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市场调查报告书
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1887798

全球旅游业者软体市场：依产品类型、模组、部署模式、公司规模、最终用户和地区划分 - 市场预测与分析 (2026-2035)

Global Tour Operator Software Market: By Offering, Module, Deployment mode, Enterprise Size, End Users, Region - Market Forecast and Analysis for 2026-2035
出版日期: | 出版商: Astute Analytica | 英文 250 Pages | 商品交期: 最快1-2个工作天内

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简介目录

旅游业者软体市场呈现强劲成长势头，预计到 2025 年将达到约 7.565 亿美元。这一强劲表现反映了科技在变革旅游业者的业务开展方式和客户互动方式方面日益重要的作用。预计未来十年，该市场将显着扩张，到 2035 年将超过 22.367 亿美元。 2026 年至 2035 年的复合年增长率 (CAGR) 为 12.8%，显示投资者信心持续高涨，产业发展势头强劲。

推动这一令人瞩目的成长轨迹的关键因素有很多，其中最主要的是旅游业正在进行的数位转型。旅游公司正在采用先进的软体解决方案来简化预订管理、库存管理和客户沟通等复杂流程。云端技术的应用在建立灵活、可扩展、易于存取且可快速部署和更新的平台方面发挥着至关重要的作用。此外，人工智慧 (AI) 的整合正在透过促进个人化、非接触式旅行体验，彻底改变市场格局。 AI 工具能够自动执行日常任务，同时根据个人偏好客製化旅游服务，从而提高客户满意度并降低营运成本。

市场趋势

旅游业者软体市场的竞争日益激烈，主要围绕着两个关键因素：可靠性和连接性。 Checkfront 和 TrekkSoft 等领先公司正积极透过开发和整合先进的技术驱动解决方案来扩展其产品组合，从而提升整体用户体验。这些创新专注于增强无缝的营运集成，确保系统的稳健性和可靠性，并提供与多个平台和第三方服务的全面连接。

在这场竞争格局中，一个值得关注的进展是 TripAdvisor 于 2025 年 11 月宣布进行策略重组，将其核心品牌业务与 Viator 合併。此次合併将两家公司的工程和产品团队整合在一起，旨在简化体验型客户的 "搜寻到预订" 流程，使预订过程更加直观高效。

另一个同样重要的进展是，Fair Harbor 于 2025 年 10 月发布了 Skipper，这是一款嵌入在控制面板中的人工智慧助手，旨在革新业务工作流程。 Skipper 可自动执行诸如创建专案之类的日常任务，并产生即时报告，从而显着减少人工操作并提高准确性。此外，Fair Harbor 还透过与 Square 和 QuickBooks Online 等热门金融工具的新整合扩展了其生态系统，进一步增强了平台的连接性和财务管理能力。

主要成长因素

推动旅游业者软体市场成长的关键因素之一是旅游业数位化进程的加速，以及线上旅游预订量的显着成长。随着越来越多的旅客使用数位平台来规划和预订行程，旅游业者越来越需要对其系统进行现代化改造，以满足不断变化的客户期望。这种转变使得旅游业者必须采用先进的软体解决方案，以建立整合各种预订管道的网路。这种整合确保所有平台上的库存和价格始终保持最新，从而最大限度地减少错误并改善整体预订体验。

新机遇

垂直整合与嵌入式金融科技 (Fintech) 正成为推动旅游业者软体市场转型的两大根本因素。供应商不再仅仅提供基础的预订引擎，而是开发全面、专业的平台，以满足旅游业不同细分市场的特定需求。这种垂直整合使软体供应商能够提供满足特定需求的解决方案，例如独特的库存管理、客户互动实践和合规性，从而为各个旅游公司打造更具相关性和价值的产品。透过专注于垂直整合的功能，供应商可以改善用户体验和营运效率，使旅游公司在竞争激烈的市场中脱颖而出。

优化障碍

分散的分销管道给旅游业者软体市场带来了重大挑战，因为它们会造成库存管理方面的复杂障碍。当库存分散在多个互不相连的管道时，维护准确及时的资讯变得越来越困难。这种分散化会导致重复预订、超额预订和可用资源利用不足等问题，最终损害客户信任和营运效率。缺乏统一的库存数据整合系统，使得旅游公司难以提供无缝的预订体验，也难以即时管理库存。

目录

第一章：研究架构

  • 研究目标
  • 产品概述
  • 市场区隔

第二章：研究方法

  • 质性研究
    • 一手和二手资料来源
  • 量化研究
    • 一手和二手资料来源
  • 依地区划分的原始调查受访者
  • 研究假设
  • 市场规模估算
  • 资料三角验证

第三章：摘要整理：全球旅游业者软体市场

第四章：全球旅游业者软体市场概论

  • 产业价值链分析
    • 开发商
    • 整合商
    • 服务提供者
    • 最终用户
  • 行业展望
    • 2018-2024年各地区年度国际旅客入境人数
  • PESTLE分析
  • 波特五力分析
    • 供应商议价能力
    • 买方议价能力
    • 替代品威胁
    • 新进入者威胁
    • 竞争格局强度
  • 市场动态与趋势
    • 成长驱动因素
    • 限制因素
    • 机遇
    • 关键趋势
  • 新冠疫情对市场成长趋势的影响评估
  • 市场成长与展望
    • 市场收入估算与预测（2020-2035 年）
    • 以订阅模式划分的价格分析
  • 竞争格局概览
    • 市场集中度
    • 依公司划分的市占率分析（%），2024 年
    • 竞争格局图

第五章：全球旅游业者软体市场（依产品/服务划分）

  • 主要发现
  • 市场规模与预测，2020-2035 年
    • 软体
    • 服务

第六章：全球旅游业者软体市场（依模组划分）

  • 关键洞察
  • 市场规模与预测，2020-2035 年
    • 预订管理
    • 库存管理
    • 支付处理
    • 客户关係管理 (CRM)
    • 后台管理
    • 会计管理

第七章：全球旅游业者软体市场（依部署模式划分）

  • 主要见解
  • 市场规模及预测（2020-2035）
  • 软体即服务 (SaaS)
  • 基于 Web 的部署

第八章：全球旅游业者软体市场（依公司规模划分）

  • 主要见解
  • 市场规模及预测（2020-2035）
  • 中小企业
  • 大型企业

第九章：全球旅游业者软体市场（依最终使用者划分）使用者

  • 关键洞察
  • 市场规模及预测，2020-2035
    • 国际旅行社
    • 国内旅行社

第十章：全球旅行社软体市场区域分析

  • 关键洞察
  • 市场规模及预测，2020-2035
    • 北美
    • 欧洲
    • 亚太地区
    • 中东和非洲 (MEA)
    • 南美

第十一章：北美旅行社软体市场分析

第十二章：欧洲旅行社软体市场分析

第十三章：亚太地区旅行社软体市场分析

第十四章：南美洲旅游业者软体市场分析

第十五章：中东与非洲旅游业者软体市场分析

第十六章：公司简介

  • Adventure Bucket List
  • Centaur Systems
  • Checkfront Inc.
  • Dolphin Dynamics
  • eMinds
  • GP Solutions GmbH
  • IT Web Services
  • Qtech Software
  • Retreat Guru
  • Rezdy
  • Tourplan
  • TechnoHeaven Consultancy
  • Travefy, Inc.
  • TraveloPro
  • Trawex Technologies Pvt Ltd
  • TrekkSoft (TrekkSoft Group)
  • TRYTN, Inc.
  • Xola公司
  • 其他主要参与者
简介目录
Product Code: AA0723539

The tour operator software market is witnessing robust growth, with its valuation reaching approximately US$ 756.5 million in 2025. This strong performance reflects the increasing importance of technology in transforming how tour operators manage their businesses and interact with customers. The market is projected to experience significant expansion over the coming decade, with forecasts estimating it will surpass US$ 2,236.7 million by 2035. This growth corresponds to a compound annual growth rate (CAGR) of 12.8% during the period from 2026 to 2035, highlighting sustained investor confidence and industry momentum.

Several key factors are driving this impressive growth trajectory. Foremost among these is the ongoing digital transformation sweeping through the travel and tourism sector. Tour operators are embracing advanced software solutions to enhance operational efficiency and streamline complex processes such as booking management, inventory control, and customer communication. Cloud adoption plays a pivotal role by enabling flexible, scalable, and accessible platforms that can be rapidly deployed and updated. Additionally, the incorporation of artificial intelligence (AI) is revolutionizing the market by facilitating personalized and contactless travel experiences. AI-powered tools help tailor travel offerings to individual preferences while automating routine tasks, thereby improving customer satisfaction and reducing operational costs.

Noteworthy Market Developments

Competition within the tour operator software market is increasingly centered around two critical factors: reliability and connectivity. Leading companies such as Checkfront, TrekkSoft, and others are actively broadening their portfolios by developing and integrating advanced technology-driven solutions that enhance the overall user experience. These innovations focus on improving the seamlessness of operations, ensuring systems are robust and dependable, and providing comprehensive connectivity across multiple platforms and third-party services.

A notable development in this competitive landscape occurred in November 2025, when Tripadvisor announced a strategic restructuring aimed at merging its core brand operations with Viator. This consolidation brought together engineering and product teams from both companies with the goal of streamlining the "look-to-book" flow for experience seekers, making the booking process more intuitive and efficient.

In a separate but equally important advancement, FareHarbor launched "Skipper" in October 2025-a dashboard-embedded AI assistant designed to revolutionize operational workflows. Skipper automates routine tasks such as item creation and generates real-time reporting, significantly reducing manual effort and improving accuracy. Additionally, FareHarbor expanded its ecosystem through new integrations with popular financial tools like Square and QuickBooks Online, further enhancing the connectivity and financial management capabilities of its platform.

Core Growth Drivers

One of the key drivers of growth in the tour operator software market is the accelerating digitization of the travel and tourism industry, coupled with a significant increase in online travel bookings. As more travelers turn to digital platforms for planning and reserving their trips, tour operators are under mounting pressure to modernize their systems to keep pace with evolving customer expectations. This shift has made it essential for tour operators to adopt sophisticated software solutions capable of integrating various booking channels into a cohesive network. Such integration ensures that availability and pricing are consistently updated across all platforms, minimizing errors and enhancing the overall booking experience.

Emerging Opportunity Trends

Verticalization and embedded financial technology (FinTech) are emerging as the two fundamental forces driving transformation within the tour operator software market. Vendors are moving beyond offering basic booking engines to developing holistic, specialized platforms tailored to the specific needs of different segments within the travel industry. This verticalization allows software providers to deliver solutions that address niche requirements, such as unique inventory management, customer engagement practices, and regulatory compliance, making their offerings more relevant and valuable to individual tour operators. By focusing on vertical-specific features, vendors enhance user experience and operational efficiency, enabling tour operators to better differentiate themselves in a competitive market.

Barriers to Optimization

Fragmented distribution channels present a significant challenge in the tour operator software market by creating complex hurdles in inventory management. When inventory is spread across multiple, disconnected channels, maintaining accurate and up-to-date information becomes increasingly difficult. This fragmentation often leads to discrepancies such as double bookings, overbookings, or underutilization of available resources, which can ultimately damage customer trust and operational efficiency. The lack of a unified system to consolidate inventory data complicates the ability of tour operators to provide seamless booking experiences and manage availability in real time.

Detailed Market Segmentation

By Module, the booking and reservation management module commands a significant 35.1% share of the tour operator software market, a position largely driven by the critical need for centralized control over inventory. Managing bookings and reservations efficiently is a cornerstone of successful tour operations, and this module provides the essential tools to coordinate availability, pricing, and customer data in one unified system. By centralizing these functions, tour operators can avoid the confusion and errors that often arise from using disparate methods, such as spreadsheets or manual record-keeping, which are prone to mistakes and inefficiencies.

By Deployment, Software-as-a-Service (SaaS) models have become the predominant force in the tour operator software market, capturing a substantial 57.2% share. This dominance is primarily due to SaaS's ability to eliminate the traditional barriers associated with costly on-premise hardware installations. By removing the need for extensive upfront infrastructure investments, SaaS solutions make advanced tour operator software accessible to a wider range of businesses, from startups to established enterprises. This accessibility has been a game-changer, enabling companies to adopt sophisticated systems without the financial strain or logistical challenges typically involved in setting up physical hardware.

By End Users, Domestic tour operators dominate the tour operator software market, commanding a significant 70% share due to their handling of the highest volume of transactions within the global travel ecosystem. This segment experiences immense software adoption because it caters directly to travelers seeking authentic local experiences, which has become a growing priority in the travel industry. Domestic operators often manage highly dynamic schedules, requiring systems capable of efficiently handling up to 12 departure slots per day for each activity. The frequency and complexity of these operations demand robust software solutions that can streamline booking, scheduling, and customer management in real-time.

By Enterprise Size, Large enterprises have traditionally held a commanding presence in the tour operator software market, capturing approximately 71.8% of the market share. This dominance is largely attributed to their substantial financial resources and operational scale, which enable them to adopt and implement comprehensive, custom-tailored software solutions that precisely meet their complex business needs. Unlike smaller companies, these large organizations have the capacity to invest in sophisticated systems that can integrate seamlessly with their existing infrastructure, optimize operations, and enhance customer experiences on a broad scale.

Segment Breakdown

By Offering

  • Software
  • Services

By Module

  • Booking/Reservation Management
  • Inventory Management
  • Payment Processing
  • CRM (Customer Relationship Management)
  • Back-office Management
  • Accounting Management

By Deployment Mode

  • SaaS
  • Web Based

By Enterprise Size

  • SMEs
  • Large Enterprises

By End User

  • International Tour Operators
  • Domestic Tour Operators

By Region

  • North America
  • The U.S.
  • Canada
  • Mexico
  • Europe
  • Western Europe
  • The UK
  • Germany
  • France
  • Italy
  • Spain
  • Rest of Western Europe
  • Eastern Europe
  • Poland
  • Russia
  • Rest of Eastern Europe
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia & New Zealand
  • ASEAN
  • Rest of Asia Pacific
  • Middle East & Africa (MEA)
  • UAE
  • Saudi Arabia
  • South Africa
  • Rest of MEA
  • South Africa
  • Argentina
  • Brazil
  • Rest of South America

Geography Breakdown

  • The global tour operator software market has experienced a significant shift in recent years, with the Asia Pacific region emerging as the dominant force in this sector. This region now holds the largest market share and is expected to grow at an impressive compound annual growth rate (CAGR) of 13.40% through 2025. The driving factor behind this expansion is the rise of a "mobile-first" consumer base, characterized by travelers who prioritize quick and convenient booking options accessible anytime and anywhere via their smartphones. This shift in consumer behavior has created a strong demand for tour operator software that supports seamless, on-the-go reservations.
  • In more mature markets within the Asia Pacific, such as Australia, this trend is well-established and supported by companies like Rezdy. Rezdy exemplifies the region's growth by successfully managing over 1,000 active operators within Australia alone, demonstrating robust local adoption and trust in tour operator software solutions. The region's financial landscape is notably diverse, requiring software vendors to offer extensive technical compatibility with a wide array of payment methods. To meet this demand, providers compete by integrating connections to more than 30 different payment gateways, ensuring that local digital wallets and varied transaction preferences are fully supported.

Leading Market Participants

  • Adventure Bucket List
  • Centaur Systems
  • Checkfront Inc
  • Dolphin Dynamics
  • eMinds
  • GP Solutions GmbH
  • IT Web Services,
  • Qtech Software
  • Retreat Guru
  • Rezdy
  • Tourplan
  • TechnoHeaven Consultancy
  • Travefy, Inc
  • TraveloPro
  • Trawex Technologies Pvt Ltd
  • TrekkSoft (TrekkSoft Group)
  • TRYTN, Inc
  • Xola, Inc.
  • Other Prominent Players

Table of Content

Chapter 1. Research Framework

  • 1.1. Research Objective
  • 1.2. Product Overview
  • 1.3. Market Segmentation

Chapter 2. Research Methodology

  • 2.1. Qualitative Research
    • 2.1.1. Primary & Secondary Sources
  • 2.2. Quantitative Research
    • 2.2.1. Primary & Secondary Sources
  • 2.3. Breakdown of Primary Research Respondents, By Region
  • 2.4. Assumption for the Study
  • 2.5. Market Size Estimation
  • 2.6. Data Triangulation

Chapter 3. Executive Summary: Global Tour Operator Software Market

Chapter 4. Global Tour Operator Software Market Overview

  • 4.1. Industry Value Chain Analysis
    • 4.1.1. Developer
    • 4.1.2. Integrator
    • 4.1.3. Service Provider
    • 4.1.4. End User
  • 4.2. Industry Outlook
    • 4.2.1. International Tourist Arrivals Per Year, By Region, 2018-2024
  • 4.3. PESTLE Analysis
  • 4.4. Porter's Five Forces Analysis
    • 4.4.1. Bargaining Power of Suppliers
    • 4.4.2. Bargaining Power of Buyers
    • 4.4.3. Threat of Substitutes
    • 4.4.4. Threat of New Entrants
    • 4.4.5. Degree of Competition
  • 4.5. Market Dynamics and Trends
    • 4.5.1. Growth Drivers
    • 4.5.2. Restraints
    • 4.5.3. Opportunities
    • 4.5.4. Key Trends
  • 4.6. Covid-19 Impact Assessment on Market Growth Trend
  • 4.7. Market Growth and Outlook
    • 4.7.1. Market Revenue Estimates and Forecast (US$ Mn), 2020 - 2035
    • 4.7.2. Pricing Analysis, By Subscription
  • 4.8. Competition Dashboard
    • 4.8.1. Market Concentration Rate
    • 4.8.2. Company Market Share Analysis (Value %), 2024
    • 4.8.3. Competitor Mapping

Chapter 5. Global Tour Operator Software Market, By Offering

  • 5.1. Key Insights
  • 5.2. Market Size and Forecast, 2020 - 2035 (US$ Mn)
    • 5.2.1. Software
    • 5.2.2. Services

Chapter 6. Global Tour Operator Software Market, By Module

  • 6.1. Key Insights
  • 6.2. Market Size and Forecast, 2020 - 2035 (US$ Mn)
    • 6.2.1. Booking/Reservation Management
    • 6.2.2. Inventory Management
    • 6.2.3. Payment Processing
    • 6.2.4. CRM (Customer Relationship Management)
    • 6.2.5. Back-office Management
    • 6.2.6. Accounting Management

Chapter 7. Global Tour Operator Software Market, By Deployment Mode

  • 7.1. Key Insights
  • 7.2. Market Size and Forecast, 2020 - 2035 (US$ Mn)
    • 7.2.1. SaaS
    • 7.2.2. Web Based

Chapter 8. Global Tour Operator Software Market, By Enterprise Size

  • 8.1. Key Insights
  • 8.2. Market Size and Forecast, 2020 - 2035 (US$ Mn)
    • 8.2.1. SMEs
    • 8.2.2. Large Enterprises

Chapter 9. Global Tour Operator Software Market, By End User

  • 9.1. Key Insights
  • 9.2. Market Size and Forecast, 2020 - 2035 (US$ Mn)
    • 9.2.1. International Tour Operators
    • 9.2.2. Domestic Tour Operators

Chapter 10. Global Tour Operator Software Market Analysis, By Region

  • 10.1. Key Insights
  • 10.2. Market Size and Forecast, 2020 - 2035 (US$ Mn)
    • 10.2.1. North America
      • 10.2.1.1. The U.S.
      • 10.2.1.2. Canada
      • 10.2.1.3. Mexico
    • 10.2.2. Europe
      • 10.2.2.1. Western Europe
        • 10.2.2.1.1. The UK
        • 10.2.2.1.2. Germany
        • 10.2.2.1.3. France
        • 10.2.2.1.4. Italy
        • 10.2.2.1.5. Spain
        • 10.2.2.1.6. Rest of Western Europe
      • 10.2.2.2. Eastern Europe
        • 10.2.2.2.1. Poland
        • 10.2.2.2.2. Russia
        • 10.2.2.2.3. Rest of Eastern Europe
    • 10.2.3. Asia Pacific
      • 10.2.3.1. China
      • 10.2.3.2. India
      • 10.2.3.3. Japan
      • 10.2.3.4. South Korea
      • 10.2.3.5. Australia & New Zealand
      • 10.2.3.6. ASEAN
      • 10.2.3.7. Rest of Asia Pacific
    • 10.2.4. Middle East & Africa (MEA)
      • 10.2.4.1. UAE
      • 10.2.4.2. Saudi Arabia
      • 10.2.4.3. South Africa
      • 10.2.4.4. Rest of MEA
    • 10.2.5. South America
      • 10.2.5.1. Brazil
      • 10.2.5.2. Argentina
      • 10.2.5.3. Rest of South America

Chapter 11. North America Tour Operator Software Market Analysis

  • 11.1. Key Insights
  • 11.2. Market Size and Forecast, 2020 - 2035 (US$ Mn)
    • 11.2.1. By Offering
    • 11.2.2. By Module
    • 11.2.3. By Deployment Mode
    • 11.2.4. By Enterprise Size
    • 11.2.5. By End User
    • 11.2.6. By Country

Chapter 12. Europe Tour Operator Software Market Analysis

  • 12.1. Key Insights
  • 12.2. Market Size and Forecast, 2020 - 2035 (US$ Mn)
    • 12.2.1. By Offering
    • 12.2.2. By Module
    • 12.2.3. By Deployment Mode
    • 12.2.4. By Enterprise Size
    • 12.2.5. By End User
    • 12.2.6. By Country

Chapter 13. Asia Pacific Tour Operator Software Market Analysis

  • 13.1. Key Insights
  • 13.2. Market Size and Forecast, 2020 - 2035 (US$ Mn)
    • 13.2.1. By Offering
    • 13.2.2. By Module
    • 13.2.3. By Deployment Mode
    • 13.2.4. By Enterprise Size
    • 13.2.5. By End User
    • 13.2.6. By Country

Chapter 14. South America Tour Operator Software Market Analysis

  • 14.1. Key Insights
  • 14.2. Market Size and Forecast, 2020 - 2035 (US$ Mn)
    • 14.2.1. By Offering
    • 14.2.2. By Module
    • 14.2.3. By Deployment Mode
    • 14.2.4. By Enterprise Size
    • 14.2.5. By End User
    • 14.2.6. By Country

Chapter 15. Middle East & Africa Tour Operator Software Market Analysis

  • 15.1. Key Insights
  • 15.2. Market Size and Forecast, 2020 - 2035 (US$ Mn)
    • 15.2.1. By Offering
    • 15.2.2. By Module
    • 15.2.3. By Deployment Mode
    • 15.2.4. By Enterprise Size
    • 15.2.5. By End User
    • 15.2.6. By Country

Chapter 16. Company Profile (Company Overview, Financial Matrix, Key Product landscape, Key Personnel, Key Competitors, Contact Address, Measurement Methods, and Business Strategy Outlook)

  • 16.1. Adventure Bucket List
  • 16.2. Centaur Systems
  • 16.3. Checkfront Inc
  • 16.4. Dolphin Dynamics
  • 16.5. eMinds
  • 16.6. GP Solutions GmbH
  • 16.7. IT Web Services,
  • 16.8. Qtech Software,
  • 16.9. Retreat Guru
  • 16.10. Rezdy
  • 16.11. Tourplan
  • 16.12. TechnoHeaven Consultancy
  • 16.13. Travefy, Inc
  • 16.14. TraveloPro
  • 16.15. Trawex Technologies Pvt Ltd
  • 16.16. TrekkSoft (TrekkSoft Group)
  • 16.17. TRYTN, Inc
  • 16.18. Xola, Inc.
  • 16.19. Other Prominent Players