展览市场：依最终用户产业、展览类型、目的、地区划分，2024-2031

展览市场评估，2024-2031

由于扩大采用虚拟和混合活动形式，扩大了展览市场的范围并增加了全球观众的参与度，展览市场规模将在 2024 年增加，将超过 663.3 亿美元，达到2031 年估值约为952.2 亿美元。

除此之外，它也是一个快速发展的行业，为各行业的公司提供展示其产品、服务和创新的平台，2024 年至2031 年的复合年增长率为5.1%，推动市场不断增长。

展览市场定义/概述

展览是一种有组织的活动，公司和组织在其中向目标受众展示其产品、服务和创新。此类活动通常在会议中心或展览馆等大型场所举行，范围可从小型特定行业贸易展到大型国际博览会。展览为公司提供了展示产品、与潜在客户互动以及与同行建立联繫的平台。

展览应用于广泛的产业，包括科技、医疗保健、汽车和消费品。展览有多种目的，包括产品发布、品牌建立、市场开发以及研发。公司参加展览是为了发掘潜在客户、提高品牌知名度并建立合作关係。此外，展览也透过研讨会、工作坊、主题演讲等方式提供教育机会，帮助与会者瞭解产业趋势和进展。

日益全球化和麵对面业务交流的需求将如何促进展览市场的成长？

由于全球化程度的提高和麵对面业务互动的需求，展览市场近年来经历了显着增长。根据世界展览业协会（UFI）预测，2023年全球展览市场规模预估为365亿美元，2024年至2028年复合年增长率为4.8%。美国劳工统计局报告称，展览和贸易展览行业的就业人数在 2020 年至 2023 年间增长了 15%，反映了该行业在大流行后的復苏和扩张。这种成长是由各行业对产品发布、网路机会和直接客户参与的需求增加所推动的。

技术整合已成为展览市场的关键驱动力。根据展览业研究中心 (CEIR) 的数据，2022 年至 2024 年间，78% 的展览组织者在其活动中引入了新的数位技术。这些技术包括虚拟和扩增实境体验、人工智慧驱动的配对平台、混合活动解决方案等等。 2024 年 2 月，全球领先的活动组织者励展博览集团宣布推出人工智慧驱动的网路平台，旨在增强与会者体验和参展商投资回报率。据报道，该平台在多个国际贸易展的试点期间将有意义的业务联繫增加了 35%。

经济波动和不确定性会抑制展览市场的成长吗？

由于组织活动和公司进入市场的成本高昂，展览市场面临严重的财务限制。参展商和组织者面临展位空间租赁、设计、旅行和行销材料等成本。这些成本可能令人望而却步，特别是对于中小型企业而言，限制参与公司的数量可能会限制市场成长并减少参展商和活动的多样性。

经济波动和不确定性会对展览市场产生重大影响。在经济低迷或金融不稳定期间，公司往往会减少行销和促销活动，包括参加展览。企业支出的减少将导致参观人数减少、参展商参与减少以及活动可能取消。此外，经济的不确定性可能会影响展览赞助和投资，进一步限制市场的成长和稳定性。

展览市场的技术进步带来了机遇，也带来了挑战。向虚拟和混合活动的转变需要对互联网连接、软体平台和网路安全措施等技术基础设施进行大量投资。并非所有参展商和与会者都熟悉数位环境，这会影响参与。持续的技术升级和潜在的技术问题可能会影响展会的效果和吸引力。

目录

第一章简介

• 市场定义
• 市场区隔
• 调查方法

第 2 章执行摘要

• 主要发现
• 市场概览
• 市场亮点

第三章市场概述

• 市场规模与成长潜力
• 市场趋势
• 市场推动因素
• 市场阻碍因素
• 市场机会
• 波特五力分析

第四章展览市场：依产业划分

• 贸易展览/博览会
• 专家会议/大会
• 消费者展示
• 艺术/设计博览会
• 学术/研究展览
• 政府和贸易代表团

第五章展览市场：依展览类型

• 传统展览
• 虚拟展览
• 混合展览

第六章展览市场：依目的

• 行销与推广
• 网路与协作
• 教育与资讯分享
• 市场研究与分析

第七章区域分析

• 北美
• 美国
• 加拿大
• 墨西哥
• 欧洲
• 英国
• 德国
• 法国
• 义大利
• 亚太地区
• 中国
• 日本
• 印度
• 澳大利亚
• 拉丁美洲
• 巴西
• 阿根廷
• 智利
• 中东/非洲
• 南非
• 沙乌地阿拉伯
• 阿拉伯联合大公国

第 8 章市场动态

• 市场推动因素
• 市场阻碍因素
• 市场机会
• 新冠肺炎 (COVID-19) 对市场的影响

第九章竞争态势

• 主要公司
• 市占率分析

第十章公司简介

• Messe Frankfurt GmbH（Germany）
• Informa PLC（UK）
• Reed Exhibitions（UK）
• Clarion Events Limited（UK）
• COMEXPOSIUM Group（France）
• Emerald Expositions Events, Inc.（The U.S.）
• Koelnmesse GmbH（Germany）
• Tarsus Group（UK）
• Hyve Group plc（UK）
• Fiera Milano SpA（Italy）
• Deutsche Messe AG（Germany）
• MCH Group AG（Switzerland）
• GL Events（France）

第 11 章市场前景与机会

• 新兴技术
• 未来市场趋势
• 投资机会

第12章附录

• 缩写列表
• 来源与参考文献

Exhibition Market Valuation - 2024-2031

The rising adoption of virtual and hybrid event formats has broadened the exhibition market's reach, allowing for increased engagement and participation from a global audience are driving the exhibition market size to surpass USD 66.33 Billion in 2024 to reach a valuation of aroundUSD 95.22 Billion by 2031.

In addition to this, rapidly evolving sector that provides a platform for businesses across various industries to showcase their products, services, and innovations is enabling the market to grow at aCAGR of 5.1% from 2024 to 2031.

Exhibition Market: Definition/ Overview

Exhibitions are organized events where businesses and organizations display their products, services, and innovations to a targeted audience. These events are typically held in large venues such as convention centers or exhibition halls and can range from small, industry-specific trade shows to large-scale international expos. Exhibitions provide a platform for companies to showcase their offerings, engage with potential customers, and network with industry peers.

Exhibitions are utilized across a wide range of industries, including technology, healthcare, automotive, consumer goods, and more. They serve various purposes, such as product launches, brand building, market research, and business development. Companies participate in exhibitions to generate leads, build brand awareness, and establish partnerships. Additionally, exhibitions provide educational opportunities through seminars, workshops, and keynote presentations, helping attendees stay informed about industry trends and advancements.

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How will Rising Globalization and the Need for Face-To-Face Business Interactions Drive Adoption of Exhibition Market Growth?

The exhibition market has witnessed significant growth in recent years, driven by increasing globalization and the need for face-to-face business interactions. According to the Global Association of the Exhibition Industry (UFI), the global exhibition market was valued at $36.5 billion in 2023, with a projected CAGR of 4.8% from 2024 to 2028. The U.S. Bureau of Labor Statistics reported that the number of jobs in the exhibition and trade show organizing industry grew by 15% between 2020 and 2023, reflecting the sector's recovery and expansion post-pandemic. This growth is attributed to the rising demand for product launches, networking opportunities, and direct customer engagement across various industries.

Technology integration has emerged as a key driver in the exhibition market. The Center for Exhibition Industry Research (CEIR) found that 78% of exhibition organizers implemented new digital technologies in their events between 2022 and 2024. These technologies include virtual and augmented reality experiences, AI-powered matchmaking platforms, and hybrid event solutions. In February 2024, Reed Exhibitions, a leading global event organizer, announced the launch of its AI-driven networking platform, which aims to enhance attendee experiences and exhibitor ROI. The platform reportedly increased meaningful business connections by 35% in its pilot phase across several international trade shows.

Will Economic Fluctuations and Uncertainties Restrain Exhibition Market Growth?

The exhibition market faces significant financial constraints due to the high costs associated with organizing and participating in events. Exhibitors and organizers face expenses like booth space rental, design, travel, and marketing materials. These expenses can be prohibitive, especially for SMEs, limiting their participation and potentially limiting market growth and reducing the diversity of exhibitors and events.

Economic fluctuations and uncertainties can significantly impact the exhibition market. During economic downturns or periods of financial instability, businesses often cut back on marketing and promotional activities, including participation in exhibitions. This reduction in corporate spending can lead to lower attendance, decreased exhibitor participation, and potentially the cancellation of events. Additionally, economic uncertainty can affect sponsorship and investment in exhibitions, further constraining market growth and stability.

Technological advancements in the exhibition market present opportunities but also present challenges. The shift towards virtual and hybrid events necessitates significant investment in technology infrastructure, including internet connectivity, software platforms, and cybersecurity measures. Not all exhibitors and attendees are proficient in digital environments, impacting participation and engagement. Continuous technological upgrades and potential technical issues can affect the exhibition's effectiveness and appeal.

Category-Wise Acumens

Which Factors Contributing Traditional Exhibitions Segment Dominance in Exhibition Market?

Traditional exhibitions continue to dominate the exhibition market, despite the rise of digital alternatives. According to the International Association of Exhibitions and Events (IAEE), in-person exhibitions accounted for 73% of the total exhibition market revenue in 2023. The U.S. Commerce Department reported that traditional trade shows contributed $101 billion to the U.S. economy in 2023, a 12% increase from 2022. This dominance is attributed to the irreplaceable value of face-to-face interactions, tactile product experiences, and the networking opportunities that physical events provide. A survey by the Center for Exhibition Industry Research (CEIR) in late 2023 found that 85% of exhibitors and attendees prefer in-person events for building business relationships.

Key players in the traditional exhibition market have been innovating to enhance the attendee experience and exhibitor ROI. Informa Markets, a leading exhibition organizer, announced in January 2024 the implementation of AI-powered analytics across its portfolio of events. This technology aims to provide real-time insights on attendee behavior and preferences, allowing exhibitors to optimize their strategies on the show floor. The German Trade Fair Industry Association (AUMA) reported that investment in exhibition infrastructure across Europe reached €2.5 billion in 2023, indicating a strong commitment to improving physical event spaces.

The resilience of traditional exhibitions was further demonstrated in the post-pandemic recovery. The Global Association of the Exhibition Industry (UFI) reported that by the end of 2023, 92% of exhibitions had returned to their pre-pandemic scale in terms of exhibitor numbers and floor space. In a notable development, Messe Frankfurt, one of the world's largest trade fair organizers, announced in March 2024 plans to expand its exhibition center by 200,000 square meters by 2026, representing an investment of €980 million. This expansion is in response to the growing demand for exhibition space, particularly in sectors such as technology, healthcare, and sustainable energy solutions.

Which Factors Contributing Marketing and Promotion Segment Dominance in Exhibition Market?

Marketing and promotion have become increasingly dominant forces in the exhibition market, driving attendance, engagement, and overall event success. According to the U.S. Bureau of Labor Statistics, marketing expenditure in the exhibition industry grew by 18% between 2021 and 2023, outpacing overall industry growth. The Exhibition and Event Association of Australasia (EEAA) reported that exhibitions with robust marketing campaigns saw an average attendance increase of 23% in 2023 compared to 2022. This trend highlights the critical role of strategic marketing in attracting both exhibitors and attendees. A survey by the Center for Exhibition Industry Research (CEIR) in late 2023 found that 72% of exhibition organizers increased their marketing budgets for 2024, with a focus on digital and content marketing strategies.

Key players in the exhibition industry have been leveraging advanced marketing technologies to enhance their promotional efforts. Reed Exhibitions, a global leader in event organization, announced in February 2024 the launch of its AI-powered personalization platform for event marketing. This platform uses machine learning algorithms to deliver tailored content and recommendations to potential attendees, resulting in a 35% increase in pre-registration rates during its pilot phase. The UK's Department for Digital, Culture, Media & Sport reported that digital marketing spend for exhibitions increased by 42% from 2022 to 2023, reflecting the industry's shift towards more targeted and data-driven promotional strategies.

Social media and influencer marketing have emerged as powerful tools in exhibition promotion. The International Association of Exhibitions and Events (IAEE) reported that exhibitions using influencer marketing saw a 28% increase in first-time attendees in 2023 compared to those that didn't. In a notable development, Informa Markets, another major exhibition organizer, partnered with TikTok in January 2024 to launch a series of industry-specific content creation programs aimed at promoting their events to younger audiences. This initiative resulted in a 40% increase in Gen Z attendance across their technology and lifestyle exhibitions within the first quarter of 2024. The German Convention Bureau (GCB) projected that by 2025, over 60% of exhibition marketing budgets will be allocated to digital and social media channels, underscoring the growing importance of these platforms in driving exhibition success.

Country/Region-wise Acumens

Will Early Adoption of Technologies in North America Mature Exhibition Market?

North America continues to dominate the global exhibition market, driven by its robust economy, technological advancements, and strong business culture. According to the Center for Exhibition Industry Research (CEIR), the North American exhibition industry generated $101 billion in direct spending in 2023, accounting for 35% of the global market share. The U.S. Bureau of Labor Statistics reported that employment in the exhibition organizing sector grew by 7.2% from 2022 to 2023, outpacing overall job growth. This dominance is attributed to the region's diverse industry sectors, high corporate spending on marketing and events, and well-developed exhibition infrastructure. A 2023 survey by the International Association of Exhibitions and Events (IAEE) found that 68% of global exhibitors considered North American events as "must-attend" for their industries.

Key players in the North American exhibition market have been investing heavily in innovation and expansion. In March 2024, Informa Markets, a leading exhibition organizer, announced a USD 500 Million investment in upgrading its North American venues with state-of-the-art digital infrastructure and sustainable technologies. This move aims to enhance the attendee experience and improve exhibitor ROI through advanced data analytics and immersive technologies. The Trade Show News Network (TSNN) reported that the number of large-scale exhibitions (over 200,000 net square feet) in North America increased by 15% from 2022 to 2023, indicating a strong recovery and growth trajectory for the region's largest events.

The North American exhibition market has also been at the forefront of adopting hybrid and omnichannel event strategies. The Professional Convention Management Association (PCMA) reported that 82% of North American exhibitions in 2023 incorporated some form of digital component, compared to a global average of 67%

Will Rising Business Opportunities Enhance Adoption of Exhibition in Asia Pacific?

The Asia Pacific region is experiencing rapid growth in the exhibition market, driven by economic expansion, increasing business opportunities, and significant investments in infrastructure. According to the Asia Pacific Exhibition Industry Report, the market size in the region reached USD 42.8 Billion in 2023, with a projected CAGR of 8.7% from 2024 to 2028. The China Council for the Promotion of International Trade reported that the number of exhibitions held in China alone increased by 22% between 2022 and 2023. This growth is attributed to rising consumer spending, rapid urbanization, and government initiatives to promote international trade. A survey by UFI, the Global Association of the Exhibition Industry, found that 73% of exhibition organizers in Asia Pacific expected to launch new events in 2024, compared to a global average of 58%.

Key players in the Asia Pacific exhibition market have been expanding their presence and investing in cutting-edge technologies. In February 2024, Reed Exhibitions, a global leader in event organization, announced a joint venture with Alibaba to create a series of tech-focused exhibitions across major Asian cities. This partnership aims to leverage Alibaba's digital ecosystem to enhance exhibitor-attendee matching and e-commerce integration. The Singapore Tourism Board reported that the country's MICE (Meetings, Incentives, Conferences, and Exhibitions) sector grew by 15.3% in 2023, with exhibitions contributing significantly to this growth. In response to this trend, Singapore's Expo Centre announced in March 2024 a USD 300 Million expansion plan to increase its capacity by 30% by 2026.

Competitive Landscape

The exhibition market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions, and political support.

The organizations are focusing on innovating their product line to serve the vast population in diverse regions. Some of the prominent players operating in the exhibition market include:

• Reed Exhibitions
• Informa Markets
• Clarion Events
• UBM (United Business Media)
• Messe Frankfurt
• Messe Dusseldorf
• Koelnmesse
• Fiera Milano
• dmg events
• ITE Group
• Euroexpo
• Tarsus Group
• Hannover Messe
• China Import and Export Fair (Canton Fair)
• Hong Kong Trade Development Council (HKTDC)
• CIEC Exhibition Company
• ExCeL London
• Messe Berlin
• SISO (Society of Independent Show Organizers)
• GES (Global Experience Specialists)

Latest Developments

• In February 2024, Messe Frankfurt unveiled a new virtual event platform designed to complement their physical trade shows, offering immersive digital experiences and extended networking opportunities for global participants.
• In April 2024, Clarion Events launched a series of industry-specific hybrid exhibitions, integrating both in-person and virtual elements to cater to a broader audience and address evolving market demands.

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Exhibition Market, By Industry

• Trade Shows and Expos
• Professional Conferences and Conventions
• Consumer Shows
• Art and Design Fairs
• Academic and Research Exhibitions
• Government and Trade Delegations

5. Exhibition Market, By Type of Exhibition

• Traditional Exhibitions
• Virtual Exhibitions
• Hybrid Exhibitions

6. Exhibition Market, By Purpose

• Marketing and Promotion
• Networking and Collaboration
• Education and Information Sharing
• Market Research and Analysis

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• Messe Frankfurt GmbH (Germany)
• Informa PLC (UK)
• Reed Exhibitions (UK)
• Clarion Events Limited (UK)
• COMEXPOSIUM Group (France)
• Emerald Expositions Events, Inc. (The U.S.)
• Koelnmesse GmbH (Germany)
• Tarsus Group (UK)
• Hyve Group plc (UK)
• Fiera Milano SpA (Italy)
• Deutsche Messe AG (Germany)
• MCH Group AG (Switzerland)
• GL Events (France)

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References