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IoB（行为互联网）的全球市场
市场调查报告书
商品编码
1397506

IoB（行为互联网）的全球市场

Global Internet of Behavior Market
出版日期: | 出版商: BCC Research | 英文 109 Pages | 订单完成后即时交付

价格

全球 IoB（行为互联网）市场规模预计将从 2023 年的 3,001 亿美元成长到年终的8,693 亿美元，预测期内复合年增长率为 23.7%。

按地区划分，北美地区预计将从2023年的1,093亿美元成长到年终的3,212亿美元，复合年增长率为24.1%。此外，亚太地区预计将从2023年的765亿美元成长到年终的2,409亿美元，复合年增长率为25.8%。

本报告调查了全球IoB（行为互联网）市场，并提供了市场定义和概述、市场影响因素和市场机会分析、市场规模趋势和预测、各个细分市场和地区以及技术的详细分析。它总结了发展趋势、ESG发展动态、竞争形势、主要企业概况等

目录

第一章简介

第 2 章摘要/亮点

  • 市场展望
  • 市集亮点

第三章市场概况

  • 概述
  • IoB 技术的重要方面
  • 从设备和感测器收集资料
  • 资料处理与分析
  • 资料整合与行为洞察
  • 个人化
  • IoB 的历史
  • 影响市场的宏观经济因素
  • 经济成长与疫情后的市场影响
  • 波特五力分析
  • 监管影响

第四章市场动态

  • 概述
  • 市场驱动因素
  • 物联网设备数量增加
  • 使用公司资料开发用于分析目的的使用者行为模型
  • 电子商务公司更多地使用 IoB 解决方案来产生准确的使用者行为模型
  • 市场挑战
  • 监管合规性、资料所有权和控制
  • 资料隐私和网路安全问题
  • 市场机会
  • 对个人化行销和广告的需求增加
  • IoB 促进部门之间加强协作，从而实现更好、更快的决策

第五章 新技术与新进展

  • 概述
  • IoB 的主要新兴趋势和技术
  • 巨量资料分析
  • 人工智慧和机器学习
  • 边缘运算
  • IoT
  • 数位孪生
  • IOB的发展

第六章市场细分：依应用分类

  • 概述
  • 广告宣传
  • 数位行销
  • 内容传送
  • 品牌推广
  • 其他的

第七章市场细分：依最终用户产业

  • 概述
  • BFSI
  • 卫生保健
  • 通讯/IT
  • 媒体娱乐
  • 观光旅行
  • 零售/电子商务
  • 其他的
  • 教育
  • 公用事业
  • 食品与饮品
  • 政府

第八章市场细分：依公司规模

  • 中小企业
  • 大公司

第九章市场细分：依地区

  • 概述
  • 北美洲
  • 欧洲
  • 亚太地区
  • 其他地区
  • 南美洲
  • 中东/非洲

第 10 章永续性：ESG 视角

  • 概述
  • IoB 市场中的关键 ESG 议题
  • 碳足迹
  • 隐私和资料安全
  • 符合道德的资料使用
  • IoB 市场的 ESG 表现
  • 案例研究
  • 对环境造成的影响
  • 公平和社会影响
  • 对道德和管治的影响
  • BCC的结语

第十一章竞争资讯

  • 概述
  • 供应商形势

第十二章 公司简介

  • ALTERYX INC.
  • AMAZON.COM INC.
  • ASSETFLOOW
  • AWARE INC.
  • CAPILLARY TECHNOLOGIES INDIA LTD.
  • COGNITIVESCALE
  • COVEO SOLUTIONS INC.
  • IBM CORP.
  • MASTERCARD INC.
  • MICROSOFT CORP.
  • NICE LTD.
  • OPENTEXT CORP.
  • POPULI INC.
  • RIVERBED TECHNOLOGY LLC.
  • ROVE
  • SALESFORCE INC.
  • SWEET ANALYTICS LTD.
  • TRACEABLE INC.

第 13 章附录：首字母缩写词

Product Code: IFT293A

Highlights:

The global market for internet of behavior is expected to increase from $300.1 billion in 2023 to $869.3 billion by the end of 2028, with a compound annual growth rate (CAGR) of 23.7% during the forecast period of 2023-2028.

The North American market for internet of behavior is expected to increase from $109.3 billion in 2023 to $321.2 billion by the end of 2028, with a CAGR of 24.1% during the forecast period of 2023-2028.

The Asia-Pacific market for internet of behavior is expected to increase from $76.5 billion in 2023 to $240.9 billion by the end of 2028, with a CAGR of 25.8% during the forecast period of 2023-2028.

Report Scope:

This report segments the IoB market based on application, end-user industry, enterprise size and geography. The report provides an overview of the global IoB market and analyzes market trends. Using 2022 as the base year, the report provides estimated market data for the forecast period 2023 through 2028.

Revenue forecasts for this period are segmented into -

  • Application: Advertising campaign, digital marketing, content delivery and brand promotion.
  • End-user industry: BFSI, healthcare, telecom and IT, media and entertainment, tourism and travel, and retail and e-commerce.
  • Enterprise size: Small and medium enterprises (SMEs) and large enterprises.
  • Region: North America is segmented into the U.S., Canada and Mexico; Europe is segmented into the U.K., France, Germany and Rest of Europe; Asia-Pacific (APAC) is segmented into China, Japan, India and Rest of Asia-Pacific; Rest of World is segmented into Middle East, Africa and South America.

This report has been prepared in a simple, easy-to-understand format, with several tables and charts/figures. The report's scope includes a detailed study of global and regional markets for the IoB, with reasons given for variations in the industry's growth in certain regions. The report examines each IoB technology component, determines its current market size and estimates its future market. The report also analyzes the market from the manufacturers' viewpoint and the final consumer's. Several technical issues arising from the utilization of IoB technologies are discussed and solutions are indicated.

Please note that the report does not include the costs of hardware devices used by IoB applications.

Report Includes:

  • 31 data tables and 21 additional tables
  • An overview of the global market for the Internet of Behaviors (IoB)
  • Estimates of the market size and analyses of market trends, with data from 2022 and 2023, estimates for 2024, and projections of compound annual growth rates (CAGRs) through 2028
  • Assessments of factors driving the industry, current trends, market opportunities and restraints, and technological advances that will shape the future marketplace
  • Discussions of the current and future market potential and breakdowns of the market by application, enterprise size, end-user industry and region
  • Evaluations of technologies such as AI, machine learning, IoT and AR, and discussions on how they drive the market, and the possible practical applications of the IoB
  • Analysis of ESG developments
  • Discussions of patents, mergers and acquisitions (M&A) and venture funding
  • Company profiles of major players within the industry, including CognitiveScale, Riverbed Technology LLC, NICE Ltd., Mastercard Inc., and Sweet Analytics Ltd.

Table of Contents

Chapter 1 Introduction

  • Study Goals and Objectives
  • Reasons for Doing This Study
  • Scope of Report
  • Methodology
  • Information Sources
  • Geographic Breakdown
  • Segmentation Breakdown

Chapter 2 Summary and Highlights

  • Market Outlook
  • Market Highlights

Chapter 3 Market Overview

  • Overview
  • Key Aspects of the Internet of Behavior Technologies
  • Data Collection from Devices and Sensors
  • Data Processing and Analysis
  • Data Integration and Behavioral Insights
  • Personalization
  • History of the Internet of Behavior
  • Macroeconomic Factors Impacting the Market
  • Economic Growth and Post-Pandemic Impact on the Market
  • Porter's Five Forces Analysis
  • Regulatory Implications

Chapter 4 Market Dynamics

  • Overview
  • Market Drivers
  • Rising Number of the Internet of Things Devices
  • Companies Utilizing Data to Develop User Behavior Models for Analytical Purposes
  • Increasing Use of the Internet of Behavior Solutions by E-Commerce Companies to Generate Accurate User Behavior Models
  • Market Challenges
  • Regulatory Compliance, Data Ownership and Control
  • Data Privacy and Cybersecurity Issues
  • Market Opportunities
  • Increasing Demand for Personalized Marketing and Advertising
  • Internet of Behavior Promoting Greater Collaboration between Departments for Better and Faster Decision Making

Chapter 5 Emerging Technologies and Developments

  • Overview
  • Key Emerging Trends and Technologies in the Internet of Behavior
  • Big Data Analytics
  • Artificial Intelligence and Machine Learning
  • Edge Computing
  • Internet of Things
  • Digital Twin
  • Developments in Internet of Behavior

Chapter 6 Market Breakdown by Application

  • Overview
  • Advertising Campaign
  • Digital Marketing
  • Content Delivery
  • Brand Promotion
  • Others

Chapter 7 Market Breakdown by End-User Industry

  • Overview
  • BFSI
  • Healthcare
  • Telecom and IT
  • Media and Entertainment
  • Tourism and Travel
  • Retail and E-commerce
  • Others
  • Education
  • Utility
  • Food and Beverage
  • Government

Chapter 8 Market Breakdown by Enterprise Size

  • Introduction
  • Small and Medium Enterprises
  • Large Enterprises

Chapter 9 Market Breakdown by Region

  • Overview
  • North American Market Outlook
  • European Market Outlook
  • Asia-Pacific Market Outlook
  • Rest of the World Market Outlook
  • South America
  • Middle East and Africa

Chapter 10 Sustainability: An ESG Perspective

  • Overview
  • Key ESG Issues in the Internet of Behavior Market
  • Carbon Footprint
  • Privacy and Data Security
  • Ethical Use of Data
  • ESG Performance in the Internet of Behavior Market
  • Case Study
  • Environmental Impact
  • Equitable and Social Impact
  • Ethical and Governance Impact
  • Concluding Remarks from BCC Research

Chapter 11 Competitive Intelligence

  • Overview
  • Vendor Landscape
    • Recent Developments

Chapter 12 Company Profiles

  • ALTERYX INC.
  • AMAZON.COM INC.
  • ASSETFLOOW
  • AWARE INC.
  • CAPILLARY TECHNOLOGIES INDIA LTD.
  • COGNITIVESCALE
  • COVEO SOLUTIONS INC.
  • IBM CORP.
  • MASTERCARD INC.
  • MICROSOFT CORP.
  • NICE LTD.
  • OPENTEXT CORP.
  • POPULI INC.
  • RIVERBED TECHNOLOGY LLC.
  • ROVE
  • SALESFORCE INC.
  • SWEET ANALYTICS LTD.
  • TRACEABLE INC.

Chapter 13 Appendix: Acronyms

List of Tables

  • Summary Table : Global Market for the Internet of Behavior, by Region, Through 2028
  • Table 1 : Global Market for the Internet of Behavior, by Application, Through 2028
  • Table 2 : Global Market for the Internet of Behavior, by End-User Industry, Through 2028
  • Table 3 : Global Market for the Internet of Behavior, by Enterprise Size, Through 2028
  • Table 4 : Global Market for the Internet of Behavior, by Region, Through 2028
  • Table 5 : North American Market for the Internet of Behavior, by Country, Through 2028
  • Table 6 : North American Market for the Internet of Behavior, by Application, Through 2028
  • Table 7 : North American Market for the Internet of Behavior, by End-User Industry, Through 2028
  • Table 8 : North American Market for the Internet of Behavior, by Enterprise Size, Through 2028
  • Table 9 : European Market for the Internet of Behavior, by Country, Through 2028
  • Table 10 : European Market for the Internet of Behavior, by Application, Through 2028
  • Table 11 : European Market for the Internet of Behavior, by End-User Industry, Through 2028
  • Table 12 : European Market for the Internet of Behavior, by Enterprise Size, Through 2028
  • Table 13 : Asia-Pacific Market for the Internet of Behavior, by Country, Through 2028
  • Table 14 : Asia-Pacific Market for the Internet of Behavior, by Application, Through 2028
  • Table 15 : Asia-Pacific Market for the Internet of Behavior, by End-User Industry, Through 2028
  • Table 16 : Asia-Pacific Market for the Internet of Behavior, by Enterprise Size, Through 2028
  • Table 17 : RoW Market for the Internet of Behavior, by Subregion, Through 2028
  • Table 18 : RoW Market for the Internet of Behavior, by Application, Through 2028
  • Table 19 : RoW Market for the Internet of Behavior, by End-User Industry, Through 2028
  • Table 20 : RoW Market for the Internet of Behavior, by Enterprise Size, Through 2028
  • Table 21 : Global Market for the Internet of Behavior, Vendor Landscape
  • Table 22 : Recent Developments in the Global Internet of Behavior Market, April 2021-June 2023
  • Table 23 : Alteryx Inc.: Annual Revenue, 2022
  • Table 24 : Alteryx Inc.: Product and Service Portfolio
  • Table 25 : Amazon.com Inc.: Annual Revenue, 2022
  • Table 26 : Amazon.com Inc.: Product and Service Portfolio
  • Table 27 : AssetFloow: Products and Services Portfolio
  • Table 28 : Aware Inc.: Annual Revenue, 2022
  • Table 29 : Aware Inc.: Product and Service Portfolio
  • Table 30 : Capillary Technologies India Ltd.: Product and Service Portfolio
  • Table 31 : CognitiveScale: Product and Service Portfolio
  • Table 32 : Coveo Solutions Inc.: Annual Revenue, 2022
  • Table 33 : Coveo Solutions Inc.: Product and Service Portfolio
  • Table 34 : IBM Corp.: Annual Revenue, 2022
  • Table 35 : IBM Corp.: Product and Service Portfolio
  • Table 36 : Mastercard Inc.: Annual Revenue, 2022
  • Table 37 : Mastercard Inc.: Product and Service Portfolio
  • Table 38 : Microsoft Corp.: Annual Revenue, 2022
  • Table 39 : Microsoft Corp.: Product and Service Portfolio
  • Table 40 : NICE Ltd.: Annual Revenue, 2022
  • Table 41 : NICE Ltd.: Products/Services Portfolio
  • Table 42 : OpenText Corp.: Annual Revenue, 2022
  • Table 43 : OpenText Corp.: Product and Service Portfolio
  • Table 44 : Populi Inc.: Product and Service Portfolio
  • Table 45 : Riverbed Technology LLC: Product and Service Portfolio
  • Table 46 : Rove: Product and Service Portfolio
  • Table 47 : Salesforce Inc.: Annual Revenue, 2022
  • Table 48 : Salesforce Inc.: Product and Service Portfolio
  • Table 49 : Sweet Analytics Ltd.: Product and Service Portfolio
  • Table 50 : Traceable Inc: Product and Service Portfolio
  • Table 51 : Acynoms Used in the Report

List of Figures

Figure A : Research Methodology Used in the Report on the Global Market for the Internet of Behavior

  • Summary Figure : Global Market Shares of the Internet of Behavior, by Region, 2022
  • Figure 1 : Internet of Things and Internet of Behavior Pyramid
  • Figure 2 : Porter's Five Forces Analysis: Global Internet of Behavior Market
  • Figure 3 : Internet of Behavior Market Dynamics
  • Figure 4 : Global Market Shares of the Internet of Behavior, by Application, 2022
  • Figure 5 : Global Market Shares of the Internet of Behavior, by End-User Industry, 2022
  • Figure 6 : Global Market Shares of the Internet of Behavior, by Enterprise Size, 2022
  • Figure 7 : Global Market Shares of the Internet of Behavior, by Region, 2022
  • Figure 8 : North American Market Shares of the Internet of Behavior, by Country, 2022
  • Figure 9 : North American Market Shares of the Internet of Behavior, by Application, 2022
  • Figure 10 : North American Market Shares of the Internet of Behavior, by End-User Industry, 2022
  • Figure 11 : North American Market Shares of the Internet of Behavior, by Enterprise Size, 2022
  • Figure 12 : European Market Shares of the Internet of Behavior, by Country, 2022
  • Figure 13 : European Market Shares of the Internet of Behavior, by Application, 2022
  • Figure 14 : European Market Shares of the Internet of Behavior, by End-User Industry, 2022
  • Figure 15 : European Market Shares of the Internet of Behavior, by Enterprise Size, 2022
  • Figure 16 : Asia-Pacific Market Shares of the Internet of Behavior, by Country, 2022
  • Figure 17 : Asia-Pacific Market Shares of the Internet of Behavior, by Application, 2022
  • Figure 18 : Asia-Pacific Market Shares of the Internet of Behavior, by End-User Industry, 2022
  • Figure 19 : Asia-Pacific Market Shares of the Internet of Behavior, by Enterprise Size, 2022
  • Figure 20 : RoW Market Shares of the Internet of Behavior, by Subregion, 2022
  • Figure 21 : RoW Market Shares of the Internet of Behavior, by Application, 2022
  • Figure 22 : RoW Market Shares of the Internet of Behavior, by End-User Industry, 2022
  • Figure 23 : RoW Market Shares of the Internet of Behavior, by Enterprise Size, 2022
  • Figure 24 : Strategies Shares by Companies in the Global Market for the Internet of Behavior, 2020-2023
  • Figure 25 : Alteryx Inc.: Annual Revenue, 2021 and 2022
  • Figure 26 : Alteryx Inc.: Revenue Share, by Business Unit, 2022
  • Figure 27 : Alteryx Inc.: Revenue Share, by Country/Region, 2022
  • Figure 28 : Amazon.com Inc.: Annual Revenue, 2021 and 2022
  • Figure 29 : Amazon.com Inc.: Revenue Share, by Business Unit, 2022
  • Figure 30 : Amazon.com Inc.: Revenue Share, by Country/Region, 2022
  • Figure 31 : Aware Inc.: Annual Revenue, 2021 and 2022
  • Figure 32 : Aware Inc.: Revenue Share, by Country/Region, 2022
  • Figure 33 : Coveo Solutions Inc.: Annual Revenue, 2021 and 2022
  • Figure 34 : Coveo Solutions Inc.: Revenue Share, by Business Unit, 2022
  • Figure 35 : IBM Corp.: Annual Revenue, 2021 and 2022
  • Figure 36 : IBM Corp.: Revenue Share, by Business Unit, 2022
  • Figure 37 : IBM Corp.: Revenue Share, by Country/Region, 2022
  • Figure 38 : Mastercard Inc.: Annual Revenue, 2021 and 2022
  • Figure 39 : Mastercard Inc.: Revenue Share, by Business Unit, 2022
  • Figure 40 : Mastercard Inc.: Revenue Share, by Country/Region, 2022
  • Figure 41 : Microsoft Corp.: Annual Revenue, 2021 and 2022
  • Figure 42 : Microsoft Corp.: Revenue Share, by Business Unit, 2022
  • Figure 43 : Microsoft Corp.: Revenue Share, by Country/Region, 2022
  • Figure 44 : NICE Ltd.: Annual Revenue, 2021 and 2022
  • Figure 45 : NICE Ltd.: Revenue Share, by Business Unit, 2022
  • Figure 46 : NICE Ltd.: Revenue Share, by Country/Region, 2022
  • Figure 47 : OpenText Corp.: Annual Revenue, 2021 and 2022
  • Figure 48 : OpenText Corp.: Revenue Share, by Country/Region, 2022
  • Figure 49 : Salesforce Inc.: Annual Revenue, 2021 and 2022
  • Figure 50 : Salesforce Inc.: Revenue Share, by Business Unit, 2022
  • Figure 51 : Salesforce Inc.: Revenue Share, by Country/Region, 2022