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市场调查报告书
商品编码
1472149
全球事件管理软体市场规模研究与预测,按组件、部署模式、组织规模、最终用户和区域分析,2023-2030 年Global Event Management Software Market Size study & Forecast, by Component By Deployment Mode By Organization Size By End User and Regional Analysis, 2023-2030 |
2022 年全球活动管理软体市场价值约为 80.4 亿美元,预计在 2023-2030 年预测期内将以超过 14.9% 的健康成长率成长。活动管理软体是一种旨在促进活动的规划、组织和执行的软体。它提供了管理活动各个方面的工具和功能,例如会议、贸易展览、研讨会、研讨会、婚礼和聚会。由于社群媒体行销支出增加和社交活动数量增加等因素,活动管理软体市场正在扩大。它允许用户规划活动的各个方面,包括设定日期、建立时间表以及定义目的和目标。活动管理软体简化了整个活动规划和执行流程,提高了效率,减少了手动任务,并增强了与会者的整体体验。因此,在 2023-2030 年预测期内,国际市场对活动管理软体的需求逐渐增加。
社群媒体为 EMS 公司提供了一个与受众即时互动的平台。透过分享相关内容、参与讨论和回覆询问,EMS 公司可以与潜在客户建立关係,并确立自己作为行业专家的地位。这种参与有助于培养潜在客户并鼓励转换。根据Statista 的数据,2020 年全球社群媒体广告支出为1,327.7 亿美元,预计到2028 年将达到2,557.7 亿美元。媒体广告的绩效。 他们的行销工作,了解他们的受众人口统计和行为,并优化他们的活动以获得更好的结果。推动事件管理软体市场的另一个重要因素是事件数量的增加。活动管理软体提供可扩展性,使活动组织者能够同时处理多个活动。随着活动数量的增加,组织者需要能够根据其需求进行扩展的软体,以容纳更多的与会者、管理更大的场地并处理增加的资料量。 EMS 的可扩展性成为满足日益增长的社交活动需求的关键因素。此外,根据Statista 的数据,2020 年全球活动产业市场规模将达到8,870 亿美元,预计到2028 年将达到2,1,940 亿美元。数量也会不断增加在预测期内为市场创造利润丰厚的成长机会。然而,事件管理软体与业务系统整合的复杂性以及事件管理软体相关的高初始成本将阻碍 2023-2030 年预测期间的整体市场成长。
全球事件管理软体市场研究考虑的关键区域包括亚太地区、北美、欧洲、拉丁美洲以及中东和非洲。由于该地区云端託管、资料分析和行动应用程式等尖端技术的不断集成,北美在 2022 年占据了市场主导地位。 EMS 中预测分析的整合使活动策划者能够预测出席人数、识别潜在的挑战或机会,并优化活动策划流程。透过分析历史资料和外部因素(例如市场趋势或季节性变化),EMS 可以帮助组织者预测与会者的需求和偏好,使他们能够主动解决问题并增强整体活动体验。该地区的主导表现预计将推动活动管理软体的整体需求。此外,由于该地区人口数量不断增加等因素,预计亚太地区在预测期内将成长最快。
研究的目的是确定近年来不同细分市场和国家的市场规模,并预测未来几年的价值。该报告旨在纳入参与研究的国家内该行业的定性和定量方面。
该报告还提供了有关驱动因素和挑战等关键方面的详细信息,这些因素将决定市场的未来成长。此外,它还纳入了利害关係人投资的微观市场的潜在机会,以及对主要参与者的竞争格局和产品供应的详细分析。
Global Event Management Software Market is valued approximately USD 8.04 billion in 2022 and is anticipated to grow with a healthy growth rate of more than 14.9% over the forecast period 2023-2030. Event Management Software is a type of software designed to facilitate the planning, organization, and execution of events. It provides tools and features to manage various aspects of events, such as conferences, trade shows, seminars, workshops, weddings, and parties. The Event Management Software market is expanding because of factors such as increasing spending on social media marketing and rising number of social events. It allows users to plan every aspect of an event, including setting dates, creating schedules, and defining goals and objectives. Event Management Software streamlines the entire event planning and execution process, improving efficiency, reducing manual tasks, and enhancing the overall attendee experience. As a result, the demand of Event Management Software has progressively increased in the international market during the forecast period 2023-2030.
Social media provides a platform for EMS companies to engage with their audience in real-time. By sharing relevant content, participating in discussions, and responding to inquiries, EMS companies can build relationships with potential customers and establish themselves as industry experts. This engagement can help to nurture leads and encourage conversions. According to the Statista, global social media advertising spending accounts USD 132.77 billion in 2020 and projected to reach up to USD 255.77 billion by the year 2028. Furthermore, social media platforms offer robust analytics and insights that EMS companies can use to track the performance of their marketing efforts, understand their audience demographics and behaviors, and optimize their campaigns for better results. Another important factor drives the Event Management Software market is increasing number of events. Event Management Software offers scalability, allowing event organizers to handle multiple events simultaneously. As the number of events grows, organizers require software that can scale along with their needs, accommodating more attendees, managing larger venues, and handling increased data volume. The scalability of EMS becomes a critical factor in meeting the demand generated by a growing number of social events. In addition, as per Statista, the global event industry market accounts USD 887 billion in 2020 and projected to reach up to USD 2194 billion by the year 2028. Moreover, rising adoption of AI and ML in event management and growing number of SMEs is anticipated to create a lucrative growth opportunity for the market over the forecast period. However, complexities in integrating event management software with business systems and high initial cost associated with event management software is going to impede overall market growth throughout the forecast period of 2023-2030.
The key regions considered for the Global Event Management Software Market study includes Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. North America dominated the market in 2022 owing to the rising integration of cutting-edge technologies, such as cloud hosting, data analytics, and mobile applications in the region. Integration of predictive analytics within EMS allows event planners to forecast attendance, identify potential challenges or opportunities, and optimize event planning processes. By analyzing historical data and external factors, such as market trends or seasonal variations, EMS can help organizers anticipate attendee needs and preferences, enabling them to proactively address issues and enhance the overall event experience. The region's dominant performance is anticipated to propel the overall demand of Event Management Software. Furthermore, Asia Pacific is expected to grow fastest during the forecast period, owing to factors such as rising number of populations in the region.
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.
The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
List of tables and figures and dummy in nature, final lists may vary in the final deliverable
List of tables and figures and dummy in nature, final lists may vary in the final deliverable