基于位置的服务市场－全球产业规模、份额、趋势、机会及预测（按组件、按技术、按应用、按地区及竞争，2020-2030 年预测）

2024 年全球基于位置的服务 (LBS) 市场价值为 254.3 亿美元，预计到 2030 年将达到 711.2 亿美元，复合年增长率为 18.70%。全球基于位置的服务 (LBS) 市场涵盖各种解决方案，可根据使用者或装置的地理位置提供即时资料、应用程式和服务。

全球基于位置的服务 (LBS) 市场依托全球定位系统 (GPS)、Wi-Fi、蓝牙和蜂窝网路等技术，实现了导航、地理围栏、位置追踪和基于位置的广告等核心功能。这些服务广泛应用于交通运输、零售、物流、医疗保健、旅游和公共安全等关键领域。随着智慧型手机、连网汽车和智慧型装置的广泛普及，全球基于位置的服务 (LBS) 市场已成为提升用户参与度和实现数据驱动决策的关键。

关键市场驱动因素

智慧型手机和行动装置普及率不断上升

主要市场挑战

资料隐私和监管合规的复杂性

主要市场趋势

基于位置的广告和超本地化行销的激增

目录

第 1 章：解决方案概述

• 市场定义
• 市场范围
  • 覆盖市场
  • 考虑学习的年限
  • 主要市场区隔

第二章：研究方法

第三章：执行摘要

第四章：顾客之声

第五章：全球基于位置的服务（LBS）市场展望

• 市场规模和预测
  • 按价值
• 市场占有率和预测
  • 按组件（硬体、软体、服务）
  • 按技术（GPS、蜂窝 ID、Wi-Fi、其他）
  • 按应用程式（基于位置的广告、商业智慧与分析、车队管理、地图与导航、本地搜寻与资讯、社交网路与娱乐、其他）
  • 按地区（北美、欧洲、南美、中东和非洲、亚太地区）
• 按公司分类（2024）
• 市场地图

第六章：北美基于位置的服务（LBS）市场展望

• 市场规模和预测
• 市场占有率和预测
• 北美：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第七章：欧洲基于位置的服务（LBS）市场展望

• 市场规模和预测
• 市场占有率和预测
• 欧洲：国家分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章：亚太地区基于位置的服务（LBS）市场展望

• 市场规模和预测
• 市场占有率和预测
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东和非洲基于位置的服务（LBS）市场展望

• 市场规模和预测
• 市场占有率和预测
• 中东和非洲：国家分析
  • 沙乌地阿拉伯
  • 阿联酋
  • 南非

第十章：南美洲基于地点的服务（LBS）市场展望

• 市场规模和预测
• 市场占有率和预测
• 南美洲：国家分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第 11 章：市场动态

• 驱动程式
• 挑战

第 12 章：市场趋势与发展

• 合併与收购（如有）
• 产品发布（如有）
• 最新动态

第十三章：公司简介

• Google LLC
• Apple Inc.
• Microsoft Corporation
• IBM Corporation
• Cisco Systems, Inc.
• Oracle Corporation
• TomTom NV
• Qualcomm Incorporated
• Zebra Technologies Corporation

第 14 章：策略建议

第15章调查会社について・免责事项

The Global Location-Based Services (LBS) Market was valued at USD 25.43 billion in 2024and is expected to reach USD 71.12 billion by 2030 with a CAGR of 18.70% through 2030. The Global Location-Based Services (LBS) Market encompasses a wide array of solutions that deliver real-time data, applications, and services based on the geographic position of users or devices.

Powered by technologies such as Global Positioning System (GPS), Wi-Fi, Bluetooth, and cellular networks, the Global Location-Based Services (LBS) Market enables core functionalities like navigation, geofencing, location tracking, and location-based advertising. These services are extensively used across key sectors including transportation, retail, logistics, healthcare, tourism, and public safety. With the widespread adoption of smartphones, connected vehicles, and smart devices, the Global Location-Based Services (LBS) Market has become vital for enhancing user engagement and enabling data-driven decision-making.

Key Market Drivers

Rising Smartphone and Mobile Device Penetration

The widespread adoption of smartphones and mobile-enabled devices has become a foundational driver for the Global Location-Based Services (LBS) Market. With in-built GPS capabilities and constant internet connectivity, mobile devices serve as primary access points for location-based solutions across various consumer and enterprise applications. Whether it is turn-by-turn navigation, location-based advertising, or real-time ride-hailing services, the growing global user base is directly translating into greater demand for accurate, responsive, and personalized location-based services. Businesses are leveraging mobile touch points to reach customers more efficiently and offer hyper local experiences that significantly improve engagement and conversion.

The Global Location-Based Services (LBS) Market benefits from not only the increasing number of smartphone users but also from deeper integration of location capabilities into mobile operating systems and applications. As the average mobile user now relies on over 35 apps per month, most of which utilize some form of geolocation data, the volume and granularity of location data have grown exponentially. This continuous flow of data enables service providers to refine algorithms, deliver real-time recommendations, and improve the performance of services that depend on user movement and proximity intelligence. As of 2024, over 6.9 billion people globally own smartphones, accounting for more than 85% of the world's population. This unprecedented adoption provides a massive foundation forreal-time location-based interactions. As smartphones come pre-equipped with GPS, mobile internet, and sensors, they serve as critical enablers for the Global Location-Based Services (LBS) Market across virtually every sector worldwide.

Key Market Challenges

Data Privacy and Regulatory Compliance Complexity

One of the most critical challenges facing the Global Location-Based Services (LBS) Market is the growing complexity of data privacy regulations and user consent compliance across jurisdictions. As location-based services heavily rely on collecting, storing, and analyzing real-time geolocation data, they inherently raise serious concerns around personal data exposure, surveillance, and misuse. Governments across the world, including those in the European Union, the United States, and parts of Asia-Pacific, have established strict privacy laws-such as the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and India's Digital Personal Data Protection Act-that demand granular user consent and transparency in data handling. Enterprises operating in the Global Location-Based Services (LBS) Market must now contend with a growing maze of regional legal frameworks, each with its own data retention rules, notification requirements, and penalties for non-compliance.

For multinational providers, achieving compliance is not only an administrative burden but also a strategic risk, as non-compliance can result in heavy fines, reputational damage, and loss of consumer trust. Furthermore, consumers are becoming more aware and cautious about how their location data is used. There is rising public skepticism toward data sharing, even in return for personalized experiences. Companies must now invest heavily in secure data architecture, encrypted transmission protocols, privacy-preserving analytics, and user-controlled permission settings. For small and medium-sized enterprises trying to scale, these demands can be financially and operationally overwhelming. In the future, navigating privacy compliance will require the Global Location-Based Services (LBS) Market to innovate new models of privacy-centric value creation-such as decentralized data ownership, on-device analytics, and zero-knowledge proof technologies-to balance personalization with protection.

Key Market Trends

Proliferation of Location-Based Advertising and Hyperlocal Marketing

The Global Location-Based Services (LBS) Market is witnessing a sharp rise in demand due to the growing relevance of hyper local marketing strategies across retail, e-commerce, food services, and entertainment sectors. Brands are increasingly leveraging geolocation data to deliver personalized, context-aware advertisements based on a user's proximity to physical stores, frequently visited locations, or real-time movement patterns. This strategy enables organizations to target the right customer at the right moment with promotions that are highly relevant and timely. Enhanced mobile app usage, integration with navigation tools, and dynamic geofencing have all contributed to the precision and effectiveness of location-based marketing initiatives.

Furthermore, this trend is being reinforced by artificial intelligence and machine learning technologies that analyze user behavior, footfall trends, and historical data to anticipate purchasing intent. The result is a significant improvement in marketing return on investment and customer engagement. Retailers, in particular, are using location data to drive in-store visits, support loyalty programs, and optimize store layouts. As consumer data privacy expectations rise, companies are also focusing on ethical targeting by offering opt-in models and transparency in data use. Overall, the integration of LBS into marketing strategies has transformed advertising from mass communication to individualized customer dialogue.

Key Market Players

• Google LLC
• Apple Inc.
• Microsoft Corporation
• IBM Corporation
• Cisco Systems, Inc.
• Oracle Corporation
• TomTom N.V.
• Qualcomm Incorporated
• Zebra Technologies Corporation

Report Scope:

In this report, the Global Location-Based Services(LBS) Market has been segmented into the following categories, in addition tothe industry trends which have also been detailed below:

Location-Based Services (LBS) Market, By Component:

• Hardware
• Software
• Services

Location-Based Services (LBS) Market, By Technology:

• GPS
• Cell ID
• Wi-Fi
• Others

Location-Based Services (LBS) Market, By Application:

• Location-based Advertising
• Business Intelligence & Analytics
• Fleet Management
• Mapping & Navigation
• Local Search & Information
• Social Networking & Entertainment
• Others

Location-Based Services (LBS) Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • South Africa
• South America
  • Brazil
  • Colombia
  • Argentina

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Location-Based Services (LBS) Market.

Available Customizations:

Global Location-Based Services (LBS) Market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Solution Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

5. Global Location-Based Services (LBS) Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Component (Hardware, Software, Services)
  • 5.2.2. By Technology (GPS, Cell ID, Wi-Fi, Others)
  • 5.2.3. By Application (Location-based Advertising, Business Intelligence & Analytics, Fleet Management, Mapping & Navigation, Local Search & Information, Social Networking & Entertainment, Others)
  • 5.2.4. By Region (North America, Europe, South America, Middle East & Africa, Asia Pacific)
• 5.3. By Company (2024)
• 5.4. Market Map

6. North America Location-Based Services (LBS) Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Component
  • 6.2.2. By Technology
  • 6.2.3. By Application
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Location-Based Services (LBS) Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Component
      • 6.3.1.2.2. By Technology
      • 6.3.1.2.3. By Application
  • 6.3.2. Canada Location-Based Services (LBS) Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Component
      • 6.3.2.2.2. By Technology
      • 6.3.2.2.3. By Application
  • 6.3.3. Mexico Location-Based Services (LBS) Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Component
      • 6.3.3.2.2. By Technology
      • 6.3.3.2.3. By Application

7. Europe Location-Based Services (LBS) Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Component
  • 7.2.2. By Technology
  • 7.2.3. By Application
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Location-Based Services (LBS) Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Component
      • 7.3.1.2.2. By Technology
      • 7.3.1.2.3. By Application
  • 7.3.2. France Location-Based Services (LBS) Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Component
      • 7.3.2.2.2. By Technology
      • 7.3.2.2.3. By Application
  • 7.3.3. United Kingdom Location-Based Services (LBS) Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Component
      • 7.3.3.2.2. By Technology
      • 7.3.3.2.3. By Application
  • 7.3.4. Italy Location-Based Services (LBS) Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Component
      • 7.3.4.2.2. By Technology
      • 7.3.4.2.3. By Application
  • 7.3.5. Spain Location-Based Services (LBS) Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Component
      • 7.3.5.2.2. By Technology
      • 7.3.5.2.3. By Application

8. Asia Pacific Location-Based Services (LBS) Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Component
  • 8.2.2. By Technology
  • 8.2.3. By Application
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Location-Based Services (LBS) Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Component
      • 8.3.1.2.2. By Technology
      • 8.3.1.2.3. By Application
  • 8.3.2. India Location-Based Services (LBS) Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Component
      • 8.3.2.2.2. By Technology
      • 8.3.2.2.3. By Application
  • 8.3.3. Japan Location-Based Services (LBS) Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Component
      • 8.3.3.2.2. By Technology
      • 8.3.3.2.3. By Application
  • 8.3.4. South Korea Location-Based Services (LBS) Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Component
      • 8.3.4.2.2. By Technology
      • 8.3.4.2.3. By Application
  • 8.3.5. Australia Location-Based Services (LBS) Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Component
      • 8.3.5.2.2. By Technology
      • 8.3.5.2.3. By Application

9. Middle East & Africa Location-Based Services (LBS) Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Component
  • 9.2.2. By Technology
  • 9.2.3. By Application
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Location-Based Services (LBS) Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Component
      • 9.3.1.2.2. By Technology
      • 9.3.1.2.3. By Application
  • 9.3.2. UAE Location-Based Services (LBS) Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Component
      • 9.3.2.2.2. By Technology
      • 9.3.2.2.3. By Application
  • 9.3.3. South Africa Location-Based Services (LBS) Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Component
      • 9.3.3.2.2. By Technology
      • 9.3.3.2.3. By Application

10. South America Location-Based Services (LBS) Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Component
  • 10.2.2. By Technology
  • 10.2.3. By Application
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Location-Based Services (LBS) Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Component
      • 10.3.1.2.2. By Technology
      • 10.3.1.2.3. By Application
  • 10.3.2. Colombia Location-Based Services (LBS) Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Component
      • 10.3.2.2.2. By Technology
      • 10.3.2.2.3. By Application
  • 10.3.3. Argentina Location-Based Services (LBS) Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Component
      • 10.3.3.2.2. By Technology
      • 10.3.3.2.3. By Application

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends and Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Company Profiles

• 13.1. Google LLC
  • 13.1.1. Business Overview
  • 13.1.2. Key Revenue and Financials
  • 13.1.3. Recent Developments
  • 13.1.4. Key Personnel
  • 13.1.5. Key Product/Services Offered
• 13.2. Apple Inc.
• 13.3. Microsoft Corporation
• 13.4. IBM Corporation
• 13.5. Cisco Systems, Inc.
• 13.6. Oracle Corporation
• 13.7. TomTom N.V.
• 13.8. Qualcomm Incorporated
• 13.9. Zebra Technologies Corporation

14. Strategic Recommendations

15. About Us & Disclaimer