电动牙刷市场规模、份额、成长分析（按产品类型、技术、最终用户、分销管道和地区）—2025 年至 2032 年行业预测

2023 年全球电动牙刷市场规模为 37.3 亿美元，预计将从 2024 年的 39.8 亿美元成长到 2032 年的 67.4 亿美元，预测期内（2025-2032 年）的复合年增长率为 6.8%。

由于可支配收入的增加和口腔健康意识的增强，全球电动牙刷市场预计将显着增长。美国牙科协会的全国儿童牙齿健康月等宣传活动强调了口腔健康的重要性，尤其是对儿童而言。口腔疾病影响全球约 50% 的人口，并且有高达 24 亿人患有蛀牙，因此对有效口腔清洁用品的需求显而易见。都市化和生活方式的改变导致不健康产品的消费增加，从而增加了对高级牙刷的需求。世界卫生组织全球口腔健康计画等支持倡议，加上中产阶级人口的预期成长（尤其是在中国等地区），预计将透过增加医疗支出和提高医疗保健意识来进一步推动电动牙刷的销售。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 技术进步
• 监管格局
• 客户和购买标准分析

电动牙刷市场规模（按产品类型和复合年增长率） (2025-2032)

• 市场概览
• 可充电的
• 电池供电

电动牙刷市场规模（依技术及复合年增长率）(2025-2032)

• 市场概览
• 振动
• 旋转

电动牙刷市场规模（依最终用户划分）及复合年增长率（2025-2032）

• 市场概览
• 成人
• 孩子

电动牙刷市场规模（依通路划分）及复合年增长率（2025-2032）

• 市场概览
• 在线的
• 离线

电动牙刷市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Philips（Netherlands）
• Procter & Gamble（USA）
• Colgate-Palmolive（USA）
• Panasonic Corporation（Japan）
• FOREO（Sweden）
• Omron Healthcare（Japan）
• Lion Corporation（Japan）
• Church & Dwight Co., Inc.（USA）
• Conair Corporation（USA）
• JSB Healthcare（India）
• Dretec（Japan）
• Fairywill（China）
• Kolibree（France）
• Xiaomi Corporation（China）
• Oral-B（USA）
• Sonicare（USA）
• Quip（USA）
• SmileDirectClub（USA）
• Brush Buddies（USA）

结论和建议

Global Electric Toothbrush Market size was valued at USD 3.73 billion in 2023 and is poised to grow from USD 3.98 billion in 2024 to USD 6.74 billion by 2032, growing at a CAGR of 6.8% during the forecast period (2025-2032).

The global electric toothbrush market is poised for significant growth, driven by rising disposable incomes and increased awareness of oral health. Campaigns like the American Dental Association's National Children's Dental Health Month highlight the critical importance of oral hygiene, especially for children. With oral diseases affecting about 50% of the global population and a staggering 2.4 billion individuals suffering from tooth decay, the necessity for effective oral care products is evident. Urbanization and lifestyle changes have led to higher consumption of unhealthy products, amplifying the demand for advanced toothbrushes. Supportive initiatives such as the WHO Global Oral Health Program, combined with the expected increase in middle-class populations-particularly in regions like China-promise to further drive electric toothbrush sales by enhancing healthcare spending and hygiene awareness.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Electric Toothbrush market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Electric Toothbrush Market Segments Analysis

Global Electric Toothbrush Market is segmented by Product Type, Technology, End User, Distribution Channel and region. Based on Product Type, the market is segmented into Rechargeable and Battery-Powered. Based on Technology, the market is segmented into Vibrational and Rotational. Based on End User, the market is segmented into Adults and Children. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Electric Toothbrush Market

A significant factor propelling the global electric toothbrush market is the rising awareness regarding oral health and hygiene among consumers. As individuals become increasingly informed about the advantages of proper oral care, the popularity of electric toothbrushes has surged. Efforts by various dental associations and health organizations, including campaigns like the American Dental Association's National Children's Dental Health Month and the WHO Global Oral Health Program, have also played a crucial role in enhancing public consciousness, further stimulating the demand for electric toothbrushes. This growing awareness is crucial in shaping consumer preferences towards better oral hygiene practices.

Restraints in the Global Electric Toothbrush Market

A significant limitation facing the global electric toothbrush market is the elevated cost associated with electric toothbrushes in comparison to manual options. While electric toothbrushes provide various benefits, including superior cleaning efficacy and user convenience, their higher price can discourage price-sensitive buyers, particularly in developing regions. Furthermore, the necessity for routine replacement of brush heads, coupled with the dependency on a power source for operation, contributes to the total cost of ownership, which may further inhibit market growth. These financial barriers make it challenging for wider adoption among consumers who are conscious of their spending.

Market Trends of the Global Electric Toothbrush Market

The global electric toothbrush market is witnessing a significant trend towards the proliferation of smart toothbrushes, which incorporate advanced technologies such as sensors and Bluetooth connectivity. These devices not only monitor brushing habits but also offer real-time feedback, creating a more engaging user experience. The ability to store brushing data and generate personalized reports for both users and dental professionals is driving their popularity. Furthermore, the integration of artificial intelligence and machine learning is set to enhance functionality, facilitating a more tailored oral care routine. Complementing this trend is a growing consumer preference for eco-friendly materials and sustainable production methods, shaping a forward-thinking market landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Technology Advancement
• Regulatory Landscape
• Customer & Buying Criteria Analysis

Global Electric Toothbrush Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Rechargeable
• Battery-Powered

Global Electric Toothbrush Market Size by Technology & CAGR (2025-2032)

• Market Overview
• Vibrational
• Rotational

Global Electric Toothbrush Market Size by End User & CAGR (2025-2032)

• Market Overview
• Adults
• Children

Global Electric Toothbrush Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Electric Toothbrush Market Size & CAGR (2025-2032)

• North America (Product Type, Technology, End User, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Technology, End User, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Technology, End User, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Technology, End User, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Technology, End User, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Philips (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FOREO (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Omron Healthcare (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lion Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight Co., Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Conair Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JSB Healthcare (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dretec (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fairywill (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kolibree (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Xiaomi Corporation (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oral-B (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sonicare (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Quip (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SmileDirectClub (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brush Buddies (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations