儿童电动牙刷市场规模、份额和成长分析（按产品类型、刷毛、年龄层、通路和地区划分）－2026-2033年产业预测

预计到 2024 年，全球儿童电动牙刷市场规模将达到 19.8 亿美元，到 2025 年将达到 21.7 亿美元，到 2033 年将达到 45.8 亿美元，在预测期（2026-2033 年）内，复合年增长率为 9.8%。

意识提升对儿童口腔卫生意识的不断提高是推动全球儿童电动牙刷市场成长的关键因素。龋齿和牙周病等牙齿问题虽然普遍存在，但都是可以预防的，因此家长们越来越意识到早期口腔清洁用品对培养终身牙齿健康的重要性。除了更有效地清除斑块外，电动牙刷还配备了内建计时器和专为儿童设计的轻柔刷牙模式等功能，以促进有效清洁。这种明智的需求推动了家长对专用电动牙刷的需求，促进了市场扩张，同时也鼓励了全球儿童养成更健康的口腔卫生习惯。因此，预计这一细分市场将持续成长，反映出人们为改善儿童牙齿保健所做的努力。

全球儿童电动牙刷市场驱动因素

全球儿童电动牙刷市场正经历显着成长，这主要得益于电子商务平台的日益普及，提升了消费者的购买便利性。家长可以轻鬆比较产品、享受折扣优惠并阅读用户评价，这些资讯在他们的购买决策中起着至关重要的作用。透过这些线上管道，消费者对创新牙刷设计的认知度显着提高，从而推动了产品在不同地区市场的快速普及和推广。这种向数位化购物的转变不仅简化了购买流程，也鼓励家长透过选择更先进的牙刷产品来重视孩子的口腔健康。

限制全球儿童电动牙刷市场的因素

全球儿童电动牙刷市场面临许多限制因素，可能阻碍其成长。其中一个主要挑战是需要定期更换和充电电池，这不仅给家长带来不便，还可能影响孩子的口腔卫生习惯。此外，定期更换刷头也会带来持续的成本和维护上的麻烦，这可能会降低家长的购买意愿。这些不便之处可能导致儿童使用不规则，造成消费者抵触情绪，最终限制电动牙刷在各市场的普及。

全球儿童电动牙刷市场趋势

全球儿童电动牙刷市场正日益受到游戏化和智慧功能的影响，显着提升了用户参与度和持续使用率。透过融入计时器、进度追踪和奖励等元素，这些创新牙刷将口腔清洁变成了一种充满乐趣的体验。此外，蓝牙连接技术的出现也方便了家长进行监控，使看护者能够轻鬆追踪孩子的刷牙习惯。这种科技与游戏结合的方式不仅有助于培养良好的口腔卫生习惯，也促进了注重健康的家庭对电动牙刷的接受度，使其成为口腔清洁用品行业中一个充满活力的趋势，致力于改善儿童的牙齿健康。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

全球儿童电动牙刷市场规模（依产品类型划分）及复合年增长率（2026-2033 年）

• 可充电的
• 电池供电
• 索尼克
• 旋转
• 其他的

全球儿童电动牙刷市场规模（以刷毛类型划分）及复合年增长率（2026-2033 年）

• 柔软的
• 中等硬度
• 硬毛

全球儿童电动牙刷市场规模（依年龄层划分）及复合年增长率（2026-2033）

• 婴儿
• 孩子们
• 青少年时期

全球儿童电动牙刷市场规模（依通路划分）及复合年增长率（2026-2033 年）

• 网路商店
• 超级市场/大卖场
• 专卖店
• 药局
• 其他的

全球儿童电动牙刷市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Oral-B（United States）
• Philips Sonicare（Netherlands）
• Colgate-Palmolive（United States）
• FOREO（Sweden）
• Quip（United States）
• Waterpik（United States）
• Church & Dwight Co., Inc.（United States）
• Panasonic Corporation（Japan）
• Xiaomi Corporation（China）
• Brush-Baby（United Kingdom）
• Fairywill（China）
• Dr. Fresh LLC（United States）
• DenTek Oral Care, Inc.（United States）
• Conair Corporation（United States）
• Lion Corporation（Japan）
• Humble Brush（Sweden）
• Vekkia（United States）
• BriteBrush（United States）
• AutoBrush（United States）
• Boka（United States）

结论与建议

Global Kids Electric Toothbrush Market size was valued at USD 1.98 Billion in 2024 and is poised to grow from USD 2.17 Billion in 2025 to USD 4.58 Billion by 2033, growing at a CAGR of 9.8% during the forecast period (2026-2033).

The rising awareness among parents regarding pediatric oral health is a crucial factor fueling the growth of the global kids' electric toothbrush market. With dental issues like cavities and gum disease being prevalent yet preventable, parents are increasingly recognizing the importance of early oral care in fostering lifelong dental health. Electric toothbrushes provide enhanced plaque removal capabilities and features such as built-in timers and gentle brushing modes specifically designed for children, promoting effective cleaning. This informed demand drives parents to seek out specialized electric toothbrushes, thereby stimulating market expansion and encouraging healthier oral hygiene practices among children worldwide. As a result, this segment is poised for continued growth, reflecting a commitment to improving children's dental care.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Kids Electric Toothbrush market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Kids Electric Toothbrush Market Segments Analysis

Global Kids Electric Toothbrush Market is segmented by Product Type, Bristle Type, Age Group, Distribution Channel and region. Based on Product Type, the market is segmented into Rechargeable, Battery Operated, Sonic, Rotating and Others. Based on Bristle Type, the market is segmented into Soft, Medium and Hard. Based on Age Group, the market is segmented into Toddlers, Children and Pre-teens. Based on Distribution Channel, the market is segmented into Online Stores, Supermarkets/Hypermarkets, Specialty Stores, Pharmacies and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Kids Electric Toothbrush Market

The global kids electric toothbrush market is experiencing significant growth due to the rising influence of e-commerce platforms, which enhance accessibility and convenience for consumers. Parents are able to effortlessly compare products, take advantage of discounts, and read reviews, all of which play a crucial role in their purchasing decisions. The visibility of innovative toothbrush designs is greatly increased through these online channels, leading to a quicker acceptance and uptake of these products across various regional markets. This shift toward digital shopping not only streamlines the buying process but also encourages parents to prioritize dental hygiene for their children through advanced toothbrush options.

Restraints in the Global Kids Electric Toothbrush Market

The Global Kids Electric Toothbrush market faces several restraints that may hinder its growth. One significant challenge is the requirement for regular battery replacement or recharging, which can be inconvenient for parents and disrupt the routine of maintaining oral hygiene. Additionally, the need for periodic replacement of brush heads contributes to ongoing costs and maintenance efforts, potentially deterring parents from making a purchase. These inconveniences can lead to inconsistent usage among children, creating reluctance among consumers and ultimately limiting the widespread adoption of electric toothbrushes in various markets.

Market Trends of the Global Kids Electric Toothbrush Market

The global kids electric toothbrush market is increasingly influenced by the integration of gamification and smart features, significantly enhancing user engagement and compliance. By incorporating elements such as timers, progress tracking, and rewards, these innovative toothbrushes transform oral hygiene into an enjoyable experience for children. Moreover, the advent of Bluetooth connectivity facilitates parental monitoring, allowing caregivers to track their child's brushing habits with ease. This marriage of technology and play not only fosters positive dental practices but also drives the adoption of electric toothbrushes among health-conscious families, positioning it as a dynamic trend in the oral care industry focused on improving children's dental health.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Kids Electric Toothbrush Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Rechargeable
• Battery Operated
• Sonic
• Rotating
• Others

Global Kids Electric Toothbrush Market Size by Bristle Type & CAGR (2026-2033)

• Market Overview
• Soft
• Medium
• Hard

Global Kids Electric Toothbrush Market Size by Age Group & CAGR (2026-2033)

• Market Overview
• Toddlers
• Children
• Pre-teens

Global Kids Electric Toothbrush Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Online Stores
• Supermarkets/Hypermarkets
• Specialty Stores
• Pharmacies
• Others

Global Kids Electric Toothbrush Market Size & CAGR (2026-2033)

• North America (Product Type, Bristle Type, Age Group, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Bristle Type, Age Group, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Bristle Type, Age Group, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Bristle Type, Age Group, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Bristle Type, Age Group, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Oral-B (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Philips Sonicare (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FOREO (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Quip (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Waterpik (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight Co., Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Xiaomi Corporation (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brush-Baby (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fairywill (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dr. Fresh LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DenTek Oral Care, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Conair Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lion Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Humble Brush (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vekkia (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BriteBrush (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AutoBrush (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Boka (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations