电动牙刷的日本市场评估:各产品类型，各最终用途，各技术，各种价格，各流通管道，各地区，机会，预测(2019年度～2033年度)

预计到2033财年，日本电动牙刷市场规模将从2025财年的1.5136亿美元增至2.238亿美元，在2026财年-2033财年的预测期内，复合年增长率将达到5.01%。这主要得益于消费者口腔卫生意识的提升、技术创新以及可支配收入的增加。由于口腔卫生和预防保健意识的增强，市场正在稳步增长。消费者越来越意识到口腔卫生与整体健康之间的联繫，对先进的牙科护理产品的需求也随之增加。牙医在这一趋势中发挥关键作用，他们积极推荐电动牙刷，以更好地去除牙菌斑，维护牙龈健康，尤其对于寻求便捷解决方案的老年人群而言。此外，诸如具有即时回馈、更长电池寿命和压力感测器的人工智慧智慧牙刷等技术进步正在吸引精通技术的用户。

亚马逊日本（Amazon Japan G.K.）和乐天（Rakuten Group, Inc.）等电商网站的普及使得购买高端电动牙刷更加便捷，而替换刷头的订阅服务则提升了客户忠诚度。生活方式趋势和高端化也在推动市场成长。电动牙刷越来越多地被用作节日礼物，各大公司也纷纷推出符合人体工学设计的旅行装电动牙刷，以满足都市人的喜好。鼓励预防性牙科的公共计画以及製造商与牙科诊所之间的合作也在推动成长。高昂的价格、电池寿命以及个人偏好手动刷牙等问题持续阻碍市场的成长。儘管面临这些课题，但市场仍有望成长，因为智慧功能、永续性和在地化产品设计的创新是吸引客户的关键。那些能够充分利用人工智慧整合、价格实惠以及与牙医建立合作关係的公司很可能在这个市场占据主导地位。

本报告提供日本的电动牙刷市场相关调查分析，提供市场规模与预测，市场动态，主要企业的形势等资讯。

目录

第1章 计划的范围和定义

第2章 调查手法

第3章 美国关税的影响

第4章 摘要整理

第5章 客户的迴响

• 受访者的人口统计
• 品牌认知度
• 决定购买时考虑的要素
• 购买后面临的课题
• 优先的流通管道
• 购买频率

第6章 日本的电动牙刷市场预测(2019年度～2033年度)

• 市场规模的分析与预测
  • 金额
  • 数量
• 市场占有率的分析与预测
  • 各产品类型
    • 电池驱动
    • 充电式
  • 各最终用途
    • 成人
    • 儿童
  • 各技术
    • 旋转
    • 震动
  • 各种价格
    • 经济/集体
    • 高级
  • 各流通管道
    • 药局/药妆店
    • 百货商店
    • 超级市场/大卖场
    • 线上
    • 其他
  • 各地区
    • 北部(北海道，东北)
    • 南部(关西，中国，四国，九州·冲绳)
    • 中部(关东，中部)
  • 市场占有率分析:各企业(前五名公司和其他)(金额)(2025年度)
• 市场地图分析(2025年度)
  • 各产品类型
  • 各最终用途
  • 各技术
  • 各种价格
  • 各流通管道
  • 各地区

第7章 供需分析

第8章 进口和出口的分析

第9章 价值链分析

第10章 波特的五力分析

第11章 大环境分析

第12章 价格分析

第13章 市场动态

• 推动市场要素
• 市场课题

第14章 市场趋势与发展

第15章 案例研究

第16章 竞争情形

• 前五名市场领导者公司的竞争矩阵
• 前五名公司的SWOT分析
• 前十大主要企业的形势
  • Panasonic Industry Co., Ltd.
  • Lion Corporation
  • SUNSTAR Group (GUM)
  • Sanyei Corporation
  • Omron Healthcare Co., Ltd.
  • Ningbo Seago Electric Co., Ltd.
  • Extage Inc. (Clearlabo)
  • Ranvoo
  • Galleido
  • 7am2mtoothbrush

第17章 策略性建议

第18章 关于调查公司·免责声明

Japan electric toothbrush market is projected to witness a CAGR of 5.01% during the forecast period FY2026-FY2033, growing from USD 151.36 million in FY2025 to USD 223.80 million in FY2033F, owing to rising consumer awareness of oral hygiene, technological innovation, and increasing disposable incomes. The Japanese electric toothbrush market is growing steadily, driven by increasing awareness of oral hygiene and preventive healthcare. Consumers are becoming more conscious of the link between oral health and overall well-being, leading to higher demand for advanced dental care products. Dentists play a key role in this trend by actively recommending electric toothbrushes for better plaque removal and gum health, particularly among older adults who seek easier-to-use solutions. Additionally, technological advancements such as AI-powered smart toothbrushes with real-time feedback, improved battery life, and pressure sensors are attracting tech-savvy users.

The popularity of e-commerce websites such as Amazon Japan (Amazon Japan G.K.) and Rakuten (Rakuten Group, Inc.) has made high-end electric toothbrushes more convenient to purchase, while subscription services for replacement brush heads provide customer loyalty. Lifestyle trends and premiumization are also driving market growth, as Japanese consumers pay for high-quality healthcare products. Electric toothbrushes are increasingly being given as gifts during celebrations, companies are addressing urban preferences with travel-sized, ergonomic designs. Public programs encouraging preventive dental care and collaborations among manufacturers and dental clinics are other drivers of growth. Issues such as high prices, battery life, and personal proclivity to manual brushing continue to hinder growth. Despite these challenges, the market is anticipated to grow, with innovation in smart features, sustainability, and localized product designs being key to drawing customers. Firms that take advantage of AI integration, affordability, and dentist partnerships are likely to dominate this market.

Increasing Awareness of Oral Hygiene Drives the Japan Electric Toothbrush Market Demand

The Japanese market for electric toothbrushes is expanding robustly, supported by growing awareness among consumers of oral health and its link with overall well-being. With preventive medicine at center stage, more Japanese consumers are learning the benefits of electric toothbrushes in effectively removing plaque, reducing gum disease, and maintaining long-term oral health. This is particularly common among older citizens, who value oral care products to keep their teeth healthy as they age. Japanese dentists now actively prescribe electric toothbrushes, further entrenching their use and accelerating adoption. The market is also being supported by Japan's culture of meticulous personal attention, whereby consumers happily spend money on high-end healthcare products that provide results. As oral health becomes an integral part of overall wellness, electric toothbrushes are moving from specialty items into mainstream staples among Japanese homes. This attitudinal change, augmented by professional credibility through supporting opinions from dental professionals, continues to fuel strong demand within Japan's market for electric toothbrushes.

For instance, in January 2024, Laifen, a pioneer in personal care gadgets, unveiled its groundbreaking Laifen Wave Electric Toothbrush at CES 2024. This innovative toothbrush boasts a state-of-the-art servo system crafted by Laifen, setting it apart with its unique blend of 60-degree oscillation and vibration. It tackles a common issue that many electric toothbrushes struggle with finding the perfect balance between effective cleaning and gentle care for your gums.

Technological Advancements and Smart Features Expand the Japan Electric Toothbrush Market Size

The Japanese toothbrush is a fast-evolving market, driven by cutting-edge technology that moves oral care well beyond the mere brushing. Leading brands are revolutionizing the market with AI-powered smart toothbrushes, offering real-time brushing data via smartphone app connectivity, thrilling Japan's tech-savvy consumers. Premium features such as pressure sensors, personalized cleaning modes, and 3D tracking technology are setting new standards for performance and user convenience. Most prominent is the growing demand for ionic and ultrasonic toothbrushes, which leverage Japan's technological expertise in precision technology to deliver more efficient plaque removal. Integration with IoT functionality offers long-term oral health monitoring, filling the gap between professional and home oral care. Such innovation enhances product performance and accommodates premium pricing, enhancing the market's revenue base. With Japanese consumers increasingly seeking data-driven health solutions, intelligent electric toothbrushes are transitioning from status symbols to central components of modern preventive healthcare.

For instance, in March 2023, Lion Corporation launched its latest innovation, the LION "Electric Assist" Toothbrush. This toothbrush helps with manual brushing and features sonic vibrations that enhance the cleaning experience, with a variety of replaceable heads to choose from.

Rechargeable Type Dominates Japan Electric Toothbrush Market Share

The Japanese electric toothbrush market is being driven by the overwhelming strength of rechargeable models, which have captured numerous sales with their superior performance and convenience. Compared to battery-powered devices, rechargeable toothbrushes offer high-powered, continuous cleaning, longer lives, and advanced features such as pressure sensors and multiple brushing modes that appeal to Japan's quality-sensitive consumers. Big brands have managed to profit from this demand by producing slender, slinky designs with rapid-charging capabilities, a key consideration in Japan's small home environments. The premium segment is particularly solid, with consumers willing to pay a premium for versions featuring smart connectivity and extended battery life. Green issues are also significant, as rechargeable versions complement Japan's growing consciousness of sustainability by reducing wastage on batteries. Clinical efficacy in the removal of plaque, particularly oral health practitioners' regular prescription of such products, further drives usage. Rechargeable electric toothbrushes, as advances in lithium-ion battery technology and the convenience of charging continue, will most likely sustain their market leadership.

Impact of the U.S. Tariff on Japan Electric Toothbrush Market

The U.S. imposition of tariffs on electric toothbrushes imported from Japan could have mixed but generally limited effects on the Japanese market, depending on the scale and duration of the trade policy.

Japan's electric toothbrush market is largely self-sufficient, with strong domestic brands catering to local demand.

Consumer demand in Japan is driven by domestic trends (oral health awareness, smart tech adoption) rather than export dynamics.

Japanese brands may diversify exports to other Asia-Pacific markets (China, South Korea) where electric toothbrush demand is rising.

Key Players Landscape and Outlook

The Japanese electric toothbrush market features a dynamic, competitive landscape where global giants and domestic players compete for dominance through distinct strategies. Global leaders maintain strong positions through premium smart toothbrush offerings with advanced features such as AI-powered brushing analytics and real-time coaching, while Japanese brands cater to local preferences with compact designs, ultrasonic technology, and budget-friendly options. Competition is intensifying as companies invest in dental partnerships, e-commerce optimization, and subscription-based brush head replacement services to enhance customer loyalty. The market is poised for steady growth, driven by Japan's aging population, increasing health awareness, and demand for innovative oral care solutions. Key trends shaping the future include greater integration of IoT and AI technologies, sustainability-focused product development, and convergence with digital health platforms. However, challenges remain in overcoming price sensitivity and improving battery technology to meet consumer expectations. To succeed in this evolving market, brands must balance technological sophistication with affordability while adapting to Japan's unique consumer preferences and sustainability concerns.

For instance, in April 2024, Lion Corporation rolled out an exciting new brand called "OCH-TUNE," which offers a fresh approach to choosing oral care products with a stylish twist. They're set to introduce a range of toothpastes, toothbrushes, and mouthwashes, all available in two unique styles, FAST and SLOW.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Voice of Customers

• 5.1. Respondent Demographics
• 5.2. Brand Awareness
• 5.3. Factors Considered in Purchase Decisions
• 5.4. Challenges Faced Post Purchase
• 5.5. Preferred Distribution Channel
• 5.6. Frequency of Purchase

6. Japan Electric Toothbrush Market Outlook, FY2019-FY2033F

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Product Type
    • 6.2.1.1. Battery Powdered
    • 6.2.1.2. Rechargeable
  • 6.2.2. By End-use
    • 6.2.2.1. Adults
    • 6.2.2.2. Children
  • 6.2.3. By Technology
    • 6.2.3.1. Rotational
    • 6.2.3.2. Vibrational
  • 6.2.4. By Price Range
    • 6.2.4.1. Economy/Mass
    • 6.2.4.2. Premium
  • 6.2.5. By Distribution Channel
    • 6.2.5.1. Pharmacies/Drug Stores
    • 6.2.5.2. Department Stores
    • 6.2.5.3. Supermarkets/Hypermarkets
    • 6.2.5.4. Online
    • 6.2.5.5. Others
  • 6.2.6. By Region
    • 6.2.6.1. North [Hokkaido and Tohoku]
    • 6.2.6.2. South [Kansai, Chugoku, Shikoku, and Kyushu and Okinawa]
    • 6.2.6.3. Central [Kanto and Chubu]
  • 6.2.7. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2025)
• 6.3. Market Map Analysis, FY2025
  • 6.3.1. By Product Type
  • 6.3.2. By End-use
  • 6.3.3. By Technology
  • 6.3.4. By Price Range
  • 6.3.5. By Distribution Channel
  • 6.3.6. By Region

7. Demand Supply Analysis

8. Import and Export Analysis

9. Value Chain Analysis

10. Porter's Five Forces Analysis

11. PESTLE Analysis

12. Pricing Analysis

13. Market Dynamics

• 13.1. Market Drivers
• 13.2. Market Challenges

14. Market Trends and Developments

15. Case Studies

16. Competitive Landscape

• 16.1. Competition Matrix of Top 5 Market Leaders
• 16.2. SWOT Analysis for Top 5 Players
• 16.3. Key Players Landscape for Top 10 Market Players
  • 16.3.1. Panasonic Industry Co., Ltd.
    • 16.3.1.1. Company Details
    • 16.3.1.2. Key Management Personnel
    • 16.3.1.3. Key Products Offered
    • 16.3.1.4. Key Financials (As Reported)
    • 16.3.1.5. Key Market Focus and Geographical Presence
    • 16.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisitions
  • 16.3.2. Lion Corporation
  • 16.3.3. SUNSTAR Group (GUM)
  • 16.3.4. Sanyei Corporation
  • 16.3.5. Omron Healthcare Co., Ltd.
  • 16.3.6. Ningbo Seago Electric Co., Ltd.
  • 16.3.7. Extage Inc. (Clearlabo)
  • 16.3.8. Ranvoo
  • 16.3.9. Galleido
  • 16.3.10. 7am2mtoothbrush

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

17. Strategic Recommendations

18. About Us and Disclaimer

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. Japan Electric Toothbrush Market, By Value, In USD million, FY2019-FY2033F
• Figure 2. Japan Electric Toothbrush Market, By Volume, In Thousand Units, FY2019-FY2033F
• Figure 3. Japan Electric Toothbrush Market Share (%), By Product Type, FY2019-FY2033F
• Figure 4. Japan Electric Toothbrush Market Share (%), By End-use, FY2019-FY2033F
• Figure 5. Japan Electric Toothbrush Market Share (%), By Technology, FY2019-FY2033F
• Figure 6. Japan Electric Toothbrush Market Share (%), By Price Range, FY2019-FY2033F
• Figure 7. Japan Electric Toothbrush Market Share (%), By Distribution Channel, FY2019-FY2033F
• Figure 8. Japan Electric Toothbrush Market Share (%), By Region, FY2019-FY2033F
• Figure 9. By Product Type Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 10. By End-use Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 11. By Technology Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 12. By Price Range Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 13. By Distribution Channel Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 14. By Region Map-Market Size (USD Million) & Growth Rate (%), FY2025