浴缸市场规模、份额及成长分析（按类型、材质、尺寸、形状、应用和地区划分）－2026-2033年产业预测

预计到 2024 年，全球浴缸市场规模将达到 115.3 亿美元，到 2025 年将达到 122 亿美元，到 2033 年将达到 191.5 亿美元，预测期（2026-2033 年）的复合年增长率为 5.8%。

全球浴缸市场正经历显着成长，这主要得益于消费模式的转变，尤其是在生活水准不断提高的已开发地区，人们对奢华沐浴体验的需求日益增长。现代浴缸主要采用热成型压克力、玻璃纤维增强聚酯和搪瓷铸铁等材料製成，以满足不同消费者的偏好。沐浴的疗癒功效，包括放鬆身心，也进一步推动了市场成长。一个关键趋势是温水浸泡的排毒作用，它透过改善肝臟、肾臟和肺部功能，促进整体健康。此外，浴缸利用静水压力减轻关节炎症，有效缓解关节炎等症状。因此，浴缸的定位不再只是奢侈品，而是成为维护健康的辅助辅助器具。

全球浴缸市场成长要素

全球浴缸市场正经历显着成长，新兴经济体消费者可支配收入的增加推动了对豪华浴缸和高端配件（如按摩浴缸和水力喷头）的需求。此外，房主住宅维修计划的日益增多，以及他们希望在浴室中配备通常在豪华酒店和度假村才能见到的设施（如按摩浴缸和蒸汽浴室）的愿望，也进一步促进了浴缸的销售。这种对豪华住宅设施的需求反映了住宅在生活空间中营造水疗般的体验趋势，从而推动了市场的扩张。

全球浴缸市场面临的限制因素

全球浴缸市场面临许多限制因素，阻碍了其成长潜力。其中一个主要限制因素是浴缸价格分布远高于其他淋浴设备产品，这可能会抑制中低收入消费者的购买意愿。此外，搪瓷钢、玻璃纤维增强聚酯和搪瓷铸铁等关键原料的供应也对产能构成重大挑战。另外，安全隐患，尤其是因在浴缸中睡着而导致溺水的风险，也阻碍了消费者购买浴缸，从而限制了市场的整体扩张。

全球浴缸市场趋势

全球浴缸市场正经历显着的创新转型，这主要得益于消费者对提升沐浴体验的先进功能的需求。智慧技术的兴起催生了诸如滑出式水龙头、内建电视以及语音控制水位和温度等功能。消费者对智慧住宅的日益偏好不仅满足了现代消费者对便利和奢华的追求，也反映了将科技融入住宅环境的更广泛趋势。因此，随着越来越多的家庭希望透过改善浴室体验来提升生活品质，这些高科技浴缸的需求预计将显着推动市场成长。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

全球浴缸市场规模（按类型及复合年增长率划分）（2026-2033 年）

• 独立的
• 壁龛
• 无需预约
• 实体表面
• 其他的

全球浴缸市场规模（依材质类型和复合年增长率划分）（2026-2033 年）

• 玻璃纤维
• 丙烯酸纤维
• 瓷
• 铸铁
• 其他的

全球浴缸市场规模（按尺寸和复合年增长率划分）（2026-2033 年）

• 标准尺寸
• 小型
• 大的
• 无需预约

全球浴缸市场规模（按类型及复合年增长率划分）（2026-2033 年）

• 长方形
• 椭圆形
• 方块
• 其他的

全球浴缸市场规模（按应用领域划分）及复合年增长率（2026-2033 年）

• 住宅
• 商业的

全球浴缸市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Toto Ltd.（Japan）
• Villeroy & Boch AG（Germany）
• RAK Ceramics（United Arab Emirates）
• Geberit AG（Switzerland）
• Porcelanosa Group（Spain）
• LAUFEN Bathrooms AG（Switzerland）
• Kohler Co.（United States）
• Roca Sanitario, SA（Spain）
• Duravit AG（Germany）
• MAAX Bath Inc.（Canada）
• Hoesch Design GmbH（Germany）
• Victoria+Albert Baths（United Kingdom）
• Aquatic Industries Inc.（United States）
• Mansfield Plumbing Products LLC（United States）
• BainUltra Inc.（Canada）
• Novellini SpA（Italy）
• WS Bath Collections（United States）
• Hydro Systems Company（United States）
• Aquatica Plumbing Group（United States）
• Eago Enterprise Ltd.（China）

结论与建议

Global Bathtub Market size was valued at USD 11.53 Billion in 2024 and is poised to grow from USD 12.2 Billion in 2025 to USD 19.15 Billion by 2033, growing at a CAGR of 5.8% during the forecast period (2026-2033).

The global bathtub market is witnessing significant growth driven by increasing consumption patterns, particularly in developed regions where higher living standards promote luxury bathing experiences. Modern bathtubs are primarily crafted from materials like thermoformed acrylic, fiberglass-reinforced polyester, and porcelain enamelled cast iron, appealing to various consumer preferences. This market is further fueled by the therapeutic benefits of bathing, including relaxation for both mind and body. Key trends highlight the detoxification potential of soaking in warm water, which supports overall health by enhancing liver, kidney, and lung function. Additionally, bathtubs provide relief for conditions like arthritis by employing hydrostatic pressure to alleviate joint inflammation, positioning them as not only luxury items but also therapeutic aids in wellness routines.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Bathtub market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Bathtub Market Segments Analysis

Global Bathtub Market is segmented by Type, Material Type, Size, Shape, Application and region. Based on Type, the market is segmented into Free Standing, Alcove, Drop-in, Solid Surface and Others. Based on Material Type, the market is segmented intofiberglass, Acrylic, Porcelain, Cast Iron and Others. Based on Size, the market is segmented into Standard, Small, Large and Walk-In. Based on Shape, the market is segmented into Rectangular, Oval, Square and Others. Based on Application, the market is segmented into Residential and Commercial. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Bathtub Market

The global bathtub market is experiencing significant growth driven by the increasing disposable income of consumers in emerging economies, which has led to a greater demand for luxury bathtubs and premium accessories like whirlpools and jets. Additionally, the trend of home improvement projects is on the rise among homeowners, further driving bathtub sales as individuals seek to enhance their bathrooms with features typically associated with luxury hotels and resorts, such as Jacuzzis and steam baths. This desire for opulent home amenities reflects a broader shift towards creating personal spa-like experiences within residential spaces, contributing to the market's expansion.

Restraints in the Global Bathtub Market

The global bathtub market faces several restraints that hinder its growth potential. One major limitation is the higher price point of bathtubs compared to alternative shower products, which can deter middle and lower-income consumers from purchasing them. Additionally, the availability of essential raw materials, including porcelain enamelled steel, fiberglass-reinforced polyester, and porcelain enamelled cast iron, poses a significant challenge to production capabilities. Furthermore, concerns regarding safety, particularly the risk of accidents such as drowning-often stemming from individuals unintentionally dozing off in the bath-also contribute to consumer hesitation and limit the overall market expansion.

Market Trends of the Global Bathtub Market

The Global Bathtub market is witnessing a notable shift towards innovation, with consumers gravitating towards advanced features that enhance their bathing experience. The rise of smart technology has introduced voice-activated controls for water levels and temperatures, alongside amenities like sliding faucets and integrated televisions. This growing preference for smart housing not only caters to the modern consumer's desire for convenience and luxury but also reflects a broader trend of integrating technology into home environments. Consequently, the increasing demand for these high-tech bathtubs is anticipated to significantly drive market growth, as more households seek to elevate their lifestyle through enhanced bathroom experiences.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Bathtub Market Size by Type & CAGR (2026-2033)

• Market Overview
• Free Standing
• Alcove
• Drop-in
• Solid Surface
• Others

Global Bathtub Market Size by Material Type & CAGR (2026-2033)

• Market Overview
• Fiberglass
• Acrylic
• Porcelain
• Cast Iron
• Others

Global Bathtub Market Size by Size & CAGR (2026-2033)

• Market Overview
• Standard
• Small
• Large
• Walk-In

Global Bathtub Market Size by Shape & CAGR (2026-2033)

• Market Overview
• Rectangular
• Oval
• Square
• Others

Global Bathtub Market Size by Application & CAGR (2026-2033)

• Market Overview
• Residential
• Commercial

Global Bathtub Market Size & CAGR (2026-2033)

• North America (Type, Material Type, Size, Shape, Application)
  • US
  • Canada
• Europe (Type, Material Type, Size, Shape, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Material Type, Size, Shape, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Material Type, Size, Shape, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Material Type, Size, Shape, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Toto Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Villeroy & Boch AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RAK Ceramics (United Arab Emirates)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Geberit AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Porcelanosa Group (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LAUFEN Bathrooms AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kohler Co. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Roca Sanitario, S.A. (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Duravit AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MAAX Bath Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hoesch Design GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Victoria + Albert Baths (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aquatic Industries Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mansfield Plumbing Products LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BainUltra Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Novellini S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• W.S. Bath Collections (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hydro Systems Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aquatica Plumbing Group (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eago Enterprise Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations