Global Tag Management System Market is valued approximately USD XX billion in 2021 and is anticipated to grow with a healthy growth rate of more than XX% over the forecast period 2022-2029. The tag management system can be defined as software utilized by marketers to manage, maintain, and implement tags in digital marketing. This system has its application for managing the tags for webpages, videos, and apps. This software facilitates user in collecting visitor buying behavior information from various digital platforms and to simplify the process of maintaining and managing all tagging decisions. The increasing penetration of web-based applications and growing need for regulation and compliance in data governance are key factors driving the market growth.
The increasing penetration of web-based applications is contributing towards the growth of the Global Tag Management System Market. For instance - as per Statista - in 2021, the global cloud applications market was valued at USD 133.6 billion and is expected to grow to USD 168.6 billion by 2025. Also, increasing adoption of Cloud & IoT technologies and rising spending on digital transformation in enterprises would create lucrative growth prospectus for the market over the forecast period. However, the high cost of Tag Management System stifles market growth throughout the forecast period of 2022-2029.
The key regions considered for the Global Tag Management System Market study includes Asia Pacific, North America, Europe, Latin America, and Rest of the World. North America dominated the market in terms of revenue, owing to the dominance of leading market players and rising adoption of cloud application services in the region. Whereas Asia Pacific is expected to grow with a highest CAGR during the forecast period, owing to factors such as rise in cloud deployment and technological advancement among small & medium businesses, and ongoing modernization of digital marketing techniques in the region.
Major market players included in this report are:
- Google LLC
- IBM Corporation
- Adobe Inc.
- Tealium.
- Ensighten
- Adform
- AT Internet
- Commanders Act
- Datalicious PTY LTD.
- Matomo.org
Recent Developments in the Market:
- In August 2022, Google's has announced launch of a new Google tag update, which will enable marketers to utilize a single, reusable tag.
Global Tag Management System Market Report Scope:
- Historical Data: 2019-2020-2021
- Base Year for Estimation: 2021
- Forecast period: 2022-2029
- Report Coverage: Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
- Segments Covered: Component, Application, Deployment Mode, Organizational Size, Industry Vertical, Region
- Regional Scope: North America; Europe; Asia Pacific; Latin America; Rest of the World
- Customization Scope: Free report customization (equivalent up to 8 analyst's working hours) with purchase. Addition or alteration to country, regional & segment scope*
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.
The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below.
By Component
By Application
- User Experience Management
- Risk & Compliance Management
- others
By Deployment Mode
By Organizational size
- Small and Medium Scale
- Large Scale
By Industry Vertical
- Healthcare
- Retail & E-commerce
- BFSI
- IT & Telecommunication
- Others
By Region:
- North America
- U.S.
- Canada
- Europe
- UK
- Germany
- France
- Spain
- Italy
- ROE
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- RoAPAC
- Latin America
- Brazil
- Mexico
- RoLA
- Rest of the World
Table of Contents
Chapter 1. Executive Summary
- 1.1. Market Snapshot
- 1.2. Global & Segmental Market Estimates & Forecasts, 2019-2029 (USD Billion)
- 1.2.1. Tag Management System Market, by Region, 2019-2029 (USD Billion)
- 1.2.2. Tag Management System Market, by Component, 2019-2029 (USD Billion)
- 1.2.3. Tag Management System Market, by Application, 2019-2029 (USD Billion)
- 1.2.4. Tag Management System Market, by Deployment Mode, 2019-2029 (USD Billion)
- 1.2.5. Tag Management System Market, by Organization Size, 2019-2029 (USD Billion)
- 1.2.6. Tag Management System Market, by Industry Vertical, 2019-2029 (USD Billion)
- 1.3. Key Trends
- 1.4. Estimation Methodology
- 1.5. Research Assumption
Chapter 2. Global Tag Management System Market Definition and Scope
- 2.1. Objective of the Study
- 2.2. Market Definition & Scope
- 2.2.1. Scope of the Study
- 2.2.2. Industry Evolution
- 2.3. Years Considered for the Study
- 2.4. Currency Conversion Rates
Chapter 3. Global Tag Management System Market Dynamics
- 3.1. Tag Management System Market Impact Analysis (2019-2029)
- 3.1.1. Market Drivers
- 3.1.1.1. Increasing penetration of web-based applications
- 3.1.1.2. Growing need for regulation and compliance in data governance
- 3.1.2. Market Challenges
- 3.1.2.1. High Cost associated with Tag management system
- 3.1.3. Market Opportunities
- 3.1.3.1. Growing adoption of Cloud & IoT technologies
- 3.1.3.2. Rising spending on digital transformation in enterprises
Chapter 4. Global Tag Management System Market Industry Analysis
- 4.1. Porter's 5 Force Model
- 4.1.1. Bargaining Power of Suppliers
- 4.1.2. Bargaining Power of Buyers
- 4.1.3. Threat of New Entrants
- 4.1.4. Threat of Substitutes
- 4.1.5. Competitive Rivalry
- 4.2. Futuristic Approach to Porter's 5 Force Model (2019-2029)
- 4.3. PEST Analysis
- 4.3.1. Political
- 4.3.2. Economical
- 4.3.3. Social
- 4.3.4. Technological
- 4.4. Top investment opportunity
- 4.5. Top winning strategies
- 4.6. Industry Experts Prospective
- 4.7. Analyst Recommendation & Conclusion
Chapter 5. Risk Assessment: COVID-19 Impact
- 5.1. Assessment of the overall impact of COVID-19 on the industry
- 5.2. Pre COVID-19 and post COVID-19 Market scenario
Chapter 6. Global Tag Management System Market, by Component
- 6.1. Market Snapshot
- 6.2. Global Tag Management System Market by Component, Performance - Potential Analysis
- 6.3. Global Tag Management System Market Estimates & Forecasts by Component 2019-2029 (USD Billion)
- 6.4. Tag Management System Market, Sub Segment Analysis
- 6.4.1. Tools
- 6.4.2. Service
Chapter 7. Global Tag Management System Market, by Application
- 7.1. Market Snapshot
- 7.2. Global Tag Management System Market by Application, Performance - Potential Analysis
- 7.3. Global Tag Management System Market Estimates & Forecasts by Application 2019-2029 (USD Billion)
- 7.4. Tag Management System Market, Sub Segment Analysis
- 7.4.1. User Experience Management
- 7.4.2. Risk & Compliance Management
- 7.4.3. Others
Chapter 8. Global Tag Management System Market, by Deployment Mode
- 8.1. Market Snapshot
- 8.2. Global Tag Management System Market by Deployment Mode, Performance - Potential Analysis
- 8.3. Global Tag Management System Market Estimates & Forecasts by Deployment Mode 2019-2029 (USD Billion)
- 8.4. Tag Management System Market, Sub Segment Analysis
- 8.4.1. On-premises
- 8.4.2. Cloud
Chapter 9. Global Tag Management System Market, by Organization Size
- 9.1. Market Snapshot
- 9.2. Global Tag Management System Market by Organization Size, Performance - Potential Analysis
- 9.3. Global Tag Management System Market Estimates & Forecasts by Organization Size 2019-2029 (USD Billion)
- 9.4. Tag Management System Market, Sub Segment Analysis
- 9.4.1. Small and Medium Scale
- 9.4.2. Large Scale
Chapter 10. Global Tag Management System Market, by Industry Vertical
- 10.1. Market Snapshot
- 10.2. Global Tag Management System Market by Industry Vertical, Performance - Potential Analysis
- 10.3. Global Tag Management System Market Estimates & Forecasts by Industry Vertical 2019-2029 (USD Billion)
- 10.4. Tag Management System Market, Sub Segment Analysis
- 10.4.1. Healthcare
- 10.4.2. Retail & e-commerce
- 10.4.3. BFSI
- 10.4.4. IT & Telecommunication
- 10.4.5. Others
Chapter 11. Global Tag Management System Market, Regional Analysis
- 11.1. Tag Management System Market, Regional Market Snapshot
- 11.2. North America Tag Management System Market
- 11.2.1. U.S. Tag Management System Market
- 11.2.1.1. Component breakdown estimates & forecasts, 2019-2029
- 11.2.1.2. Application breakdown estimates & forecasts, 2019-2029
- 11.2.1.3. Deployment Mode breakdown estimates & forecasts, 2019-2029
- 11.2.1.4. Organization Size breakdown estimates & forecasts, 2019-2029
- 11.2.1.5. Industry Vertical breakdown estimates & forecasts, 2019-2029
- 11.2.2. Canada Tag Management System Market
- 11.3. Europe Tag Management System Market Snapshot
- 11.3.1. U.K. Tag Management System Market
- 11.3.2. Germany Tag Management System Market
- 11.3.3. France Tag Management System Market
- 11.3.4. Spain Tag Management System Market
- 11.3.5. Italy Tag Management System Market
- 11.3.6. Rest of Europe Tag Management System Market
- 11.4. Asia-Pacific Tag Management System Market Snapshot
- 11.4.1. China Tag Management System Market
- 11.4.2. India Tag Management System Market
- 11.4.3. Japan Tag Management System Market
- 11.4.4. Australia Tag Management System Market
- 11.4.5. South Korea Tag Management System Market
- 11.4.6. Rest of Asia Pacific Tag Management System Market
- 11.5. Latin America Tag Management System Market Snapshot
- 11.5.1. Brazil Tag Management System Market
- 11.5.2. Mexico Tag Management System Market
- 11.5.3. Rest of Latin America Tag Management System Market
- 11.6. Rest of The World Tag Management System Market
Chapter 12. Competitive Intelligence
- 12.1. Top Market Strategies
- 12.2. Company Profiles
- 12.2.1. Google LLC
- 12.2.1.1. Key Information
- 12.2.1.2. Overview
- 12.2.1.3. Financial (Subject to Data Availability)
- 12.2.1.4. Product Summary
- 12.2.1.5. Recent Developments
- 12.2.2. IBM Corporation
- 12.2.3. Adobe Inc.
- 12.2.4. Tealium.
- 12.2.5. Ensighten
- 12.2.6. Adform
- 12.2.7. AT Internet
- 12.2.8. Commanders Act
- 12.2.9. Datalicious PTY LTD.
- 12.2.10. Matomo.org
Chapter 13. Research Process
- 13.1. Research Process
- 13.1.1. Data Mining
- 13.1.2. Analysis
- 13.1.3. Market Estimation
- 13.1.4. Validation
- 13.1.5. Publishing
- 13.2. Research Attributes
- 13.3. Research Assumption