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市场调查报告书
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1447010

2030 年活动和展览市场预测：按类型、活动类型、组织类型、收益来源、最终用户和地区进行的全球分析

Event And Exhibition Market Forecasts to 2030 - Global Analysis By Type (B2B, B2C, Mixed/Hybrid and Other Types), Event Type, Organizing Type, Revenue Stream, End User and by Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的数据，2023 年全球活动和展览市场规模为 397.5 亿美元，预计到 2030 年将达到 593.8 亿美元，预测期内复合年增长率为 5.9%。

活动和展览透过为个人和企业提供展示其产品、服务和概念的动态场所来促进网络和协作。展览会、会议和文化展览等活动为参与者提供了与广泛的人互动、共用他们的专业知识并跟上各自领域的最新发展的特殊机会。此外，活动提供动态的现场体验，让人们结识新朋友、建立关係并发现新机会。

国际展览会协会表示，活动和展览在促进全球商业联繫、提供展示行业创新的平台以及促进专业人士之间的宝贵交流机会方面发挥着至关重要的作用。

优先考虑面对面的沟通

推动活动和展览市场的关键因素之一是对面对面互动的持续重视。即使随着虚拟通讯的发展，商界也认识到人际关係的不可取代的价值。活动和展览让专业人士直接互动、建立联繫并获得信任。此外，在决策严重依赖有形经验的产业中，重视面对面的互动尤其重要。

财务紧张

预算限制的影响是活动和展览市场的主要障碍之一。资金紧张是主办单位和参与者共同面临的问题，展览资金分配十分困难。在经济状况不确定时期，公司可能会减少活动支出，这可能会影响贸易展览的数量和规模。此外，紧张的预算可能会导致难以采用尖端功能和技术，从而降低活动的整体影响力和竞争力。

数位化和混合模型方法

透过利用数位集成，活动和展览市场可以从不断变化的格局带来的机会中受益。使用混合活动模型可以透过整合虚拟和现场元素来吸引更广泛的受众。此外，采用尖端数位平台进行身临其境型体验、线上网路和虚拟展览将提高可近性和参与度，创造新的成长机会。

安全和健康问题

活动和展览业高度暴露于健康危机（包括流行病）的持续威胁。活动取消、出席人数减少以及不愿参加大型聚会都可能是出于对与会者安全的担忧。此外，必须有效协调和管理健康和安全通讯协定，以最大程度地减少这些风险，并确保产业面对意外的健康挑战时的復原力。

COVID-19 的影响：

由于 COVID-19 大流行，活动和展览市场经历了独特而重大的影响。由于全球广泛的封锁、旅行限制和社交距离措施，许多活动被取消、延迟或虚拟。由于参展参与、出席率和赞助减少，该行业的收益急剧下降。为了适应新常态，活动策划者迅速转向虚拟平台，并强调数位整合的重要性。此外，环境也发生了变化，健康和安全问题成为优先事项，并制定了严格的指导方针。

B2B（企业对企业）细分市场预计将在预测期内成为最大的细分市场

在活动和展览市场中，B2B（企业对企业）细分市场占最大份额。 B2B 活动旨在透过为行业专业人士提供交流、协作以及产品和服务展示的机会来满足企业的特定要求。这些活动包括会议、展览会和展览，公司在其中讨论策略、探索创造性解决方案并建立合作关係。此外，B2B 市场是活动和展览产业整体活力和扩张背后的主要力量，因为它着重于促进关键决策者之间的深度联繫和知识交流。

预计娱乐业在预测期内复合年增长率最高

复合年增长率最高的娱乐业已成为活动和展览业的市场领导。由于技术的进步和对身临其境型体验的需求不断增长，娱乐活动和展览已成为引人入胜的奇观。此外，该行业还为组织者和参展商提供广泛的机会来创造独特和难忘的体验，从现场表演和音乐节到体育赛事和戏剧製作。

比最大的地区

预计欧洲将占据活动和展览市场的最大份额。该地区的优势在于其多元化的经济、丰富的文化遗产和完善的活动基础设施。伦敦、巴黎、法兰克福和巴塞隆纳等欧洲城市因举办各行业的重大活动、展览和展览会而闻名于世。此外，由于其强大的连接性、广泛的交通网络和一流的展览场地，国际公司和组织发现该地区是展示其产品和服务的有吸引力的选择。

复合年增长率最高的地区：

活动和展览市场复合年增长率最高的地区是亚太地区。由于中国、印度和东南亚国家经济的快速发展，该地区对活动和展览的需求显着增加。在亚太地区，不断壮大的中产阶级、不断增长的可支配收入以及不断增长的都市化正在推动对展览、会议、娱乐活动和体验式行销的需求。此外，该地区基础设施投资的增加和现代化展览场馆的出现也支持了产业扩张。

免费客製化服务：

订阅此报告的客户可以存取以下免费自订选项之一：

  • 公司简介
    • 其他市场参与者的综合分析（最多 3 家公司）
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  • 区域分割
    • 根据客户兴趣对主要国家的市场估计、预测和复合年增长率（註：基于可行性检查）
  • 竞争基准化分析
    • 根据产品系列、地理分布和策略联盟对主要企业基准化分析

目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 调查范围
  • 调查方法
    • 资料探勘
    • 资料分析
    • 资料检验
    • 研究途径
  • 调查来源
    • 主要调查来源
    • 二次调查来源
    • 先决条件

第三章市场趋势分析

  • 促进因素
  • 抑制因素
  • 机会
  • 威胁
  • 最终用户分析
  • 新兴市场
  • 新型冠状病毒感染疾病（COVID-19）的影响

第4章波特五力分析

  • 供应商的议价能力
  • 买方议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争公司之间的敌对关係

第五章全球活动与展览市场：按类型

  • B2B（企业对企业）
  • B2C（企业对消费者）
  • 混合/混合
  • 其他类型

第六章全球活动与展览市集：依活动类型

  • 企业活动
  • 贸易展览和展览
  • 社会事件
  • 体育赛事
  • 其他事件类型

第七章全球活动与展览市场：依组织类型

  • 公司内部
  • 专业活动策划公司
  • 其他组织类型

第八章全球活动与展览市场：依收益来源分类

  • 参展费
  • 赞助金
  • 入场费
  • 服务
  • 其他收益来源

第九章全球活动和展览市场：按最终用户分类

  • 消费品与零售业
  • 汽车和运输业
  • 工业的
  • 娱乐
  • 房地产和房地产
  • 接待部
  • 其他最终用户

第十章全球活动与展览市场：按地区

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲国家
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 其他亚太地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地区
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲

第十一章 主要进展

  • 合约、伙伴关係、协作和合资企业
  • 收购和合併
  • 新产品发布
  • 业务扩展
  • 其他关键策略

第十二章 公司简介

  • Deutsche Messe AG
  • Fiera Milano SpA
  • Informa plc
  • Messe Frankfurt GmbH
  • Koelnmesse GmbH
  • GL Events
  • Cvent, Inc.
  • MCH Group AG
  • Comexposium Group
Product Code: SMRC25271

According to Stratistics MRC, the Global Event and Exhibition Market is accounted for $39.75 billion in 2023 and is expected to reach $59.38 billion by 2030 growing at a CAGR of 5.9% during the forecast period. Events and exhibitions promote networking and cooperation by providing dynamic venues for people and companies to present their goods, services, and concepts. Events such as trade shows, conferences, and cultural exhibitions offer a distinctive chance for attendees to interact with a wide range of people, share expertise, and remain up-to-date with current developments in the field. Moreover, events provide a dynamic, live experience that enables people to meet new people, form relationships, and discover new opportunities.

According to the International Trade Show Association, events and exhibitions play a pivotal role in fostering global business connections, providing a platform for industries to showcase innovations, and facilitating valuable networking opportunities among professionals.

Market Dynamics:

Driver:

Prioritizing in-person communication

One of the main factors driving the event and exhibition market is the continued significance of in-person interactions. Even with the growth of virtual communication, the business community understands the value of personal relationships, which cannot be replaced. Professionals can interact directly, form bonds with one another, and gain confidence through events and exhibitions. Additionally, in industries where decision-making is heavily reliant on tangible experiences, this emphasis on face-to-face interactions is especially important.

Restraint:

High financial restraints

The impact of budgetary restrictions is one of the major barriers to the event and exhibition markets. Financial constraints are a common issue for both organizers and participants, and allocating funds for exhibitions can be very difficult. Businesses may be less willing to spend on events during uncertain economic times, which could have an impact on the number and size of exhibitions. Furthermore, tight budgets may also make it more difficult to include cutting-edge features and technologies, which could reduce the events' overall impact and competitiveness.

Opportunity:

Digitalization and mixed-model approaches

The event and exhibition markets can benefit from the opportunities presented by the changing landscape to leverage digital integration. Using hybrid event models offers the chance to reach a larger audience by integrating both virtual and in-person components. Moreover, adopting cutting-edge digital platforms for immersive experiences, online networking, and virtual exhibits improves accessibility and engagement and creates new growth opportunities.

Threat:

Safety and health issues

The event and exhibition industries are heavily exposed to the persistent threat of health crises, including pandemics. Event cancellations, lower attendance, or a greater reluctance to attend large gatherings can all be caused by worries about attendees' safety. Additionally, in order to minimize these risks and guarantee the industry's resilience in the face of unanticipated health challenges, it becomes imperative to adjust to and manage health and safety protocols effectively.

Covid-19 Impact:

The event and exhibition market has experienced a significant and unparalleled impact due to the COVID-19 pandemic. Many events were canceled, postponed, or virtualized as a result of the widespread lockdowns, travel restrictions, and social distancing measures that were put into place worldwide. The industry saw a sharp drop in revenue as a result of fewer exhibitor participation, attendance, and sponsorships. In order to adjust to the new normal, event planners swiftly shifted to virtual platforms, emphasizing the significance of digital integration. Furthermore, health and safety issues took precedence, changing the environment by enacting strict guidelines.

The B2B (Business-to-Business) segment is expected to be the largest during the forecast period

In the event and exhibition market, the business-to-business (B2B) segment has the largest share. B2B events are designed to meet the specific requirements of companies by providing opportunities for networking, collaboration, and the display of goods and services intended for professionals in the industry. These events include conferences, trade shows, and exhibitions where businesses discuss strategies, look into creative solutions, and establish alliances. Moreover, the B2B market is a major force behind the general dynamism and expansion of the event and exhibition industry because of its focus on promoting deep connections and knowledge exchange among important decision-makers.

The Entertainment segment is expected to have the highest CAGR during the forecast period

With the highest CAGR, the entertainment sector has emerged as the market leader in the event and exhibition space. Entertainment events and exhibitions have become captivating spectacles due to technological advancements and the growing demand for immersive experiences. Additionally, the industry provides a wide range of chances for organizers and exhibitors to create distinctive and unforgettable experiences, from live performances and music festivals to sporting events and theatrical productions.

Region with largest share:

In the event and exhibition market, Europe is expected to hold the largest share. The region's dominant position is a result of its diverse economies, rich cultural legacy, and well-established event infrastructure. Globally recognized locations for major events, exhibitions, and trade shows in a variety of industries are European cities like London, Paris, Frankfurt, and Barcelona. Furthermore, international businesses and organizations find the region an appealing option to exhibit their goods and services due to its robust connectivity, vast transportation networks, and top-notch exhibition venues.

Region with highest CAGR:

Asia Pacific has the highest CAGR in the event and exhibition market. The demand for events and exhibitions has significantly increased in the region due to the fast-developing economies of China, India, and Southeast Asian nations. The need for trade exhibitions, conferences, entertainment events, and experiential marketing has increased in Asia Pacific due to the region's growing middle class, rising disposable income, and increasing urbanization. Moreover, the industry's expansion has also been aided by the region's growing investments in infrastructure development and the emergence of contemporary exhibition venues.

Key players in the market

Some of the key players in Event And Exhibition market include Deutsche Messe AG, Fiera Milano S.p.A., Informa plc, Messe Frankfurt GmbH, Koelnmesse GmbH, GL Events, Cvent, Inc., MCH Group AG and Comexposium Group.

Key Developments:

In December 2023, Deutsche Messe, organiser of DOMOTEX, the world's leading brand for trade fairs for the carpet and flooring industry has signed an agreement with Dubai World Trade Centre (DWTC), one of world's foremost purpose-built convention and exhibition centres, to organise DOMOTEX Middle East in Dubai.

In November 2023, Informa PLC, has acquired NetLine Corp. Netline is one of the leading providers of B2B lead generation services as well as a thought leader in first-party, buyer-level content-based intent data to the tech industry and beyond. The NetLine team will join Informa Tech, a division of Informa PLC. Channel Futures is an Informa Tech brand.

In October 2023, Messe Frankfurt expands into Indonesia with launch of Asiabike Jakarta. Messe Frankfurt (HK) Ltd is stepping forward with its first trade fair in the country - Asiabike Jakarta, which aims to become the leading platform in the region for showcasing two-wheeler innovations and fostering business opportunities in the sustainable mobility sector.

Types Covered:

  • B2B (Business-to-Business)
  • B2C (Business-to-Consumer)
  • Mixed/Hybrid
  • Other Types

Event Types Covered:

  • Corporate Events
  • Trade Shows & Exhibitions
  • Social Events
  • Sports Events
  • Other Event Types

Organizing Types Covered:

  • In-House
  • Professional Event Management Companies
  • Other Organizing Types

Revenue Streams Covered:

  • Exhibitor Fee
  • Sponsorship Fee
  • Entrance Fee
  • Services
  • Other Revenue Streams

End Users Covered:

  • Consumer Goods and Retail Sector
  • Automotive and Transportation Sector
  • Industrial
  • Entertainment
  • Real Estate and Property
  • Hospitality Sector
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 End User Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Event And Exhibition Market, By Type

  • 5.1 Introduction
  • 5.2 B2B (Business-to-Business)
  • 5.3 B2C (Business-to-Consumer)
  • 5.4 Mixed/Hybrid
  • 5.5 Other Types

6 Global Event And Exhibition Market, By Event Type

  • 6.1 Introduction
  • 6.2 Corporate Events
  • 6.3 Trade Shows & Exhibitions
  • 6.4 Social Events
  • 6.5 Sports Events
  • 6.6 Other Event Types

7 Global Event And Exhibition Market, By Organizing Type

  • 7.1 Introduction
  • 7.2 In-House
  • 7.3 Professional Event Management Companies
  • 7.4 Other Organizing Types

8 Global Event And Exhibition Market, By Revenue Stream

  • 8.1 Introduction
  • 8.2 Exhibitor Fee
  • 8.3 Sponsorship Fee
  • 8.4 Entrance Fee
  • 8.5 Services
  • 8.6 Other Revenue Streams

9 Global Event And Exhibition Market, By End User

  • 9.1 Introduction
  • 9.2 Consumer Goods and Retail Sector
  • 9.3 Automotive and Transportation Sector
  • 9.4 Industrial
  • 9.5 Entertainment
  • 9.6 Real Estate and Property
  • 9.7 Hospitality Sector
  • 9.8 Other End Users

10 Global Event And Exhibition Market, By Geography

  • 10.1 Introduction
  • 10.2 North America
    • 10.2.1 US
    • 10.2.2 Canada
    • 10.2.3 Mexico
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 Italy
    • 10.3.4 France
    • 10.3.5 Spain
    • 10.3.6 Rest of Europe
  • 10.4 Asia Pacific
    • 10.4.1 Japan
    • 10.4.2 China
    • 10.4.3 India
    • 10.4.4 Australia
    • 10.4.5 New Zealand
    • 10.4.6 South Korea
    • 10.4.7 Rest of Asia Pacific
  • 10.5 South America
    • 10.5.1 Argentina
    • 10.5.2 Brazil
    • 10.5.3 Chile
    • 10.5.4 Rest of South America
  • 10.6 Middle East & Africa
    • 10.6.1 Saudi Arabia
    • 10.6.2 UAE
    • 10.6.3 Qatar
    • 10.6.4 South Africa
    • 10.6.5 Rest of Middle East & Africa

11 Key Developments

  • 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 11.2 Acquisitions & Mergers
  • 11.3 New Product Launch
  • 11.4 Expansions
  • 11.5 Other Key Strategies

12 Company Profiling

  • 12.1 Deutsche Messe AG
  • 12.2 Fiera Milano S.p.A.
  • 12.3 Informa plc
  • 12.4 Messe Frankfurt GmbH
  • 12.5 Koelnmesse GmbH
  • 12.6 GL Events
  • 12.7 Cvent, Inc.
  • 12.8 MCH Group AG
  • 12.9 Comexposium Group

List of Tables

  • Table 1 Global Event And Exhibition Market Outlook, By Region (2021-2030) ($MN)
  • Table 2 Global Event And Exhibition Market Outlook, By Type (2021-2030) ($MN)
  • Table 3 Global Event And Exhibition Market Outlook, By B2B (Business-to-Business) (2021-2030) ($MN)
  • Table 4 Global Event And Exhibition Market Outlook, By B2C (Business-to-Consumer) (2021-2030) ($MN)
  • Table 5 Global Event And Exhibition Market Outlook, By Mixed/Hybrid (2021-2030) ($MN)
  • Table 6 Global Event And Exhibition Market Outlook, By Other Types (2021-2030) ($MN)
  • Table 7 Global Event And Exhibition Market Outlook, By Event Type (2021-2030) ($MN)
  • Table 8 Global Event And Exhibition Market Outlook, By Corporate Events (2021-2030) ($MN)
  • Table 9 Global Event And Exhibition Market Outlook, By Trade Shows & Exhibitions (2021-2030) ($MN)
  • Table 10 Global Event And Exhibition Market Outlook, By Social Events (2021-2030) ($MN)
  • Table 11 Global Event And Exhibition Market Outlook, By Sports Events (2021-2030) ($MN)
  • Table 12 Global Event And Exhibition Market Outlook, By Other Event Types (2021-2030) ($MN)
  • Table 13 Global Event And Exhibition Market Outlook, By Organizing Type (2021-2030) ($MN)
  • Table 14 Global Event And Exhibition Market Outlook, By In-House (2021-2030) ($MN)
  • Table 15 Global Event And Exhibition Market Outlook, By Professional Event Management Companies (2021-2030) ($MN)
  • Table 16 Global Event And Exhibition Market Outlook, By Other Organizing Types (2021-2030) ($MN)
  • Table 17 Global Event And Exhibition Market Outlook, By Revenue Stream (2021-2030) ($MN)
  • Table 18 Global Event And Exhibition Market Outlook, By Exhibitor Fee (2021-2030) ($MN)
  • Table 19 Global Event And Exhibition Market Outlook, By Sponsorship Fee (2021-2030) ($MN)
  • Table 20 Global Event And Exhibition Market Outlook, By Entrance Fee (2021-2030) ($MN)
  • Table 21 Global Event And Exhibition Market Outlook, By Services (2021-2030) ($MN)
  • Table 22 Global Event And Exhibition Market Outlook, By Other Revenue Streams (2021-2030) ($MN)
  • Table 23 Global Event And Exhibition Market Outlook, By End User (2021-2030) ($MN)
  • Table 24 Global Event And Exhibition Market Outlook, By Consumer Goods and Retail Sector (2021-2030) ($MN)
  • Table 25 Global Event And Exhibition Market Outlook, By Automotive and Transportation Sector (2021-2030) ($MN)
  • Table 26 Global Event And Exhibition Market Outlook, By Industrial (2021-2030) ($MN)
  • Table 27 Global Event And Exhibition Market Outlook, By Entertainment (2021-2030) ($MN)
  • Table 28 Global Event And Exhibition Market Outlook, By Real Estate and Property (2021-2030) ($MN)
  • Table 29 Global Event And Exhibition Market Outlook, By Hospitality Sector (2021-2030) ($MN)
  • Table 30 Global Event And Exhibition Market Outlook, By Other End Users (2021-2030) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.