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市场调查报告书
商品编码
1462886
全球浴缸市场规模研究与预测,依材料(压克力、玻璃纤维、陶瓷、铸铁等)、形状(矩形、椭圆形、方形等)和区域分析,2023-2030年Global Bathtub Market Size study & Forecast, by Material (Acrylic, Fiberglass, Porcelain, Cast Iron and Others), by Shape (Rectangular, Oval, Square and Others) and Regional Analysis, 2023-2030 |
2022年全球浴缸市场价值约为95亿美元,预计在2023-2030年预测期内将以超过4.10%的健康成长率成长。全球对现代浴室设计的日益青睐引发了浴室翻新和家居装修活动的显着增长,特别是在中国、美国和日本等关键经济体,从而加速了市场成长。据 Houzz Inc. 称,绝大多数房主(约 62%)优先考虑升级其家居系统,特别注重改善浴室。这一趋势突显了对多功能浴室的需求不断增长,以及对美学吸引力的日益关注。预计这种倾向将成为整个预测期内推动市场成长的关键驱动力。
消费者越来越倾向于改造和改造现有浴室,预计将增加对浴缸的需求。此外,透过电子商务平台和公司网站越来越多地获得各种浴室配件,预计将引导客户偏好在线购物,从而推动浴缸销售并有利于市场成长。然而,住宅建筑业的波动性和浴室空间有限等挑战可能会对市场扩张构成障碍。儘管如此,具有多个浴室的住宅设计预计将对市场成长做出重大贡献。
城市化的激增和消费者购买行为的显着变化导致对浴室家具和配件的需求增加,包括浴缸、橱柜、架子和储存解决方案。为了满足这种不断增长的需求,该行业的製造商正在积极追求原材料、製造技术和智慧技术整合的进步。这些努力旨在满足不断变化的消费者偏好,为主要行业参与者的成长和扩张提供有利可图的机会。製造商对创新和产品增强的持续关注预计将推动市场的持续扩张。此外,中国、印度和印尼等发展中经济体住宅建设活动的激增预计将推动浴缸的需求。根据世界经济论坛的数据,每天约有 20 万人迁移到城市地区寻找经济适用房和基础设施。此外,国际移民组织(IOM)的资料显示,2020年约有2.81亿人进行国际移民,占全球人口的3.6%。这种人口结构的变化将刺激全球住宅空间的发展,为整个预测期内的市场成长提供重大机会。此外,经济衰退或波动可能会影响消费者对家居装修产品等非必需品的支出,进而影响浴缸的销售。
全球浴缸市场研究考虑的关键区域包括亚太地区、北美、欧洲、拉丁美洲和世界其他地区。 2023年,欧洲成为浴缸的主导市场。该地区的一个显着趋势是主要旅游目的地的酒店预订量显着增长。旅游数位行销平台Sojern的2022年资料显示,希腊报告预订量超过2019年,其中6月预订量比疫情前水准高出24.2%。这些趋势标誌着欧洲旅游业的復苏,促使旅馆经营者翻新客房以满足顾客需求。欧洲的酒店业正在经历技术和豪华产品方面的转型,以适应不断变化的客户偏好。这项改造活动涉及各个领域,包括饭店客房浴室和步入式橱柜,从而推动了对浴缸的需求。重点是推出新的创新产品和服务,以增强整体宾客体验,满足不断变化的客户需求和偏好。
预计 2023 年至 2030 年,亚太地区将经历最快的年复合成长率(CAGR)。这些产品包括独立式浴缸、壁龛式浴缸、嵌入式浴缸和转角浴缸,可满足不同消费者的喜好和要求。因此,在各製造商提供全面的浴缸选择的推动下,亚太市场将在预测期内大幅成长。
研究的目的是确定近年来不同细分市场和国家的市场规模,并预测未来几年的价值。该报告旨在纳入参与研究的国家内该行业的定性和定量方面。
该报告还提供了有关驱动因素和挑战等关键方面的详细信息,这些因素将决定市场的未来成长。此外,它还纳入了利害关係人投资的微观市场的潜在机会,以及对主要参与者的竞争格局和类型产品的详细分析。
Global Bathtub Market is valued approximately USD 9.5 billion in 2022 and is anticipated to grow with a healthy growth rate of more than 4.10% over the forecast period 2023-2030. The growing preference for contemporary bathroom designs worldwide has sparked a notable uptick in bathroom renovations and home improvement endeavors, particularly in pivotal economies such as China, the U.S., and Japan, thereby accelerating market growth. As per Houzz Inc., a significant majority of homeowners, approximately 62%, prioritize upgrades to their home systems, with a particular emphasis on enhancing their bathrooms. This trend underscores a burgeoning demand for versatile and multifunctional bathrooms, combined with an amplified focus on aesthetic appeal. Such inclinations are expected to serve as key drivers propelling market growth throughout the forecast period.
The growing inclination among consumers towards remodeling and retrofitting existing bathrooms is anticipated to bolster demand for bathtubs. Additionally, the increasing accessibility of a wide range of bathroom fittings through e-commerce platforms and company websites is expected to steer customer preference towards online shopping, consequently driving bathtub sales and favoring market growth. However, challenges such as the volatile nature of the residential construction industry and limited bathroom space may pose obstacles to market expansion. Nonetheless, the design of homes with multiple bathrooms is projected to contribute significantly to market growth.
The surge in urbanization and notable shifts in consumer purchasing behavior have led to an increased demand for bathroom furniture and fittings, including bathtubs, cabinets, shelves, and storage solutions. In response to this escalating demand, manufacturers in this sector are actively pursuing advancements in raw materials, manufacturing techniques, and the integration of smart technology. These endeavors are aimed at meeting evolving consumer preferences, presenting lucrative opportunities for growth and expansion among key industry players. The continued focus of manufacturers on innovation and product enhancement is expected to drive the market's sustained expansion. Furthermore, the upsurge in residential construction activities across developing economies like China, India, and Indonesia is expected to drive the demand for bathtubs. As per the World Economic Forum, approximately 200,000 individuals migrate to urban areas daily in search of affordable housing and infrastructure. Additionally, data from the International Organization for Migration (IOM) reveals that around 281 million people migrated internationally in 2020, constituting 3.6% of the global population. This demographic shift is poised to stimulate the development of residential spaces worldwide, presenting significant opportunities for market growth throughout the forecast period. Moreover, Economic downturns or fluctuations can impact consumer spending on discretionary items like home improvement products, affecting bathtub sales.
The key regions considered for the Global Bathtub Market study includes Asia Pacific, North America, Europe, Latin America, and Rest of the World. In 2023, Europe emerged as the dominant market for bathtubs. A notable trend observed in the region is the significant growth in hotel reservations across major tourist destinations. According to data from the travel digital marketing platform Sojern in 2022, Greece reported booking figures surpassing those of 2019, with June bookings 24.2% higher than pre-pandemic levels. These trends signify the revival of travel in Europe, prompting hoteliers to renovate rooms to meet customer demands. The hotel industry in Europe is undergoing a transformation, both technologically and in terms of luxury offerings, to adapt to evolving customer preferences. This renovation drive encompasses various areas, including hotel room bathrooms and walk-in cabinets, thus driving the demand for bathtubs. The focus is on introducing new and innovative products and services to enhance the overall guest experience, aligning with changing client needs and preferences.
The Asia Pacific region is projected to experience the fastest compound annual growth rate (CAGR) from 2023 to 2030. This anticipated growth can be attributed to several factors, including the availability of a wide range of bathtub products offered by both regional and international market players. These products include freestanding, alcove, drop-in, and corner bathtubs, catering to diverse consumer preferences and requirements. As a result, the Asia Pacific market is poised to witness substantial growth during the forecast period, driven by the availability of a comprehensive selection of bathtub options from various manufacturers.
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.
The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and Type offerings of key players. The detailed segments and sub-segment of the market are explained below:
List of tables and figures and dummy in nature, final lists may vary in the final deliverable
List of tables and figures and dummy in nature, final lists may vary in the final deliverable