漱口水市场 - 全球和区域分析：按产品类型、适应症、分销管道和区域 - 分析和预测（2025-2035 年）

全球漱口水市场 - 分析与预测（2025-2035）

漱口水是用于改善口腔卫生的液体溶液，具有多种益处，包括防止口臭、预防蛀牙和治疗牙龈疾病。

漱口水的作用是清洁口腔，通常在刷牙后使用，以减少细菌、牙菌斑和其他有害物质。

抗菌漱口水可以杀死细菌并对抗牙龈疾病，而含氟漱口水可以强化珐琅质并预防蛀牙。

对于喜欢更天然、更温和产品的消费者，我们也提供不含酒精的漱口水。虽然漱口水有效，但它们应该作为日常刷牙和使用牙线的补充，而不是替代，以保持整体口腔健康。

漱口水市场的主要驱动力之一是人们口腔卫生意识的不断增强以及牙齿疾病的日益普及。随着消费者越来越意识到保持口腔卫生的重要性，对有助于预防牙龈炎、牙周炎和口干等口腔疾病的产品的需求也日益增长。

这种日益增强的认知正在改变消费行为，越来越多的人将漱口水纳入日常口腔清洁用品。此外，无酒精和天然漱口水等产品线的扩展，迎合了更广泛的消费者群体，进一步支持了市场的成长。

儘管漱口水市场不断成长，但仍存在一些挑战，其中主要挑战之一是某些成分可能带来的副作用和安全问题，特别是某些漱口水中含有的酒精和人工化学物质。

虽然含酒精的漱口水能够有效杀菌，但它们会刺激口腔粘膜，导致口干，甚至破坏口腔细菌的自然平衡。此外，由于担心长期使用高酒精含量和刺激性化学物质的产品会带来不良影响，消费者正在寻求更温和、更天然的替代方案。消费者偏好的转变也影响产品开发，因为製造商必须在功效和安全性之间取得平衡，为了满足需求，他们通常会投资于更昂贵、不含酒精且更天然的配方。

全球漱口水市场竞争激烈，主要参与者包括高露洁棕榄公司、强生公司、葛兰素史克公司、宝洁公司、联合利华公司、Haleon plc、Church & Dwight Co., Inc.、Lion 主要企业、安利公司、Sunstar Suisse SA、Perrigo Company PLC、Dabur India Limited、Oaborator,Mouthalator、Moalator Inc.，他们透过不断创新推动市场成长。

这些公司正在扩大产品系列，以满足消费者多样化的需求，从清新口气到解决牙龈疾病、蛀牙和口干等问题。随着消费者健康意识的增强，这些公司也纷纷推出不含酒精、天然温和的配方，反映出消费者对环保和永续口腔护理产品日益增长的偏好。

此外，策略性收购，例如 Church & Dwight 收购 TheraBreath，使企业能够实现业务多元化，并瞄准口腔护理领域的特定细分市场。透过利用研发资源、开拓新兴市场并运用最尖端科技，这些市场领导正在塑造漱口水产业的未来。他们能够适应不断变化的消费者偏好并保持强大的品牌忠诚度，这很可能使他们始终处于市场前沿。

漱口水市场区隔

细分 1：按产品类型

• 治疗清洁液
• 化妆品清洁液
• 其他的

第 2 部分：按适应症

• 一般口腔卫生
• 牙龈炎和牙周病
• 口臭
• 口干
• 其他的

细分3：按分销管道

• 消费品商店
• 零售药房/牙科药房
• 网上销售

细分4：按地区

• 北美洲
• 欧洲
• 亚太地区
• 其他地区

全球漱口水市场最显着的新兴趋势之一是对天然和无酒精配方的需求日益增长。随着消费者健康意识的增强，他们寻求符合偏好的口腔卫生产品。

这种转变源自于人们对含酒精漱口水潜在副作用的担忧，例如对口腔黏膜的刺激和灼热感。因此，製造商正在开发含有天然成分（例如精油、草本萃取物和氟化物替代品）的漱口水，以满足日益增长的消费者偏好。预计未来几年，天然成分和无酒精漱口水的趋势将继续影响产品开发和市场动态。

目录

执行摘要

第一章 全球漱口水市场：产业展望

• 介绍
• 市场趋势
• 法律规范
• 专利分析
• 案例研究
• 产品基准
• 市场动态

2. 全球漱口水市场（依产品类型），2024-2035

• 治疗清洁液
• 化妆品清洁液
• 其他的

3. 全球漱口水市场（按适应症），2024-2035

• 一般口腔卫生
• 牙龈炎和牙周病
• 口臭
• 口干
• 其他的

4. 2024-2035年全球漱口水市场（依通路）

• 消费品商店
• 零售药局和牙科诊所
• 网上分销

5. 2024-2035 年全球漱口水市场（按地区）

• 北美洲
• 欧洲
• 亚太地区
• 其他地区

6. 全球漱口水市场：竞争格局与公司概况

• 关键策略和发展
• 公司简介
  • Colgate-Palmolive Company
  • Johnson & Johnson
  • GlaxoSmithKline plc
  • Procter & Gamble Company
  • Unilever plc
  • Haleon plc
  • Church & Dwight Co., Inc.
  • Lion Corporation
  • Amway Corporation
  • Sunstar Suisse SA
  • Perrigo Company PLC
  • Dabur India Limited
  • Himalaya Drug Company
  • Kao Corporation
  • SmartMouth Oral Health Laboratories, Inc.

第七章调查方法

Global Oral Rinses Market, Analysis and Forecast: 2025-2035

Oral rinses are liquid solutions used to enhance oral hygiene by providing a variety of benefits, including breath freshening, cavity prevention, and the treatment of gum disease. They are designed to be swished around the mouth, typically after brushing, to help reduce bacteria, plaque, and other harmful substances.

Depending on the formulation, oral rinses can serve different purposes: antiseptic mouthwashes kill bacteria and fight gum disease; fluoride rinses help strengthen enamel and prevent cavities; cosmetic mouthwashes primarily freshen breath; and therapeutic rinses treat specific oral health conditions such as gingivitis or dry mouth.

Some oral rinses are also alcohol-free, catering to consumers who prefer more natural or gentle products. While effective, oral rinses should be used as a complement to regular brushing and flossing, rather than as a replacement, to maintain overall oral healthcare.

One of the key drivers of the oral rinses market is the increasing awareness of oral hygiene and the rising prevalence of dental diseases. As consumers become more conscious of the importance of maintaining oral health, there is a growing demand for products that aid in preventing oral conditions such as gingivitis, periodontitis, and dry mouth.

This heightened awareness is leading to a shift in consumer behaviour, with more individuals incorporating oral rinses into their daily oral care routines. Additionally, the expansion of product offerings, including alcohol-free and natural mouthwashes, is catering to a broader consumer base, further propelling market growth.

Despite the growth of the oral rinses market, several challenges persist. One of the primary challenges is the potential side effects and safety concerns associated with certain ingredients, particularly alcohol and artificial chemicals found in some mouthwashes.

Alcohol-based mouthwashes, while effective at killing bacteria, can cause irritation to the oral mucosa, lead to a dry mouth, and even disrupt the natural balance of oral bacteria. Additionally, concerns about the long-term effects of using products with high alcohol content or harsh chemicals are driving consumers to seek out milder, natural alternatives. This shift in consumer preference is influencing product development, as manufacturers must balance efficacy with safety, often investing in more expensive, alcohol-free, and natural formulations to meet demand.

The global oral rinses market is highly competitive, with major players such as Colgate-Palmolive Company, Johnson & Johnson, GlaxoSmithKline plc, Procter & Gamble Company, Unilever plc, Haleon plc, Church & Dwight Co., Inc., Lion Corporation, Amway Corporation, Sunstar Suisse S.A., Perrigo Company PLC, Dabur India Limited, Himalaya Drug Company, Kao Corporation, and SmartMouth Oral Health Laboratories, Inc. driving market growth through continuous innovation.

These companies are expanding their product portfolios to cater to a diverse range of consumer needs, from breath freshening to addressing gum diseases, cavities, and dry mouth. As consumers become more health-conscious, these companies are also responding by introducing alcohol-free, natural, and gentle formulations, reflecting the growing preference for eco-friendly and sustainable oral care products.

Moreover, strategic acquisitions, such as Church & Dwight's purchase of TheraBreath, allow companies to diversify and target specific niches within the oral care segment. By leveraging research and development, expanding into emerging markets, and utilizing cutting-edge technology, these market leaders are shaping the future of the oral rinses industry. Their ability to adapt to evolving consumer preferences and maintain strong brand loyalty ensures that they will continue to lead the market in the years ahead.

Oral Rinses Market Segmentation:

Segmentation 1: by Product Type

• Therapeutic Rinses
• Cosmetic Rinses
• Others

Segmentation 2: by Indication

• General Oral Health
• Gingivitis & Periodontal Diseases
• Halitosis
• Dry Mouth
• Other Indications

Segmentation 3: by Distribution Channel

• Consumer Stores
• Retail Pharmacies & Dental Dispensaries
• Online Distribution

Segmentation 4: by Region

• North America
• Europe
• Asia-Pacific
• Rest of the World

One of the most significant emerging trends in the global oral rinses market is the increasing demand for natural, alcohol-free formulations. Consumers are becoming more health-conscious and are seeking oral hygiene products that align with their preferences for natural ingredients and gentle formulations.

This shift is driven by concerns over the potential side effects of alcohol-based mouthwashes, such as irritation of the oral mucosa and a burning sensation. As a result, manufacturers are developing mouthwashes that incorporate natural components like essential oils, herbal extracts, and fluoride alternatives to cater to this growing consumer preference. The trend towards natural and alcohol-free oral rinses is expected to continue influencing product development and market dynamics in the coming years.

Table of Contents

Executive Summary

Scope and Definition

Market/Product Definition

Inclusion and Exclusion

Key Questions Answered

Analysis and Forecast Note

1. Global Oral Rinses Market: Industry Outlook

• 1.1 Introduction
• 1.2 Market Trends
• 1.3 Regulatory Framework
• 1.4 Patent Analysis
• 1.5 Case Studies
• 1.6 Product Benchmarking
• 1.7 Market Dynamics
  • 1.7.1 Impact Analysis
  • 1.7.2 Market Drivers
  • 1.7.3 Market Challenges
  • 1.7.4 Market Opportunities

2. Global Oral Rinses Market (by Product Type), ($Billion), 2024-2035

• 2.1 Therapeutic Rinses
• 2.2 Cosmetic Rinses
• 2.3 Others

3. Global Oral Rinses Market (by Indication), ($Billion), 2024-2035

• 3.1 General Oral Health
• 3.2 Gingivitis & Periodontal Diseases
• 3.3 Halitosis
• 3.4 Dry Mouth
• 3.5 Other Indications

4. Global Oral Rinses Market (by Distribution Channel), ($Billion), 2024-2035

• 4.1 Consumer Stores
• 4.2 Retail Pharmacies & Dental Dispensaries
• 4.3 Online Distribution

5. Global Oral Rinses Market (by Region), ($Billion), 2024-2035

• 5.1 North America
  • 5.1.1 Key Findings
  • 5.1.2 Market Dynamics
  • 5.1.3 Market Sizing and Forecast
    • 5.1.3.1 North America Oral Rinses Market, by Country
      • 5.1.3.1.1 U.S.
      • 5.1.3.1.2 Canada
• 5.2 Europe
  • 5.2.1 Key Findings
  • 5.2.2 Market Dynamics
  • 5.2.3 Market Sizing and Forecast
    • 5.2.3.1 Europe Oral Rinses Market, by Country
      • 5.2.3.1.1 Germany
      • 5.2.3.1.2 U.K.
      • 5.2.3.1.3 France
      • 5.2.3.1.4 Italy
      • 5.2.3.1.5 Spain
      • 5.2.3.1.6 Rest of the Europe
• 5.3 Asia Pacific
  • 5.3.1 Key Findings
  • 5.3.2 Market Dynamics
  • 5.3.3 Market Sizing and Forecast
    • 5.3.3.1 Asia Pacific Oral Rinses Market, by Country
      • 5.3.3.1.1 China
      • 5.3.3.1.2 Japan
      • 5.3.3.1.3 India
      • 5.3.3.1.4 Australia
      • 5.3.3.1.5 Rest of Asia Pacific
• 5.4 Rest of the World
  • 5.4.1 Key Findings
  • 5.4.2 Market Dynamics
  • 5.4.3 Market Sizing and Forecast

6. Global Oral Rinses Market: Competitive Landscape and Company Profiles

• 6.1 Key Strategies and Development
  • 6.1.1 Mergers and Acquisitions
  • 6.1.2 Synergistic Activities
  • 6.1.3 Business Expansions and Funding
  • 6.1.4 Product Launches and Approvals
  • 6.1.5 Other Activities
• 6.2 Company Profiles
  • 6.2.1 Colgate-Palmolive Company
    • 6.2.1.1 Overview
    • 6.2.1.2 Top Products / Product Portfolio
    • 6.2.1.3 Top Competitors
    • 6.2.1.4 Target Customers/End-Users
    • 6.2.1.5 Key Personnel
    • 6.2.1.6 Analyst View
  • 6.2.2 Johnson & Johnson
    • 6.2.2.1 Overview
    • 6.2.2.2 Top Products / Product Portfolio
    • 6.2.2.3 Top Competitors
    • 6.2.2.4 Target Customers/End-Users
    • 6.2.2.5 Key Personnel
    • 6.2.2.6 Analyst View
  • 6.2.3 GlaxoSmithKline plc
    • 6.2.3.1 Overview
    • 6.2.3.2 Top Products / Product Portfolio
    • 6.2.3.3 Top Competitors
    • 6.2.3.4 Target Customers/End-Users
    • 6.2.3.5 Key Personnel
    • 6.2.3.6 Analyst View
  • 6.2.4 Procter & Gamble Company
    • 6.2.4.1 Overview
    • 6.2.4.2 Top Products / Product Portfolio
    • 6.2.4.3 Top Competitors
    • 6.2.4.4 Target Customers/End-Users
    • 6.2.4.5 Key Personnel
    • 6.2.4.6 Analyst View
  • 6.2.5 Unilever plc
    • 6.2.5.1 Overview
    • 6.2.5.2 Top Products / Product Portfolio
    • 6.2.5.3 Top Competitors
    • 6.2.5.4 Target Customers/End-Users
    • 6.2.5.5 Key Personnel
    • 6.2.5.6 Analyst View
  • 6.2.6 Haleon plc
    • 6.2.6.1 Overview
    • 6.2.6.2 Top Products / Product Portfolio
    • 6.2.6.3 Top Competitors
    • 6.2.6.4 Target Customers/End-Users
    • 6.2.6.5 Key Personnel
    • 6.2.6.6 Analyst View
  • 6.2.7 Church & Dwight Co., Inc.
    • 6.2.7.1 Overview
    • 6.2.7.2 Top Products / Product Portfolio
    • 6.2.7.3 Top Competitors
    • 6.2.7.4 Target Customers/End-Users
    • 6.2.7.5 Key Personnel
    • 6.2.7.6 Analyst View
  • 6.2.8 Lion Corporation
    • 6.2.8.1 Overview
    • 6.2.8.2 Top Products / Product Portfolio
    • 6.2.8.3 Top Competitors
    • 6.2.8.4 Target Customers/End-Users
    • 6.2.8.5 Key Personnel
    • 6.2.8.6 Analyst View
  • 6.2.9 Amway Corporation
    • 6.2.9.1 Overview
    • 6.2.9.2 Top Products / Product Portfolio
    • 6.2.9.3 Top Competitors
    • 6.2.9.4 Target Customers/End-Users
    • 6.2.9.5 Key Personnel
    • 6.2.9.6 Analyst View
  • 6.2.10 Sunstar Suisse S.A.
    • 6.2.10.1 Overview
    • 6.2.10.2 Top Products / Product Portfolio
    • 6.2.10.3 Top Competitors
    • 6.2.10.4 Target Customers/End-Users
    • 6.2.10.5 Key Personnel
    • 6.2.10.6 Analyst View
  • 6.2.11 Perrigo Company PLC
    • 6.2.11.1 Overview
    • 6.2.11.2 Top Products / Product Portfolio
    • 6.2.11.3 Top Competitors
    • 6.2.11.4 Target Customers/End-Users
    • 6.2.11.5 Key Personnel
    • 6.2.11.6 Analyst View
  • 6.2.12 Dabur India Limited
    • 6.2.12.1 Overview
    • 6.2.12.2 Top Products / Product Portfolio
    • 6.2.12.3 Top Competitors
    • 6.2.12.4 Target Customers/End-Users
    • 6.2.12.5 Key Personnel
    • 6.2.12.6 Analyst View
  • 6.2.13 Himalaya Drug Company
    • 6.2.13.1 Overview
    • 6.2.13.2 Top Products / Product Portfolio
    • 6.2.13.3 Top Competitors
    • 6.2.13.4 Target Customers/End-Users
    • 6.2.13.5 Key Personnel
    • 6.2.13.6 Analyst View
  • 6.2.14 Kao Corporation
    • 6.2.14.1 Overview
    • 6.2.14.2 Top Products / Product Portfolio
    • 6.2.14.3 Top Competitors
    • 6.2.14.4 Target Customers/End-Users
    • 6.2.14.5 Key Personnel
    • 6.2.14.6 Analyst View
  • 6.2.15 SmartMouth Oral Health Laboratories, Inc.
    • 6.2.15.1 Overview
    • 6.2.15.2 Top Products / Product Portfolio
    • 6.2.15.3 Top Competitors
    • 6.2.15.4 Target Customers/End-Users
    • 6.2.15.5 Key Personnel
    • 6.2.15.6 Analyst View

7. Research Methodology

List of Figures

• Figure: Global Oral Rinses Market (by Product Type), $Billion, 2024 and 2035
• Figure: Global Oral Rinses Market (by Indication), $Billion, 2024 and 2035
• Figure: Global Oral Rinses Market (by Distribution Channel), $Billion, 2024 and 2035
• Figure: Global Oral Rinses Market (by Region), $Billion, 2024 and 2035
• Figure: Global Oral Rinses Market Key Trends, Analysis

List of Tables

• Table: Global Oral Rinses Market Dynamics, Impact Analysis
• Table: Global Oral Rinses Market (by Region), $Billion, 2024-2035