印度的电动牙刷市场:产品类型·终端用户·技术·价格分布·流通管道·各地区的机会及预测 (2019-2033年)

预计印度电动牙刷市场规模在预测期内将以4.79%的复合年增长率成长，从2025年的5,231万美元增至2033年的7,606万美元。推动这一增长的因素包括口腔卫生意识的增强、城镇化进程的加快以及可支配收入的增加。智慧牙刷的技术创新、电商平台的蓬勃发展、政府对口腔护理的干预以及对儿童口腔卫生的重视，也推动着市场的发展。

受经济、社会和技术变革的共同作用，印度电动牙刷市场正在经历显着扩张。可支配所得的增加和都市化进程的加快，使得更多消费者有能力购买高端口腔护理产品。此外，日益增长的口腔卫生和健康意识也推动了市场需求。电动牙刷因其清洁效果优于手动牙刷而日益受到欢迎。尤其值得一提的是，它在去除牙菌斑和预防牙龈炎方面非常有效，对于行动不便和易患牙周病的人来说，它是一种非常有价值的产品。

中等收入阶层的壮大和数位购物的普及也推动了市场的成长。除了飞利浦和高露洁等知名品牌外，小米等新兴品牌也正在扩大市场占有率，营造出竞争激烈的市场环境。配备智慧功能、多种刷牙模式和可充电电池等先进技术的产品正吸引消费者的注意。除了产品多样化之外，大规模的广告宣传和展示销售也显示出印度消费者转向电动牙刷的明显趋势。实体店货架空间的扩大和电商平台商品选择的丰富也进一步推动了这一趋势。这些因素共同推动了印度电动牙刷市场的蓬勃发展。

本报告提供印度的电动牙刷的市场调查，彙整市场定义和概要，市场规模的转变·预测，各种区分的详细分析，产业结构，影响市场成长因素的分析，竞争情形，主要企业简介等资讯。

目录

第1章 计划的范围和定义

第2章 调查手法

第3章 美国的关税的影响

第4章 摘要整理

第5章 客户的迴响

• 受访者的人口统计
• 品牌认知度
• 决定购买时考虑的要素
• 购买后面临的课题
• 优先流通管道
• 购买频率

第6章 印度的电动牙刷市场展望

• 市场规模的分析·预测
• 市场占有率的分析·预测
  • 各产品类型
    • 电池式
    • 充电式
  • 各终端用户
    • 大人
    • 儿童
  • 各技术
    • 旋转
    • 震动
  • 各种价格
    • 经济/集体
    • 高级
  • 各流通管道
    • 药局/药妆店
    • 百货商店
    • 超级市场/大卖场
    • 线上
    • 其他
  • 各地区
    • 北部
    • 南部
    • 西部·中央部
    • 东部
  • 企业占有率分析 (前五名公司以及其他)
• 市场地图分析

第7章 供需分析

第8章 进出口的分析

第9章 价值链分析

第10章 波特的五力分析

第11章 大环境分析

第12章 价格分析

第13章 市场动态

• 推动市场要素
• 市场课题

第14章 市场趋势·展开

第15章 案例研究

第16章 竞争情形

• 前五名公司的竞争矩阵
• 前五名公司的SWOT分析
• 前十大企业的形势
  • Universal Corporation Ltd. (AGARO)
  • Colgate-Palmolive (India) Limited
  • Philips India Limited
  • Chipper Consumer Private Limited (Perfora)
  • Xiaomi Technology India Private Limited
  • Procter & Gamble Hygiene and Health Care Limited
  • Caresmiths Health Private Limited
  • Oracura Solutions Private Limited
  • Church & Dwight Co., Inc. (Spinbrush)
  • Realme Mobile Telecommunications (India) Private Limited

第17章 策略性建议

第18章 关于调查公司·免责声明

India electric toothbrush market is projected to witness a CAGR of 4.79% during the forecast period FY2026-FY2033, growing from USD 52.31 million in FY2025 to USD 76.06 million in FY2033, due to numerous driving factors, such as rising awareness towards oral health, urbanization, and increasing disposable incomes. Market is also driven by technological innovation in the form of smart toothbrushes, expanding e-commerce space, government interventions in oral care, and greater emphasis on pediatric oral health.

India electric toothbrush market is undergoing major expansion because of a symphony of economic, social, and technological changes. Rising disposable incomes and increased urbanization have given the ability to an increasing number of consumers to spend on premium oral care products. Growing awareness about oral health and hygiene, driving the market demand as electric toothbrushes offer superior cleaning effectiveness compared to manual brushes. Benefits such as removing more plaque and reducing gingival infections are particularly valuable for individuals with limited manual dexterity or those prone to periodontal issues.

An increase in the middle-income group and a preference for digital shopping, brands such as Philips and Colgate, as well as newer brands such as Xiaomi, are expanding their reach, which further drives market growth and offers a competitive edge to companies. Superior technologies with smart features, varied brushing modes, and rechargeable batteries attract consumers. Product proliferation coupled with heavy advertising and product demonstrations suggests a visible popular shift among Indian consumers towards electric toothbrushes. Supporting this trend is an increase in shelf space at retail outlets and a vast selection at e-commerce platforms, displaying a highly dynamic market scenario.

Increasing Awareness of Oral Hygiene Fuels India Electric Toothbrush Market Demand

The Indian market for electric toothbrushes has witness significant growth, with oral hygiene awareness has been the most important driver as there is a considerable oral disease burden still prevalent in the country in the predominance later-to-lapses dental caries, periodontal disease and oral cancers, of which dental caries has as high as 84.7% prevalence rate among older adults. Knowledge regarding the development of systemic conditions such as cardiovascular diseases caused by dental ill health strengthens the argument for preventive treatment. Public policymakers and dental surgeons are informing the masses to recognize the relationship between dental and overall health. This has resulted in Indian consumers taking initiatives towards finding modern oral care solutions, among which electric toothbrushes are favored since they can remove plaque more effectively and are easier to use. For instance, in November 2024, Colgate-Palmolive Company announced the National Oral Health Movement, which is helping to upsurge awareness towards the adoption of modern dental care devices by employing AI-enabled personalized dental screening to provide tailored oral health insights and education to millions of Indians.

Technological Advancements Propel Market Demand

Technological advancements is a key driver for India's electric toothbrush industry. Electric toothbrush technologies, mainly sonic and oscillating-rotating features, can show clinically that they remove plaque better than manual brushes. These technologies allow a brush head to rotate speedily (50 times per second), allow the head to oscillate at sonic speed, or some combination of the two, all of which contribute to a more thorough cleaning, even to remote areas. Built-in features such as timers, pressure sensors, multiple cleaning modes, and rechargeable batteries all contribute to enhancing for consumer experience and oral health. Not only do the advancements of electric toothbrushes provide better cleaning efficiency. They provide ease of use for various groups of users, such as children to individuals with sensitive teeth and dexterity problems.

Furthermore, major Indian and international brands continue to launch models with better ergonomics, longer battery lives, and interchangeable brush heads to match evolving consumer preferences. Further, policy and regulatory changes such as mandatory BIS certification are helping consumers to build trust, as these technologically advanced products are ultimately safe and reliable as well. Thus, with all these advances in technology plus some significant regulatory backing, electric toothbrushes will continue to gain traction in India, thereby making the market accessible and attractive to wider sections of its population.

Rechargeable Toothbrush Dominating India Electric Toothbrush Market

The rechargeable-type category is leading the growth of India's electric toothbrush market as consumer preferences evolve rapidly towards better convenience and performance, as well as sustainable oral care products. Rechargeable electric-powered toothbrushes are more in demand due to their long-lasting battery life, reliable cleaning consistency, and advanced features, which include pressure sensors, more than one brushing mode and Bluetooth connectivity. These capabilities appeal to a huge spectrum of customers, particularly urban and tech-savvy customers who appreciate the performance and ease of use that rechargeable models provide.

The shift towards rechargeable or rechargeable electric toothbrushes is readily available at all major retailing websites and offline platforms in India, showing that consumers prefer ease of use and sustainability benefits, as end-users do not need to change batteries. Furthermore, rechargeable toothbrushes display a host of higher-quality features, including pressure sensors to protect gums and Bluetooth connectivity. While most high-end rechargeable electric toothbrushes will often carry a premium initial cost, many consumers believe the features and improved long-term oral health benefits make rechargeable models a significant long-term investment.

North Region is Leading the India Electric Toothbrush Market

The North region is leading the India electric toothbrush market due to both strong economic development and increasing urbanization and health awareness growth. The major demand centers for these products exist in Delhi, Chandigarh, and Gurgaon, as well as Lucknow and Noida, and this demand pattern is gradually expanding to semi-urban locations. The combination of middle-class growth and improved disposable income levels enables more consumers to invest in advanced oral health products because of their increased awareness of oral health benefits. The new technological features of smart sensors and mobile app integration make these products more appealing and user-friendly.

The state of Haryana serves as the home, with its digital-first oral care products driving substantial business expansion throughout North India. For instance, in July FY2023, Chipper Consumer Private Limited launched an aluminum handle electric toothbrush, which is environmentally friendly, and it has a broad selection of technology-centered products. The two companies use omnichannel approaches by combining their online stores with retail outlets, which drives the growing popularity of electric toothbrushes among wellness-oriented shoppers across Northern India.

Impact of U.S. Tariffs on the India Electric Toothbrush Market

The U.S. imposes a 26% duty on most Indian goods, including consumer electronic goods such as electric toothbrushes, which increases the cost for Indian companies to export these to the U.S. market.

Indian brands can then concentrate more on consolidating their position in the local market as well as searching for new export markets, instead of pushing to expand in the U.S. because of lower competitiveness under higher tariffs.

The tariff climate compels Indian electric toothbrush brands to invest in domestic innovation, cost reduction, and resilient supply chains. Not only does this make them competitive in the local market, but also more poised to take advantage of alternative export markets.

As US tariffs on Chinese imports remain above those on Indian imports, some foreign buyers might turn to India as an alternative supplier through the "China +1" strategy, opening new export markets for Indian manufacturers of electric toothbrushes if they can match the latter in terms of quality and price.

Key Players Landscape and Outlook

India electric Toothbrush market is expanding at a fast pace. Owing to the presence of many international companies, along with several domestic players entering the Indian market with innovative products. Companies in the market use their international knowledge, Research & Development, and broad distribution coverage to stay ahead of the competition and serve health-conscious urban consumers.

At the same time, local brands are quickly gaining market share with economy-priced, feature-laden alternatives specifically catering to Indian tastes. For instance, in January 2024, Chipper Consumer Private Limited launched PRO+ Oscillating Electric Toothbrush, a product developed after listening to customer demand for oscillating technology in addition to their sonic models. This new offering features a rechargeable battery, 8800 rpm oscillating bristles, a 2-minute timer, quad technology, and personalization options, demonstrating the brand's commitment to both technological advancement and consumer satisfaction.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Voice of Customers

• 5.1. Respondent Demographics
• 5.2. Brand Awareness
• 5.3. Factors Considered in Purchase Decisions
• 5.4. Challenges Faced Post Purchase
• 5.5. Preferred Distribution Channel
• 5.6. Frequency of Purchase

6. India Electric Toothbrush Market Outlook, FY2019-FY2033F

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Product Type
    • 6.2.1.1. Battery Powdered
    • 6.2.1.2. Rechargeable
  • 6.2.2. By End-use
    • 6.2.2.1. Adults
    • 6.2.2.2. Children
  • 6.2.3. By Technology
    • 6.2.3.1. Rotational
    • 6.2.3.2. Vibrational
  • 6.2.4. By Price Range
    • 6.2.4.1. Economy/Mass
    • 6.2.4.2. Premium
  • 6.2.5. By Distribution Channel
    • 6.2.5.1. Pharmacies/Drug Stores
    • 6.2.5.2. Department Stores
    • 6.2.5.3. Supermarkets/Hypermarkets
    • 6.2.5.4. Online
    • 6.2.5.5. Others
  • 6.2.6. By Region
    • 6.2.6.1. North
    • 6.2.6.2. South
    • 6.2.6.3. West and Central
    • 6.2.6.4. East
  • 6.2.7. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2025)
• 6.3. Market Map Analysis, FY2025
  • 6.3.1. By Product Type
  • 6.3.2. By End-use
  • 6.3.3. By Technology
  • 6.3.4. By Price Range
  • 6.3.5. By Distribution Channel
  • 6.3.6. By Region

7. Demand Supply Analysis

8. Import and Export Analysis

9. Value Chain Analysis

10. Porter's Five Forces Analysis

11. PESTLE Analysis

12. Pricing Analysis

13. Market Dynamics

• 13.1. Market Drivers
• 13.2. Market Challenges

14. Market Trends and Developments

15. Case Studies

16. Competitive Landscape

• 16.1. Competition Matrix of Top 5 Market Leaders
• 16.2. SWOT Analysis for Top 5 Players
• 16.3. Key Players Landscape for Top 10 Market Players
  • 16.3.1. Universal Corporation Ltd. (AGARO)
    • 16.3.1.1. Company Details
    • 16.3.1.2. Key Management Personnel
    • 16.3.1.3. Key Products Offered
    • 16.3.1.4. Key Financials (As Reported)
    • 16.3.1.5. Key Market Focus and Geographical Presence
    • 16.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisitions
  • 16.3.2. Colgate-Palmolive (India) Limited
  • 16.3.3. Philips India Limited
  • 16.3.4. Chipper Consumer Private Limited (Perfora)
  • 16.3.5. Xiaomi Technology India Private Limited
  • 16.3.6. Procter & Gamble Hygiene and Health Care Limited
  • 16.3.7. Caresmiths Health Private Limited
  • 16.3.8. Oracura Solutions Private Limited
  • 16.3.9. Church & Dwight Co., Inc. (Spinbrush)
  • 16.3.10. Realme Mobile Telecommunications (India) Private Limited

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

17. Strategic Recommendations

18. About Us and Disclaimer

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Electric Toothbrush Market, By Value, In USD Million, FY2019-FY2033F
• Figure 2. India Electric Toothbrush Market, By Volume, In Thousand Units, FY2019-FY2033F
• Figure 3. India Electric Toothbrush Market Share (%), By Product Type, FY2019-FY2033F
• Figure 4. India Electric Toothbrush Market Share (%), By End-use, FY2019-FY2033F
• Figure 5. India Electric Toothbrush Market Share (%), By Technology, FY2019-FY2033F
• Figure 6. India Electric Toothbrush Market Share (%), By Price Range, FY2019-FY2033F
• Figure 7. India Electric Toothbrush Market Share (%), By Distribution Channel, FY2019-FY2033F
• Figure 8. India Electric Toothbrush Market Share (%), By Region, FY2019-FY2033F
• Figure 9. By Product Type Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 10. By End-use Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 11. By Technology Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 12. By Price Range Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 13. By Distribution Channel Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 14. By Region Map-Market Size (USD Million) & Growth Rate (%), FY2025