电动牙刷市场规模、份额及成长分析（依产品类型、技术、最终用户、通路及地区划分）－2026-2033年产业预测

预计到 2024 年，全球电动牙刷市场规模将达到 39.8 亿美元，到 2025 年将成长至 42.5 亿美元，到 2033 年将成长至 72 亿美元，在预测期（2026-2033 年）内，复合年增长率为 6.8%。

受可支配收入增加和口腔卫生意识提升的推动，全球电动牙刷市场预计将迎来显着成长。约50%的人口患有口腔疾病，因此，为了对抗龋齿（龋齿仍然是数十亿人，尤其是儿童面临的严重问题），对有效口腔卫生产品的需求正在飙升。都市化和生活方式的改变导致不良口腔习惯的出现，并增加了对先进口腔清洁用品解决方案的需求。世界卫生组织全球口腔健康计画和各国医疗保健策略等措施预计将推动市场需求。此外，中国等地区不断壮大的中产阶级和不断增长的医疗费用支出也支撑了电动牙刷普及率的预期成长。

全球电动牙刷市场驱动因素

推动全球电动牙刷市场成长的关键因素之一是人们对口腔卫生重要性的认识不断提高。随着人们对有效口腔清洁用品益处的了解日益加深，越来越多的消费者选择电动牙刷，因为它具有更卓越的清洁能力。此外，各牙科协会和卫生组织所进行的口腔卫生意识提升活动也促进了这一趋势，推动了电动牙刷的使用。这些活动不仅普及了正确的口腔卫生习惯，也提高了人们对先进口腔清洁用品技术的接受度，刺激了对电动牙刷的需求。

全球电动牙刷市场限制因素

全球电动牙刷市场面临的一大挑战是其价格相对较高，远高于传统手动牙刷。虽然这些先进的牙刷清洁能力更强，使用更便捷，但其高成本可能会让注重预算的消费者望而却步，尤其是在发展中地区。此外，频繁更换刷头以及需要电源才能运作也增加了整体拥有成本。这种经济负担可能会阻碍市场扩张，因为潜在客户需要权衡改用电动牙刷的好处和长期成本。

全球电动牙刷市场趋势

智慧牙刷技术的应用是全球电动牙刷市场的一大趋势。这项技术整合了感测器和蓝牙连接功能，能够监测刷牙习惯并提供即时回馈。这些创新设备不仅能追踪刷牙表现，还能产生个人化报告，并与牙科专业人士共用，进而帮助使用者全面提升口腔卫生管理水准。此外，人工智慧 (AI) 和机器学习技术的应用有望增强这些牙刷的功能，并提升消费者的参与度。同时，消费者对环保材料和永续生产流程的日益关注也影响着产品开发，推动市场转向更环保的选择。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 技术进步
• 监管环境
• 客户和购买标准分析

全球电动牙刷市场规模（按产品类型和复合年增长率划分）（2026-2033 年）

• 可充电的
• 电池供电

全球电动牙刷市场规模（依技术及复合年增长率划分）（2026-2033 年）

• 振动型
• 旋转

全球电动牙刷市场规模（依最终用户划分）及复合年增长率（2026-2033 年）

• 成人
• 适合儿童

全球电动牙刷市场规模（依通路划分）及复合年增长率（2026-2033 年）

• 在线的
• 离线

全球电动牙刷市场规模（依地区划分）及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Philips（Netherlands）
• Procter & Gamble（USA）
• Colgate-Palmolive（USA）
• Panasonic Corporation（Japan）
• FOREO（Sweden）
• Omron Healthcare（Japan）
• Lion Corporation（Japan）
• Church & Dwight Co., Inc.（USA）
• Conair Corporation（USA）
• JSB Healthcare（India）
• Dretec（Japan）
• Fairywill（China）
• Kolibree（France）
• Xiaomi Corporation（China）
• Oral-B（USA）
• Sonicare（USA）
• Quip（USA）
• SmileDirectClub（USA）
• Brush Buddies（USA）

结论与建议

Global Electric Toothbrush Market size was valued at USD 3.98 Billion in 2024 and is poised to grow from USD 4.25 Billion in 2025 to USD 7.2 Billion by 2033, growing at a CAGR of 6.8% during the forecast period (2026-2033).

The global electric toothbrush market is poised for significant growth, driven by rising disposable incomes and heightened awareness of oral health's importance. With oral diseases affecting roughly 50% of the population, the demand for effective dental hygiene products surges, particularly as tooth decay remains a prevalent issue among billions of individuals, including children. Urbanization and lifestyle changes contribute to unhealthy oral habits, intensifying the need for advanced oral care solutions. Initiatives like the WHO Global Oral Health Program and national healthcare strategies are likely to bolster market demand. Additionally, the expansion of the middle-class demographic, especially in regions like China, alongside increased healthcare spending, supports the forecasted rise in electric toothbrush adoption.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Electric Toothbrush market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Electric Toothbrush Market Segments Analysis

Global Electric Toothbrush Market is segmented by Product Type, Technology, End User, Distribution Channel and region. Based on Product Type, the market is segmented into Rechargeable and Battery-Powered. Based on Technology, the market is segmented into Vibrational and Rotational. Based on End User, the market is segmented into Adults and Children. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Electric Toothbrush Market

A significant factor propelling the global electric toothbrush market is the heightened recognition of the importance of oral health and hygiene among individuals. As awareness surrounding the advantages of effective oral care grows, more consumers are turning to electric toothbrushes for their superior cleaning capabilities. Additionally, efforts by various dental associations and health organizations to promote oral health awareness contribute to this trend, encouraging a shift towards electric toothbrush usage. These initiatives not only educate the public about proper dental hygiene practices but also foster an increasing inclination towards adopting advanced oral care technologies, thus elevating the demand for electric toothbrushes.

Restraints in the Global Electric Toothbrush Market

A significant challenge facing the global electric toothbrush market is the relatively high price of electric toothbrushes in comparison to traditional manual options. While these advanced toothbrushes offer enhanced cleaning capabilities and user convenience, their elevated cost can dissuade budget-conscious buyers, particularly in developing regions. Furthermore, the necessity for frequent replacement of brush heads and the dependence on a power source to function contribute to the overall expense of ownership. This financial burden can hinder market expansion as potential customers weigh the long-term costs against the benefits of switching to electric toothbrushes.

Market Trends of the Global Electric Toothbrush Market

The global electric toothbrush market is witnessing a significant trend towards the adoption of smart toothbrush technologies, which include integrated sensors and Bluetooth connectivity to monitor brushing habits and offer real-time feedback. These innovative devices not only track performance but also generate personalized reports that can be shared with dental professionals, enhancing overall oral health management. Moreover, the incorporation of artificial intelligence and machine learning is poised to elevate the functionality of these toothbrushes, encouraging higher consumer engagement. Additionally, the growing emphasis on eco-friendly materials and sustainable manufacturing practices is influencing product development, driving a shift toward more environmentally conscious options within the market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Technology Advancement
• Regulatory Landscape
• Customer & Buying Criteria Analysis

Global Electric Toothbrush Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Rechargeable
• Battery-Powered

Global Electric Toothbrush Market Size by Technology & CAGR (2026-2033)

• Market Overview
• Vibrational
• Rotational

Global Electric Toothbrush Market Size by End User & CAGR (2026-2033)

• Market Overview
• Adults
• Children

Global Electric Toothbrush Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Online
• Offline

Global Electric Toothbrush Market Size & CAGR (2026-2033)

• North America (Product Type, Technology, End User, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Technology, End User, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Technology, End User, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Technology, End User, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Technology, End User, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Philips (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FOREO (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Omron Healthcare (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lion Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight Co., Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Conair Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JSB Healthcare (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dretec (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fairywill (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kolibree (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Xiaomi Corporation (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oral-B (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sonicare (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Quip (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SmileDirectClub (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brush Buddies (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations