浴缸市场 - 全球产业规模、份额、趋势、机会及预测（按产品类型、材料、最终用户、分销管道、地区和竞争格局划分，2021-2031年）

全球浴缸市场预计将从 2025 年的 100.2 亿美元成长到 2031 年的 132.4 亿美元，复合年增长率达到 4.75%。

浴缸，即用于全身浸泡的固定式或独立式卫浴设备，需求量正在增加。这主要得益于住宅建筑行业的稳步发展，以及将功能性浴室改造为以健康为中心的休憩计划的强劲住宅改造需求。此外，可支配收入的增加也进一步推动了这一成长，使住宅能够购买高檔卫浴设备。为了体现这项经济活动的规模，美国国家厨房卫浴协会 (NKBA) 预测，到 2024 年，美国住宅厨房和浴室的支出将达到 1,754 亿美元。

然而，现代城市住宅固有的空间限制为市场带来了巨大的挑战。这些限制迫使开发商和业主优先考虑节省空间的立式淋浴淋浴设备而非传统浴缸，以释放更多可用占地面积。因此，高密度住宅专案中浴室面积的不断缩小持续限制着全球标准浴缸市场的销售成长。

市场驱动因素

全球浴缸市场的主要驱动力是住宅房地产和建设活动的激增。新建住宅项目必须配备必要的卫浴设施。这一因素在人口增长地区尤其明显，促使开发商增加住宅供应，从而创造了对标准浴缸和嵌入式浴缸的稳定需求。近期数据也印证了这个趋势。根据美国人口普查局发布的《2024年6月新建住宅月度建设报告》，2024年7月私人住宅竣工量经季节性已调整的后的年化率为171万套。竣工量的成长确保了浴缸供应的稳定，并支持了浴缸的大规模生产。

此外，随着消费者在住宅装修方面的支出不断增加，该行业的关注点正从基本功能转向奢华和健康体验。住宅经常将过时的浴室升级为水疗般的空间，从而推动了高端独立式浴缸、浸泡浴缸和水疗浴缸的普及。这种以高附加价值产品取代普通建材的趋势显着提升了市场收入。根据Houzz公司于2024年3月发布的《2024年美国Houzz家居调查报告》，预计2023年美国主浴室维修的平均支出将达到15,000美元，比上年增长11%。此外，TOTO公司公布截至2024年3月的财年净销售额为7,023亿日元，也印证了该产业强劲的经济状况。

市场挑战

全球浴缸市场面临的一大障碍是现代住宅环境中常见的空间限制。在高密度城市住宅中，开发商和住宅常常需要在安装传统浴缸和最大化利用可用占地面积之间做出取舍。随着生活空间因住宅可负担性而不断缩小，人们往往放弃浴缸所需的大占地面积，转而选择更节省空间且更方便使用的步入式淋浴设备。这种建筑限制制约了新建和翻新项目中浴缸的安装，从而有效地限制了浴缸在关键人群中的市场扩张。

市场机会的萎缩也反映在近期产业数据显示的维修重点的变化。根据美国国家厨房卫浴协会 (NKBA) 发布的《2025 年浴室趋势报告》，53% 的行业专家表示，「拆除现有浴缸以扩大淋浴设备空间」是提升浴室功能性的首要设计选择。这项数据清楚地表明了一种替代趋势：对宽敞淋浴设备区的实际需求直接减少了浴缸的安装数量。因此，人们优先考虑节省空间的布局而非浸泡设施，这持续阻碍标准浴缸市场的成长。

市场趋势

全球浴缸市场正因永续再生复合材料的广泛应用而发生重塑。这反映出製造业正朝着绿色生产和水资源管理的方向发展。製造商正扩大石材树脂混合物和再生材料的使用，以满足消费者对兼顾环保与永续发展的奢华产品的需求，同时最大限度地减少对环境的影响。这一趋势也延伸至提高用水效率，使浴缸成为循环经济的一部分。科勒于2025年8月发布的《2024年全球影响报告》强调了这一趋势的经济意义。报告指出，节水型和再生材料产品的销售额超过16.5亿美元，印证了环保卫浴设备的商业性可行性。

同时，浴室布局正在经历根本性的转变，人们明显偏好造型独特的独立式浴缸作为设计焦点。与融入建筑的传统嵌入式浴缸不同，这些浴缸被设计成独立的装饰品，以现代的轮廓取代復古的美学。这种设计演变强调几何形状和简洁的线条，从而界定了空间的视觉层次。根据Houzz公司于2025年9月发布的《2025年美国浴室趋势研究报告》，独立式平底浴缸是整修浴室中最受欢迎的款式，45%的整修住宅选择了这种浴缸。

目录

第一章概述

第二章调查方法

第三章执行摘要

第四章：客户评价

第五章 全球浴缸市场展望

• 市场规模及预测
  • 按金额
• 市占率及预测
  • 依产品类型（独立式浴缸、壁龛式浴缸、嵌入式浴缸、角落浴缸）
  • 依材质（大理石、压克力、陶瓷、其他（铸铁、玻璃纤维））
  • 按最终用户（住宅、商业）划分
  • 依分销通路（零售、批发/经销商销售、专卖店、线上、直销）
  • 按地区
  • 按公司（2025 年）
• 市场地图

第六章：北美浴缸市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国家分析
  • 我们
  • 加拿大
  • 墨西哥

第七章：欧洲浴缸市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国家分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章：亚太浴缸市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东和非洲浴缸市场展望

• 市场规模及预测
• 市占率及预测
• 中东和非洲：国家分析
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 南非

第十章：南美洲浴缸市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国家分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章 市场动态

• 司机
• 任务

第十二章 市场趋势与发展

• 併购
• 产品发布
• 最新进展

第十三章 全球浴缸市场：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的可能性
• 供应商电力
• 顾客权力
• 替代品的威胁

第十五章 竞争格局

• Kohler Co.
• TOTO LTD
• LIXIL Group Corporation
• Duravit AG
• Jacuzzi Brands LLC
• Roca Sanitario, SAU
• Delta Faucet Company
• American Bath Group LLC
• Villeroy & Boch AG
• Bains Ultra Inc.

第十六章 策略建议

第十七章：关于研究公司及免责声明

The Global Bathtub Market is projected to expand from USD 10.02 Billion in 2025 to USD 13.24 Billion by 2031, achieving a CAGR of 4.75%. Defined as permanent or freestanding plumbing fixtures meant for full-body immersion, bathtubs are witnessing demand driven by steady growth in the residential construction sector and a strong appetite for home remodeling projects that convert functional bathrooms into wellness-focused retreats. These primary drivers are bolstered by rising disposable incomes, which allow homeowners to purchase premium sanitary ware. Highlighting the scale of this economic activity, the National Kitchen & Bath Association projected that residential kitchen and bath spending would hit $175.4 billion in 2024.

However, the market faces a substantial hurdle due to spatial limitations inherent in modern urban housing, which necessitates space-saving designs. This constraint often forces developers and property owners to prioritize vertical walk-in showers over traditional tubs to preserve usable floor area. Consequently, the shrinking bathroom footprint in high-density developments continues to limit volume growth for the standard bathtub segment globally.

Market Driver

A primary catalyst for the global bathtub market is the surge in residential real estate and construction activities, where new housing developments mandate the installation of essential plumbing fixtures. This driver is especially potent in regions with growing populations, compelling developers to increase housing inventory and generating consistent volume demand for standard and alcove bathtubs. Recent data confirms this trend; the U.S. Census Bureau's 'Monthly New Residential Construction, June 2024' report noted that privately-owned housing completions reached a seasonally adjusted annual rate of 1,710,000 in July 2024. This influx of finished units ensures a steady pipeline for bathtub procurement, supporting mass-market manufacturing output.

Additionally, increasing consumer spending on home remodeling is shifting the industry's focus from basic utility to luxury and wellness experiences. Homeowners are frequently upgrading outdated bathrooms into spa-like environments, boosting the adoption of premium freestanding, soaking, and hydrotherapy tubs. This trend toward high-value replacements for builder-grade units significantly elevates market revenue. According to Houzz Inc.'s '2024 U.S. Houzz & Home Study' from March 2024, the median spend on primary bathroom renovations in the U.S. rose by 11 percent year-over-year to $15,000 in 2023. Furthermore, TOTO Ltd. reported net sales of 702.3 billion yen for the fiscal year ending March 31, 2024, demonstrating the sector's robust economic health.

Market Challenge

A critical impediment to the global bathtub market is the widespread prevalence of spatial constraints in modern residential environments. In high-density urban housing, developers and homeowners often face a zero-sum trade-off between installing a traditional bathtub and maximizing usable floor area. As living spaces contract to maintain affordability, the large footprint required for a bathtub is frequently sacrificed in favor of vertical walk-in showers, which offer greater space efficiency and accessibility. This architectural necessity restricts installation volumes in both new construction and remodeling sectors, effectively capping market expansion in key demographics.

This contraction in market opportunity is substantiated by recent industry data regarding shifting renovation priorities. The National Kitchen & Bath Association's "2025 Bath Trends Report" reveals that 53% of industry professionals identify removing an existing bathtub to increase shower size as a leading design choice for expanding functionality. This statistic demonstrates a clear displacement trend where the practical demand for spacious showering zones directly reduces the installed base of bathtubs. Consequently, the prioritization of space-saving layouts over soaking fixtures continues to hamper volume growth within the standard bathtub segment.

Market Trends

The global bathtub market is being reshaped by the adoption of sustainable and recycled composite materials, reflecting a manufacturing shift toward eco-friendly production and water stewardship. Producers are increasingly using stone resin blends and reclaimed inputs to minimize environmental impact while meeting consumer demand for responsible luxury. This movement extends to improved water efficiency, positioning the bathtub as a component of the circular economy. The economic significance of this trend is highlighted by Kohler Co.'s '2024 Global Impact Report' from August 2025, which noted that sales from water-efficient products and those with recycled content contributed over $1.65 billion, underscoring the commercial viability of green sanitary ware.

Simultaneously, bathroom layouts are being fundamentally altered by a distinct preference for sculptural freestanding tubs as design centerpieces. Unlike traditional alcove installations that blend into the architecture, these fixtures are chosen to stand alone as statement furniture, favoring contemporary silhouettes over vintage aesthetics. This design evolution prioritizes geometric forms and clean lines to define the visual hierarchy of the space. According to Houzz Inc.'s '2025 U.S. Houzz Bathroom Trends Study' from September 2025, freestanding flat-bottom tubs remain the most popular style for renovated bathrooms, selected by 45 percent of renovating homeowners.

Key Market Players

• Kohler Co.
• TOTO LTD
• LIXIL Group Corporation
• Duravit AG
• Jacuzzi Brands LLC
• Roca Sanitario, S.A.U.
• Delta Faucet Company
• American Bath Group LLC
• Villeroy & Boch AG
• Bains Ultra Inc.

Report Scope

In this report, the Global Bathtub Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Bathtub Market, By Product Type

• Free-Standing Bathtub
• Alcove Bathtub
• Drop-In Bathtub
• Corner Bathtub

Bathtub Market, By Material

• Marble
• Acrylic
• Ceramic
• Others (Cast Iron, Fiberglass)

Bathtub Market, By End User

• Residential
• Commercial

Bathtub Market, By Distribution Channel

• Retail
• Distributor & Dealer Sales
• Exclusive Stores
• Online
• Directs Sales

Bathtub Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Bathtub Market.

Available Customizations:

Global Bathtub Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Bathtub Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type (Free-Standing Bathtub, Alcove Bathtub, Drop-In Bathtub, Corner Bathtub)
  • 5.2.2. By Material (Marble, Acrylic, Ceramic, Others (Cast Iron, Fiberglass))
  • 5.2.3. By End User (Residential, Commercial)
  • 5.2.4. By Distribution Channel (Retail, Distributor & Dealer Sales, Exclusive Stores, Online, Directs Sales)
  • 5.2.5. By Region
  • 5.2.6. By Company (2025)
• 5.3. Market Map

6. North America Bathtub Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type
  • 6.2.2. By Material
  • 6.2.3. By End User
  • 6.2.4. By Distribution Channel
  • 6.2.5. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Bathtub Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product Type
      • 6.3.1.2.2. By Material
      • 6.3.1.2.3. By End User
      • 6.3.1.2.4. By Distribution Channel
  • 6.3.2. Canada Bathtub Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product Type
      • 6.3.2.2.2. By Material
      • 6.3.2.2.3. By End User
      • 6.3.2.2.4. By Distribution Channel
  • 6.3.3. Mexico Bathtub Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product Type
      • 6.3.3.2.2. By Material
      • 6.3.3.2.3. By End User
      • 6.3.3.2.4. By Distribution Channel

7. Europe Bathtub Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type
  • 7.2.2. By Material
  • 7.2.3. By End User
  • 7.2.4. By Distribution Channel
  • 7.2.5. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Bathtub Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product Type
      • 7.3.1.2.2. By Material
      • 7.3.1.2.3. By End User
      • 7.3.1.2.4. By Distribution Channel
  • 7.3.2. France Bathtub Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product Type
      • 7.3.2.2.2. By Material
      • 7.3.2.2.3. By End User
      • 7.3.2.2.4. By Distribution Channel
  • 7.3.3. United Kingdom Bathtub Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product Type
      • 7.3.3.2.2. By Material
      • 7.3.3.2.3. By End User
      • 7.3.3.2.4. By Distribution Channel
  • 7.3.4. Italy Bathtub Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product Type
      • 7.3.4.2.2. By Material
      • 7.3.4.2.3. By End User
      • 7.3.4.2.4. By Distribution Channel
  • 7.3.5. Spain Bathtub Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product Type
      • 7.3.5.2.2. By Material
      • 7.3.5.2.3. By End User
      • 7.3.5.2.4. By Distribution Channel

8. Asia Pacific Bathtub Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type
  • 8.2.2. By Material
  • 8.2.3. By End User
  • 8.2.4. By Distribution Channel
  • 8.2.5. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Bathtub Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product Type
      • 8.3.1.2.2. By Material
      • 8.3.1.2.3. By End User
      • 8.3.1.2.4. By Distribution Channel
  • 8.3.2. India Bathtub Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product Type
      • 8.3.2.2.2. By Material
      • 8.3.2.2.3. By End User
      • 8.3.2.2.4. By Distribution Channel
  • 8.3.3. Japan Bathtub Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product Type
      • 8.3.3.2.2. By Material
      • 8.3.3.2.3. By End User
      • 8.3.3.2.4. By Distribution Channel
  • 8.3.4. South Korea Bathtub Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product Type
      • 8.3.4.2.2. By Material
      • 8.3.4.2.3. By End User
      • 8.3.4.2.4. By Distribution Channel
  • 8.3.5. Australia Bathtub Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product Type
      • 8.3.5.2.2. By Material
      • 8.3.5.2.3. By End User
      • 8.3.5.2.4. By Distribution Channel

9. Middle East & Africa Bathtub Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type
  • 9.2.2. By Material
  • 9.2.3. By End User
  • 9.2.4. By Distribution Channel
  • 9.2.5. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Bathtub Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product Type
      • 9.3.1.2.2. By Material
      • 9.3.1.2.3. By End User
      • 9.3.1.2.4. By Distribution Channel
  • 9.3.2. UAE Bathtub Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product Type
      • 9.3.2.2.2. By Material
      • 9.3.2.2.3. By End User
      • 9.3.2.2.4. By Distribution Channel
  • 9.3.3. South Africa Bathtub Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product Type
      • 9.3.3.2.2. By Material
      • 9.3.3.2.3. By End User
      • 9.3.3.2.4. By Distribution Channel

10. South America Bathtub Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product Type
  • 10.2.2. By Material
  • 10.2.3. By End User
  • 10.2.4. By Distribution Channel
  • 10.2.5. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Bathtub Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product Type
      • 10.3.1.2.2. By Material
      • 10.3.1.2.3. By End User
      • 10.3.1.2.4. By Distribution Channel
  • 10.3.2. Colombia Bathtub Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product Type
      • 10.3.2.2.2. By Material
      • 10.3.2.2.3. By End User
      • 10.3.2.2.4. By Distribution Channel
  • 10.3.3. Argentina Bathtub Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product Type
      • 10.3.3.2.2. By Material
      • 10.3.3.2.3. By End User
      • 10.3.3.2.4. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Bathtub Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Kohler Co.
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. TOTO LTD
• 15.3. LIXIL Group Corporation
• 15.4. Duravit AG
• 15.5. Jacuzzi Brands LLC
• 15.6. Roca Sanitario, S.A.U.
• 15.7. Delta Faucet Company
• 15.8. American Bath Group LLC
• 15.9. Villeroy & Boch AG
• 15.10. Bains Ultra Inc.

16. Strategic Recommendations

17. About Us & Disclaimer