市场调查报告书
商品编码
1472162
2023-2030年全球汽车智慧显示器市场规模研究与预测(依尺寸、显示技术、应用、车辆类别及区域分析)Global Automotive Smart Display Market Size Study & Forecast, by Size, By Display Technology, By Application, By Vehicle Class, and Regional Analysis, 2023-2030 |
2022年全球汽车智慧显示市场价值约为139.2亿美元,预计在2023-2030年预测期内将以超过6.8%的健康成长率成长。汽车智慧显示器是指车辆内的整合式萤幕或介面,它采用尖端技术来提供广泛的功能。这些显示器具有触控萤幕、语音命令、手势控制和连接选项,方便用户轻鬆导航、娱乐、通讯等。他们还透过驾驶员辅助功能、电池和引擎温度的即时诊断、轮胎压力监测和燃油容量资讯来优先考虑安全性。此外,智慧显示器支援 Apple CarPlay 和 Android Auto 等智慧型手机集成,扩展了显示功能并增强了整体驾驶体验。对导航、多媒体系统、驾驶员辅助、连网车辆功能以及改进的驾驶员与车辆通讯等先进功能的需求不断增长,正在推动汽车智慧显示器的发展趋势。此外,车辆中摄影机的日益普及、对提供 AR 体验的日益重视以及对 OLED 技术需求的飙升是推动全球市场需求的最突出因素。
此外,智慧型手机与 Apple CarPlay、Spotify 和 Android Auto 等车载资讯娱乐系统的整合正在推动对升级车辆显示器的需求。 Android Auto 和 Apple CarPlay 都利用智慧型手机来操作具有先进功能的整合系统,例如驾驶舱电子设备、无缝音乐存取和驾驶员无干扰导航。这些系统还配备了 Apple Siri 和 Google Assistant 等整合式语音助手,确保了免持用户体验。汽车製造商必须整合相应的技术套件才能有效运行这些作业系统。因此,许多製造商正在其车辆中采用和完善这项技术,在其资讯娱乐系统中提供支援功能作为标准功能或可选附加组件。例如,2023 年 5 月,Nvidia 公司和联发科公司合作,增强了先进车辆资讯娱乐系统的连网汽车技术,该系统能够传输视讯并透过人工智慧或扩增实境与驾驶员互动。作为合作伙伴关係的一部分,联发科将把 Nvidia 图形处理单元晶片组和 Nvidia 软体整合到资讯娱乐显示系统中,以实现显示车辆周围环境和监控驾驶员等功能。此外,对 5G 和无线技术的关注日益增加,以及半自动驾驶汽车的出现,在预测几年内带来了各种利润丰厚的机会。然而,对网路攻击威胁和先进汽车显示系统的高成本的担忧正在阻碍 2023-2030 年预测期内的市场成长。
全球汽车智慧显示市场研究考虑的关键区域包括亚太地区、北美、欧洲、拉丁美洲以及中东和非洲。由于汽车需求不断增长、对交通事故的担忧增加以及需要将安全功能整合到车辆中以增强乘员和道路安全,亚太地区将在 2022 年占据市场主导地位。印度、中国、日本和韩国等国家是该地区强劲成长和汽车生产的主要贡献者。此外,BHTC 和 Faurecia SA 等知名製造商的存在,以及特定国家对售后市场智慧显示器的巨大需求,正在推动该地区市场的扩张。而欧洲预计在预测年份将以最高的复合年增长率成长。 OLED 面板的快速采用以及对智慧显示器和先进技术的需求不断增加,极大地推动了整个地区的市场需求。
研究的目的是确定近年来不同细分市场和国家的市场规模,并预测未来几年的价值。该报告旨在纳入参与研究的国家内该行业的定性和定量方面。
该报告还提供了有关关键方面的详细信息,例如将决定市场未来成长的驱动因素和挑战。此外,它还纳入了利害关係人投资的微观市场的潜在机会,以及对主要参与者的竞争格局和产品供应的详细分析。
Global Automotive Smart Display Market is valued at approximately USD 13.92 billion in 2022 and is anticipated to grow with a healthy growth rate of more than 6.8% over the forecast period 2023-2030. An automotive smart display refers to the integrated screen or interface within a vehicle that incorporates cutting-edge technologies to offer a wide array of functions. These displays feature touch screens, voice commands, gesture controls, and connectivity options, facilitating easy navigation, entertainment, communication, and more for users. They also prioritize safety with driver assistance features, real-time diagnostics for battery and engine temperature, tyre pressure monitoring, and fuel capacity information. Moreover, smart displays support smartphone integration like Apple CarPlay and Android Auto, expanding display capabilities and enhancing the overall driving experience. The increasing demand for advanced features such as navigation, multimedia systems, driver assistance, connected vehicle functionalities, and improved driver-vehicle communication is propelling the trends in automotive smart displays. Additionally, the rising adoption of cameras in vehicles, growing emphasis on providing AR experience, and soaring demand for OLED technology are the most prominent factors that are propelling the market demand across the globe.
Additionally, the integration of smartphones with in-car infotainment systems like Apple CarPlay, Spotify, and Android Auto is driving the demand for upgraded vehicle displays. Both Android Auto and Apple CarPlay leverage smartphones to operate integrated systems with advanced features such as cockpit electronics, seamless music access, and distraction-free navigation for drivers. These systems also feature integrated voice assistants like Apple Siri and Google Assistant, ensuring a hands-free user experience. Automakers must incorporate the corresponding technology kits to effectively run these operating systems. Consequently, many manufacturers are adopting and refining this technology in their vehicles, offering support functions either as standard features or optional add-ons in their infotainment systems. For instance, in May 2023, Nvidia Corp and MediaTek Inc. collaborated to enhance connected car technology for advanced vehicle infotainment systems capable of streaming video and engaging with drivers through artificial intelligence or augmented reality. As part of the partnership, MediaTek will integrate an Nvidia graphics processing unit chipset and Nvidia software into the infotainment display system, enabling features like displaying vehicle surroundings and monitoring drivers. Moreover, the rise in focus on 5G and wireless technology, as well as the advent of semi-autonomous vehicles presents various lucrative opportunities over the forecasting years. However, the concern associated with the threat of cyberattacks and the high cost of advanced automotive display systems are hindering the market growth throughout the forecast period of 2023-2030.
The key regions considered for the Global Automotive Smart Display Market study include Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. Asia Pacific dominated the market in 2022 owing to the rising demand for automobiles, increased concerns about traffic accidents, and the necessity to integrate safety features into vehicles to enhance occupant and road safety. Countries like India, China, Japan, and South Korea are major contributors to the region's robust growth and automobile production. Furthermore, the presence of prominent manufacturers like BHTC and Faurecia SA, along with a substantial demand for aftermarket smart displays in specific countries, is propelling the market's expansion in this region. Whereas Europe is expected to grow at the highest CAGR over the forecast years. The rapid adoption of OLED panels and increasing demand for smart displays and advanced technologies are significantly propelling the market demand across the region.
The objective of the study is to define the market sizes of different segments & countries in recent years and to forecast the values for the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.
The report also caters to detailed information about the crucial aspects such as driving factors & challenges that will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with a detailed analysis of the competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
List of tables and figures and dummy in nature, final lists may vary in the final deliverable
List of tables and figures and dummy in nature, final lists may vary in the final deliverable