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家电健康美容口腔衛生

市场调查报告书

商品编码

1638887

电动牙刷市场机会、成长动力、产业趋势分析与预测 2024 - 2032

Electric Toothbrush Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 - 2032

出版日期: 2024年11月13日 | 出版商:

Global Market Insights Inc. | 英文 225 Pages | 商品交期: 2-3个工作天内

价格

简介目录

2023 年，全球电动牙刷市场估值为45 亿美元，预计2024 年至2032 年复合年增长率为7%。先进牙科护理解决方案的日益关注。

电动牙刷已经发生了显着的发展，现代型号融入了压力感测器、内建定时器、智慧连接和应用程式整合等尖端功能。这些创新尤其吸引精通科技的客户。压力感应器可防止刷牙压力过大而损坏牙龈，而计时器可确保使用者按照建议的时间刷牙。包括应用程式连接在内的智慧功能使个人能够追踪他们的刷牙习惯、接收量身定制的建议并监控他们的口腔健康进展。

市场分为两种主要产品类型：充电式电动牙刷和电池供电型。 2023年，充电式电动牙刷占据市场主导地位，销售额达32亿美元。预计该细分市场将在 2024 年至 2032 年间继续成长，复合年增长率为 7.3%。与需要频繁更换电池的电池供电替代品不同，充电刷使用可重复使用的耐用电池，减少浪费和不断购买的需要。

市场范围
开始年份	2023年
预测年份	2024-2032
起始值	45 亿美元
预测值	82 亿美元
复合年增长率	7%

市场也按最终用户细分，成人和儿童是两个主要类别。 2023 年，成人市场占 76.8% 的重要份额，预计 2024-2032 年复合年增长率为 7.4%。成年人更倾向于购买电动牙刷，因为电动牙刷具有卓越的清洁效率，与传统手动牙刷相比，电动牙刷可提供更好的牙菌斑去除和整体口腔护理效果。随着口腔卫生意识的不断提高，成年人对先进牙科护理设备的需求可能会增加。

在北美，电动牙刷市场规模将于2023 年达到15 亿美元，预计到2032 年将以6.9% 的复合年增长率增长。偏好推动的。此外，该地区还受益于领先製造商的存在和强大的营销努力，这些努力宣传了电动牙刷的优势，刺激了需求并进一步扩大了市场。

产业生态系统分析
- 影响价值链的因素
- 利润率分析
- 干扰
- 未来展望
- 製造商
- 经销商
- 零售商
衝击力
- 成长动力
  - 口腔卫生意识不断提高
  - 电动牙刷设计的创新
  - 方便易用
  - 专业认可和建议
- 产业陷阱与挑战
  - 电池寿命与充电问题
  - 消费者对手动刷牙的偏好
技术与创新格局
消费者购买行为分析
- 人口趋势
- 影响购买决策的因素
- 消费品采用
- 首选配销通路
成长潜力分析
监管环境
定价分析
波特的分析
PESTEL分析

第 4 章：竞争格局

介绍
公司市占率分析
竞争定位矩阵
战略展望矩阵

第 5 章：市场估计与预测：依产品类型，2021 - 2032

充电式电动牙刷
电池供电的电动牙刷

第 6 章：市场估计与预测：依最终用途，2021 - 2032 年

主要趋势
成年人
孩子们

第 7 章：市场估计与预测：按价格，2021 - 2032

主要趋势
低的
中等的
高的

第 8 章：市场估计与预测：按配销通路，2021 - 2032

主要趋势
在线的
- 电子商务
- 公司自有网站
离线
- 超市和药局
- 专卖店

第 9 章：市场估计与预测：按地区，2021 - 2032

主要趋势
北美洲
- 我们
- 加拿大
欧洲
- 德国
- 英国
- 法国
- 义大利
- 西班牙
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 澳洲
- 马来西亚
- 印尼
拉丁美洲
- 巴西
- 墨西哥
MEA
- 沙乌地阿拉伯
- 阿联酋
- 南非

第 10 章：公司简介

Brush Buddies
Church & Dwight
Colgate-Palmolive
Conair (Interplak)
Dretec
Fairywill
FOREO
JSB Healthcare
Kolibree
Lion
Ningbo Seago Electric
Omron Healthcare
Panasonic
Philips
Procter & Gamble
Rotadent
SEASTAR
Shenzhen Risun Technology
Smilex
SONIC Chic
Wellness Oral Care

简介目录

Product Code: 12262

The Global Electric Toothbrush Market was valued at USD 4.5 billion in 2023 and is projected to grow at 7% CAGR from 2024 to 2032. This growth is largely attributed to increasing awareness of the importance of oral hygiene and the rising focus on advanced dental care solutions.

Electric toothbrushes have evolved significantly, with modern models incorporating cutting-edge features such as pressure sensors, built-in timers, smart connectivity, and app integration. These innovations appeal particularly to tech-savvy customers. Pressure sensors prevent excessive brushing pressure that could damage gums, while timers ensure users brush for the recommended duration. Smart features, including app connectivity, allow individuals to track their brushing habits, receive tailored recommendations, and monitor their oral health progress.

The market is divided into two primary product types: rechargeable electric toothbrushes and battery-powered models. Rechargeable electric toothbrushes dominated the market in 2023, accounting for USD 3.2 billion. This segment is projected to continue its growth with a CAGR of 7.3% between 2024 and 2032. Rechargeable models are more convenient, cost-effective over the long term, and environmentally friendly. Unlike battery-powered alternatives that require frequent battery changes, rechargeable brushes use durable batteries that can be reused, reducing waste and the need for constant purchases.

Market Scope
Start Year	2023
Forecast Year	2024-2032
Start Value	$4.5 Billion
Forecast Value	$8.2 Billion
CAGR	7%

The market is also segmented by end-user, with adults and children as the two primary categories. The adult segment held a significant share of 76.8% in 2023 and is expected to grow at a CAGR of 7.4% during 2024-2032. Adults are more inclined to invest in electric toothbrushes due to their superior cleaning efficiency, which offers better plaque removal and overall oral care compared to traditional manual brushes. As awareness of oral hygiene continues to rise, the demand for advanced dental care devices among adults is likely to increase.

In North America, the electric toothbrush market reached USD 1.5 billion in 2023 and is expected to grow at a CAGR of 6.9% through 2032. This growth is driven by heightened consumer awareness of oral health and a growing preference for electric toothbrushes. Additionally, the region benefits from the presence of leading manufacturers and robust marketing efforts that promote the advantages of electric toothbrushes, fueling demand and further market expansion.

Chapter 1 Methodology & Scope

1.1 Market scope & definition
1.2 Base estimates & calculations
1.3 Forecast parameters
1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
  - 1.4.2.1 Paid sources
  - 1.4.2.2 Public sources

Chapter 2 Executive Summary

2.1 Industry 360° synopsis, 2021 - 2032

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
- 3.1.1 Factors affecting the value chain
- 3.1.2 Profit margin analysis
- 3.1.3 Disruptions
- 3.1.4 Future outlook
- 3.1.5 Manufacturers
- 3.1.6 Distributors
- 3.1.7 Retailers
3.2 Impact forces
- 3.2.1 Growth drivers
  - 3.2.1.1 Rising awareness of oral hygiene
  - 3.2.1.2 Innovation in electric toothbrush designs
  - 3.2.1.3 Convenience and ease of use
  - 3.2.1.4 Professional endorsements and recommendations
- 3.2.2 Industry pitfalls & challenges
  - 3.2.2.1 Battery life and charging issues
  - 3.2.2.2 Consumer preference for manual brushing
3.3 Technology & innovation landscape
3.4 Consumer buying behavior analysis
- 3.4.1 Demographic trends
- 3.4.2 Factors affecting buying decision
- 3.4.3 Consumer product adoption
- 3.4.4 Preferred distribution channel
3.5 Growth potential analysis
3.6 Regulatory landscape
3.7 Pricing analysis
3.8 Porter's analysis
3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type, 2021 - 2032, (USD Billion)

5.1 Rechargeable electric toothbrushes
5.2 Battery-powered electric toothbrushes

Chapter 6 Market Estimates & Forecast, By End Use, 2021 - 2032, (USD Billion)

6.1 Key trends
6.2 Adults
6.3 Children

Chapter 7 Market Estimates & Forecast, By Price, 2021 - 2032, (USD Billion)

7.1 Key trends
7.2 Low
7.3 Medium
7.4 High

Chapter 8 Market Estimates & Forecast, By Distribution Channel, 2021 - 2032, (USD Billion)

8.1 Key trends
8.2 Online
- 8.2.1 E-commerce
- 8.2.2 Company owned website
8.3 Offline
- 8.3.1 Supermarkets & pharmacies
- 8.3.2 Specialty stores

Chapter 9 Market Estimates & Forecast, By Region, 2021 - 2032, (USD Billion)

9.1 Key trends
9.2 North America
- 9.2.1 U.S.
- 9.2.2 Canada
9.3 Europe
- 9.3.1 Germany
- 9.3.2 UK
- 9.3.3 France
- 9.3.4 Italy
- 9.3.5 Spain
9.4 Asia Pacific
- 9.4.1 China
- 9.4.2 India
- 9.4.3 Japan
- 9.4.4 South Korea
- 9.4.5 Australia
- 9.4.6 Malaysia
- 9.4.7 Indonesia
9.5 Latin America
- 9.5.1 Brazil
- 9.5.2 Mexico
9.6 MEA
- 9.6.1 Saudi Arabia
- 9.6.2 UAE
- 9.6.3 South Africa