儿童电动牙刷市场规模、份额、成长分析（按产品类型、刷毛、年龄层、通路和地区）－2025 年至 2032 年产业预测

预计2023年全球儿童电动牙刷市场价值将达到18亿美元，从2024年的19.8亿美元成长到2032年的41.8亿美元，预测期间（2025-2032年）的复合年增长率为9.8%。

市场洞察表明，家长对儿童口腔卫生意识的不断提升，推动了儿童电动牙刷需求的显着增长。蛀牙和牙周病等口腔问题在儿童中普遍存在，但这些问题是可以预防的，这一认知凸显了早期口腔清洁用品对培养终身口腔健康的重要性。电动牙刷具有增强的牙菌斑清除功能、内建定时器以及专为儿童设计的轻柔刷牙模式，能够有效促进清洁。这种明智的消费行为促使家长优先购买专用电动牙刷，从而促进市场成长，并鼓励全球儿童养成更健康的口腔卫生习惯。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与约束

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析

儿童电动牙刷市场规模（依产品类型及复合年增长率）（2025-2032）

• 市场概况
• 可充电的
• 电池供电
• 索尼克
• 旋转
• 其他的

儿童电动牙刷市场规模（按刷毛类型和复合年增长率）（2025-2032）

• 市场概况
• 柔软的
• 中等的
• 难的

儿童电动牙刷市场规模（依年龄层及复合年增长率）（2025-2032）

• 市场概况
• 婴儿
• 孩子
• 青春期前

儿童电动牙刷市场规模（按分销管道和复合年增长率）（2025-2032）

• 市场概况
• 网路商店
• 超级市场/大卖场
• 专卖店
• 药局
• 其他的

儿童电动牙刷市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司份额按部门分析
  • 收益同比比较（2022-2024 年）

主要企业简介

• Oral-B（United States）
• Philips Sonicare（Netherlands）
• Colgate-Palmolive（United States）
• FOREO（Sweden）
• Quip（United States）
• Waterpik（United States）
• Church & Dwight Co., Inc.（United States）
• Panasonic Corporation（Japan）
• Xiaomi Corporation（China）
• Brush-Baby（United Kingdom）
• Fairywill（China）
• Dr. Fresh LLC（United States）
• DenTek Oral Care, Inc.（United States）
• Conair Corporation（United States）
• Lion Corporation（Japan）
• Humble Brush（Sweden）
• Vekkia（United States）
• BriteBrush（United States）
• AutoBrush（United States）
• Boka（United States）

结论和建议

Global Kids Electric Toothbrush Market size was valued at USD 1.8 billion in 2023 and is poised to grow from USD 1.98 billion in 2024 to USD 4.18 billion by 2032, growing at a CAGR of 9.8% during the forecast period (2025-2032).

Market insights reveal a notable increase in demand for kids' electric toothbrushes driven by heightened awareness among parents regarding pediatric oral health. The recognition of dental issues like cavities and gum disease as prevalent yet preventable among children highlights the importance of early oral care in fostering lifelong dental health. Electric toothbrushes, with their enhanced plaque removal capabilities, built-in timers, and gentle brushing modes designed for children, facilitate effective cleaning practices. This informed consumer behavior prompts parents to prioritize the purchase of specialized electric toothbrushes, thereby contributing to market growth and encouraging healthier oral hygiene habits among children on a global scale.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Kids Electric Toothbrush market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Kids Electric Toothbrush Market Segments Analysis

Global Kids Electric Toothbrush Market is segmented by Product Type, Bristle Type, Age Group, Distribution Channel and region. Based on Product Type, the market is segmented into Rechargeable, Battery Operated, Sonic, Rotating and Others. Based on Bristle Type, the market is segmented into Soft, Medium and Hard. Based on Age Group, the market is segmented into Toddlers, Children and Pre-teens. Based on Distribution Channel, the market is segmented into Online Stores, Supermarkets/Hypermarkets, Specialty Stores, Pharmacies and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Kids Electric Toothbrush Market

The surge in e-commerce platforms significantly contributes to the growth of the global kids electric toothbrush market by enhancing accessibility and convenience for consumers. With the ability to effortlessly compare products, take advantage of discounts, and read reviews, parents are better equipped to make informed purchasing decisions. Additionally, online platforms play a crucial role in increasing the visibility of innovative toothbrush models, fostering greater adoption in various global markets. This shift not only supports parents in finding suitable options for their children but also encourages brands to showcase their latest advancements, ultimately driving market expansion.

Restraints in the Global Kids Electric Toothbrush Market

The Global Kids Electric Toothbrush market faces several challenges that could hinder its growth. One significant restraint is the need for frequent battery replacements or recharging, which can be inconvenient for parents and may lead to interruptions in usage. Additionally, maintenance issues like the replacement of brush heads contribute to the overall cost and effort associated with these products. Such complications can deter regular use, creating apprehension among consumers, and ultimately limiting market penetration in various areas. As these concerns continue to exist, they may significantly impact the willingness of families to invest in kids' electric toothbrushes, affecting overall market dynamics.

Market Trends of the Global Kids Electric Toothbrush Market

The global kids electric toothbrush market is experiencing a significant shift towards gamification and smart features that enhance user engagement. Innovative elements such as interactive apps, timers, and reward systems make brushing enjoyable for children while simultaneously promoting effective oral hygiene habits. The incorporation of Bluetooth connectivity facilitates parental oversight, enabling families to monitor brushing habits and ensure consistency. This fusion of technology with playful elements not only boosts compliance among children but also aligns with the growing trend among health-conscious families seeking effective and entertaining solutions for dental care. As a result, the market is witnessing increased adoption and demand for these advanced electric toothbrushes.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Kids Electric Toothbrush Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Rechargeable
• Battery Operated
• Sonic
• Rotating
• Others

Global Kids Electric Toothbrush Market Size by Bristle Type & CAGR (2025-2032)

• Market Overview
• Soft
• Medium
• Hard

Global Kids Electric Toothbrush Market Size by Age Group & CAGR (2025-2032)

• Market Overview
• Toddlers
• Children
• Pre-teens

Global Kids Electric Toothbrush Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online Stores
• Supermarkets/Hypermarkets
• Specialty Stores
• Pharmacies
• Others

Global Kids Electric Toothbrush Market Size & CAGR (2025-2032)

• North America (Product Type, Bristle Type, Age Group, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Bristle Type, Age Group, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Bristle Type, Age Group, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Bristle Type, Age Group, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Bristle Type, Age Group, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Oral-B (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Philips Sonicare (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FOREO (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Quip (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Waterpik (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight Co., Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Xiaomi Corporation (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brush-Baby (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fairywill (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dr. Fresh LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DenTek Oral Care, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Conair Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lion Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Humble Brush (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vekkia (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BriteBrush (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AutoBrush (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Boka (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations