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市场调查报告书
商品编码
1517499

全球活动行销服务市场规模研究（按服务、活动类型、最终用户和 2022-2032 年区域预测）

Global Event Marketing Service Market Size Study, by Service, by Event Type, by End User, and Regional Forecasts 2022-2032
出版日期: | 出版商: Bizwit Research & Consulting LLP | 英文 200 Pages | 商品交期: 2-3个工作天内

价格
简介目录

2023年全球活动行销服务市场价值约4,805.2亿美元，预计在2024-2032年预测期内将以超过7.33%的健康成长率成长。活动行销服务包括协助企业策划、组织和推广活动以实现特定行销目标的专业服务。这些服务通常由专门从事活动推广的活动管理组织或行销公司提供，涵盖多种活动类型，包括会议、贸易展览、产品发布会、企业庆典和行销活动。

全球活动行销服务市场的推动是，现场体验在行销策略中的重要性不断提升，从而显着增加了对活动行销服务的需求。公司认识到活动为提高品牌知名度、促进消费者参与、产生潜在客户和培育关係提供了独特的机会。此外，专注于为客户提供引人入胜且难忘的体验的体验式行销的兴起，补充了活动行销服务的成长。这些活动提供了一个提供个人化、互动和多感官体验的平台，让与会者留下持久的印象。此外，数位和混合活动的采用以及活动管理解决方案的技术进步预计将为市场创造利润丰厚的机会。然而，安全问题和事件管理服务的高成本将阻碍 2024-2032 年预测期内市场的整体需求。

全球活动行销服务市场研究考虑的关键区域包括亚太地区、北美、欧洲、拉丁美洲和世界其他地区。预计到2023 年，欧洲将在2024 年至2032 年的预测期内主导活动行销服务市场份额。领域的活动。此外，预计亚太地区的市场在 2024 年至 2032 年的预测期内将以最快的速度发展。

目录

第 1 章：全球活动行销服务市场执行摘要

  • 全球活动行销服务市场规模及预测（2022-2032）
  • 区域概要
  • 分部摘要
    • 按服务
    • 按事件类型
    • 按最终用户
  • 主要趋势
  • 经济衰退的影响
  • 分析师推荐与结论

第 2 章：全球活动行销服务市场定义与研究假设

  • 研究目的
  • 市场定义
  • 研究假设
    • 包容与排除
    • 限制
    • 供给侧分析
      • 可用性
      • 基础设施
      • 监管环境
      • 市场竞争
      • 经济可行性（消费者的角度）
    • 需求面分析
      • 监理框架
      • 技术进步
      • 环境考虑
      • 消费者意识和接受度
  • 估算方法
  • 研究考虑的年份
  • 货币兑换率

第 3 章：全球活动行销服务市场动态

  • 市场驱动因素
    • 现场体验在行销策略中的重要性日益增加
    • 体验式行销增加
  • 市场挑战
    • 资料隐私和安全问题
    • 活动管理服务成本高
  • 市场机会
    • 数位和混合活动的采用率不断上升
    • 事件管理解决方案的技术进步

第 4 章：全球活动行销服务市场产业分析

  • 波特的五力模型
    • 供应商的议价能力
    • 买家的议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争竞争
    • 波特五力模型的未来方法
    • 波特的五力影响分析
  • PESTEL分析
    • 政治的
    • 经济
    • 社会的
    • 技术性
    • 环境的
    • 合法的
  • 顶级投资机会
  • 最佳制胜策略
  • 颠覆性趋势
  • 产业专家视角
  • 分析师推荐与结论

第 5 章：2022-2032 年全球活动行销服务市场规模及服务预测

  • 细分仪表板
  • 全球活动行销服务市场：2022 年和 2032 年服务收入趋势分析
    • 活动企划与管理
    • 活动推广及宣传
    • 活动赞助和合作伙伴
    • 其他的

第 6 章：2022-2032 年全球活动行销服务市场规模及依活动类型预测

  • 细分仪表板
  • 全球活动行销服务市场：2022 年和 2032 年活动类型收入趋势分析
    • 贸易展览
    • 产品发布
    • 展览及会议
    • 促销活动
    • 其他的

第 7 章：2022-2032 年全球活动行销服务市场规模及最终用户预测

  • 细分仪表板
  • 全球活动行销服务市场：2022 年和 2032 年最终用户收入趋势分析
    • 公司的
    • 商业协会
    • 教育机构
    • 娱乐
    • 其他的

第 8 章：2022-2032 年全球活动行销服务市场规模及地区预测

  • 北美活动行销服务市场
    • 美国活动行销服务市场
      • 2022-2032 年服务细分规模与预测
      • 2022-2032 年事件类型细分规模与预测
      • 2022-2032 年最终用户细分规模与预测
    • 加拿大活动行销服务市场
  • 欧洲活动行销服务市场
    • 英国活动行销服务市场
    • 德国活动行销服务市场
    • 法国活动行销服务市场
    • 西班牙活动行销服务市场
    • 义大利活动行销服务市场
    • 欧洲其他地区活动行销服务市场
  • 亚太地区活动行销服务市场
    • 中国活动行销服务市场
    • 印度活动行销服务市场
    • 日本活动行销服务市场
    • 澳洲活动行销服务市场
    • 韩国活动行销服务市场
    • 亚太地区其他活动行销服务市场
  • 拉丁美洲活动行销服务市场
    • 巴西活动行销服务市场
    • 墨西哥活动行销服务市场
    • 拉丁美洲其他地区活动行销服务市场
  • 中东和非洲活动行销服务市场
    • 沙乌地阿拉伯活动行销服务市场
    • 南非活动行销服务市场
    • 中东和非洲其他地区活动行销服务市场

第 9 章：竞争情报

  • 重点企业SWOT分析
  • 顶级市场策略
  • 公司简介
    • Bassett Events
      • 关键讯息
      • 概述
      • 财务（视数据可用性而定）
      • 产品概要
      • 市场策略
    • Planit Inc
    • Hello Destination Management, LLC
    • Maritz Holdings LLC
    • VIVA Creative
    • PRA Events, Inc.
    • CWT Global BV
    • The Freeman Company, LLC
    • Cvent Holding Corp.
    • Jack Morton Worldwide Inc

第 10 章：研究过程

  • 研究过程
    • 资料探勘
    • 分析
    • 市场预测
    • 验证
    • 出版
  • 研究属性
简介目录

Global Event Marketing Service Market is valued at approximately USD 480.52 billion in 2023 and is anticipated to grow with a healthy growth rate of more than 7.33% over the forecast period 2024-2032. Event marketing services encompass professional services that assist businesses in planning, organizing, and promoting events to achieve specific marketing objectives. Typically offered by event management organizations or marketing firms specializing in event promotion, these services cover a wide range of event types including conferences, trade shows, product launches, corporate celebrations, and marketing campaigns.

The Global Event Marketing Service Market is driven escalating importance of live experiences in marketing strategies has significantly increased the demand for event marketing services. Companies recognize the unique opportunities events present for enhancing brand awareness, fostering consumer engagement, generating leads, and nurturing relationships. Moreover, rise of experiential marketing, which focuses on providing engaging and memorable experiences to customers, complements the growth of event marketing services. These events offer a platform to deliver personalized, interactive, and multisensory experiences that leave a lasting impression on attendees. Moreover, adoption of digital and hybrid events and technological advancements in event management solutions are anticipated to create lucrative opportunities for the market. However, security concerns and high cost of event management services is going to impede the overall demand for the market during the forecast period 2024-2032.

The key regions considered for the Global Event Marketing Service Market study includes Asia Pacific, North America, Europe, Latin America, and Rest of the World. In 2023, Europe is expected to dominate the event marketing service market share during the forecast period from 2024 to 2032. This region benefits from industry-specific expertise, contacts, and marketing strategies tailored to successfully promote and manage events in sectors such as finance, technology, healthcare, fashion, and the automotive industry. Furthermore, the market in Asia Pacific is anticipated to develop at the fastest rate over the forecast period 2024-2032.

Major market players included in this report are:

  • Bassett Events
  • Planit Inc
  • Hello Destination Management, LLC
  • Maritz Holdings LLC
  • VIVA Creative
  • PRA Events, Inc
  • CWT Global B.V.
  • The Freeman Company, LLC
  • Cvent Holding Corp.
  • Jack Morton Worldwide Inc

The detailed segments and sub-segment of the market are explained below:

By Service:

  • Event Planning and Management
  • Event Promotion and Publicity
  • Event Sponsorship and Partnerships
  • Others

By Event Type:

  • Trade Shows
  • Product Launches
  • Exhibitions and Conferences
  • Promotional Events
  • Others

By End User:

  • Corporate
  • Trade Associations
  • Educational Institutions
  • Entertainment
  • Others

By Region:

  • North America
  • U.S.
  • Canada
  • Europe
  • UK
  • Germany
  • France
  • Spain
  • Italy
  • ROE
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • RoAPAC
  • Latin America
  • Brazil
  • Mexico
  • Middle East & Africa
  • Saudi Arabia
  • South Africa
  • RoMEA

Years considered for the study are as follows:

  • Historical year - 2022
  • Base year - 2023
  • Forecast period - 2024 to 2032

Key Takeaways:

  • Market Estimates & Forecast for 10 years from 2022 to 2032.
  • Annualized revenues and regional level analysis for each market segment.
  • Detailed analysis of geographical landscape with Country level analysis of major regions.
  • Competitive landscape with information on major players in the market.
  • Analysis of key business strategies and recommendations on future market approach.
  • Analysis of competitive structure of the market.
  • Demand side and supply side analysis of the market

Table of Contents

Chapter 1. Global Event Marketing Service Market Executive Summary

  • 1.1. Global Event Marketing Service Market Size & Forecast (2022- 2032)
  • 1.2. Regional Summary
  • 1.3. Segmental Summary
    • 1.3.1. By Service
    • 1.3.2. By Event Type
    • 1.3.3. By End User
  • 1.4. Key Trends
  • 1.5. Recession Impact
  • 1.6. Analyst Recommendation & Conclusion

Chapter 2. Global Event Marketing Service Market Definition and Research Assumptions

  • 2.1. Research Objective
  • 2.2. Market Definition
  • 2.3. Research Assumptions
    • 2.3.1. Inclusion & Exclusion
    • 2.3.2. Limitations
    • 2.3.3. Supply Side Analysis
      • 2.3.3.1. Availability
      • 2.3.3.2. Infrastructure
      • 2.3.3.3. Regulatory Environment
      • 2.3.3.4. Market Competition
      • 2.3.3.5. Economic Viability (Consumer's Perspective)
    • 2.3.4. Demand Side Analysis
      • 2.3.4.1. Regulatory frameworks
      • 2.3.4.2. Technological Advancements
      • 2.3.4.3. Environmental Considerations
      • 2.3.4.4. Consumer Awareness & Acceptance
  • 2.4. Estimation Methodology
  • 2.5. Years Considered for the Study
  • 2.6. Currency Conversion Rates

Chapter 3. Global Event Marketing Service Market Dynamics

  • 3.1. Market Drivers
    • 3.1.1. Growing importance of live experiences in marketing tactics
    • 3.1.2. Increase in experiential marketing
  • 3.2. Market Challenges
    • 3.2.1. Data privacy and security concerns
    • 3.2.2. High cost of event management services
  • 3.3. Market Opportunities
    • 3.3.1. Rising adoption of digital and hybrid events
    • 3.3.2. Technological advancements in event management solutions

Chapter 4. Global Event Marketing Service Market Industry Analysis

  • 4.1. Porter's 5 Force Model
    • 4.1.1. Bargaining Power of Suppliers
    • 4.1.2. Bargaining Power of Buyers
    • 4.1.3. Threat of New Entrants
    • 4.1.4. Threat of Substitutes
    • 4.1.5. Competitive Rivalry
    • 4.1.6. Futuristic Approach to Porter's 5 Force Model
    • 4.1.7. Porter's 5 Force Impact Analysis
  • 4.2. PESTEL Analysis
    • 4.2.1. Political
    • 4.2.2. Economical
    • 4.2.3. Social
    • 4.2.4. Technological
    • 4.2.5. Environmental
    • 4.2.6. Legal
  • 4.3. Top investment opportunity
  • 4.4. Top winning strategies
  • 4.5. Disruptive Trends
  • 4.6. Industry Expert Perspective
  • 4.7. Analyst Recommendation & Conclusion

Chapter 5. Global Event Marketing Service Market Size & Forecasts by Service 2022-2032

  • 5.1. Segment Dashboard
  • 5.2. Global Event Marketing Service Market: Service Revenue Trend Analysis, 2022 & 2032 (USD Billion)
    • 5.2.1. Event Planning and Management
    • 5.2.2. Event Promotion and Publicity
    • 5.2.3. Event Sponsorship and Partnerships
    • 5.2.4. Others

Chapter 6. Global Event Marketing Service Market Size & Forecasts by Event Type 2022-2032

  • 6.1. Segment Dashboard
  • 6.2. Global Event Marketing Service Market: Event Type Revenue Trend Analysis, 2022 & 2032 (USD Billion)
    • 6.2.1. Trade Shows
    • 6.2.2. Product Launches
    • 6.2.3. Exhibitions and Conferences
    • 6.2.4. Promotional Events
    • 6.2.5. Others

Chapter 7. Global Event Marketing Service Market Size & Forecasts by End User 2022-2032

  • 7.1. Segment Dashboard
  • 7.2. Global Event Marketing Service Market: End User Revenue Trend Analysis, 2022 & 2032 (USD Billion)
    • 7.2.1. Corporate
    • 7.2.2. Trade Associations
    • 7.2.3. Educational Institutions
    • 7.2.4. Entertainment
    • 7.2.5. Others

Chapter 8. Global Event Marketing Service Market Size & Forecasts by Region 2022-2032

  • 8.1. North America Event Marketing Service Market
    • 8.1.1. U.S. Event Marketing Service Market
      • 8.1.1.1. Service breakdown size & forecasts, 2022-2032
      • 8.1.1.2. Event Type breakdown size & forecasts, 2022-2032
      • 8.1.1.3. End User breakdown size & forecasts, 2022-2032
    • 8.1.2. Canada Event Marketing Service Market
  • 8.2. Europe Event Marketing Service Market
    • 8.2.1. U.K. Event Marketing Service Market
    • 8.2.2. Germany Event Marketing Service Market
    • 8.2.3. France Event Marketing Service Market
    • 8.2.4. Spain Event Marketing Service Market
    • 8.2.5. Italy Event Marketing Service Market
    • 8.2.6. Rest of Europe Event Marketing Service Market
  • 8.3. Asia-Pacific Event Marketing Service Market
    • 8.3.1. China Event Marketing Service Market
    • 8.3.2. India Event Marketing Service Market
    • 8.3.3. Japan Event Marketing Service Market
    • 8.3.4. Australia Event Marketing Service Market
    • 8.3.5. South Korea Event Marketing Service Market
    • 8.3.6. Rest of Asia Pacific Event Marketing Service Market
  • 8.4. Latin America Event Marketing Service Market
    • 8.4.1. Brazil Event Marketing Service Market
    • 8.4.2. Mexico Event Marketing Service Market
    • 8.4.3. Rest of Latin America Event Marketing Service Market
  • 8.5. Middle East & Africa Event Marketing Service Market
    • 8.5.1. Saudi Arabia Event Marketing Service Market
    • 8.5.2. South Africa Event Marketing Service Market
    • 8.5.3. Rest of Middle East & Africa Event Marketing Service Market

Chapter 9. Competitive Intelligence

  • 9.1. Key Company SWOT Analysis
  • 9.2. Top Market Strategies
  • 9.3. Company Profiles
    • 9.3.1. Bassett Events
      • 9.3.1.1. Key Information
      • 9.3.1.2. Overview
      • 9.3.1.3. Financial (Subject to Data Availability)
      • 9.3.1.4. Product Summary
      • 9.3.1.5. Market Strategies
    • 9.3.2. Planit Inc
    • 9.3.3. Hello Destination Management, LLC
    • 9.3.4. Maritz Holdings LLC
    • 9.3.5. VIVA Creative
    • 9.3.6. PRA Events, Inc.
    • 9.3.7. CWT Global B.V.
    • 9.3.8. The Freeman Company, LLC
    • 9.3.9. Cvent Holding Corp.
    • 9.3.10. Jack Morton Worldwide Inc

Chapter 10. Research Process

  • 10.1. Research Process
    • 10.1.1. Data Mining
    • 10.1.2. Analysis
    • 10.1.3. Market Estimation
    • 10.1.4. Validation
    • 10.1.5. Publishing
  • 10.2. Research Attributes