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封面
市场调查报告书
商品编码
1703470

线上住宿预订市场－全球产业规模、份额、趋势、机会及预测（按住宿类型、预订平台、地区及竞争情况，2020-2030 年预测）

Online Accommodation Booking Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Accommodation Type, By Booking Platform, By Region & Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 182 Pages | 商品交期: 2-3个工作天内

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简介目录

2024 年全球线上住宿预订市场价值为 2,467.5 亿美元，预计到 2030 年将达到 7,889.5 亿美元，预测期内复合年复合成长率(CAGR) 高达 12.45%。

市场概览
预测期 2026-2030
2024年市场规模 2467.5亿美元
2030年市场规模 7889.5亿美元
2025-2030 年复合年增长率 12.45%
成长最快的领域 宾馆
最大的市场 北美洲

市场扩张受到几个关键因素的推动，包括网路普及率的提高和智慧型手机的广泛使用，这些因素改变了旅客搜寻和预订住宿的方式。比较价格、阅读客户评论和即时预订的便利性极大地促进了线上平台的采用。

全球商务和休閒旅行的兴起持续刺激对数位预订服务的需求。有竞争力的价格、促销折扣和忠诚度计划也是吸引消费者使用这些平台的关键因素。此外，人工智慧和机器学习的整合可以提供个人化推荐，改善用户体验并提高客户保留率。

新冠疫情进一步加速了数位化的转变，旅客开始优先考虑非接触式、安全和灵活的预订方式，巩固了线上平台作为住宿预订首选管道的地位。

关键市场驱动因素

不断扩张的旅游业

主要市场挑战

监理复杂性

主要市场趋势

远距工作和工作的成长

目录

第一章：简介

第二章：研究方法

第三章：执行摘要

第四章：客户之声分析

  • 品牌知名度
  • 影响购买决策的因素

第五章：全球线上住宿预订市集展望

  • 市场规模和预测
    • 按价值
  • 市场占有率和预测
    • 依住宿类型（饭店、宾馆、住宿加早餐、其他）
    • 透过预订平台（行动应用程式、网站）
    • 按地区
    • 按公司分类（2024）
  • 市场地图

第六章：北美线上住宿预订市集展望

  • 市场规模和预测
  • 市场占有率和预测
  • 北美：国家分析
    • 美国
    • 加拿大
    • 墨西哥

第七章：欧洲线上住宿预订市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 欧洲：国家分析
    • 法国
    • 德国
    • 西班牙
    • 义大利
    • 英国

第八章：亚太地区线上住宿预订市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 亚太地区：国家分析
    • 中国
    • 日本
    • 印度
    • 澳洲
    • 韩国

第九章：中东和非洲线上住宿预订市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • MEA：国家分析
    • 南非
    • 沙乌地阿拉伯
    • 阿联酋
    • 土耳其

第十章：南美洲线上住宿预订市集展望

  • 市场规模和预测
  • 市场占有率和预测
  • 南美洲：国家分析
    • 巴西
    • 阿根廷
    • 哥伦比亚

第 11 章：市场动态

  • 驱动程式
  • 挑战

第 12 章：市场趋势与发展

  • 合併与收购（如有）
  • 产品发布（如有）
  • 最新动态

第 13 章：波特五力分析

  • 产业竞争
  • 新进入者的潜力
  • 供应商的力量
  • 顾客的力量
  • 替代产品的威胁

第 14 章：竞争格局

  • 公司简介
    • Airbnb, Inc
    • InterContinental Hotels Group
    • Expedia Group
    • Vacaciones eDreams SLU
    • Makemytrip Pvt. Ltd.
    • BravoNext, SA
    • Tripadvisor LLC
    • Agoda Company Pte. Ltd
    • Accor SA
    • Oravel Stays Private Limited

第 15 章：策略建议

第16章调查会社について・免责事项

简介目录
Product Code: 28015

Global online accommodation booking market was valued at USD 246.75 billion in 2024 and is projected to reach USD 788.95 billion by 2030, registering a robust compound annual growth rate (CAGR) of 12.45% over the forecast period.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 246.75 Billion
Market Size 2030USD 788.95 Billion
CAGR 2025-203012.45%
Fastest Growing SegmentGuest Houses
Largest MarketNorth America

Market expansion is driven by several critical factors, including increasing internet penetration and the widespread use of smartphones, which have transformed the way travelers search for and reserve accommodations. The convenience of comparing prices, reading customer reviews, and making real-time bookings has significantly boosted the adoption of online platforms.

Rising global travel-both business and leisure-continues to fuel demand for digital booking services. Competitive pricing, promotional discounts, and loyalty programs are also key incentives attracting consumers to these platforms. Additionally, the integration of artificial intelligence and machine learning allows for personalized recommendations, improving user experience and fostering customer retention.

The COVID-19 pandemic further accelerated the shift to digital, as travelers began prioritizing contactless, secure, and flexible booking options, solidifying online platforms as the preferred channel for accommodation reservations.

Key Market Drivers

Expanding Tourism Industry

The rapid growth of the tourism sector is a primary driver of the global online accommodation booking market. According to the World Travel & Tourism Council, the travel and tourism industry contributed 9.1% to the global GDP in 2023, reflecting a 23.2% increase compared to 2022 and narrowing the gap to just 4.1% below pre-pandemic levels in 2019.

As both international and domestic travel continue to rise, more travelers are turning to digital platforms to book accommodations for holidays, business trips, and specialized travel experiences. The shift from traditional booking channels-such as travel agencies and direct hotel reservations-to online platforms is largely driven by their speed, ease of use, and flexibility.

These platforms empower users to compare pricing, access guest reviews, and explore a wide variety of accommodation options, ranging from budget-friendly stays to luxury experiences. The expansion of niche tourism markets, including eco-tourism, wellness retreats, and adventure travel, has further diversified the types of accommodations available online.

With increasing disposable income and the growing popularity of mobile bookings and personalized travel, the demand for online accommodation services is expected to continue its upward trajectory.

Key Market Challenges

Regulatory Complexities

Regulatory challenges remain a significant barrier in the global online accommodation booking market. Varying regulations across countries and regions related to taxation, consumer rights, data privacy, and short-term rental policies complicate operations for platform providers.

For instance, some jurisdictions require platforms to collect and remit local occupancy taxes, while others enforce strict limitations on short-term rentals-a key offering of providers like Airbnb. In addition, regulations such as the General Data Protection Regulation (GDPR) in the European Union impose rigorous data protection standards, increasing compliance costs and administrative burden.

These regulatory inconsistencies pose challenges for global scalability, limit market entry, and can disrupt cross-border operations. Navigating this complex regulatory landscape requires significant legal and operational resources, potentially slowing the market's overall growth momentum.

Key Market Trends

Growth of Remote Work and Workations

The widespread adoption of remote work has emerged as a transformative trend within the online accommodation booking landscape. According to recent data, the proportion of employees working remotely rose to approximately 27% in 2022, up from 13% just two years prior.

This shift has blurred the lines between work and leisure travel, giving rise to the "workation" trend-where individuals combine remote work with extended stays in travel destinations. Consequently, there is a growing demand for accommodations designed for longer stays, equipped with high-speed internet, dedicated workspaces, and other amenities tailored to digital nomads and remote professionals.

Online booking platforms such as Airbnb and Booking.com have adapted by offering specialized listings and filters that cater to this emerging market segment. This evolution in traveler preferences is expected to continue, prompting platforms to innovate and diversify their offerings to meet the evolving needs of remote workers.

Key Market Players

  • Airbnb, Inc
  • InterContinental Hotels Group
  • Expedia Group
  • Vacaciones eDreams S.L.U.
  • MAKEMYTRIP PVT. LTD.
  • BravoNext, S.A.
  • Tripadvisor LLC
  • Agoda Company Pte. Ltd.
  • Accor S.A.
  • Oravel Stays Private Limited

Report Scope:

In this report, the Global Online Accommodation Booking Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Online Accommodation Booking Market, By Accommodation Type:

  • Hotels
  • Guest Houses
  • Bed & Breakfast
  • Others

Online Accommodation Booking Market, By Booking Platform:

  • Mobile Application
  • Website

Online Accommodation Booking Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Asia-Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • South America
    • Argentina
    • Colombia
    • Brazil
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Online Accommodation Booking Market.

Available Customizations:

Global Online Accommodation Booking Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Methodology Landscape
  • 2.2. Objective of the Study
  • 2.3. Baseline Methodology
  • 2.4. Formulation of the Scope
  • 2.5. Assumptions and Limitations
  • 2.6. Sources of Research
  • 2.7. Approach for the Market Study
  • 2.8. Methodology Followed for Calculation of Market Size & Market Shares
  • 2.9. Forecasting Methodology

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions
  • 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer Analysis

  • 4.1. Brand Awareness
  • 4.2. Factor Influencing Purchasing Decision

5. Global Online Accommodation Booking Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Accommodation Type (Hotels, Guest Houses, Bed & Breakfast, Others)
    • 5.2.2. By Booking Platform (Mobile Application, Website)
    • 5.2.3. By Region
    • 5.2.4. By Company (2024)
  • 5.3. Market Map

6. North America Online Accommodation Booking Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Accommodation Type
    • 6.2.2. By Booking Platform
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Online Accommodation Booking Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Accommodation Type
        • 6.3.1.2.2. By Booking Platform
    • 6.3.2. Canada Online Accommodation Booking Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Accommodation Type
        • 6.3.2.2.2. By Booking Platform
    • 6.3.3. Mexico Online Accommodation Booking Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Accommodation Type
        • 6.3.3.2.2. By Booking Platform

7. Europe Online Accommodation Booking Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Accommodation Type
    • 7.2.2. By Booking Platform
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. France Online Accommodation Booking Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Accommodation Type
        • 7.3.1.2.2. By Booking Platform
    • 7.3.2. Germany Online Accommodation Booking Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Accommodation Type
        • 7.3.2.2.2. By Booking Platform
    • 7.3.3. Spain Online Accommodation Booking Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Accommodation Type
        • 7.3.3.2.2. By Booking Platform
    • 7.3.4. Italy Online Accommodation Booking Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Accommodation Type
        • 7.3.4.2.2. By Booking Platform
    • 7.3.5. United Kingdom Online Accommodation Booking Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Accommodation Type
        • 7.3.5.2.2. By Booking Platform

8. Asia-Pacific Online Accommodation Booking Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Accommodation Type
    • 8.2.2. By Booking Platform
    • 8.2.3. By Country
  • 8.3. Asia-Pacific: Country Analysis
    • 8.3.1. China Online Accommodation Booking Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Accommodation Type
        • 8.3.1.2.2. By Booking Platform
    • 8.3.2. Japan Online Accommodation Booking Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Accommodation Type
        • 8.3.2.2.2. By Booking Platform
    • 8.3.3. India Online Accommodation Booking Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Accommodation Type
        • 8.3.3.2.2. By Booking Platform
    • 8.3.4. Australia Online Accommodation Booking Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Accommodation Type
        • 8.3.4.2.2. By Booking Platform
    • 8.3.5. South Korea Online Accommodation Booking Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Accommodation Type
        • 8.3.5.2.2. By Booking Platform

9. Middle East & Africa Online Accommodation Booking Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Accommodation Type
    • 9.2.2. By Booking Platform
    • 9.2.3. By Country
  • 9.3. MEA: Country Analysis
    • 9.3.1. South Africa Online Accommodation Booking Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Accommodation Type
        • 9.3.1.2.2. By Booking Platform
    • 9.3.2. Saudi Arabia Online Accommodation Booking Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Accommodation Type
        • 9.3.2.2.2. By Booking Platform
    • 9.3.3. UAE Online Accommodation Booking Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Accommodation Type
        • 9.3.3.2.2. By Booking Platform
    • 9.3.4. Turkey Online Accommodation Booking Market Outlook
      • 9.3.4.1. Market Size & Forecast
        • 9.3.4.1.1. By Value
      • 9.3.4.2. Market Share & Forecast
        • 9.3.4.2.1. By Accommodation Type
        • 9.3.4.2.2. By Booking Platform

10. South America Online Accommodation Booking Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Accommodation Type
    • 10.2.2. By Booking Platform
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Online Accommodation Booking Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Accommodation Type
        • 10.3.1.2.2. By Booking Platform
    • 10.3.2. Argentina Online Accommodation Booking Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Accommodation Type
        • 10.3.2.2.2. By Booking Platform
    • 10.3.3. Colombia Online Accommodation Booking Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Accommodation Type
        • 10.3.3.2.2. By Booking Platform

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Porters Five Forces Analysis

  • 13.1. Competition in the Industry
  • 13.2. Potential of New Entrants
  • 13.3. Power of Suppliers
  • 13.4. Power of Customers
  • 13.5. Threat of Substitute Products

14. Competitive Landscape

  • 14.1. Company Profiles
    • 14.1.1. Airbnb, Inc
      • 14.1.1.1. Business Overview
      • 14.1.1.2. Company Snapshot
      • 14.1.1.3. Products & Services
      • 14.1.1.4. Financials (As Per Availability)
      • 14.1.1.5. Key Market Focus & Geographical Presence
      • 14.1.1.6. Recent Developments
      • 14.1.1.7. Key Management Personnel
    • 14.1.2. InterContinental Hotels Group
    • 14.1.3. Expedia Group
    • 14.1.4. Vacaciones eDreams S.L.U.
    • 14.1.5. Makemytrip Pvt. Ltd.
    • 14.1.6. BravoNext, S.A.
    • 14.1.7. Tripadvisor LLC
    • 14.1.8. Agoda Company Pte. Ltd
    • 14.1.9. Accor S.A.
    • 14.1.10. Oravel Stays Private Limited

15. Strategic Recommendations

16. About Us & Disclaimer