市场调查报告书
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1503351
到 2030 年汽车智慧显示器市场预测:按产品类型、车型、技术、应用、最终用户和地区分類的全球分析Automotive Smart Display Market Forecasts to 2030 - Global Analysis By Product Type, Vehicle Type, Technology, Application, End User and By Geography |
根据Stratistics MRC预测,2024年全球汽车智慧显示市场规模将达到108亿美元,预计2030年将达到200亿美元,预测期内复合年增长率为10.8%。
汽车智慧显示器是整合到现代汽车中的复杂接口,可提供各种增强驾驶体验的功能。这些显示器通常采用触控萤幕技术,允许使用者与各种车辆系统和应用程式进行互动。它提供导航、车辆诊断、多媒体控制以及蓝牙和 Wi-Fi 等连接选项等基本资讯。一些先进车型甚至将扩增实境(AR) 功能整合到抬头显示器中,将重要资讯投射到挡风玻璃上以提高可视性。
改善汽车消费者体验的需求
消费者越来越需要先进的资讯娱乐、无缝连接和直觉的介面,汽车製造商正在整合高科技智慧显示器。这些显示器提供即时资讯、娱乐和改进的车辆控制,以满足消费者对便利性和安全性的期望。因此,製造商正在投资创新的显示技术,例如高解析度触控萤幕和扩增实境(AR)抬头显示器,以脱颖而出并吸引精通技术的买家,从而推动市场成长。
担心司机分心
汽车智慧显示器正在整合更多功能,如导航、娱乐和连接,增加了驾驶员注意力从道路上转移的风险。监管机构和安全倡导者强调了潜在的危险,导致对显示功能製定更严格的指导方针和可能的限制。汽车製造商面临设计显示器的压力,必须最大限度地减少干扰,这可能会限制包含高级功能的能力。
将智慧型手机连接整合到汽车中
Apple CarPlay 和 Android Auto 等功能可让驾驶将智慧型手机介面无缝镜像到汽车智慧显示器上,从而提高易用性和便利性。这种整合推动了对支援这些功能的先进智慧显示器的需求,促使汽车製造商采用和改进此类技术。随着消费者需要车辆中的无缝连接和熟悉的介面,汽车智慧显示市场将会成长。
网路安全威胁
引人注目的安全漏洞可能会削弱消费者的信心并阻碍先进智慧显示技术的采用。汽车製造商越来越被迫投资强有力的网路安全措施,这可能会增加开发成本并减缓创新。此外,监管机构可能会实施更严格的安全标准,使合规性和新兴市场开拓流程更加复杂。
COVID-19 的影响
供应链中断导致半导体等关键零件短缺、生产延误和成本增加。由于消费者支出下降和经济不确定性,汽车销售下降,直接影响了对汽车智慧显示器的需求。然而,由于消费者需要更连网型、更有效率的车辆,疫情加速了先进技术的采用。这项变化促使汽车製造商优先考虑新车型中的创新功能。
预计中控台显示器部分在预测期内将是最大的
中控台显示器预计将成为预测期内最大的显示屏,因为它们是控制资讯娱乐、气候设定、导航和连接功能的主要介面。消费者对配备先进中控台显示器的汽车的需求不断增加,因为用户友好的设计和可访问性改善了驾驶体验。汽车製造商越来越多地安装更大、更高解析度的触控萤幕和更直观的介面来吸引消费者。这种趋势促进了市场的创新和竞争。
LCD(液晶显示器)领域预计在预测期内复合年增长率最高
LCD(液晶显示器)产业因其在各种照明条件下具有良好的可视性、相对较低的功耗和耐用性等优点而被广泛采用,预计在预测期内将出现最高的复合年增长率。 LCD 通常用于仪錶群、中控台显示器和资讯娱乐系统,以提供清晰、充满活力的视觉效果,从而改善使用者体验。因此,液晶显示器技术的可承受性和成熟度使汽车製造商能够在不显着增加生产成本的情况下整合先进的显示功能,从而推动汽车智慧显示市场的普及和持续成长。
由于消费者对资讯娱乐系统、导航和连接功能等汽车技术的高需求,推动市场扩张,预计北美将在预测期内占据最大的市场占有率。该地区拥有强大的汽车工业影响力,拥有通用汽车、福特和特斯拉等主要製造商,并且在将先进显示系统融入汽车方面发挥关键作用。因此,对驾驶员安全和监管要求的关注也推动了智慧显示器的采用,这些显示器提供即时交通资讯、紧急援助和 ADAS(高级驾驶员辅助系统)等功能。
由于快速的都市化、可支配收入的增加以及连网型汽车需求的增加是推动市场扩张的关键因素,预计亚太地区将在预测期内保持最高的复合年增长率。此外,随着电动车 (EV) 和自动驾驶技术的不断普及,亚太地区对智慧显示器的需求将进一步加速,需要先进的导航、娱乐和车辆控制介面。
According to Stratistics MRC, the Global Automotive Smart Display Market is accounted for $10.8 billion in 2024 and is expected to reach $20.0 billion by 2030 growing at a CAGR of 10.8% during the forecast period. In automotive smart display is a sophisticated interface integrated into modern vehicles, offering a range of functionalities to enhance the driving experience. Typically, these displays feature touchscreen technology, allowing users to interact with various vehicle systems and applications. They provide essential information such as navigation, vehicle diagnostics, multimedia control, and connectivity options like Bluetooth and Wi-Fi. Some advanced models incorporate augmented reality features for heads-up displays, projecting vital information onto the windshield for improved visibility.
Demand for improved consumer experience in vehicles
Consumers increasingly seek advanced infotainment, seamless connectivity, and intuitive interfaces, driving automakers to integrate high-tech smart displays. These displays offer real-time information, entertainment, and improved vehicle control, aligning with consumer expectations for convenience and safety. As a result, manufacturers invest in innovative display technologies, such as high-resolution touchscreens and augmented reality heads-up displays, to differentiate their offerings and attract tech-savvy buyers driving the market growth.
Concerns regarding driver distraction
Automotive Smart Displays integrate more features like navigation, entertainment, and connectivity, there's increased risk of diverting the driver's attention from the road. Regulatory bodies and safety advocates emphasize the potential dangers, leading to stricter guidelines and possible restrictions on display functionalities. Automakers face pressure to design displays that minimize distraction, potentially limiting the inclusion of advanced features.
Integration of smartphone connectivity in cars
Features like Apple CarPlay and Android Auto allow drivers to seamlessly mirror their smartphone interfaces on the car's smart display, enhancing usability and convenience. This integration drives demand for sophisticated smart displays capable of supporting these functionalities, encouraging automakers to adopt and improve such technologies. As consumers increasingly expect seamless connectivity and familiar interfaces in their vehicles the automotive smart display market experiences growth.
Cybersecurity threats
High-profile security breaches can erode consumer trust and deter adoption of advanced smart display technologies. Automakers face increasing pressure to invest in robust cybersecurity measures, raising development costs and potentially slowing innovation. Additionally, regulatory bodies may impose stricter security standards, further complicating compliance and development processes hamper the market growth.
Covid-19 Impact
Supply chain disruptions led to shortages in critical components like semiconductors, delaying production and increasing costs. Reduced consumer spending and economic uncertainty decreased vehicle sales, directly affecting demand for automotive smart displays. However, the pandemic also accelerated the adoption of advanced technologies as consumers sought more connected and efficient vehicles. This shift encouraged automakers to prioritize innovative features in new models.
The center stack display segment is expected to be the largest during the forecast period
The center stack display is expected to be the largest during the forecast period as these displays serve as the primary interface for controlling infotainment, climate settings, navigation, and connectivity features. Their user-friendly design and accessibility enhance the driving experience, boosting consumer demand for vehicles equipped with advanced center stack displays. Automakers are increasingly incorporating larger, high-resolution touchscreens with intuitive interfaces to attract consumers. This trend drives innovation and competition in the market.
The LCD (liquid crystal display) segment is expected to have the highest CAGR during the forecast period
The LCD (liquid crystal display) segment is expected to have the highest CAGR during the forecast period owing to its widespread adoption is driven by advantages such as good visibility under various lighting conditions, relatively low power consumption, and durability. LCDs are commonly used in instrument clusters, center stack displays, and infotainment systems, offering clear and vibrant visuals that enhance user experience. Thus the affordability and maturity of LCD technology allow automakers to incorporate advanced display features without significantly raising production costs, fostering widespread use and continuous growth in the automotive smart display market.
North America is projected to hold the largest market share during the forecast period owing to high consumer demand for advanced in-car technology, including infotainment systems, navigation, and connectivity features, fuels market expansion. The region's strong automotive industry presence, with leading manufacturers like General Motors, Ford, and Tesla, plays a crucial role in integrating sophisticated display systems in vehicles. Thus the focus on driver safety and regulatory requirements also boosts the adoption of smart displays that offer features like real-time traffic updates, emergency assistance, and advanced driver-assistance systems (ADAS).
Asia Pacific is projected to hold the highest CAGR over the forecast period due to rapid urbanization, rising disposable incomes, and increasing demand for connected vehicles are key drivers propelling market expansion in the region. Additionally, the growing adoption of electric vehicles (EVs) and autonomous driving technologies in Asia Pacific further accelerates the demand for smart displays, as these vehicles require sophisticated interfaces for navigation, entertainment, and vehicle control drive the growth of the market in this region.
Key players in the market
Some of the key players in Automotive Smart Display market include Alpine Electronics, Alps Alpine Co., Ltd., Continental AG, Delphi Automotive PLC, Denso Corporation, Hyundai Mobis, Japan Display Inc., Kyocera International Inc, LG Display Co. Ltd., Magna International Inc., Nippon Seiki Co. Ltd., Panasonic, Pioneer Corporation, Robert Bosch GmbH, SAMSUNG, Visteon Corporation. And YAZAKI Corporation
In March 2024, Continental has announced its most recent Original Equipment approval of the RDT-Master off-the-road (OTR) tire. It is approved for use on Caterpillar's Off-Highway Truck machine models globally and indicated in the price lists.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.