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线上住宿预订市场规模、份额和成长分析（按类别、平台、应用程式和地区划分）—产业预测（2026-2033 年）

市场调查报告书

商品编码

1915873

线上住宿预订市场规模、份额和成长分析（按类别、平台、应用程式和地区划分）—产业预测（2026-2033 年）

Online Accommodation Booking Market Size, Share, and Growth Analysis, By Category (Hotels, Package Holidays), By Platform (Mobile Application, Website), By Application, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月29日 | 出版商:

SkyQuest | 英文 197 Pages | 商品交期: 3-5个工作天内

价格

简介目录

预计到 2024 年，全球线上住宿预订市场规模将达到 2,540.2 亿美元，到 2025 年将达到 2,926.3 亿美元，到 2033 年将达到 9,076.8 亿美元，在预测期（2026-2033 年）内，复合年增长率为 15.2%。

全球线上住宿预订市场正经历强劲成长，这主要得益于消费者行为的数位转型和行动应用的普及。随着旅客越来越重视便利性和个人化体验，提供非接触式服务、即时客房和动态定价的平台需求旺盛。行动装置的普及和对灵活支付方式的需求进一步推动了这一趋势。各公司正在调整策略，例如推出忠诚度计画、提供环保选项以及开发用户友好的预订介面，从而推动已开发经济体和新兴经济体的市场成长。然而，资料隐私问题、网路安全威胁、部分地区数位基础设施不足以及传统饭店营运商的阻力等挑战，可能会阻碍住宿产业数位转型的全面实现。

全球线上住宿预订市场驱动因素

全球旅游业的蓬勃发展，涵盖休閒和商务旅行，是推动线上住宿预订市场成长的关键因素。随着越来越多的旅客转向数位化平台，他们重视比较价格、浏览全球海量住宿选择以及即时预订的便利性。政府为促进旅游业发展而推出的各项倡议，以及航空和地面交通成本效益的不断提高，进一步推动了这一趋势。因此，这些因素共同提升了线上住宿预订的整体吸引力和效率，使其成为现代旅客的首选。

限制全球线上住宿预订市场的因素

由于对资料安全的日益担忧，全球线上住宿预订市场面临严峻挑战。旅行者经常提供敏感信息，例如信用卡号和个人身份信息，这使他们面临资料外洩和网路攻击的严重风险。这种担忧导致许多潜在用户因害怕诈骗或资讯被滥用而避免在不熟悉的平台上预订。因此，信任问题成为关键，阻碍了市场参与度的提升。这种犹豫在老年人和不太熟悉技术的人群中尤其明显，进一步限制了市场的成长潜力和基本客群。

全球线上住宿预订市场趋势

全球线上住宿预订市场正经历着向灵活支付方式的重大转变，这彻底改变了旅行体验。这一趋势包括提供先买后付 (BNPL) 服务、数位钱包和分期付款计划，以满足不同旅客对价格和便利性的多样化需求。这些支付解决方案使用户能够随着时间的推移管理支出，有效减少预订犹豫，尤其是在年轻群体和那些重视财务柔软性的人群中。因此，这种转变不仅提高了客户满意度，还提高了旅行社的转换率和回头客数量，使柔软性成为市场中的关键竞争优势。

北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 英国
- 义大利
- 其他欧洲地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 亚太其他地区
拉丁美洲
- 巴西
- 其他拉丁美洲地区
中东和非洲
- 海湾合作委员会国家
- 南非
- 其他中东和非洲地区

竞争资讯

前五大公司对比
主要企业的市场定位（2025 年）
主要市场参与者所采取的策略
近期市场趋势
公司市占率分析（2025 年）
主要企业公司简介
- 公司详情
- 产品系列分析
- 依业务板块进行公司股票分析
- 2023-2025年营收年比比较

主要企业简介

Airbnb
eDreams ODIGEO
Vrbo LLC
Make My Trip Limited
Booking Holdings Inc.
HomeToGo
Oyo Hotels Homes
Choice Hotels International, Inc.
Accor SA
Gosur

结论与建议

简介目录

Product Code: SQMIG25O2031

Global Online Accommodation Booking Market size was valued at USD 254.02 Billion in 2024 and is poised to grow from USD 292.63 Billion in 2025 to USD 907.68 Billion by 2033, growing at a CAGR of 15.2% during the forecast period (2026-2033).

The global online accommodation booking market is experiencing robust growth driven by digital transformation in consumer behavior and a shift towards mobile applications. As travelers increasingly prioritize convenience and personalized experiences, there is a strong preference for platforms that offer contactless services, real-time availability, and dynamic pricing. This trend is bolstered by rising mobile usage and the desire for flexible payment solutions. Companies are adapting their strategies by introducing loyalty programs, eco-friendly options, and user-friendly booking interfaces, enhancing market growth in both developed and emerging economies. However, challenges such as data privacy issues, cybersecurity threats, limited digital infrastructure in certain areas, and resistance from traditional hotel operators may impede the full realization of digital transformation within the accommodation industry.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Online Accommodation Booking market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Online Accommodation Booking Market Segments Analysis

Global Online Accommodation Booking Market is segmented by Category, Platform, Application and region. Based on Category, the market is segmented into Hotels, Package Holidays, Vacation Rentals and Others. Based on Platform, the market is segmented into Mobile Application and Website. Based on Application, the market is segmented into Third-Party Online Portals and Direct Portals. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Online Accommodation Booking Market

The increasing growth of global tourism, encompassing both leisure and business travel, serves as a significant catalyst for the online accommodation booking market. As more travelers turn to digital platforms, they appreciate the convenience of comparing prices, exploring a vast array of options worldwide, and making instant reservations. This shift towards online solutions is further bolstered by various government initiatives aimed at promoting tourism and the rising affordability of air and ground transportation. Consequently, the combination of these factors enhances the overall appeal and effectiveness of online accommodation bookings, making them the preferred choice for modern travelers.

Restraints in the Global Online Accommodation Booking Market

The Global Online Accommodation Booking market faces significant challenges due to increasing concerns about data security. As travelers often provide sensitive information, such as credit card numbers and personal identification, the risk of data breaches and cyberattacks looms large. This fear leads many potential users to avoid booking through unfamiliar platforms, fearing fraud or the misuse of their information. Consequently, trust becomes a critical issue, hindering wider participation in the market. This hesitation is particularly pronounced among older generations and individuals who are less comfortable with technology, further restricting the market's growth potential and customer base.

Market Trends of the Global Online Accommodation Booking Market

The Global Online Accommodation Booking market is witnessing a significant shift towards flexible payment options, revolutionizing the travel experience. This trend includes offerings such as Buy Now, Pay Later (BNPL) services, digital wallets, and installment plans, catering to the needs of diverse travelers seeking affordability and convenience. By allowing users to manage their expenses over time, these payment solutions effectively mitigate booking hesitations, particularly among younger demographics and those prioritizing financial adaptability. As a result, this shift not only enhances customer satisfaction but also drives higher conversion rates and fosters repeat business for travel companies, positioning flexibility as a key competitive advantage in the market.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Regulatory Analysis
Case Studies
Customer Buying Behavior Analysis

Global Online Accommodation Booking Market Size by Category & CAGR (2026-2033)

Market Overview
Hotels
Package Holidays
Vacation Rentals
Others

Global Online Accommodation Booking Market Size by Platform & CAGR (2026-2033)

Market Overview
Mobile Application
Website

Global Online Accommodation Booking Market Size by Application & CAGR (2026-2033)

Market Overview
Third-Party Online Portals
Direct Portals

Global Online Accommodation Booking Market Size & CAGR (2026-2033)

North America (Category, Platform, Application)
- US
- Canada
Europe (Category, Platform, Application)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Category, Platform, Application)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Category, Platform, Application)
- Brazil
- Rest of Latin America
Middle East & Africa (Category, Platform, Application)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

Airbnb
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
eDreams ODIGEO
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Vrbo LLC
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Make My Trip Limited
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Booking Holdings Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
HomeToGo
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Oyo Hotels Homes
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Choice Hotels International, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Accor SA
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Gosur
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments