展览市场、机会、成长动力、产业趋势分析与预测，2024-2032

Exhibition Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032

出版日期: 2024年07月02日 | 出版商:

Global Market Insights Inc. | 英文 250 Pages | 商品交期: 2-3个工作天内

价格

简介目录

由于绿色实践的持续实施，展览市场规模在 2024 年至 2032 年间复合年增长率将超过 7%。例如，2023 年 9 月，阿卜杜勒阿齐兹国王世界文化中心推出了新的当代艺术展览“净零”，以提高人们对永续发展的认识。

针对特定行业或兴趣的专业和利基展览的激增，有助于透过量身定制的内容和交流机会来迎合更集中的观众。越来越多地采用资料分析来衡量活动绩效、与会者参与度和投资回报率，以帮助组织者和参展商做出明智的决策，这也将有利于市场成长。

展览业按类型、企业规模、行业和地区进行细分。

按类型划分，到 2032 年，艺术和文化展览领域的行业价值将实现丰厚的增长。这些展览也充当教育平台，提供有关不同文化、艺术技巧、历史背景和社会问题的学习体验。

就产业而言，汽车领域的展览市场规模将在2024-2032年大幅扩张。这可以归因于越来越多的参与者、参展商和赞助商愿意投资展示他们的产品和服务。车展和贸易展览会等汽车展览已成为製造商展示新车型、技术和创新的主要平台。电动车 (EV)、自动驾驶和互联等汽车技术的进步进一步创造了对专业展览和贸易展览的需求，促进了该细分市场的成长。

由于政府透过基础设施发展、资金和政策措施提供的大力支持，亚太地区展览业的份额将在 2032 年之前扩大。随着越来越重视减少浪费，亚太地区的展览组织者正在采用环保做法，例如在展位上使用永续材料，以尽量减少活动对环境的影响。为满足特定行业或兴趣而对利基和专业展览的需求不断增长也将推动区域市场的成长。

产业生态系统分析
供应商格局
- 场地供应商
- 活动主办单位
- 技术提供者
- 展览服务商
- 最终用户
利润率分析
技术与创新格局
专利分析
重要新闻和倡议
监管环境
衝击力
- 成长动力
  - 全球化增加跨境业务互动
  - 增强的数位和虚拟活动功能
  - 促进业务关係和伙伴关係
  - 为主办城市和当地企业带来经济效益
  - 创新展示推动产业趋势与发展
- 产业陷阱与挑战
  - 地缘政治紧张局势导致出席人数减少的风险
  - 容易受到经济衰退和衰退的影响
成长潜力分析
波特的分析
PESTEL分析

第 4 章：竞争格局

介绍
公司市占率分析
竞争定位矩阵
战略展望矩阵

第 5 章：市场估计与预测：按类型，2021 - 2032

主要趋势
贸易展览
消费者秀
艺术与文化展览
其他的

第 6 章：市场估计与预测：按企业规模划分，2021 - 2032 年

主要趋势
大型企业
中小企业

第 7 章：市场估计与预测：按产业划分，2021 - 2032 年

主要趋势
科技
汽车
卫生保健
消费品
其他的

第 8 章：市场估计与预测：按地区划分，2021 - 2032 年

主要趋势
北美洲
- 我们
- 加拿大
欧洲
- 英国
- 德国
- 法国
- 西班牙
- 义大利
- 俄罗斯
- 北欧人
- 欧洲其他地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 澳新银行
- 东南亚
- 亚太地区其他地区
拉丁美洲
- 巴西
- 墨西哥
- 阿根廷
- 拉丁美洲其他地区
MEA
- 阿联酋
- 南非
- 沙乌地阿拉伯
- MEA 的其余部分

第 9 章：公司简介

Clarion Events
Comexposium
Easyfairs
Emerald Expositions
Fiera Milano
GL Events
Informa Markets
ITE Group (now Hyve Group)
Koelnmesse
Mack Brooks Exhibitions
MCH Group AG
Messe Dusseldorf
Messe Frankfurt
Messe Munchen
Reed Exhibitions
RX Japan (formerly Reed Exhibitions Japan)
Tarsus Group
UBM (United Business Media)
Viparis
VNU Exhibitions Asia

简介目录

Product Code: 10095

Exhibition Market size will record over 7% CAGR between 2024 and 2032, on account of the growing implementation of green practices. For instance, in September 2023, the King Abdulaziz Center for World Culture introduced Net Zero, its new contemporary art exhibition to build awareness around sustainability.

The surge in specialized and niche exhibitions targeting specific industries or interests is helping to cater to a more focused audience with tailored content and networking opportunities. The increasing adoption of data analytics to measure event performance, attendee engagement, and ROI for helping organizers and exhibitors make informed decisions will also favor market growth.

The exhibition industry is segmented into type, enterprise size, industry, and region.

By type, the industry value from the art and culture exhibitions segment will witness a lucrative growth rate through 2032. Art and culture exhibitions offer opportunities for people to engage with diverse artistic expressions, heritage, and history to foster cultural appreciation and understanding. These exhibitions also serve as educational platforms for offering learning experiences about different cultures, artistic techniques, historical contexts, and social issues.

With respect to industry, the exhibition market size from the automotive segment will showcase considerable expansion over 2024-2032. This can be attributed to the increasing number of participants, exhibitors, and sponsors willing to invest in showcasing their products and services. Automotive exhibitions, such as auto shows and trade fairs, have gained ground as major platforms for manufacturers to unveil new models, technologies, and innovations. Advances in automotive technology, such as electric vehicles (EVs), autonomous driving, and connectivity are further creating the demand for specialized exhibitions and trade shows, adding to the segment growth.

Asia Pacific exhibition industry share will expand through 2032 due to the surging government support through infrastructure development, funding, and policy initiatives. With growing emphasis on reducing waste, exhibition organizers across APAC are adopting eco-friendly practices, such as using sustainable materials for booths to minimize the environmental impact of events. The rising demand for niche and specialized exhibitions to cater to specific industries or interests will also boost the regional market growth.

Chapter 1 Methodology and Scope

1.1 Research design
- 1.1.1 Research approach
- 1.1.2 Data collection methods
1.2 Base estimates and calculations
- 1.2.1 Base year calculation
- 1.2.2 Key trends for market estimates
1.3 Forecast model
1.4 Primary research and validation
- 1.4.1 Primary sources
- 1.4.2 Data mining sources

Chapter 2 Executive Summary

2.1 Industry 360° synopsis, 2021 - 2032

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
3.2 Supplier landscape
- 3.2.1 Venue providers
- 3.2.2 Event organizers
- 3.2.3 Technology providers
- 3.2.4 Exhibition service providers
- 3.2.5 End users
3.3 Profit margin analysis
3.4 Technology and innovation landscape
3.5 Patent analysis
3.6 Key news and initiatives
3.7 Regulatory landscape
3.8 Impact forces
- 3.8.1 Growth drivers
  - 3.8.1.1 Globalization increasing cross-border business interactions
  - 3.8.1.2 Enhanced digital and virtual event capabilities
  - 3.8.1.3 Facilitating business relationships and partnerships
  - 3.8.1.4 Economic benefits for host cities and local businesses
  - 3.8.1.5 Innovation showcases driving industry trends and developments
- 3.8.2 Industry pitfalls and challenges
  - 3.8.2.1 Risk of reduced attendance due to geopolitical tensions
  - 3.8.2.2 Vulnerability to economic downturns and recessions
3.9 Growth potential analysis
3.10 Porter's analysis
3.11 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix

Chapter 5 Market Estimates and Forecast, By Type, 2021 - 2032 ($Bn, No of Visitors)

5.1 Key trends
5.2 Trade shows
5.3 Consumer shows
5.4 Art and culture exhibitions
5.5 Others

Chapter 6 Market Estimates and Forecast, By Enterprise Size, 2021 - 2032 ($Bn, No of Visitors)

6.1 Key trends
6.2 Large enterprise
6.3 SMEs

Chapter 7 Market Estimates and Forecast, By Industry, 2021 - 2032 ($Bn, No of Visitors)

7.1 Key trends
7.2 Technology
7.3 Automotive
7.4 Healthcare
7.5 Consumer goods
7.6 Others

Chapter 8 Market Estimates and Forecast, By Region, 2021 - 2032 ($Bn, No of Visitors)

8.1 Key trends
8.2 North America
- 8.2.1 U.S.
- 8.2.2 Canada
8.3 Europe
- 8.3.1 UK
- 8.3.2 Germany
- 8.3.3 France
- 8.3.4 Spain
- 8.3.5 Italy
- 8.3.6 Russia
- 8.3.7 Nordics
- 8.3.8 Rest of Europe
8.4 Asia Pacific
- 8.4.1 China
- 8.4.2 India
- 8.4.3 Japan
- 8.4.4 South Korea
- 8.4.5 ANZ
- 8.4.6 Southeast Asia
- 8.4.7 Rest of Asia Pacific
8.5 Latin America
- 8.5.1 Brazil
- 8.5.2 Mexico
- 8.5.3 Argentina
- 8.5.4 Rest of Latin America
8.6 MEA
- 8.6.1 UAE
- 8.6.2 South Africa
- 8.6.3 Saudi Arabia
- 8.6.4 Rest of MEA