定位服务市场规模、份额和成长分析（按组件、位置类型、应用和行业垂直领域划分）—2026-2033年产业预测

预计到 2024 年，定位服务(LBS) 市场规模将达到 704.9 亿美元，到 2025 年将增长至 878.3 亿美元，到 2033 年将增长至 5102.3 亿美元，在预测期（2026-2033 年将增长至 5102.3 亿美元，在预测期（2026-2033 年）内复合年增长率为 2.6%。

受智慧型设备普及率不断提高和对即时地理数据需求日益增长的推动，定位服务(LBS) 市场正经历显着增长。 LBS 涵盖多种应用，包括地图服务、本地搜寻、社交网路和近场行销，可根据用户的当前位置为其提供客製化的资讯和娱乐内容。企业利用这些服务有效地与客户互动，提供附近的促销讯息，并提升整体使用者体验。定位技术的创新，例如 A-GNSS 和混合系统，能够实现精准追踪，从而改善通勤者的导航和到达预测。包括成熟科技公司和原始设备製造商 (OEM) 在内的主要参与者正在投资 LBS 解决方案，例如 3D 地图，尤其是在拉丁美洲和亚太地区的新兴市场，这进一步推动了市场扩张。

定位服务市场的成长要素

智慧型手机和无线设备的日益普及是推动定位服务市场成长的关键因素。位置签到应用的广泛应用以及通讯技术的进步（提升了分析能力）在这一扩张过程中发挥了重要作用。此外，GPS设备的日益普及预计将进一步推动市场发展。社群媒体、行动网路和物联网(IoT)的兴起，以及发展中地区4G和5G等通讯技术的持续创新，也是促进定位服务产业强劲成长的关键因素。

定位服务市场面临的限制

全球定位服务(LBS) 市场面临的主要限制因素是对隐私和资料安全的日益关注。由于 LBS 高度依赖使用者位置资料的收集和分析，消费者越来越担心自身资讯的使用和共用方式。日益严格的全球法规结构和合规要求可能会抑制使用 LBS 的公司的创新和营运效率。此外，公众对个人资料被监控和滥用的担忧可能导致 LBS 普及率下降，最终阻碍市场成长，并限制位置解决方案的技术进步潜力。

定位服务市场趋势

受智慧型手机和行动连线日益普及的推动，定位服务(LBS) 市场正经历显着成长。这一趋势涵盖社交网路、本地搜寻、导航和娱乐等多个子类别，而位置感知应用程式也越来越多地将这些子类别整合在一起。随着主流社交网路和行动应用程式不断扩展其服务范围，用户对个人化体验的需求也日益增长。在地搜寻和社群网路服务通常依赖广告收入，而通讯业者提供的导航服务则通常透过订阅费用获利。儘管行动广告目前管道分散，且与其他管道相比盈利相对较低，但基于位置的定向行销仍然是品牌有效吸引消费者的重要策略。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析和影响

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 技术进步
• 监管环境
• 案例研究
• 专利分析

依组成部分定位服务市场规模及复合年增长率（2026-2033 年）

• 平台
• 服务
• 硬体

按位置类型定位服务市场规模及复合年增长率（2026-2033 年）

• 室内的
• 户外

依应用领域定位服务市场规模及复合年增长率（2026-2033 年）

• 地理资讯系统导航
• 追踪
• 社群媒体

依产业定位服务市场规模及复合年增长率（2026-2033）

• 后勤
• 零售
• 卫生保健
• 媒体
• 防御
• 其他的

定位服务市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 西班牙
  • 法国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2021-2023年营收年比比较

主要企业简介

• Apple（United States）
• Google LLC（United States）
• HERE Technologies（Germany）
• TomTom NV（Netherlands）
• Foursquare Labs, Inc.（United States）
• Cisco Systems, Inc.（United States）
• ESRI（United States）
• IBM Corporation（United States）
• Microsoft Corporation（United States）
• Oracle Corporation（United States）
• Qualcomm Inc.（United States）
• Telenav, Inc.（United States）
• Zebra Technologies Corporation（United States）
• Ericsson AB（Sweden）
• Navigine（Russia）
• Navisens（United States）
• AirSage Inc.（United States）
• Bluedot Innovation（United States）
• Geoloqi（United States）
• LocationSmart（United States）

结论与建议

Location Based Services Market size was valued at USD 70.49 Billion in 2024 and is poised to grow from USD 87.83 Billion in 2025 to USD 510.23 Billion by 2033, growing at a CAGR of 24.6% during the forecast period (2026-2033).

The market for location-based services (LBS) is experiencing significant growth, driven by the increasing adoption of smart devices and the demand for real-time geo-data. LBS encompass a variety of applications, including mapping, local searches, social networking, and proximity marketing, offering users tailored information and entertainment based on their location. Businesses leverage these services to engage with customers effectively, keeping them informed about nearby promotions and enhancing the overall user experience. Innovations in positioning technologies, such as A-GNSS and hybrid systems, facilitate accurate tracking, thereby improving navigation and arrival estimations for commuters. Major players, including established tech companies and OEMs, are investing in LBS solutions, such as 3D mapping, particularly in emerging markets across Latin America and the Asia-Pacific region, further propelling market expansion.

Top-down and bottom-up approaches were used to estimate and validate the size of the Location Based Services market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Location Based Services Market Segments Analysis

Global Location Based Services Market is segmented by Component, Location Type, Application, Vertical and Region. Based on Component, the market is segmented into Platform, Services, Hardware. Based on Location Type, the market is segmented into Indoor, Outdoor. Based on Application, the market is segmented into GIS, Navigation, Tracking, social media. Based on Vertical, the market is segmented into Logistics, Retail, Healthcare, Media, Defence, Others. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Location Based Services Market

A significant driver of the growth in the location-based services market is the increasing prevalence of smartphones and wireless devices. The widespread adoption of location-based applications for check-ins, coupled with advancements in communication technology that enhance analytical capabilities, plays a critical role in this expansion. Additionally, the affordability of GPS-enabled devices is expected to further stimulate market development. The rise of social media, mobile networking, and the Internet of Things (IoT), along with ongoing innovations in communications technologies like 4G and 5G in developing regions, are also pivotal factors contributing to the robust growth of the location-based services sector.

Restraints in the Location Based Services Market

A significant market restraint for the Global Location Based Services (LBS) market is the growing concern over privacy and data security. As LBS heavily relies on the collection and analysis of user location data, consumers are increasingly wary of how their information is being utilized and shared. Regulatory frameworks worldwide are tightening, enforcing stringent compliance requirements that can hinder innovation and operational efficiency for businesses utilizing LBS. Additionally, public apprehension regarding surveillance and misuse of personal data may result in reduced adoption rates, ultimately impeding market growth and limiting the potential for technological advancements in location-based solutions.

Market Trends of the Location Based Services Market

The Location-Based Services (LBS) market is experiencing significant growth, driven by the proliferation of smartphones and enhanced mobile connectivity. This trend encompasses various subcategories, including social networking, local search, navigation, and entertainment, with applications increasingly integrating location-aware capabilities. As major social networks and mobile applications expand their offerings, the demand for personalized user experiences is escalating. While local search and social networking often rely on ad support, operator-based navigation services typically generate revenue through service fees. Despite mobile advertising's current fragmentation and relatively low revenue generation compared to other channels, leveraging location for targeted marketing remains a critical strategy for brands seeking to engage consumers effectively.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies
• Patent Analysis

Location Based Services Market Size by Component & CAGR (2026-2033)

• Market Overview
• Platform
• Services
• Hardware

Location Based Services Market Size by Location Type & CAGR (2026-2033)

• Market Overview
• Indoor
• Outdoor

Location Based Services Market Size by Application & CAGR (2026-2033)

• Market Overview
• GIS Navigation
• Tracking
• Social Media

Location Based Services Market Size by Vertical & CAGR (2026-2033)

• Market Overview
• Logistics
• Retail
• Healthcare
• Media
• Defence
• Others

Location Based Services Market Size & CAGR (2026-2033)

• North America, (Component, Location type, Application, Vertical)
  • US
  • Canada
• Europe, (Component, Location type, Application, Vertical)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Component, Location type, Application, Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Component, Location type, Application, Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Component, Location type, Application, Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Apple (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HERE Technologies (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TomTom N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Foursquare Labs, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cisco Systems, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ESRI (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Qualcomm Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Telenav, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zebra Technologies Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ericsson AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Navigine (Russia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Navisens (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AirSage Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bluedot Innovation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Geoloqi (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LocationSmart (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation