, Key Product landscape, Key Personnel, Key Competitors, Contact Address, and Business Strategy Outlook)

  • 16.1. Apple Inc.
  • 16.2. AT&T Inc.
  • 16.3. Bharti Airtel Limited
  • 16.4. Cisco Systems, Inc.
  • 16.5. ESRI
  • 16.6. Google LLC
  • 16.7. HERE
  • 16.8. IBM Cooperation
  • 16.9. Microsoft Cooperation
  • 16.10. Oracle Cooperation
  • 16.11. Qualcomm Technologies, Inc.
  • 16.12. TomTom N.V.
  • 16.13. Zebra Technologies
  • 16.14. Other Prominent Players