全球云电视市场规模研究，按部署，按服务类型（SaaS，平台即服务，基础设施即服务），按最终用户，按地区预测 2022-2028

云电视是一个软件平台，它提供灵活的电视选项，让您可以在各种设备（如智能电视、智能手机、平板电脑和笔记本电脑）上随时随地观看内容。

客户可以通过他们的数字资产随时随地访问私营运营商的电视服务。视频点播服务的全球扩张、订阅流媒体服务的日益普及、主要参与者的战略举措等是推动全球市场需求的因素。例如，根据 Statista 的数据，截至 2022 年，全球视频点播收入估计为 948.8 亿美元，从 2022 年到 2027 年，这一数字将以约 10.72% 的复合年增长率增长，到 2027 年将达到 15.79 亿。预计将达到十亿美元的价值。此外，主要市场参与者正在与主要内容提供商合作推出云电视平台。例如，2021 年 12 月，总部位于纽约的 Kaltura 宣布与总部位于马来西亚的娱乐公司 Astro 合作，将 Kaltura 电视平台引入名为 Sooka 的新流媒体服务。此外，预计全球 5G 技术的出现和基于云的服务的日益普及将成为预测期内市场需求的催化剂。然而，新兴市场高速互联网服务的不可用以及与云电视解决方案相关的高部署成本阻碍了 2022-2028 年预测期内的市场增长。

云电视全球市场研究中考虑的关键区域是亚太地区、北美、欧洲、拉丁美洲和世界其他地区。由于越来越多地采用基于云的平台和不断增长的 5G 服务，北美已成为全球市场份额的主要地区。另一方面，预计亚太地区将在 2022-2028 年的预测期内呈现显着的增长率。该地区互联网服务和智能手机设备的蓬勃发展预计将为整个亚太地区的云电视市场创造有利的增长前景。

本报告中包括的主要市场参与者是：

• Mware Solutions
• Altice USA Brightcove Inc.
• Charter Communications
• Liberty Global plc
• Ooyala Inc.
• Phonix Satellite Television Holdings Ltd
• PCCW Limited
• TalkTalk TV Entertainment Limited
• Xfinity
• Ziggo B.V.

本研究的目的是确定近年来各个细分市场和国家/地区的市场规模，并预测未来八年的价值。本报告旨在捕捉所研究的每个地区和国家的行业的定性和定量方面。此外，它还提供了有关关键方面的详细信息，例如定义市场未来增长的驱动因素和挑战。此外，报告还应详细分析主要参与者的竞争格局和产品供应，以及微观市场中可供利益相关者投资的机会。市场的详细细分和子细分如下所述。

按部署

公共云

私有云

混合云

按服务类型

软件即服务 (SaaS)

平台即服务 (PaaS)

基础设施即服务 (IaaS)

按最终用户

媒体与娱乐

IT/通信

消费类电视

杂项

按地区

北美

美国

加拿大

欧洲

英国

德国

法国

西班牙

意大利

其他欧洲

亚太地区

中国

印度

日本

澳大利亚

韩国

其他亚太地区

拉丁美洲

巴西

墨西哥

世界其他地方

此外，本研究考虑的年份是：

实际年份 - 2018 年、2019 年、2020 年

2021 年基准年

预测期 - 2022 年 至 2028 年

“全球云电视市场”市场研究的目标受众

主要咨询公司和顾问

大公司、中型公司、中小企业

风险投资

增值经销商 (VAR)

第三方知识提供者

投资银行家

投资者

内容

第 1 章执行摘要

• 市场快照
• 2020-2028 年全球市场细分估计与预测
  • 2020-2028 年全球云电视市场：按地区分列
  • 全球云电视市场：按部署类型，2020-2028
  • 2020-2028 年全球云电视市场：按服务分类
  • 2020-2028 年全球云电视市场：按最终用户分类
• 主要趋势
• 调查方法
• 调查先决条件

第 2 章全球云电视市场：定义和范围

• 调查目的
• 市场定义和范围
  • 调查范围
  • 工业发展
• 调查年份
• 货币兑换率

第三章全球云电视市场动态

• 云电视市场影响分析（2020-2028）
  • 市场驱动力
    • 扩大视频点播服务的世界。
    • 订阅式流媒体服务的采用范围扩大
    • 主要公司的战略举措
  • 市场问题
    • 发展中地区无法使用高速互联网服务
    • 云电视解决方案的实施成本高
  • 市场机会
    • 全球 5G 技术的兴起。
    • 越来越多地采用基于云的服务

第四章全球云电视市场：行业分析

• 波特的 5 力模型
  • 供应商的议价能力
  • 买家的议价能力
  • 新进入者的威胁
  • 替代品的威胁
  • 竞争公司之间的敌对关係
  • 波特 5 力模型的未来方法（2018-2028）
• PEST 分析
  • 政治
  • 经济
  • 社交
  • 技术
• 招商引资模式
• 分析师的结论和建议
• 热门投资机会
• 关键成功策略

第 5 章风险评估：COVID-19 的影响

• 评估 COVID-19 对行业的整体影响
• COVID-19 之前和 COVID-19 之后的市场情景

第 6 章全球云电视市场：按部署类型划分

• 市场快照
• 全球云电视市场：按部署类型的性能潜力分析
• 全球云电视市场：按部署类型划分的 2018-2028 年估计和预测
• 全球云电视市场：细分分析
  • 公共云
  • 私有云
  • 混合云

第 7 章全球云电视市场：按服务分类

• 市场快照
• 全球云电视市场：按服务、按性能、潜力分析
• 全球云电视市场：按服务划分的估计和预测 2018-2028
• 全球云电视市场：按细分市场分析
  • 软件即服务 (SaaS)
  • 基础设施即服务 (IaaS)
  • 平台即服务 (PaaS)

第 8 章全球云电视市场：按最终用户分类

• 市场快照
• 全球云电视市场：最终用户的性能潜力分析
• 全球云电视市场：2018-2028 年最终用户的估计和预测
• 全球云电视市场：细分分析
  • 媒体与娱乐
  • IT/电信
  • 媒体机构、广播公司
  • 其他

第 9 章全球云电视市场：区域分析

• 云电视市场快照：按地区划分
• 北美
  • 美国
    • 2018-2028 年部署类型的估计和预测
    • 2018-2028 年服务估计与预测
    • 2018-2028 年最终用户估计和预测
  • 加拿大
• 欧洲云电视市场概况
  • 英国
  • 德国
  • 法国
  • 西班牙
  • 意大利
  • 其他欧洲地区
• 亚太云电视市场概况
  • 中国
  • 印度
  • 日本
  • 澳大利亚
  • 韩国
  • 其他亚太地区
• 拉丁美洲云电视市场概览
  • 巴西
  • 墨西哥
• 世界其他地区

第 10 章衝突信息

• 顶级市场策略
• 公司简介
  • 软件解决方案
    • 主要信息
    • 概览
    • 财务（如果有数据）
    • 产品概览
    • 近期发展状况
  • Altice USA Brightcove Inc.
  • Charter Communications
  • Liberty Global plc
  • Ooyala Inc.
  • Phonix Satellite Television Holdings Ltd
  • PCCW Limited
  • TalkTalk TV Entertainment Limited
  • Xfinity
  • Ziggo B.V.

第 11 章研究过程

• 研究过程
  • 数据挖掘
  • 分析
  • 市场估算
  • 验证
  • 出版
• 调查属性
• 调查先决条件

Global Cloud TV Market is valued approximately USD XX million in 2021 and is anticipated to grow with a healthy growth rate of more than XX % over the forecast period 2022-2028.

Cloud TV refers to software platform that offers flexible television options to watch content anywhere and on different devices including Smart TVs, Smartphones, Tablets, and Laptops etc. Customer can access television services from private operators anywhere through their digital assets. The growing expansion of Video-on-Demand services Worldwide and increasing adoption of subscription based streaming services as well as strategic initiatives from leading market players are factors that are accelerating the global market demand. For instance, according to Statista - as of 2022, the revenue in worldwide Video-on-Demand segment is estimated at USD 94.88 billion, and this number is projected to grow at CAGR of around 10.72% between 2022 & 2027 to reach to a value of USD 157.90 billion by 2027. Furthermore, leading market players are collaborating with leading content providers to deploy Cloud TV Platform. For instance, in December 2021, New York based Kaltura announced collaboration with Malaysia based entertainment company Astro to deploy Kaltura TV Platform for its new streaming services named Sooka. Also, growing emergence of 5G technologies worldwide and increasing adoption of cloud-based services are anticipated to act as a catalyzing factor for the market demand during the forecast period. However, Unavailability of high-speed internet services in developing regions as well as high deployment cost associated with Cloud TV solutions impede the growth of the market over the forecast period of 2022-2028.

The key regions considered for the global Cloud TV Market study include Asia Pacific, North America, Europe, Latin America, and the Rest of the World. North America is the leading region across the world in terms of market share owing to the growing adoption of cloud-based platform and increasing growth of 5G services in the region. Whereas, Asia Pacific is anticipated to exhibit a significant growth rate over the forecast period 2022-2028. Factors such as the thriving penetration of internet services and smartphone devices in the region, would create lucrative growth prospects for the Cloud TV Market across the Asia Pacific region.

Major market players included in this report are:

Mware Solutions

Altice USA Brightcove Inc.

Charter Communications

Liberty Global plc

Ooyala Inc.

Phonix Satellite Television Holdings Ltd

PCCW Limited

TalkTalk TV Entertainment Limited

Xfinity

Ziggo B.V.

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Deployment

Public Cloud

Private Cloud

Hybrid Cloud

By Service Type

Software-as-a-Service (SaaS)

Platform-as-a-Service (PaaS)

Infrastructure-as-a-Service (IaaS)

By End User

Media & Entertainment

IT & Telecom

Consumer Television

Others

By Region:

North America

U.S.

Canada

Europe

UK

Germany

France

Spain

Italy

ROE

Asia Pacific

China

India

Japan

Australia

South Korea

RoAPAC

Latin America

Brazil

Mexico

Rest of the World

Furthermore, years considered for the study are as follows:

Historical year - 2018, 2019, 2020

Base year - 2021

Forecast period - 2022 to 2028

Target Audience of the Global Cloud TV Market in Market Study:

Key Consulting Companies & Advisors

Large, medium-sized, and small enterprises

Venture capitalists

Value-Added Resellers (VARs)

Third-party knowledge providers

Investment bankers

Investors

Table of Contents

Chapter 1. Executive Summary

• 1.1. Market Snapshot
• 1.2. Global & Segmental Market Estimates & Forecasts, 2020-2028 (USD Million)
  • 1.2.1. Global Cloud TV Market, by Region, 2020-2028 (USD Million)
  • 1.2.2. Global Cloud TV Market, by Deployment Type, 2020-2028 (USD Million)
  • 1.2.3. Global Cloud TV Market, by Service, 2020-2028 (USD Million)
  • 1.2.4. Global Cloud TV Market, by End User, 2020-2028 (USD Million)
• 1.3. Key Trends
• 1.4. Estimation Methodology
• 1.5. Research Assumption

Chapter 2. Global Cloud TV Market Definition and Scope

• 2.1. Objective of the Study
• 2.2. Market Definition & Scope
  • 2.2.1. Scope of the Study
  • 2.2.2. Industry Evolution
• 2.3. Years Considered for the Study
• 2.4. Currency Conversion Rates

Chapter 3. Global Cloud TV Market Dynamics

• 3.1. Cloud TV Market Impact Analysis (2020-2028)
  • 3.1.1. Market Drivers
    • 3.1.1.1. Growing expansion of Video-on-Demand services Worldwide.
    • 3.1.1.2. Increasing adoption of subscription based streaming services.
    • 3.1.1.3. Strategic initiatives from leading market players.
  • 3.1.2. Market Challenges
    • 3.1.2.1. Unavailability of high-speed internet services in developing regions.
    • 3.1.2.2. High deployment cost associated with Cloud TV solutions.
  • 3.1.3. Market Opportunities
    • 3.1.3.1. Growing emergence of 5G technologies worldwide.
    • 3.1.3.2. Increasing adoption of cloud-based services.

Chapter 4. Global Cloud TV Market Industry Analysis

• 4.1. Porter's 5 Force Model
  • 4.1.1. Bargaining Power of Suppliers
  • 4.1.2. Bargaining Power of Buyers
  • 4.1.3. Threat of New Entrants
  • 4.1.4. Threat of Substitutes
  • 4.1.5. Competitive Rivalry
  • 4.1.6. Futuristic Approach to Porter's 5 Force Model (2018-2028)
• 4.2. PEST Analysis
  • 4.2.1. Political
  • 4.2.2. Economical
  • 4.2.3. Social
  • 4.2.4. Technological
• 4.3. Investment Adoption Model
• 4.4. Analyst Recommendation & Conclusion
• 4.5. Top investment opportunity
• 4.6. Top winning strategies

Chapter 5. Risk Assessment: COVID-19 Impact

• 5.1.1. Assessment of the overall impact of COVID-19 on the industry
• 5.1.2. Pre COVID-19 and post COVID-19 Market scenario

Chapter 6. Global Cloud TV Market, by Deployment Type

• 6.1. Market Snapshot
• 6.2. Global Cloud TV Market by Deployment Type, Performance - Potential Analysis
• 6.3. Global Cloud TV Market Estimates & Forecasts by Deployment Type 2018-2028 (USD Million)
• 6.4. Cloud TV Market, Sub Segment Analysis
  • 6.4.1. Public Cloud
  • 6.4.2. Private Cloud
  • 6.4.3. Hybrid Cloud

Chapter 7. Global Cloud TV Market, by Service

• 7.1. Market Snapshot
• 7.2. Global Cloud TV Market by Service, Performance - Potential Analysis
• 7.3. Global Cloud TV Market Estimates & Forecasts by Service 2018-2028 (USD Million)
• 7.4. Cloud TV Market, Sub Segment Analysis
  • 7.4.1. Software as a Service (SaaS)
  • 7.4.2. Infrastructure as a Service (IaaS)
  • 7.4.3. Platform as a Service (PaaS)

Chapter 8. Global Cloud TV Market, by End User

• 8.1. Market Snapshot
• 8.2. Global Cloud TV Market by End User, Performance - Potential Analysis
• 8.3. Global Cloud TV Market Estimates & Forecasts by End User 2018-2028 (USD Million)
• 8.4. Cloud TV Market, Sub Segment Analysis
  • 8.4.1. Media & Entertainment
  • 8.4.2. IT & Telecom
  • 8.4.3. Media organizations and broadcasters
  • 8.4.4. Others

Chapter 9. Global Cloud TV Market, Regional Analysis

• 9.1. Cloud TV Market, Regional Market Snapshot
• 9.2. North America Cloud TV Market
  • 9.2.1. U.S. Cloud TV Market
    • 9.2.1.1. Deployment Type estimates & forecasts, 2018-2028
    • 9.2.1.2. Service estimates & forecasts, 2018-2028
    • 9.2.1.3. End User estimates & forecasts, 2018-2028
  • 9.2.2. Canada Cloud TV Market
• 9.3. Europe Cloud TV Market Snapshot
  • 9.3.1. U.K. Cloud TV Market
  • 9.3.2. Germany Cloud TV Market
  • 9.3.3. France Cloud TV Market
  • 9.3.4. Spain Cloud TV Market
  • 9.3.5. Italy Cloud TV Market
  • 9.3.6. Rest of Europe Cloud TV Market
• 9.4. Asia-Pacific Cloud TV Market Snapshot
  • 9.4.1. China Cloud TV Market
  • 9.4.2. India Cloud TV Market
  • 9.4.3. Japan Cloud TV Market
  • 9.4.4. Australia Cloud TV Market
  • 9.4.5. South Korea Cloud TV Market
  • 9.4.6. Rest of Asia Pacific Cloud TV Market
• 9.5. Latin America Cloud TV Market Snapshot
  • 9.5.1. Brazil Cloud TV Market
  • 9.5.2. Mexico Cloud TV Market
• 9.6. Rest of The World Cloud TV Market

Chapter 10. Competitive Intelligence

• 10.1. Top Market Strategies
• 10.2. Company Profiles
  • 10.2.1. Mware Solutions
    • 10.2.1.1. Key Information
    • 10.2.1.2. Overview
    • 10.2.1.3. Financial (Subject to Data Availability)
    • 10.2.1.4. Product Summary
    • 10.2.1.5. Recent Developments
  • 10.2.2. Altice USA Brightcove Inc.
  • 10.2.3. Charter Communications
  • 10.2.4. Liberty Global plc
  • 10.2.5. Ooyala Inc.
  • 10.2.6. Phonix Satellite Television Holdings Ltd
  • 10.2.7. PCCW Limited
  • 10.2.8. TalkTalk TV Entertainment Limited
  • 10.2.9. Xfinity
  • 10.2.10. Ziggo B.V.

Chapter 11. Research Process

• 11.1. Research Process
  • 11.1.1. Data Mining
  • 11.1.2. Analysis
  • 11.1.3. Market Estimation
  • 11.1.4. Validation
  • 11.1.5. Publishing
• 11.2. Research Attributes
• 11.3. Research Assumption

LIST OF TABLES

• TABLE 1. Global Cloud TV Market, report scope
• TABLE 2. Global Cloud TV Market estimates & forecasts by Region 2018-2028 (USD Million)
• TABLE 3. Global Cloud TV Market estimates & forecasts by Deployment Type 2018-2028 (USD Million)
• TABLE 4. Global Cloud TV Market estimates & forecasts by Service 2018-2028 (USD Million)
• TABLE 5. Global Cloud TV Market estimates & forecasts by End User 2018-2028 (USD Million)
• TABLE 6. Global Cloud TV Market by segment, estimates & forecasts, 2018-2028 (USD Million)
• TABLE 7. Global Cloud TV Market by region, estimates & forecasts, 2018-2028 (USD Million)
• TABLE 8. Global Cloud TV Market by segment, estimates & forecasts, 2018-2028 (USD Million)
• TABLE 9. Global Cloud TV Market by region, estimates & forecasts, 2018-2028 (USD Million)
• TABLE 10. Global Cloud TV Market by segment, estimates & forecasts, 2018-2028 (USD Million)
• TABLE 11. Global Cloud TV Market by region, estimates & forecasts, 2018-2028 (USD Million)
• TABLE 12. Global Cloud TV Market by segment, estimates & forecasts, 2018-2028 (USD Million)
• TABLE 13. Global Cloud TV Market by region, estimates & forecasts, 2018-2028 (USD Million)
• TABLE 14. Global Cloud TV Market by segment, estimates & forecasts, 2018-2028 (USD Million)
• TABLE 15. Global Cloud TV Market by region, estimates & forecasts, 2018-2028 (USD Million)
• TABLE 16. U.S. Cloud TV Market estimates & forecasts, 2018-2028 (USD Million)
• TABLE 17. U.S. Cloud TV Market estimates & forecasts by segment 2018-2028 (USD Million)
• TABLE 18. U.S. Cloud TV Market estimates & forecasts by segment 2018-2028 (USD Million)
• TABLE 19. Canada Cloud TV Market estimates & forecasts, 2018-2028 (USD Million)
• TABLE 20. Canada Cloud TV Market estimates & forecasts by segment 2018-2028 (USD Million)
• TABLE 21. Canada Cloud TV Market estimates & forecasts by segment 2018-2028 (USD Million)
• TABLE 22. UK Cloud TV Market estimates & forecasts, 2018-2028 (USD Million)
• TABLE 23. UK Cloud TV Market estimates & forecasts by segment 2018-2028 (USD Million)
• TABLE 24. UK Cloud TV Market estimates & forecasts by segment 2018-2028 (USD Million)
• TABLE 25. Germany Cloud TV Market estimates & forecasts, 2018-2028 (USD Million)
• TABLE 26. Germany Cloud TV Market estimates & forecasts by segment 2018-2028 (USD Million)
• TABLE 27. Germany Cloud TV Market estimates & forecasts by segment 2018-2028 (USD Million)
• TABLE 28. RoE Cloud TV Market estimates & forecasts, 2018-2028 (USD Million)
• TABLE 29. RoE Cloud TV Market estimates & forecasts by segment 2018-2028 (USD Million)
• TABLE 30. RoE Cloud TV Market estimates & forecasts by segment 2018-2028 (USD Million)
• TABLE 31. China Cloud TV Market estimates & forecasts, 2018-2028 (USD Million)
• TABLE 32. China Cloud TV Market estimates & forecasts by segment 2018-2028 (USD Million)
• TABLE 33. China Cloud TV Market estimates & forecasts by segment 2018-2028 (USD Million)
• TABLE 34. India Cloud TV Market estimates & forecasts, 2018-2028 (USD Million)
• TABLE 35. India Cloud TV Market estimates & forecasts by segment 2018-2028 (USD Million)
• TABLE 36. India Cloud TV Market estimates & forecasts by segment 2018-2028 (USD Million)
• TABLE 37. Japan Cloud TV Market estimates & forecasts, 2018-2028 (USD Million)
• TABLE 38. Japan Cloud TV Market estimates & forecasts by segment 2018-2028 (USD Million)
• TABLE 39. Japan Cloud TV Market estimates & forecasts by segment 2018-2028 (USD Million)
• TABLE 40. RoAPAC Cloud TV Market estimates & forecasts, 2018-2028 (USD Million)
• TABLE 41. RoAPAC Cloud TV Market estimates & forecasts by segment 2018-2028 (USD Million)
• TABLE 42. RoAPAC Cloud TV Market estimates & forecasts by segment 2018-2028 (USD Million)
• TABLE 43. Brazil Cloud TV Market estimates & forecasts, 2018-2028 (USD Million)
• TABLE 44. Brazil Cloud TV Market estimates & forecasts by segment 2018-2028 (USD Million)
• TABLE 45. Brazil Cloud TV Market estimates & forecasts by segment 2018-2028 (USD Million)
• TABLE 46. Mexico Cloud TV Market estimates & forecasts, 2018-2028 (USD Million)
• TABLE 47. Mexico Cloud TV Market estimates & forecasts by segment 2018-2028 (USD Million)
• TABLE 48. Mexico Cloud TV Market estimates & forecasts by segment 2018-2028 (USD Million)
• TABLE 49. RoLA Cloud TV Market estimates & forecasts, 2018-2028 (USD Million)
• TABLE 50. RoLA Cloud TV Market estimates & forecasts by segment 2018-2028 (USD Million)
• TABLE 51. RoLA Cloud TV Market estimates & forecasts by segment 2018-2028 (USD Million)
• TABLE 52. Row Cloud TV Market estimates & forecasts, 2018-2028 (USD Million)
• TABLE 53. Row Cloud TV Market estimates & forecasts by segment 2018-2028 (USD Million)
• TABLE 54. Row Cloud TV Market estimates & forecasts by segment 2018-2028 (USD Million)
• TABLE 55. List of secondary sources, used in the study of global Cloud TV Market
• TABLE 56. List of primary sources, used in the study of global Cloud TV Market
• TABLE 57. Years considered for the study
• TABLE 58. Exchange rates considered

LIST OF FIGURES

List of figures

• FIG 1. Global Cloud TV Market, research methodology
• FIG 2. Global Cloud TV Market, Market estimation techniques
• FIG 3. Global Market size estimates & forecast methods
• FIG 4. Global Cloud TV Market, key trends 2021
• FIG 5. Global Cloud TV Market, growth prospects 2022-2028
• FIG 6. Global Cloud TV Market, porters 5 force model
• FIG 7. Global Cloud TV Market, pest analysis
• FIG 8. Global Cloud TV Market, value chain analysis
• FIG 9. Global Cloud TV Market by segment, 2018 & 2028 (USD Million)
• FIG 10. Global Cloud TV Market by segment, 2018 & 2028 (USD Million)
• FIG 11. Global Cloud TV Market by segment, 2018 & 2028 (USD Million)
• FIG 12. Global Cloud TV Market by segment, 2018 & 2028 (USD Million)
• FIG 13. Global Cloud TV Market by segment, 2018 & 2028 (USD Million)
• FIG 14. Global Cloud TV Market, regional snapshot 2018 & 2028
• FIG 15. North America Cloud TV Market 2018 & 2028 (USD Million)
• FIG 16. Europe Cloud TV Market 2018 & 2028 (USD Million)
• FIG 17. Asia pacific Market 2018 & 2028 (USD Million)
• FIG 18. Latin America Cloud TV Market 2018 & 2028 (USD Million)
• FIG 19. Global Cloud TV Market, company Market share analysis (2021)