印度的牙刷市场:各产品类型，各刷毛类型，各类别，各包装尺寸，使用法，各终端用户，各种价格，各流通管道，各地区，机会，预测，2019年度～2033年度

预计在预测期（2026财年至2033财年）内，印度牙刷市场规模将以4.04%的复合年增长率增长，从2025财年的4.4284亿美元增长至2033财年的6.0792亿美元。这一增长主要得益于口腔卫生意识的提高、产品创新以及城市化进程的推进。此外，可支配收入的增加，尤其是在印度不断壮大的中产阶级中，正促使消费者从基础牙刷升级到高端产品，包括配备压力感测器等先进功能的电动牙刷。

产品创新将成为市场成长的关键驱动力，各大品牌将发展出吸引消费者的特色设计。例如，2023年7月，Chipper Consumer Private Limited（Perfora）推出了印度首款铝柄电动牙刷，减少了70%的塑胶剂量。这款电动牙刷经久耐用、可回收且时尚，凭藉其创新功能，在促进永续发展的同时，也带来了卓越的口腔护理体验。持续的创新和新产品行销刺激了品牌差异化和市场竞争。领先品牌正在积极进行促销活动以提高产品知名度，政府和非营利组织也纷纷发起口腔卫生公共卫生宣传活动，所有这些都在刺激市场成长。此外，电子商务透过增加消费者获取各种产品的管道，也促进了销售和消费机会。随着印度从基础口腔护理方式向更先进的刷牙方式过渡，这些因素共同造就了强劲的市场成长动能。

本报告分析了印度牙刷市场，并提供了市场概览，以及按产品类型、刷毛类型、类别、包装规格、用途、最终用户、价格范围、分销渠道和区域趋势进行的市场细分，同时还提供了公司简介。

目录

第1章 计划的范围和定义

第2章 调查手法

第3章 美国的关税的影响

第4章 GST合理化的影响

第5章 摘要整理

第6章 顾客的迴响

第7章 印度的牙刷市场预测，2019年度～2033年度

• 市场规模分析与预测
• 市场占有率分析与预测
  • 各产品类型
    • 手动
    • 电动
  • 各刷毛类型
    • 软
    • 中间度
    • 硬
  • 各类别
    • 有机
    • 传统
  • 各包装尺寸
    • 单一包装
    • 组合包
  • 按使用法
    • 抛弃式
    • 再利用型
  • 各终端用户
    • 大人
    • 儿童
  • 各种价格
    • 质量
    • 高级
  • 各流通管道
    • 超级市场/大卖场
    • 百货商店
    • 便利商店
    • 线上
    • 其他
  • 各地区
    • 北
    • 东
    • 西部·中央部
    • 南
  • 各企业市场占有率分析(前五名公司以及其他- 以金额为准，2025年度)
• 市场地图分析，2025年度

第8章 需求供给分析

第9章 进出口的分析

第10章 价值链分析

第11章 波特的五力分析

第12章 大环境分析

第13章 价格分析

第14章 市场动态

• 市场促进因素
• 市场课题

第15章 市场趋势与发展

第16章 政策和法规情形

第17章 案例研究

第18章 竞争情形

• 前五名市场领导公司的竞争矩阵
• 前五名参与企业的SWOT分析
• 前10名主要企业的形势
  • Colgate-Palmolive (India) Limited
  • Procter & Gamble Hygiene and Health Care Limited
  • Hindustan Unilever Limited
  • JHS Svendgaard Laboratories Limited
  • Patanjali Ayurved Limited
  • Merlin Dentifrices Private Limited
  • Royal Brushes Pvt Ltd.
  • Dentos India Pvt. Ltd.
  • Haleon plc
  • Kamicka Organic Products Private Limited

第19章 策略性建议

第20章 关于调查公司·免责声明

India toothbrush market is projected to witness a CAGR of 4.04% during the forecast period FY2026-FY2033, growing from USD 442.84 million in FY2025 to USD 607.92 million in FY2033F, owing to rising oral hygiene awareness, product innovation, urbanization. Moreover, rise in disposable incomes, particularly among India's expanding middle class where consumers are upgrading from basic toothbrushes to premium options, including electric variants with advanced features like pressure sensors.

Product innovation is a crucial lever for growth as brands develop specialized design products that appeal to consumers. For instance, in July 2023, Chipper Consumer Private Limited (Perfora) launched India's first aluminium-handle electric toothbrush, reducing plastic use by 70%. Durable, recyclable, and stylish, it promotes sustainability and superior oral care with innovative features. Continued innovation and marketing of new products stimulate brand differentiation and competition in the market. Major brands run aggressive promotional campaigns to generate product awareness, and governments and non-profits have started their own public health campaigns related to oral health, all of which have stimulated market growth. Moreover, e-commerce benefits sales and consumer opportunities by increasing access to various products. These factors collectively contribute to a strong market growth pattern as India moves from basic oral care practices to more advanced brushing options.

Rising Oral Health Awareness Boosts Market Demand

The growing awareness of oral hygiene in India is one of the key factors driving the toothbrush market, changing how consumers use, purchase and think about toothbrushes. The knowledge of dental hygiene has also increased and evolved drastically through mass media, media campaigns, education programs in schools, and governmental pushes to transition from traditional care to more modern toothbrushes. For instance, in November 2024, Colgate-Palmolive India launched an Oral Health Movement, using AI dental screening via WhatsApp and nationwide campaigns to enhance oral health awareness, making dental knowledge accessible and encouraging proactive dental care.

Extensive advertising by toothbrush market leaders such as Colgate, Pepsodent, and Oral-B, often featuring celebrity endorsements promoting the habit of brushing twice a day, has persuaded a large portion of the population to choose their brands. Social media platforms such as YouTube, Instagram, and other platforms have increased consumer awareness. Moreover, awareness of proper toothbrushes and oral care products is being shaped not only by professionals such as dentists but also by influencers who share content using their skills and talents, all contributing to a better understanding of effective brushing habits and proper procedures. In addition, awareness has increased the demand for specialized items such as toothbrushes with soft bristles for sensitive gums, grips for one's hand for comfort, and toothbrushes aimed at children containing famous cartoon characters aimed at getting kids to take brushing more seriously. Furthermore, the switch from tooth powders to toothpaste in urban and rural settings has also contributed to the switch to toothbrushes, combined with more distribution models that have created accessibility in small towns for affordable, inexpensive options.

Product Innovation and Premiumization Fuel India Toothbrush Market Growth

Continuous product development and a movement toward premium products are transforming the Indian toothbrush market, with consumers increasingly focused on higher-quality oral care solutions. For instance, in January 2024, Chipper Consumer Private Limited (Perfora) launched the first oscillating toothbrush, featuring a 360° rotating head, 8800 rpm speed, rechargeable battery (21 days), IPX7 waterproofing, and enhancing oral hygiene with advanced technology. Manufacturers are also introducing eco-friendly options such as bamboo toothbrushes, along with specialized designs for groups with specific needs, such as those with sensitive gums. New products are being developed to cater to a wide range of consumer preferences beyond just digital innovations. The trend of premiumization is evident in the rising adoption of electric toothbrushes and the marketing focus on advanced features such as pressure sensors and edentulous modes, both of which provide a superior experience compared to traditional manual brushes. Ultimately, changing consumer expectations and associated purchase decisions are increasingly aligned with product innovation and higher-value products in oral care, and where functionality, sustainability, and technology can be significant purchase triggers.

Manual Toothbrushes Dominate India Toothbrush Market

Manual toothbrushes dominate the oral care market in India, and they remain entrenched for a variety of practical, economic, and culturally oriented reasons. The main benefit of manual brushes is their low pricing; basic models are a fraction of the cost of electric options, meaning that they are accessible for consumption among a broader range of consumer income, particularly in the rural markets where most Indians live, which tend to be price sensitive. Traditional retail networks have helped stabilize the position of manual brushes - Kirana and local pharmacy stores carry products from recognizable brands such as Colgate and Pepsodent, allowing accessibility even in isolated areas. Culture and habitual behaviour are also strong reasons, particularly considering the number of generations of Indian's that have grown up brushing with manual brushes and have developed historically entrenched behaviours, indicating that these usage habits are extremely stable and resistant to change. Most consumers prioritize fundamental cleaning over advanced features, and the simple design and functionality of manual brushes adequately meet their daily oral hygiene needs.

North India Acquires the Majority Share of the India Toothbrush Market

North India dominates the toothbrush market in India due to demographic, economic, and infrastructure factors. North India is densely populated, especially in Uttar Pradesh, Delhi-NCR, and Haryana, yielding a large sales volume of toothbrushes. With urbanization in places such as Delhi and Gurugram and growing disposable income, people are also acquiring disposable toothbrushes, both from the mass and premium segments. Moreover, North India provides a strong market infrastructure and last-mile access, with brands such as Colgate and Pepsodent leveraging the popularity of kirana shops, pharmacies, and modern trade outlets to promote and sell toothbrushes. Furthermore, North India is also more exposed to advertisements and education initiatives, having better oral hygiene education, communication, and habits. Finally, numerous households with a sizeable affluent middle-class customer base are driving toothbrush brands to intensify their efforts in promoting specialized and electric toothbrushes.

Impact of the U.S. Tariff on the India Toothpaste Market

Higher tariffs are likely to lead to a decrease in export volumes as US importers may seek alternative suppliers or negotiate lower prices, directly impacting Indian toothbrush manufacturers' revenues.

Indian exporters may have to absorb a portion of the tariff cost to retain US buyers, squeezing profit margins and making it challenging for smaller manufacturers to sustain operations.

With reduced export opportunities, manufacturers may focus more on India's growing domestic demand.

Some Indian manufacturers might explore hybrid sourcing or increase US-origin content in their products to benefit from partial tariff relief, though this could increase complexity and costs in the supply chain.

Key Players Landscape and Outlook

The Indian toothbrush market has witnessed increased market competition between established FMCG players and new-age prominent brands trying to capture consumer attention. Traditional players are defending their market dominance by leveraging extensive distribution leadership and mass-market approaches, while expanding their operations into higher premium segments that emphasize innovation. The market has experienced a rise in engaging product offerings, from electric and smart toothbrushes to Ayurvedic and environmentally friendly products, trying to be distinctive. Augmenting competition has pushed brands to heavily invest in marketing campaigns, celebrity endorsements, and partnerships with dentists to increase consumer awareness. For instance, Colgate India's "Flower Power" campaign, launched in April 2025, cleverly introduced a supposed new flower, Indianis Dentris, which was later revealed to be a frayed toothbrush. This eye-opening initiative highlighted the widespread issue of Indians overusing their toothbrushes and encouraged people to replace them regularly for better oral hygiene. Leading and emerging direct-to-consumer startups are entering the category by positioning themselves within the most attractive niches.

Competitive pressure is driving all players to prioritize innovation in primarily niche segments, while also operating ethically to enhance affordability and expand access to consumers in both urban and rural areas, ultimately aiming to capture a greater share of India's oral care market.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Impact of GST Rationalization

5. Executive Summary

6. Voice of Customers

• 6.1. Respondent Demographics
• 6.2. Brand Awareness
• 6.3. Factors Considered in Purchase Decisions
• 6.4. Challenges Faced Post Purchase
• 6.5. Preferred Distribution Channel

7. India Toothbrush Market Outlook, FY2019-FY2033F

• 7.1. Market Size Analysis & Forecast
  • 7.1.1. By Value
  • 7.1.2. By Volume
• 7.2. Market Share Analysis & Forecast
  • 7.2.1. By Product Type
    • 7.2.1.1. Manual
    • 7.2.1.2. Electric
  • 7.2.2. By Bristle Type
    • 7.2.2.1. Soft
    • 7.2.2.2. Medium
    • 7.2.2.3. Hard
  • 7.2.3. By Category
    • 7.2.3.1. Organic
    • 7.2.3.2. Conventional
  • 7.2.4. By Pack Size
    • 7.2.4.1. Single Pack
    • 7.2.4.2. Multi Pack
  • 7.2.5. By Usability
    • 7.2.5.1. Disposable
    • 7.2.5.2. Reusable
  • 7.2.6. By End User
    • 7.2.6.1. Adults
    • 7.2.6.2. Kids
  • 7.2.7. By Price Range
    • 7.2.7.1. Mass
    • 7.2.7.2. Premium
  • 7.2.8. By Distribution Channel
    • 7.2.8.1. Supermarkets/Hypermarkets
    • 7.2.8.2. Departmental Stores
    • 7.2.8.3. Convenience Stores
    • 7.2.8.4. Online
    • 7.2.8.5. Others
  • 7.2.9. By Region
    • 7.2.9.1. North
    • 7.2.9.2. East
    • 7.2.9.3. West and Central
    • 7.2.9.4. South
  • 7.2.10. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2025)
• 7.3. Market Map Analysis, FY2025
  • 7.3.1. By Product Type
  • 7.3.2. By Bristle Type
  • 7.3.3. By Category
  • 7.3.4. By Pack Size
  • 7.3.5. By Usability
  • 7.3.6. By End User
  • 7.3.7. By Price Range
  • 7.3.8. By Distribution Channel
  • 7.3.9. By Region

8. Demand Supply Analysis

9. Import and Export Analysis

10. Value Chain Analysis

11. Porter's Five Forces Analysis

12. PESTLE Analysis

13. Pricing Analysis

14. Market Dynamics

• 14.1. Market Drivers
• 14.2. Market Challenges

15. Market Trends and Developments

16. Policy and Regulatory Landscape

17. Case Studies

18. Competitive Landscape

• 18.1. Competition Matrix of Top 5 Market Leaders
• 18.2. SWOT Analysis for Top 5 Players
• 18.3. Key Players Landscape for Top 10 Market Players
  • 18.3.1. Colgate-Palmolive (India) Limited
    • 18.3.1.1. Company Details
    • 18.3.1.2. Key Management Personnel
    • 18.3.1.3. Key Products Offered
    • 18.3.1.4. Key Financials (As Reported)
    • 18.3.1.5. Key Market Focus and Geographical Presence
    • 18.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisitions
  • 18.3.2. Procter & Gamble Hygiene and Health Care Limited
  • 18.3.3. Hindustan Unilever Limited
  • 18.3.4. JHS Svendgaard Laboratories Limited
  • 18.3.5. Patanjali Ayurved Limited
  • 18.3.6. Merlin Dentifrices Private Limited
  • 18.3.7. Royal Brushes Pvt Ltd.
  • 18.3.8. Dentos India Pvt. Ltd.
  • 18.3.9. Haleon plc
  • 18.3.10. Kamicka Organic Products Private Limited

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

19. Strategic Recommendations

20. About Us and Disclaimer

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Toothbrush Market, By Value, In USD Million, FY2019-FY2033F
• Figure 2. India Toothbrush Market, By Volume, In Thousand Units, FY2019-FY2033F
• Figure 3. India Toothbrush Market Share (%), By Product Type, FY2019-FY2033F
• Figure 4. India Toothbrush Market Share (%), By Bristle Type, FY2019-FY2033F
• Figure 5. India Toothbrush Market Share (%), By Category, FY2019-FY2033F
• Figure 6. India Toothbrush Market Share (%), By Pack Size, FY2019-FY2033F
• Figure 7. India Toothbrush Market Share (%), By Usability, FY2019-FY2033F
• Figure 8. India Toothbrush Market Share (%), By End User, FY2019-FY2033F
• Figure 9. India Toothbrush Market Share (%), By Price Range, FY2019-FY2033F
• Figure 10. India Toothbrush Market Share (%), By Distribution Channel, FY2019-FY2033F
• Figure 11. India Toothbrush Market Share (%), By Region, FY2019-FY2033F
• Figure 12. By Product Type Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 13. By Bristle Type Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 14. By Category Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 15. By Pack Size Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 16. By Usability Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 17. By End User Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 18. By Price Range Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 19. By Distribution Channel Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 20. By Region Map-Market Size (USD Million) & Growth Rate (%), FY2025